List of the Top 25 eCommerce Analytics Software for Google Ads in 2025

Triple Whale brings together all your metrics from various tools and conveniently places them in your hands. We streamline processes, keep you informed, and save you valuable time. By integrating eCommerce and marketing data from your preferred applications, we eliminate the need to toggle between different tabs and platforms. Every piece of data can be monitored, tested, and analyzed, providing a solid foundation for your decisions and making it easier to choose wisely. With the development of AI, we aim to minimize errors and enhance your operations across all tools. You'll quickly discern what's effective and what's not, enabling you to strategize, refine, and drive growth. Gain insights into your customers' spending behaviors and forecast your key D2C metrics with ease. You have the option to send daily, weekly, or monthly reports to your entire team, and you can either use a template or design your own metrics. Curious about how a mere 0.5% increase in your conversion rate could impact your profits? Our calculator leverages your data to provide genuine insights. You have the flexibility to customize your dashboard to suit the unique needs of you and your team, ensuring optimal functionality and usability for everyone involved. Additionally, this unified approach fosters collaboration, allowing all stakeholders to access critical data seamlessly.

Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.

Skai stands out as the premier marketing platform for brands aiming to strategize, implement, and evaluate growth initiatives across highly engaging digital mediums. Uniquely, Skai integrates data-driven insights with top-tier optimization tools, empowering brands to make educated decisions, expand their reach, and assess performance on platforms such as Google, Facebook, Microsoft, Amazon, Walmart, Roundel, and Apple Search Ads. Utilizing advanced machine learning algorithms and artificial intelligence, Skai harnesses market signals to enable businesses to anticipate and adapt to the evolving omnichannel customer journey effectively. With substantial backing from Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Skai is poised for innovation and growth in the marketing landscape. This strong support underscores its commitment to providing brands with the tools necessary to thrive in a competitive digital environment.

Our advanced analytics platform, paired with a team of experienced ecommerce professionals, uncovers essential insights that drive profitable growth for brands on Amazon. Founded by industry veterans who have successfully built eight-figure brands, iDerive offers a robust omnichannel analytics SaaS solution along with personalized brand services. Utilizing smart automation, we simplify complex Amazon data, empowering you to pinpoint performance drivers, boost sales, cut costs, and improve overall profitability. Beyond being merely a tool, we serve as a strategic partner, providing vital services such as account assessments, media management, comprehensive brand oversight, and vendor fee recovery. We focus on sustainable growth while ensuring that sales and media performance metrics are meticulously monitored. Our real-time analytics platform supports informed decision-making, enhancing the competitiveness of businesses in the market. With a dedicated data science team applying recombinant analysis techniques, we generate actionable insights that enable brands to effectively scale their profitability in response to market dynamics. Furthermore, our unwavering commitment to innovation keeps us leading the ecommerce analytics field, as we continuously adapt our strategies to address the changing demands of our clients while helping them achieve long-term success.

Magento Business Intelligence is an advanced cloud-based solution focused on data analytics and management. It empowers users to effortlessly aggregate and manage diverse data sources, create data models, produce reports and visualizations, and maintain a consistent source of information. Once you set up your Magento Business Intelligence account, you connect your Magento database to the platform, granting you immediate access to five detailed dashboards that feature approximately 100 informative reports. These reports are designed to facilitate effective data analysis and tackle essential inquiries, such as “How has my order volume changed month-over-month?”, “Who are my most loyal customers?”, and “Are my coupon strategies working as planned?” Furthermore, the platform’s intuitive interface ensures that businesses of any scale can effectively leverage their data for strategic decision-making, thereby enhancing their overall operational efficiency. By utilizing this service, companies can unlock valuable insights that drive growth and improve customer engagement.

