List of the Top 25 Free eCommerce Analytics Software in 2025

Triple Whale brings together all your metrics from various tools and conveniently places them in your hands. We streamline processes, keep you informed, and save you valuable time. By integrating eCommerce and marketing data from your preferred applications, we eliminate the need to toggle between different tabs and platforms. Every piece of data can be monitored, tested, and analyzed, providing a solid foundation for your decisions and making it easier to choose wisely. With the development of AI, we aim to minimize errors and enhance your operations across all tools. You'll quickly discern what's effective and what's not, enabling you to strategize, refine, and drive growth. Gain insights into your customers' spending behaviors and forecast your key D2C metrics with ease. You have the option to send daily, weekly, or monthly reports to your entire team, and you can either use a template or design your own metrics. Curious about how a mere 0.5% increase in your conversion rate could impact your profits? Our calculator leverages your data to provide genuine insights. You have the flexibility to customize your dashboard to suit the unique needs of you and your team, ensuring optimal functionality and usability for everyone involved. Additionally, this unified approach fosters collaboration, allowing all stakeholders to access critical data seamlessly.

Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.

Heap stands out as a comprehensive digital analytics solution that enables businesses to gain a deep understanding of their customers' journeys. By effectively monitoring all user activities across both web and mobile platforms, Heap provides actionable insights designed to boost conversion rates, enhance customer loyalty, and improve overall user satisfaction. Through the application of advanced data science methodologies, the platform identifies friction points and opportunities for growth, empowering organizations to make prompt, informed decisions based on data. With powerful features such as session replays, heatmaps, and AI-driven insights, Heap equips companies to scrutinize and optimize user interactions at every step. This integrated strategy not only helps organizations adapt to changing customer demands but also fosters a culture of continuous improvement and innovation within their teams. By leveraging such insights, businesses can stay ahead of market trends and maintain a competitive edge.

Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.

Woopra is an analytics platform focused on customer journeys, enabling businesses to comprehend, evaluate, and enhance customer retention. It is crafted to promote optimization and expansion throughout all stages of the customer lifecycle. By utilizing data at the individual level, Woopra generates comprehensive analytics reports that reveal insights across the entire lifecycle, effectively connecting different departments. With its unique tracking technology, Woopra monitors user interactions across both websites and mobile applications. Additionally, it features over 51 integrations with partners such as Salesforce, Marketo, and Intercom, facilitating the seamless unification of various data points across different tools or teams, thus enhancing overall operational efficiency. This level of integration enables companies to make data-driven decisions that can significantly improve customer engagement and satisfaction.

CustomerLabs CDP is a digital marketing solution hosted in the cloud, designed to assist agencies, SaaS providers, and Ecommerce marketers in tracking, identifying, segmenting, synchronizing, and analyzing customer data effectively. This platform empowers marketers to craft personalized campaigns that span various channels without needing assistance from developers. You can gather and monitor customer information from diverse sources such as your website, apps, CRM, email, service platforms, and offline interactions. With identity resolution capabilities, it enables you to connect anonymous users across different platforms, providing a comprehensive 360-degree insight into your customers. Additionally, you can create targeted customer segments based on behavior, demographics, and user characteristics to facilitate timely messaging across multiple channels. Furthermore, this customer data can be effortlessly integrated with your current marketing tools, including Google Analytics and Google AdWords, enhancing your overall marketing strategy. With CustomerLabs CDP, you can ensure the accuracy of your customer data, ultimately supporting and informing your marketing choices more effectively. As a result, your marketing efforts can become more focused and successful, leading to improved customer engagement and satisfaction.

Springbot provides an integrated marketing platform that allows expanding eCommerce companies to oversee their email campaigns, social media content, and SMS messaging all in one place. This comprehensive approach simplifies the marketing process and enhances overall efficiency.

Littledata stands out as the leading ecommerce data platform designed specifically for contemporary DTC brands. Accelerate your growth with automation in tracking and gain invaluable ecommerce benchmarks that help you outpace rivals. Enhance your expansion by leveraging Littledata's intelligent integrations, enabling your organization to make informed, data-driven choices. Brands in the DTC and subscription ecommerce sectors flourish thanks to the robust capabilities offered by Littledata. Additionally, it seamlessly integrates with a variety of platforms, including Google Analytics, GA4, Recharge, Klaviyo, Facebook Ads, and the Facebook Conversions API, among others!

