List of the Top 18 Customer Journey Mapping Tools in 2025

Miro is designed to align your team's thinking seamlessly. As a virtual whiteboard and collaboration platform, it enhances the cooperative efforts of cross-functional teams in generating exceptional outcomes. Unlike video conferencing tools, Miro focuses solely on facilitating collaboration among team members who may be spread across different locations and time zones, ensuring that they can effectively share and develop their ideas even when not physically together. This platform boasts over 200 ready-to-use templates for idea capture and visualization, along with features such as comments, chat, screen sharing, and integration with widely-used business applications. Additionally, Miro AI acts as a powerful catalyst for your team, allowing you to maximize your creativity and efficiency beyond previous limits. By leveraging Miro AI, you can transform your innovative concepts into reality, making it an essential resource for enhancing your team's collaborative spirit and inventive potential. With Miro, the future of teamwork is bright and full of endless possibilities.

Lucidchart is a web-based diagramming application that enables users to design and disseminate high-quality diagrams efficiently. It facilitates various forms of communication and teamwork, whether you are working on system architecture, engaging in brainstorming sessions, or managing projects. With its versatility and user-friendly interface, Lucidchart has garnered the affection of millions of users worldwide. This widespread appreciation highlights its effectiveness in enhancing productivity and collaboration across different fields.

Smaply is an innovative software solution designed for journey mapping that offers enhanced flexibility, customization options, and comprehensive Journey Management features. This tool facilitates the creation of detailed customer journey maps while allowing users to dissect the customer experience at each step. Users can enrich each touchpoint with vital elements, visualizing the journey through images, text, emotions, KPIs, and various metrics. By incorporating pain points, potential solutions, and new opportunities, users can obtain insights more efficiently. Additionally, the portfolio graph within the workspace allows for effective tracking, ensuring that users maintain an overview and can prioritize tasks effectively. As a result, journey maps are not merely seen as deliverables; instead, they become integral to the service development process, positioning journey mapping at the heart of organizational strategies. This shift underscores the importance of understanding customer experiences in driving business success.

Webmaxy Analyzer serves as a powerful analytical tool focused on user behavior, offering comprehensive insights into the actions of your website visitors. It encompasses a range of features such as session replays, heatmaps, form analysis, surveys and polls, funnel views, and user insights, which collectively aid in a deeper understanding of customer interactions, ultimately enhancing conversion rates. By leveraging qualitative data, businesses can make informed, data-driven decisions to refine their strategies and improve overall performance. Ideal for digital marketers, business owners, product marketers, and other key decision-makers, Webmaxy Analyzer is designed to be user-friendly and seamlessly integrates with existing technology stacks, effectively bridging gaps in user behavior analysis. The tool allows you to obtain valuable qualitative data that can transform your web application and website by revealing user interaction patterns; for instance, heatmaps can pinpoint where users click, enabling better positioning of calls-to-action. Furthermore, Webmaxy Analyzer empowers you to gain a deeper understanding of your visitors, improve their online experience, and significantly drive up conversion rates. With its robust features, including behavior analytics, session replay, heatmaps, form analyzer, and user insights, Webmaxy Analyzer stands out as an essential resource for enhancing your digital strategies. Overall, its capabilities can lead to more effective marketing efforts and a stronger online presence for businesses.

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Integrate your data effectively, categorize your audience, deliver smooth experiences, and easily monitor your performance. The use of no-code integrations enables you to consolidate data from various sectors like finance, marketing, sales, support, and product into a unified customer profile. This consolidation highlights the actions that hold the greatest significance for your business. Audience segmentation is an invaluable strategy that empowers you to reach targeted groups based on a mix of demographic, firmographic, behavioral, and transactional data. Crafting the right message for the appropriate individual at the ideal moment is crucial. Delivering hyper-personalized omnichannel experiences that resonate with your audience throughout the entire customer journey offers a unique opportunity for engagement. Intelligent automation can create interactions that feel genuinely human, enhancing the overall experience. Data should simplify decision-making rather than complicate it. With the aid of visual analytics and insightful reports, your entire team can engage in data-driven decisions, while tailored dashboards ensure you remain focused on your objectives. Ultimately, embracing a data-centric approach is essential for fostering growth and enhancing customer relationships.

UXPressia serves as a comprehensive online platform designed to enhance the understanding of customer, user, buyer, and employee experiences, facilitating team collaboration and fostering effective digital transformation. The tool allows users to visualize customer journeys, develop personas, and create impact maps, while also enabling the analysis of touchpoints across various channels, inviting team members for real-time collaboration. It helps in recognizing connections between mapping efforts and offers a team library feature for storing and reusing components and files, ensuring consistency throughout all projects. Users can export high-quality maps and personas, presenting them directly through their web browsers. With over 120 pre-designed templates catering to more than 10 different industries, you can quickly jumpstart your project without delay. Additionally, resources such as training videos, demo sessions upon request, a Help Center, free guides, and live events focused on personas and journey mapping are readily available for support, all while maintaining a per-contributor pricing model where viewers can participate free of charge.

