List of the Top 18 Customer Engagement Software for Segment in 2025

Extole is a platform utilized by retailers, financial service providers, and consumer brands to transform their customers into passionate advocates. The enterprise-level service includes a team of specialists dedicated to developing advocacy, referral, and engagement initiatives that empower brands to leverage customer enthusiasm and sharing, ultimately boosting revenue. By using Extole, marketers can actively connect with thousands of customers, enhance brand loyalty, and amplify word-of-mouth efforts to attract new clientele. This innovative approach not only fosters a sense of community among customers but also drives sustainable growth for businesses.

The Ultimate Digital Adoption Solution Chameleon is an advanced no-code platform designed for product achievement, enabling SaaS teams to create self-service user onboarding experiences, enhance feature adoption, and gather valuable feedback. Product Managers, Product Marketing Managers, and Customer Success Managers can effortlessly design, oversee, and refine product interactions for their web applications without any coding skills required. Elevate user engagement with interactive product tours, enhance feature uptake through tooltips, collect user insights with surveys, and provide assistance with checklists. It's easy to start, yet offers extensive customization options. • Utilize your preferred fonts • Automatically extract styles from your application • Modify any aspect using custom CSS • Tailor individual elements with your own CSS styles • Set up and adjust templates • Save templates for seamless on-brand development With these capabilities, teams can ensure that their product resonates well with users, leading to greater satisfaction and retention.

Mapp offers marketers the ability to build tailored customer experiences through its innovative SaaS platform, Mapp Marketing Cloud. Combining AI-powered digital analytics and marketing automation, the platform collects and unifies valuable customer data to deliver detailed insights. With these insights, businesses can trigger personalized campaigns across multiple channels, such as email, SMS, apps, and websites, ensuring a cohesive and engaging customer journey. Mapp's platform not only streamlines data collection but also optimizes campaign delivery, making it easier for marketers to design campaigns that resonate with each individual customer. Its user-friendly interface and powerful automation tools help marketers achieve a higher level of precision in their outreach. Additionally, Mapp's platform is scalable, providing businesses with the flexibility to grow their marketing efforts while maintaining personalized experiences. By using Mapp, companies can boost customer engagement, enhance brand loyalty, and improve overall marketing performance across various digital touchpoints.

LiveChat serves as the quickest and most effective method for providing customer assistance. Recognized as a leading live chat and help desk solution for enterprises, LiveChat elevates teams into exceptional customer service representatives with its user-friendly and straightforward applications. Additionally, it provides an extensive range of add-on features designed to facilitate sales and marketing automation, alongside seamless integrations with various third-party customer relationship management (CRM) systems. This versatility makes it an invaluable tool for businesses striving to enhance their customer engagement strategies.

Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Kustomer serves as a comprehensive platform for customer service, empowering brands to deliver outstanding experiences in a landscape that prioritizes customer satisfaction. It consolidates all customer data onto a unified timeline, enabling requests to be received from various sources while maintaining a single discussion thread. The platform's customizable interface facilitates the automation of repetitive tasks, simplifying the customer service process. By providing a complete view of customer interactions, Kustomer enhances the speed and relevance of conversations, reducing the need for redundant inquiries. Agents can seamlessly incorporate customer actions and purchase history from all relevant systems directly into the Kustomer timeline, ensuring that they engage in informed, actionable discussions without the hassle of toggling between different screens. Furthermore, both customers and agents can effortlessly transition between communication channels throughout their exchanges, truly embracing the concept of omnichannel interaction. This capability ensures that agents maintain the necessary context to effectively advance discussions, whether they are utilizing email, chat, voice calls, or social media platforms like Facebook Messenger. Ultimately, Kustomer transforms the customer service experience by making it more streamlined and responsive to the needs of both agents and customers.

Tailored Customer Communication Based on User Behavior: Perfect for Your SaaS Solution. Successfully onboard and engage your users with tailored campaigns that are responsive to their actions. Choose the best communication method—be it email or in-app notifications—to deliver vital information at key moments. Simplify your onboarding experience through automated campaigns designed around user activities, ensuring timely and relevant content delivery. Activate email marketing automatically based on user engagement (or lack thereof) within your platform. Identify the most effective communication channel for each message by utilizing either email or in-app alerts. Categorize your users by their behavior patterns for more personalized engagement. Send targeted announcements or highlight new features through one-time communications. Take advantage of ready-made campaign templates, so you don’t have to start from scratch every time. Effortlessly track user profiles via an intuitive admin dashboard, applying filters or delving into individual profiles to view their interactions and attributes. This strategy not only improves the overall user experience but also cultivates stronger connections with your product, leading to increased user retention and satisfaction. By understanding and addressing user behaviors, your SaaS platform can continuously evolve to meet their needs.