Littledata stands out as the leading ecommerce data platform designed specifically for contemporary DTC brands. Accelerate your growth with automation in tracking and gain invaluable ecommerce benchmarks that help you outpace rivals. Enhance your expansion by leveraging Littledata's intelligent integrations, enabling your organization to make informed, data-driven choices. Brands in the DTC and subscription ecommerce sectors flourish thanks to the robust capabilities offered by Littledata. Additionally, it seamlessly integrates with a variety of platforms, including Google Analytics, GA4, Recharge, Klaviyo, Facebook Ads, and the Facebook Conversions API, among others!

Peel presents a user-friendly and automated analytics solution designed to allow for effective data evaluation, significantly boosting customer acquisition and retention efforts. By merely linking your Shopify store(s), you can experience a noteworthy shift in your data within a matter of hours. The platform gathers and provides the most essential data, key performance indicators, and trend analyses for your e-commerce team, guaranteeing that everyone has swift and straightforward access to crucial insights. You will discover an array of visual formats, including charts, graphs, tables, and cohorts, all illustrating your historical data for thorough analysis. Additionally, with only a few clicks, you can access this information, enabling you to make well-informed choices that can lead to substantial business expansion, ultimately laying the groundwork for a future defined by data-driven strategies. This streamlined approach not only enhances operational efficiency but also empowers teams to respond proactively to market trends.

Lebesgue empowers eCommerce enterprises, regardless of size, to enhance their marketing effectiveness, return on investment, and overall profitability through comprehensive analysis of their digital marketing strategies, delivering practical insights that reflect the best practices in the industry. Key Features: LTV Modeling - Assess the lifetime value of your customers. - Determine the revenue generated by each customer segment. - Forecast revenue from both returning and new clientele. - Understand how various marketing channels and discounts influence LTV. AI Copy Generation - Quickly generate high-conversion marketing copy more efficiently than ever. Advertising Assessment - Integrate your Google Ads and Facebook Ads accounts, conduct a marketing audit, and identify crucial errors that may be diminishing your marketing ROI. Competitor Analysis - Analyze the strategies employed by competitors through their active Google and Facebook advertisements. - Get notifications when new advertisements are rolled out. Market Benchmarks & Advertising Price Predictions - Access industry benchmarks for both Facebook and Google ads, along with additional valuable insights to further refine your marketing approach. By leveraging these tools, you can stay ahead of the competition and significantly boost your marketing efforts.

Elevar empowers Shopify brands by leveraging Google Analytics and Google Tag Manager to accelerate their growth journey. By creating a dependable data layer, offering visual analytics tools, monitoring tag errors, and incorporating server-side tagging through the Facebook Conversion API, it enables brands to achieve their goals efficiently. A solid data framework is crucial for analyzing and optimizing performance effectively. Elevar takes the complexity out of setups such as data layers and Facebook Conversion API integrations, turning them into seamless one-click solutions. For those who find themselves constrained by basic reports in Google Analytics and are in search of more profound insights to enhance conversion rates, our Chrome Extension allows non-technical users to easily track custom user behavior events via an intuitive interface. The collected data can be analyzed in either Elevar or Google Analytics, yielding actionable insights that can significantly impact performance. Moreover, it is essential to ensure that your marketing pixels, or tags, function correctly to maintain accurate attribution, as incorrect or misleading conversion data can lead to unnecessary costs. In the end, Elevar equips brands with the necessary tools to convert their data into meaningful insights, driving effective growth strategies while also fostering a deeper understanding of user behavior. This comprehensive approach not only enhances reporting but also ensures that every marketing effort is backed by accurate and reliable data.

Acquire hands-on knowledge for your direct-to-consumer brand through a tailored, all-encompassing overview that does not necessitate any engineering skills. With a single click, you can seamlessly incorporate all your marketing data and conduct analyses right within the platform. Effortlessly detect significant trends and anomalies in real time, removing the hassle of managing cumbersome spreadsheets with countless tabs. You can easily consolidate your marketing data sources, as we support all major connectors that D2C brands rely on. There’s no need to stress about maintaining a data pipeline or establishing a data warehouse; we handle those aspects for you. Instantly compute and evaluate essential performance indicators without difficulty. Our pre-built dashboards enable you to visualize vital metrics such as Customer Acquisition Cost, Lifetime Value, and Retention Cohorts, which are critical for assessing and improving your store's overall performance. Additionally, you can customize these visualizations to align with your specific metrics and definitions, as they are all built using SQL, allowing your team or ours to adjust them as necessary. The adaptability and ease of use of our platform empower you to make well-informed decisions more swiftly than ever before, ultimately driving your business's growth and success.