Our collection of software solutions enables you to effectively oversee your online store's data. Each subscription plan includes vital tools designed to evaluate your store's performance, boost visibility and sales through optimized data management, and reduce costs with automated analysis and expert advice on industry best practices. A systematic weekly review of your listings against marketplace performance, policy guidelines, and best practices is part of the service. The tool helps you detect duplicate listings, allowing you to select which ones to keep while preserving the most advantageous sales history for each item. You can easily collect and download all the data related to your listings for backup, editing, or transitioning to other seller tools or sales platforms. It goes beyond simple compliance, empowering users to leverage these benefits across various categories and metrics. Furthermore, re-listing products can greatly enhance visibility and drive sales. This extensive report will aid you in identifying and managing any potential listings, ensuring you maximize your online presence. By refining your listings and utilizing our tools effectively, you can drive growth in your e-commerce business while adapting to market trends and consumer demands. Ultimately, the integration of these innovative solutions positions you for sustained success in a competitive online marketplace.

Lebesgue empowers eCommerce enterprises, regardless of size, to enhance their marketing effectiveness, return on investment, and overall profitability through comprehensive analysis of their digital marketing strategies, delivering practical insights that reflect the best practices in the industry. Key Features: LTV Modeling - Assess the lifetime value of your customers. - Determine the revenue generated by each customer segment. - Forecast revenue from both returning and new clientele. - Understand how various marketing channels and discounts influence LTV. AI Copy Generation - Quickly generate high-conversion marketing copy more efficiently than ever. Advertising Assessment - Integrate your Google Ads and Facebook Ads accounts, conduct a marketing audit, and identify crucial errors that may be diminishing your marketing ROI. Competitor Analysis - Analyze the strategies employed by competitors through their active Google and Facebook advertisements. - Get notifications when new advertisements are rolled out. Market Benchmarks & Advertising Price Predictions - Access industry benchmarks for both Facebook and Google ads, along with additional valuable insights to further refine your marketing approach. By leveraging these tools, you can stay ahead of the competition and significantly boost your marketing efforts.

Effortlessly enhance your website with robust tools aimed at improving user experience. Discover valuable insights into the customer journey through features such as Snapshots, Heatmaps, and Recordings. Our user-friendly visual reports and comprehensive session recordings offer a transparent view of your visitors' pathways, exposing their starting points, navigation decisions, and areas of confusion—enabling you to confidently make design adjustments. Armed with this knowledge, you can make informed, data-driven choices that will positively impact your revenue over time. With Crazy Egg's A/B Testing, you can be assured that the changes you implement regarding content placement, colors, images, or text are the best strategies for converting more visitors into loyal customers. Additionally, you can easily create or modify content without relying on a developer! Our intuitive editing tools allow you to change styles like colors and fonts or even remove specific elements entirely. Once you’re pleased with the modifications, publishing them to your website is a breeze. We are committed to helping you optimize what’s effective, fix what’s lacking, and explore innovative ideas to fuel your success. By consistently enhancing your online presence, you will provide an improved experience for your visitors while also staying ahead in the competitive landscape. Ultimately, this approach will not only boost user satisfaction but also contribute positively to your overall business growth.

Collecting web data on a large scale poses considerable obstacles due to the dynamic and increasingly intricate nature of websites, which often leads to information that is either flawed or lacking. Import.io distinguishes itself as the sole firm possessing the essential expertise and cutting-edge technology required to deliver eCommerce web data at scale. As the leading partner in the realm of eCommerce web data, we provide vital insights that are leveraged by prominent brands, retailers, and analytics companies to sustain their competitive edge. Our diverse clientele spans a variety of eCommerce industries, including consumer products, online shopping, travel and hospitality, as well as event and ticketing services. With unmatched capabilities and deep industry knowledge, Import.io is prepared to furnish you with the accurate data you seek, irrespective of scale. No matter what type of eCommerce data you require, sourced from countless websites and delivered in your desired format and frequency, you can trust Import.io to be the strategic partner that drives your business's expansion. By selecting our services, you're not only addressing your data needs but also elevating them to new heights, ensuring your organization remains at the forefront of innovation and success.