Delighted offers a comprehensive solution for enhancing customer experience, catering to both rapidly growing firms and well-established corporations like Allbirds, Instacart, Invision, Opentable, and Affirm, by enabling them to boost customer loyalty through effective feedback mechanisms. Feedback from customers can be seamlessly integrated into your business strategy in a matter of minutes rather than taking weeks. You can effortlessly tailor NPS, CSAT, and CES survey templates using Delighted. Surveys can be dispatched directly to customers through various channels, including email, SMS, in-app notifications, or via a link. Additionally, the platform allows for quick integrations, enabling you to set up surveys and incorporate real-time feedback into your existing systems like Slack, Salesforce, Shopify, Stripe, Hubspot, and many others. Utilize AI-driven survey text analysis along with pre-made reports to identify trends that require urgent attention. Furthermore, you can receive immediate notifications and customizable email digests by department, ensuring that crucial feedback reaches the appropriate team members who can implement necessary changes. This streamlined approach not only enhances customer engagement but also empowers businesses to act swiftly on valuable insights.

Engage your visitors with eye-catching notification widgets that offer a snapshot of your latest updates. Assess user reactions to these announcements and boost interaction by providing options for emoji responses or comment submissions. It’s vital to convey that their opinions are both valued and appreciated. Even when users are offline, keep them updated on your product's advancements by sending notifications straight to their email inboxes. You can segment your audience based on different criteria, such as their roles, geographic regions, or previous engagements, allowing for more personalized communication strategies. For diverse language speakers, AnnounceKit enables the creation of multilingual content and simplifies the process of publishing translations for a seamless localized experience. Ensure your team stays informed about product releases through communication tools like Slack, while also proactively notifying clients of any service changes. To make your changelogs more engaging, consider enhancing them with visually appealing designs that captivate users and enhance their experience. By focusing on user satisfaction and maintaining open lines of communication, you can cultivate a more connected and informed community around your offerings, ultimately leading to greater user loyalty. This proactive approach to engagement not only keeps users informed but also encourages ongoing interaction with your brand.

Create customized messages, set up automated messaging workflows, and support clients through various channels such as email, SMS, push notifications, website banners, and live chat. Merge user data with platforms like PostHog, Twilio Segment, Make, RudderStack, and Stripe, among others, to ensure a cohesive experience. Make use of our APIs and SDKs to track user attributes and events across all touchpoints within your application. Acquire in-depth insights into user characteristics and effortlessly monitor their pathways through your app. Build dynamic segments that reflect user attributes or their interactions with campaigns and beyond. Streamline your engagement initiatives with automation. Launch dynamic workflows that provide targeted interactions for onboarding, activation, and retention purposes. Effectively sort your customers based on their traits, behaviors, and interactions using a simple segmentation tool. Additionally, roll out targeted campaigns to specific segments or utilize them to kick off dynamic workflows and campaigns over multiple platforms, including email, SMS, and push notifications, thereby significantly enhancing your customer engagement approach. This multifaceted strategy allows for a more personalized experience, ultimately driving better customer relationships.

Airship is utilized by numerous leading brands worldwide to foster deeper connections with their customers through tailored and pertinent interactions. The platform prioritizes mobile engagement and leverages data to enable brands to concentrate on the unique needs of each customer instead of merely deciding on marketing channels. By streamlining the process, Airship enhances the ability to boost customer lifetime value in a multi-channel landscape. Furthermore, Airship refines every customer experience throughout various digital interfaces, managing trillions of interactions via mobile applications, push notifications, and mobile wallets, thereby ensuring a seamless engagement across all platforms.

