List of the Top 2 Free Data Management Platforms (DMP) in 2025

A website without analytics is like a ship lost at sea, lacking any form of guidance. It's crucial to track the performance of your website in a seamless and immediate manner. This analytics platform is expertly tailored for publishers, delivering thorough insights in real-time. It stands as the ultimate real-time analytics solution tailored specifically for eCommerce businesses. Perfect for agencies and those overseeing multiple digital properties, it guarantees that the appropriate message reaches the audience at just the right moment. The Data Management Platform (DMP) is tailored with specific clusters that suit various business models, forming a data architecture that aligns seamlessly with broader business objectives. While there are numerous mobile applications available for diverse functions, it is vital to grasp their usage and effectiveness. Mobile analytics provides a formidable means for evaluating the characteristics of the mobile channel, leading to improved performance outcomes. In addition, our suite of offerings emphasizes On-site Marketing Automation, leveraging not only user behavior and browsing patterns but also socio-demographic and interest data stored in our proprietary DMP. We deliver both quantitative and qualitative reports derived from exhaustive census data, ensuring precision in real-time analytics, which ultimately enables businesses to make savvy, informed decisions. By harnessing these insights, companies can fine-tune their strategies to align with the ever-evolving demands of the market, thereby fostering growth and success. Ultimately, understanding and applying these analytics can transform the way businesses engage with their audience and optimize their operations.

We have created the largest DMP data platform in Central and Eastern Europe for programmatic and analytical projects, concentrating on user profiling based on both online and offline behaviors. By partnering with prominent publishers, such as general portals, price comparison sites, and mobile apps, we have developed a vast database that includes over 400 segments classified by various data types. These segments are easily accessible on platforms like ADFORM, DV360, XANDR, and SMART, and we also offer tailored segments designed specifically for our most selective clients. By leveraging sophisticated machine learning algorithms, we produce segments that deliver accurate results and forecasted reach. The integration of JustID Graph allows us to create segments that utilize first-party cookies, making it possible to engage with unique consumer demographics effectively. Furthermore, our innovative methodologies ensure we remain at the forefront of providing actionable insights and analytics that enhance successful marketing initiatives. This commitment to excellence not only elevates our clients' strategies but also helps us adapt to the ever-evolving landscape of digital marketing.