Intely (inte.ly) operates as a robust platform for Business Intelligence, Insights, and Analytics specifically designed for retail and wholesale businesses. We provide a range of BI extensions and plugins compatible with several eCommerce platforms, including Magento and Shopify. Moreover, Intely excels in offering custom solutions and Enterprise Business Intelligence development tailored to meet the unique needs of ERP and eCommerce systems. The chart included showcases fluctuations in total order counts, customer numbers, transaction amounts, and quantities on an hourly basis, functioning continuously around the clock. It also details the most frequently ordered products, enabling users to easily locate product orders through the search feature. Additionally, this chart categorizes order data by products, categories, and geographic locations such as country, state, and city, facilitating a more straightforward analysis of business performance. By delivering such rich insights, Intely equips retailers and wholesalers with the tools necessary for making data-driven decisions. This ultimately enhances their ability to optimize operations and drive growth.

Over 500 businesses utilize the Customer Support & Helpdesk software every day, designed specifically for rapidly growing companies that aim to expand without increasing their workforce. This innovative software allows you to address up to 50% of customer inquiries before they escalate to agents, enabling the creation of tailored self-service flows that facilitate growth without the necessity of hiring additional staff. Gone are the days of toggling between multiple tabs, as Richpanel presents customer and order information in a comprehensive context alongside each ticket, significantly streamlining agents' efficiency. Integration is seamless, with compatibility for platforms like Shopify, Shopify Plus, and Magento. Furthermore, you can oversee all your support channels from a singular interface, allowing customers to reach out through chat, email, Facebook, Instagram, phone, or SMS, while you manage their requests from a visually appealing dashboard. Additionally, the platform enhances productivity through automation, enabling you to gather visitor emails, set expectations for response times, qualify incoming inquiries, and route them based on skill set. This comprehensive and flexible reporting system features an aesthetically pleasing user interface, ultimately boosting team productivity, increasing revenue potential, and enhancing overall customer satisfaction. With such capabilities, businesses can not only streamline their support processes but also foster stronger relationships with their customers.

Elevar empowers Shopify brands by leveraging Google Analytics and Google Tag Manager to accelerate their growth journey. By creating a dependable data layer, offering visual analytics tools, monitoring tag errors, and incorporating server-side tagging through the Facebook Conversion API, it enables brands to achieve their goals efficiently. A solid data framework is crucial for analyzing and optimizing performance effectively. Elevar takes the complexity out of setups such as data layers and Facebook Conversion API integrations, turning them into seamless one-click solutions. For those who find themselves constrained by basic reports in Google Analytics and are in search of more profound insights to enhance conversion rates, our Chrome Extension allows non-technical users to easily track custom user behavior events via an intuitive interface. The collected data can be analyzed in either Elevar or Google Analytics, yielding actionable insights that can significantly impact performance. Moreover, it is essential to ensure that your marketing pixels, or tags, function correctly to maintain accurate attribution, as incorrect or misleading conversion data can lead to unnecessary costs. In the end, Elevar equips brands with the necessary tools to convert their data into meaningful insights, driving effective growth strategies while also fostering a deeper understanding of user behavior. This comprehensive approach not only enhances reporting but also ensures that every marketing effort is backed by accurate and reliable data.

By concentrating on analytics to enhance your e-commerce business, we provide insights that typical shopping carts might miss, which could lead to a revenue shortfall of at least twice as much. Shoppr analyzes historical data from your store and marketing efforts, displaying the information clearly to showcase both your strengths and weaknesses. With Shoppr, you gain a comprehensive understanding of the key metrics affecting your business, enabling you to make educated choices that foster growth. Furthermore, our platform is designed to continually adapt, ensuring that you stay relevant in the fast-paced world of e-commerce. As your business evolves, Shoppr evolves with you, providing the tools necessary to thrive in a competitive market.