MoEngage is a customer engagement platform driven by insights, designed specifically for marketers who prioritize customer satisfaction. Our goal is to enhance customer experiences and encourage repeat interactions. With MoEngage, you can delve into customer behaviors and engage them through tailored communications across email, mobile, or web channels. This comprehensive platform integrates robust customer analytics with AI-enhanced journey orchestration and personalization features, all accessible from a single dashboard. The effectiveness of MoEngage is evident in the improvements in customer engagement levels it has facilitated. Product managers and growth marketers leverage MoEngage to provide a customized experience to customers at every stage of their journey, from initial onboarding through to retention and expansion. What sets MoEngage apart is its all-encompassing solution, which merges advanced customer analytics with AI-driven orchestration and personalization capabilities, making it a powerful tool for any marketing team. Additionally, the platform's intuitive interface ensures that users can easily navigate and harness the full potential of its features.

Meet Insider stands out as the pioneering integrated Growth Management Platform (GMP), encompassing an extensive array of features that span the entire sales funnel, including Acquisition, Activation, Retention, and Revenue. Additionally, it harnesses the power of real-time predictive segmentation, utilizing advanced AI and machine learning technologies. The platform is constructed on a unified data layer, ensuring effortless implementation. By simplifying the complexities of digital marketing, GMP empowers marketers to foster growth and enhance brand loyalty effectively. Its user-friendly and intuitive interface allows marketers to concentrate on their core tasks without the burden of technological challenges. Furthermore, GMP enhances user engagement through active communication tools such as tooltips, toasters, and pop-ups, which facilitate quicker operations and a more streamlined experience. This innovative approach not only boosts productivity but also creates a dynamic environment for marketers to thrive.

Our innovative outbound phone and SMS sales platform is crafted to foster more dynamic interactions, allowing you to significantly boost your growth targets. The key to enhancing conversion rates is rooted in nurturing these interactions, which develop relationships that not only enrich customer experiences but also stimulate sales and bolster retention. It's crucial to prioritize your customers, as neglecting their needs could drive them towards competitors. Through the utilization of branded, event-driven phone sales, our clients can achieve a distinct advantage that accelerates their success. With remarkable engagement rates, you can start generating higher revenue almost immediately. Our platform features three times the response rates compared to typical calls and delivers better engagement than various other marketing methods. Take advantage of our user-friendly drag-and-drop journey builder to effortlessly create event-driven outreach via calls and texts, compatible with any CRM, CDP, or customer service tool you utilize. By being present at the right moment with the right message, your customers will recognize your commitment to their needs. You can oversee both calls and texts through a single interface, which includes a unified conversation history and detailed customer profiles, significantly improving your connection capabilities. This efficient strategy not only streamlines your outreach efforts but also guarantees that your communication approaches are consistently in tune with your customers' expectations, ultimately leading to a more satisfying interaction. As a result, your ability to adapt and respond to customer feedback will create a cycle of continuous improvement in your sales process.

Thought Industries stands out as the most reliable B2B customer education platform globally. Tailored for software enterprises, consulting agencies, associations, and CEU providers, it offers captivating educational experiences for your desired audience. Beyond merely serving as a learning management system, Thought Industries empowers organizations to develop, personalize, distribute, and profit from branded online courses aimed at both professionals and consumers alike. This versatility makes it an invaluable tool for enhancing customer engagement and knowledge retention across various industries.

Pendo serves as a platform dedicated to enhancing product experiences, enabling software product managers to create offerings that resonate with users. It empowers product teams to explore critical inquiries like "Which features are most popular among customers?" and "Are there any features that users tend to ignore?" Additionally, it helps identify which elements bring joy and which ones lead to frustration or confusion. With these valuable insights, teams can effortlessly implement in-app messages, guides, and walkthroughs without any coding knowledge required, ultimately ensuring users maximize their experience with the products. By utilizing Pendo, you can swiftly pinpoint both the features and processes that elicit positive and negative reactions from users. Furthermore, the platform facilitates guiding users through challenging aspects while promoting the adoption of features that transform them into enthusiastic advocates for your product. This comprehensive approach not only enhances user engagement but also fosters a deeper connection between the product and its audience.

ChurnZero is a dynamic platform designed to enhance customer success for subscription-based companies by addressing the issue of customer churn. Through its innovative software solutions, businesses gain insights into customer interactions with their products, enabling them to evaluate customer satisfaction and engagement levels effectively. This understanding fosters improved product adoption, ultimately leading to higher renewal rates. Additionally, companies can tailor their customer experiences by offering timely and pertinent communication, ensuring that they meet the unique needs of each customer while strengthening relationships over time. By leveraging these tools, businesses can create a more proactive approach to customer success.