List of the Top 4 Data Quality Software for Salesforce Marketing Cloud in 2025

Collate is an AI-driven metadata platform designed to provide data teams with automated tools for tasks like discovery, observability, quality, and governance, utilizing efficient agent-based workflows. Built on OpenMetadata, it boasts a unified metadata graph and includes more than 90 seamless connectors that facilitate the collection of metadata from diverse sources, including databases, data warehouses, BI tools, and data pipelines. The platform ensures data integrity by offering in-depth column-level lineage and data profiling, along with no-code quality tests. AI agents are essential for optimizing functions such as data discovery, permission-based querying, alert notifications, and large-scale incident management workflows. In addition, the platform features real-time dashboards, interactive analyses, and a collaborative business glossary that is beneficial to both technical and non-technical users, enhancing the management of valuable data assets. Its automated governance and continuous monitoring uphold compliance with regulations like GDPR and CCPA, significantly cutting down the time required to address data issues while lowering the total cost of ownership. This holistic strategy not only boosts operational efficiency but also promotes a culture of data stewardship within the organization, encouraging all stakeholders to prioritize data quality and governance. Ultimately, Collate empowers teams to harness the full potential of their data assets effectively.

Adverity serves as a comprehensive data platform designed to streamline the processes of connecting, transforming, governing, and leveraging data on a large scale. It offers an effortless solution for users to obtain their data in the desired format, at the preferred time, and through the most convenient channels. This platform allows organizations to merge various data streams, including sales, finance, marketing, and advertising, into a unified source that accurately reflects their business performance. With its automated connections to numerous data sources and destinations, exceptional data transformation capabilities, and robust governance tools, Adverity stands out as the most efficient means to access and manage data precisely as needed. By simplifying these complex processes, it empowers businesses to make informed decisions based on reliable insights.

Mozart Data serves as a comprehensive modern data platform designed for the seamless consolidation, organization, and analysis of your data. You can establish a contemporary data stack in just one hour, all without the need for engineering expertise. Begin leveraging your data more effectively and empower your decision-making processes with data-driven insights right away. Experience the transformation of your data management and analysis capabilities today.

The DataMatch Enterprise™ solution serves as a user-friendly tool for data cleansing, specifically designed to tackle challenges associated with the quality of customer and contact information. It employs an array of both unique and standard algorithms to identify inconsistencies that may result from phonetic similarities, fuzzy matches, typographical errors, abbreviations, and domain-specific variations. Users have the ability to implement scalable configurations for a variety of processes, including deduplication, record linkage, data suppression, enhancement, extraction, and the standardization of business and customer data. This capability is instrumental in helping organizations achieve a cohesive Single Source of Truth, which significantly boosts the overall effectiveness of their data management practices while safeguarding data integrity. In essence, this solution enables businesses to make strategic decisions rooted in precise and trustworthy data, ultimately fostering a culture of data-driven decision-making across the organization. By ensuring high-quality data, companies can enhance their operational efficiency and drive better customer experiences.