Efficiently monitor, evaluate, and refine your online marketing strategies with Visitorkit. This powerful tool uncovers the sources of your conversions, allowing you to concentrate on the most effective marketing tactics while cutting down on unnecessary expenditures related to underperforming traffic. Visitorkit serves as a comprehensive analytics and conversion platform, accurately identifying the origin of each registration and sale, whether generated through a specific marketing campaign or other channels. Its integration capabilities are robust, allowing it to work smoothly with any website, thus providing both flexibility and user-friendliness. Moreover, Visitorkit is compatible with a variety of content management systems and software solutions, such as WordPress, Ghost, Squarespace, and Next.js. By leveraging the capabilities of Visitorkit, you can not only streamline your marketing efforts but also significantly enhance your overall return on investment and drive better business results. Ultimately, this tool positions you to make informed decisions that contribute to sustained growth and success.

Data has emerged as the new oil, akin to how high-quality fuel is crucial for high-performance engines. For enterprises utilizing CPQ, ERP, and BI systems, access to quality data is paramount for achieving meaningful outcomes. TGN is a leading data services provider dedicated to supporting both large enterprises and SMEs that manage extensive product lines on a global scale. With a wealth of expertise in Premium Price Intelligence tailored for high-volume demands, tgndata has earned the trust of Fortune 2000 companies, esteemed retailers, and prominent brands across 25 nations. This data is integral to the functionality of leading CPQ, dynamic pricing, and BI solutions. By partnering with tgndata, you can help eliminate the issue of garbage in, garbage out (GIGO), which adversely affects daily operations and pricing strategies for businesses in the retail, distribution, and services sectors. Our advanced systems ensure your products are accurately compared to competitors based on various parameters, including images, sizes, specifications, MPNs, EANs, titles, and descriptions. Additionally, we keep track of your new inventory and promptly eliminate any irrelevant items from your account, allowing you to maintain a streamlined product offering. This meticulous attention to data quality not only enhances decision-making but also drives better business performance.

AFS Analytics provides the tools necessary for you to consistently gather, organize, quantify, and assess essential metrics associated with your website or e-commerce platform, converting user behavior data into successful advertising campaign outcomes. The insights you accumulate will ultimately become a crucial asset, acting as a key resource for your online business's development. By leveraging real-time data, which is systematically analyzed and showcased in frequently updated reports, you can monitor your website's performance at any point in time. Additionally, the integration of machine learning and AI-powered forecasting allows you to pinpoint significant trends ahead of time, such as unforeseen increases in traffic or exceptional sales records in your e-commerce store. This forward-thinking strategy guarantees that you remain well-informed about your business's performance, thus facilitating timely modifications and strategic planning. In an ever-changing digital environment, the ability to foresee shifts is vital for long-term success, ensuring that you can adapt and thrive amidst competition. Ultimately, the insights gained from AFS Analytics can empower your decision-making process and drive your business goals forward with confidence.

Presenting a premier platform tailored for eCommerce merchants eager to refine their profit optimization methodologies! Our solution seamlessly incorporates first-party profit data for each transaction into leading marketing platforms such as Facebook Ads, Google Ads, and Google Analytics. This enables you to concentrate on actual profits (POAS) rather than merely relying on revenue figures or average target ROAS, thereby ensuring that your marketing budget is spent both efficiently and effectively. With our service, you can have confidence that your advertising expenses are not only safeguarded but also yield significant returns! Moreover, we offer an extensive array of tools aimed at boosting eCommerce profitability, featuring in-depth profit and loss dashboards, insights into profit per order, customer lifetime value analytics, and the capability to assess profitability across diverse marketing initiatives, product lines, and customer demographics. Obtain real-time data and practical advice to further enhance your online store, and remember that we also provide a complimentary version for tracking profits and managing costs! Whether you're just embarking on your eCommerce journey or aiming to expand your operations, our platform is committed to supporting your growth at every phase of your business development. In addition, our user-friendly interface and dedicated customer support ensure that you can easily navigate through the features and maximize your potential for success.

Easily manage and grow your Amazon business with the all-in-one, data-focused software suite from ManageByStats. This platform provides a variety of integrated tools designed to deliver essential insights, resources, and functionalities that streamline your Amazon operations. We are committed to continuously evolving our features to meet the changing demands of the Amazon marketplace. Our goal is to enable sellers to boost their profitability by helping them better understand their metrics and the actions needed to achieve optimal results. Simplify the process of collecting reviews on Amazon while categorizing customers based on their feedback. Quickly generate and deploy personalized communications for both buyers and sellers, including customized outreach emails. All important data points are centralized in one easy-to-access location, allowing you to evaluate profits, conversion rates, daily traffic, and more. Moreover, ManageByStats automatically generates tailored checklists and sends important alerts, ensuring you stay focused on vital performance indicators, customer reviews, inventory status, listing updates, and additional aspects. With these advanced features at your disposal, you can elevate your Amazon business and tackle any challenges that arise with assurance and ease. Ultimately, ManageByStats is your trusted partner in achieving sustained growth and success in the competitive Amazon landscape.

