List of the Top 7 Digital Experience Platforms (DXP) for commercetools in 2025

Storyblok serves as a Headless Content Management System designed to offer developers the necessary flexibility for crafting reliable and swift websites, while simultaneously empowering non-technical content creators to independently manage and modify content without the need for coding knowledge. Unlike traditional monolithic CMSs like WordPress, Storyblok’s headless architecture allows for content deployment across multiple platforms, including iOS and Android applications, as well as various other formats such as IoT devices, smartwatches, and AR/VR environments, through the use of Application Programming Interfaces. This capability enables teams to effectively narrate their stories and oversee content across diverse applications, including corporate websites, e-commerce platforms, helpdesk systems, mobile applications, and digital displays. Additionally, Storyblok features a Visual Editor tailored for the needs of developers, marketers, and content editors alike, enhancing overall usability. However, managing digital content with a headless CMS can present challenges, particularly in the absence of visual previews that often leave editors uncertain and seeking guidance for even minor adjustments. To address this issue, Storyblok combines the user-friendly experience of a page builder with a robust modern headless framework, providing developers with creative freedom while ensuring that editors benefit from an intuitive and self-explanatory interface, making the entire content management process more seamless and efficient.

Your content. You can achieve it more quickly and effectively. Empower marketers. Developers can be unchained. Foster team unity. Kontent.ai, previously known as Kontent.com by Kentico, serves as the headless CMS that crafts contemporary digital experiences. This centralized content hub empowers marketers to strategize and publish captivating content while developers focus on delivering exceptional experiences across various channels. The fusion of unstructured workflows with robust control offers a blend of autonomy and agility, resulting in streamlined and well-organized processes. This represents cohesive content management. Kontent.ai, the versatile content platform, allows both developers and marketers to strategically plan, create, and distribute experiences that shine on any platform. Developers have the flexibility to build any type of experience using modular content, regardless of their technology stack, while marketers can easily generate new experiences or oversee the elements that are displayed across all channels post-launch. Together, they can achieve remarkable results that enhance user engagement and satisfaction.

Contentserv is an innovative cloud-based solution that integrates robust Product Information Management (PIM) with sophisticated Product Experience Management (PXM) features, allowing retailers, manufacturers, and distributors to centralize and improve their product information. Utilizing insights powered by artificial intelligence, along with Digital Shelf Analytics (DSA) and integrated Digital Asset Management (DAM), Contentserv simplifies complexity to provide consistent, ready-to-use content for various platforms, including eCommerce sites, marketplaces, and print media. The platform enhances data quality and workflow efficiency through its multilingual localization capabilities, parent-child taxonomy structure, and real-time collaboration tools. This unified strategy enables teams to quickly generate dynamic previews, automate product updates, and ensure brand consistency across all markets and channels. By facilitating centralized enrichment and efficient distribution, Contentserv significantly reduces time-to-market while empowering businesses to craft personalized, on-brand product experiences. Its user-friendly design and scalable infrastructure are tailored to adapt to the changing demands of contemporary omnichannel environments, ultimately guiding organizations toward measurable growth and improved customer satisfaction. This adaptability is crucial as businesses navigate the complexities of an ever-evolving digital landscape.

Completely overhauling your architecture in one go can be expensive and might disrupt your users' experience. Uniform cleverly integrates advanced composable systems with your current monolithic frameworks, facilitating a gradual architectural evolution through stepwise adjustments instead of an entire system replacement. Despite the advantages of personalization, it can often result in slow page load times and low Core Web Vitals scores. Uniform optimizes the delivery of personalized content at your chosen edge in just milliseconds, seamlessly integrating it into your contemporary web application without any render-blocking scripts or expensive origin requests, ensuring timely delivery of high-quality content. This inherent flexibility allows your strategies to function independently, which means you don't have to worry about waiting for essential features on a roadmap, dealing with mandatory updates, or navigating protracted integration processes. As today’s best practices quickly become tomorrow’s standards, Uniform enables you to adapt your technology stack as needed, keeping you ahead of industry trends. This adaptability is vital in a rapidly changing digital environment, where responsiveness to new developments can significantly enhance your competitive edge. Embracing this approach allows you to maintain both performance and innovation simultaneously.

Magnolia CMS offers the quickest solution for crafting exceptional digital experiences. Being API-driven, it enables effortless content delivery to any screen or device from anywhere. The platform provides authors and editors with a robust interface that facilitates content personalization and reusability across various touchpoints. Additionally, users can tap into data and content from integrated systems without having to exit the Magnolia environment, enhancing their workflow and efficiency. This seamless integration promotes a more cohesive approach to content management.

Bloomreach revolutionizes the e-commerce landscape by personalizing the shopping experience through its dynamic data engine, which integrates customer and product information in real-time, allowing businesses to grasp consumer preferences effectively. This insightful understanding is seamlessly linked across all channels, creating an expansive e-commerce environment that adapts to shifting consumer behaviors during their shopping journeys. Loomi's advanced AI technology also paves the way for innovative purchasing methods, enhancing the overall shopping experience. Among Bloomreach's offerings are Engagement, a sophisticated marketing automation platform; Discovery, an intelligent search solution designed for e-commerce; Content, a unique content management system devoid of a conventional user interface; and Clarity, which utilizes AI for conversational shopping. The company holds numerous patents in the AI domain and caters to well-known global brands, including Williams-Sonoma and Bosch, solidifying its position as a leader in the industry. Ultimately, Bloomreach's commitment to innovation ensures that it remains at the forefront of e-commerce personalization.

CoreMedia stands out as a leading composable digital experience platform (DXP) that caters to some of the most esteemed brands worldwide. When it comes to smart content management, users can preview their content in context prior to publication, harness the potential of their teams through effective workflow and scheduling, and ensure compliance with an integrated digital asset management system. For personalized experiences, the platform excels in omnichannel customer targeting, enabling seamless linkage to customer data platforms for enhanced audience insights, and incorporates artificial intelligence to deliver hyper-personalized interactions. In the realm of real-time conversations, businesses can navigate customers through their purchasing journey using tools like video shopping, chatbots, and live chat, while also overseeing all communications to gather valuable insights across various platforms, from web interactions to contact center engagements. Additionally, the system prioritizes high-value contacts, allowing them to connect with real representatives, which significantly boosts return on investment. Moreover, CoreMedia facilitates inspirational commerce with built-in connectors for major platforms such as Salesforce, SAP, HCL, Elastic Path, and Spryke, and enables the integration of live product feeds on a global scale, transforming rich media into easily shoppable content with just one click. The combination of these features not only enhances user experience but also propels brands toward achieving their business objectives.