Zoho Marketing Automation is a comprehensive marketing software that transforms the way businesses approach their marketing strategies. Its user-friendly features empower users to effortlessly generate quality leads, interact with their audience on various channels, and guide prospects through the conversion process. With Zoho Marketing Automation, you can attain remarkable outcomes by crafting customized campaigns, assessing website performance, managing lead lifecycles, and refining marketing tactics. This all-in-one solution is designed to drive success, whether for an e-commerce venture or for those needing sophisticated lead nurturing tools. Unleash the potential of Zoho Marketing Automation and explore an expansive realm of opportunities for your enterprise. By streamlining your marketing processes, you can focus more on innovation and growth.

AiTrillion serves as a comprehensive automated marketing solution designed to equip eCommerce merchants with essential tools to boost their sales. This innovative platform features distinctive functionalities along with integrated analytics to enhance performance. The primary objective behind AiTrillion's establishment was to create an eCommerce environment for online sellers, enabling them to engage more effectively with customers and shape their brand and customer interactions to drive sales growth. With AiTrillion, all of your subscribers, potential customers, and loyal patrons are gathered in one centralized location. The platform showcases a customer timeline, which tracks individuals from their initial visit up to their first purchase. By employing various strategies such as retargeting, retention efforts, and promotional activities, businesses can effectively influence customer behavior and maximize their revenue potential. This holistic approach not only fosters customer loyalty but also encourages repeat purchases, ultimately contributing to long-term success.

Custellence offers a journey mapping solution tailored for customer journey managers, customer experience (CX) professionals, and specialists. With Custellence's journey maps, you can effectively showcase your customer journey in a way that is both professional and compelling. This software is crafted to assist you in seamlessly integrating all elements of the customer experience. Elevating the customer journey discussion within your organization is essential. 1. Produce visually impactful and persuasive customer cases that will engage managers, stakeholders, and other key individuals. 2. Equip yourself to effectively communicate crucial insights about customer journeys to the rest of your organization. 3. When narrating a customer’s experience, you will do so with confidence and clarity. Custellence serves as a time-efficient tool that enhances your confidence through an intuitive communication interface and smart journey mapping features. Its design is user-friendly and straightforward, enabling you to create service blueprints and journey maps effortlessly, without any prior design experience or the need for lengthy manuals. Additionally, this tool empowers you to focus on delivering exceptional customer experiences with ease and precision.

Feedbackly serves as a comprehensive platform for measuring and analyzing customer experiences, enabling the automation of analysis and optimization throughout the entire customer journey with advanced behavioral targeting and intelligent automation features. This platform facilitates the collection of customer feedback across various channels, allowing for thorough analysis and the use of smart integrations to manage the feedback process effectively. Unique to Feedbackly is the capability to measure the Emotional Value Index (EVI®), providing valuable insights into how customer emotions influence revenue and retention as they navigate their journey with the brand. Our goal is to foster happiness within companies by ensuring a positive experience for our customers, as evidenced by the fact that over 95% of them choose to stay with us. Feedbackly equips businesses with all the essential tools, methodologies, and training required to enhance customer experiences and boost both customer attraction and retention. By prioritizing customer satisfaction, we ultimately contribute to the long-term success of our clients.

Interact effortlessly with your users directly within your application. Simpo empowers you to send automated alerts and in-app tutorials, enabling you to provide training and insights to your users without needing any technical expertise. It delivers the freedom and efficiency required to execute tasks promptly. This intuitive tool integrates seamlessly with your current software, allowing you to create, alter, and disseminate information in just a few minutes. You can deliver updates, knowledge, and surveys straight to users within the platform they are already accustomed to, exactly when they require it. You will no longer depend on them to open emails or remember lengthy training sessions. By streamlining the onboarding process with detailed guides, Simpo drastically reduces the time and resources necessary to train both existing and new users. Moreover, Simpo facilitates the execution of surveys and NPS assessments, providing you with valuable insights into user sentiment and enabling you to collect feedback directly within the application. This approach ensures that you remain attuned to your users' needs, allowing you to make well-informed decisions based on their feedback. Ultimately, Simpo enhances the overall user experience and fosters stronger engagement within your application.

Utilize your marketing strategies to gain insights into customer behavior, optimize return on investment, and evaluate marketing's influence on the sales pipeline and total revenue. By seamlessly integrating with your marketing technology ecosystem, you can anticipate a swift onboarding experience that lasts merely one week. Furthermore, a dynamic attribution engine facilitates accurate allocation of conversion credit to relevant touchpoints throughout the customer journey. The user interface prioritizes consumer-friendliness for analysis, allowing you to define Custom Events and Dimensions with ease. Additionally, a range of expertly crafted templates is available, showcasing the successful practices of high-performing teams globally. Monitor customer journeys from the first interaction to the final purchase, offering a thorough perspective on marketing efficacy. An advanced AI Engine continuously analyzes essential metrics, providing valuable insights and actionable recommendations. This comprehensive system presents a holistic view of the entire Marketing Funnel without relying on external tools, ensuring every facet of marketing effectiveness is systematically evaluated. By harnessing these capabilities, businesses can make informed decisions that drive growth and enhance customer engagement.