EchoTik is an all-encompassing analytics tool tailored for TikTok that assists sellers, influencers, and brands in enhancing their ecommerce strategies with precision. The platform offers a diverse range of functionalities that aid in product selection, influencer identification, and live stream analysis, enabling users to identify trending products, assess the effectiveness of influencers, and monitor audience engagement during live streams. It includes detailed metrics and visual data across various facets, such as different product categories, influencer growth statistics, and live stream interaction rates, which facilitate informed strategic choices. The user-friendly interface combined with robust analytical capabilities makes EchoTik an essential resource for professionals aiming to increase their presence and drive sales on TikTok. By providing sellers and ecommerce creators with actionable insights regarding product choices, influencer collaborations, and the optimization of live streams and videos, EchoTik significantly improves overall ecommerce performance on this dynamic platform. Consequently, it empowers users to adopt a more calculated strategy for harnessing TikTok's potential for business expansion, ultimately leading to greater success in the evolving digital marketplace.

We help brands and retailers engage with their target audience at every stage of the purchasing journey, facilitating global marketing of their products and services. Vantage provides extensive, scalable, and high-quality ecommerce advertising, promotional strategies, and analytics solutions that are specifically designed for large retailers and brands. By leveraging cutting-edge machine learning and artificial intelligence (AI) technologies, we offer automated and targeted features on a massive scale, guaranteeing exceptional reach and customer engagement. This forward-thinking methodology empowers our clients to enhance their advertising success and achieve substantial growth in sales. Furthermore, our commitment to innovation ensures we stay ahead in the rapidly evolving digital marketplace.

Consolidate your retail channels, payment gateways, and Google Analytics into a singular, all-encompassing application. This integration will provide you with valuable insights into various business metrics including sales figures, product success, subscription rates, customer engagement, and web traffic statistics. As you work with platforms such as PayPal, Stripe, WooCommerce, Etsy, Shopify, and Google Analytics, you may notice that essential business information often becomes scattered across different services, resulting in fragmentation that leads to duplicate entries, lost data, and inconsistent records. This lack of a cohesive data structure can force you into making decisions based on incomplete information, which risks potential revenue losses, increased customer turnover, added workload, and a persistent feeling of chaos. By adopting this integrated solution, you will create a definitive source of truth for your orders, inventory, and customer insights, enabling you to access critical data effortlessly. Furthermore, you will have the ability to produce customized reports, delve into specific areas of interest, and segment your information with ease. This will empower you to address important questions such as trends in revenue, best-selling products, peak selling periods, items that could be upsold, and identification of your most valuable clientele, thereby refining your overall business strategy. With this comprehensive approach, achieving clarity and operational efficiency will no longer be distant aspirations, but rather a reality within your reach. Ultimately, this system will transform the way you operate, fostering better decision-making and improved performance across your business.

Algopix offers real-time digital point-of-sale insights that enable users to examine competitors' market share, pricing strategies, promotional activities, and various other aspects. Additionally, it provides pricing recommendations alongside a comprehensive overview of product pricing, which includes benchmarking, tracking capabilities, and market share analysis. Leveraging vast amounts of market data empowers businesses to make informed pricing decisions that can enhance sales performance. The platform presents crucial product details such as demand metrics, estimated weights, and dimensions, ensuring all relevant information is readily available. With its attribute extraction feature, users can efficiently obtain the necessary data for both search engines and consumers. Furthermore, it facilitates the creation of a sales-optimized catalog with product pages that rank well in search engine results, complete product listings, and a straightforward method for introducing new items. By quickly identifying market trends, businesses can effectively adapt to them, leading to real-time market analysis and the potential for new business ventures. This comprehensive approach not only boosts competitiveness but also enhances the overall strategic decision-making process.