Enhance your sales strategy by integrating it seamlessly with Salesforce through ClosePlan, which combines your sales techniques, processes, and methodologies directly within the platform. ClosePlan equips sales teams to prioritize essential activities such as comprehensive opportunity assessments, ensuring alignment with customer relationships, and executing the sales process effectively. With its intuitive drag-and-drop features, you can easily create organizational charts and customize opportunity qualification scorecards to fit any sales qualification model. This tool also enables the creation of standardized Sales Playbooks for different business units, along with the ability to design relationship maps, organizational charts, account maps, and influence maps within Salesforce. This visual representation helps you connect with key stakeholders among your customers and prospects, fostering vital relationships. The application is fully integrated into Salesforce and can be conveniently accessed through the AppExchange, making it perfect for account planning, deal evaluations, quarterly business reviews, and personalized coaching sessions. By leveraging your Salesforce contact records, you ensure that all relevant data remains centralized within the platform, which not only boosts collaboration but also streamlines efficiency across your sales initiatives. Additionally, this integration empowers sales teams to adapt quickly to changing circumstances and maintain a competitive edge in their markets.

Reveall empowers product teams to take a customer-centric approach by simplifying the planning and prioritization of products with assurance. With Reveall, teams can easily collaborate on customer insights, visualize customer journeys, and prioritize product opportunities, all from a single platform. To gain a comprehensive understanding of customer needs and make informed product choices, you can: - Centralize all customer information by importing and storing all research and feedback into one reliable source. - Use custom tags and sentiment analysis to emphasize critical insights. - Organize findings into coherent Insights, allowing you to group similar data and formulate actionable conclusions through tailored insight reports. - Develop customer journey maps to provide context to your customer insights and assess user experience visually. - Strategically plan and prioritize your upcoming initiatives by leveraging customer insights to determine what features to develop, seamlessly integrated with your project management tools. This structured approach not only enhances decision-making but also fosters a deeper connection with your customer base.

Incorporate data-driven strategies into your subscription service with ChurnIQ 2.0, a platform that provides customized retention analytics powered by AI. This cutting-edge solution tackles subscription cancellations at every stage of the subscriber's experience. Moreover, ChurnIQ enhances the process of audience analysis and segmentation, enabling rapid deployment of targeted campaigns to boost retention and optimize the value of distinct subscriber groups. By utilizing ChurnIQ’s S3 data lake, you can consolidate all subscriber information, regardless of the disparate tools you currently employ. The analytics dashboard from ChurnIQ offers a detailed view of your performance throughout the customer journey, ensuring you have a complete perspective rather than relying on isolated data points. In addition to that, it delivers actionable insights into the root causes of subscriber churn, fostering more strategic decision-making. ChurnIQ also automatically segments customers according to their behaviors, satisfaction levels, and lifecycle stages, which can enhance your marketing approaches. By harnessing these valuable insights, your organization can proactively meet subscriber demands and significantly increase retention rates, ultimately driving growth and success for your subscription model. This holistic understanding of subscriber dynamics can transform how you engage with your audience.

At the very bottom of the page, a grey bar can be found; by clicking on "Forgot Links" and inputting your email along with the specified code, you will promptly receive new links. If you want to extend the reach of your Canvas, simply go to "Share Canvas," where you have the option to tweet it, email it to anyone you like, or even embed it on your own website to engage a wider audience. In case you have a concept in mind but are unsure about where to position it within the Canvas, the "Brainstorm Mode" is ready for you; this feature allows you to swiftly record notes after a fast-paced brainstorming session with your group. Furthermore, there's an exciting feature that lets you initiate a slideshow with just one click, simplifying the presentation of your Canvas during business meetings and improving your ability to convey ideas clearly. This cohesive integration of sharing and presentation tools not only enhances collaboration but also helps to ensure your projects are displayed in a polished and professional way. With these capabilities, you can elevate your workflow significantly.

We focus on improving customer experience consulting, developing employee engagement programs, charting customer journeys, and guiding organizational changes. By creating a distinctive customer experience strategy and executing it effectively, you can elevate your position in the market. As a leading consultancy in customer experience, we have introduced Customer Types along with a revamped interface in the Touchpoint Dashboard. This new feature enables users to create, manage, and associate different customer categories seamlessly within their journey maps, making the process more efficient. The enhanced interface simplifies previously intricate interactions, making it easier for users of the Touchpoint Dashboard to navigate. "Now our users can assign specific touchpoints to all customers, segments, personas, employees, individuals, and any other group they wish to represent," stated Peter Haid, Chief Product Officer of Touchpoint Dashboard. "This feature elegantly and flexibly humanizes customers within their journey maps, which I find truly valuable." This upgrade not only boosts user engagement but also promotes a more profound understanding of customer relationships, ultimately leading to more tailored strategies that resonate with diverse audiences. As such, the integration of these enhancements marks a significant leap forward in how businesses can connect with their customers.