Efficiently monitor, evaluate, and refine your online marketing strategies with Visitorkit. This powerful tool uncovers the sources of your conversions, allowing you to concentrate on the most effective marketing tactics while cutting down on unnecessary expenditures related to underperforming traffic. Visitorkit serves as a comprehensive analytics and conversion platform, accurately identifying the origin of each registration and sale, whether generated through a specific marketing campaign or other channels. Its integration capabilities are robust, allowing it to work smoothly with any website, thus providing both flexibility and user-friendliness. Moreover, Visitorkit is compatible with a variety of content management systems and software solutions, such as WordPress, Ghost, Squarespace, and Next.js. By leveraging the capabilities of Visitorkit, you can not only streamline your marketing efforts but also significantly enhance your overall return on investment and drive better business results. Ultimately, this tool positions you to make informed decisions that contribute to sustained growth and success.

Start making smarter and more profitable business decisions by leveraging the most accurate insights into customer behavior and month-to-month lifetime value (LTV) projections from any Shopify app. Successful business tactics are based on a thorough understanding of the true value your customers bring. Our Predictive LTV Model evaluates the lifetime values of both past and current customers, as well as potential future ones, helping you to build a more successful and lasting direct-to-consumer (D2C) brand. Discover which customers are key to your profitability now and in the future, and use their purchasing data to find similar potential buyers. Built on the transaction records of millions of customers from a variety of D2C brands, our machine-learning predictive model empowers you to anchor your marketing, sales, and product development strategies in reliable analytics. By utilizing this invaluable resource, you can make data-driven decisions that elevate your business to unprecedented levels of success. Ultimately, this approach not only enhances your understanding of customer dynamics but also positions your brand to adapt swiftly to changing market conditions.

In the rapidly changing realm of eCommerce, Luz equips you to make data-driven decisions that propel significant growth. Distinct from other solutions, it brings together all vital DTC tools within a unified platform. This allows you to gain deep insights into your customers, your business, and your competitors, setting you up for substantial success. Our committed team of data engineers is constantly in the process of collecting, cleaning, and validating the information we monitor, guaranteeing you receive trustworthy and impactful insights. Crafted with simplicity in mind, our platform helps you comprehend and leverage valuable insights from the moment you log in. You can finally say farewell to the need for an entire data science department; Luz provides tailored, actionable insights that guide you and your team toward your objectives. When data is readily available, it sparks creativity, fosters improved products, and enriches the experiences of all participants in the eCommerce sector. Accessible data serves to benefit everyone engaged, opening doors to collaboration and shared strategies for growth. As you prepare to navigate your competitive landscape and outline your growth strategy, Luz stands ready to support your journey. Embrace the future of eCommerce with confidence and clarity.

Presenting a premier platform tailored for eCommerce merchants eager to refine their profit optimization methodologies! Our solution seamlessly incorporates first-party profit data for each transaction into leading marketing platforms such as Facebook Ads, Google Ads, and Google Analytics. This enables you to concentrate on actual profits (POAS) rather than merely relying on revenue figures or average target ROAS, thereby ensuring that your marketing budget is spent both efficiently and effectively. With our service, you can have confidence that your advertising expenses are not only safeguarded but also yield significant returns! Moreover, we offer an extensive array of tools aimed at boosting eCommerce profitability, featuring in-depth profit and loss dashboards, insights into profit per order, customer lifetime value analytics, and the capability to assess profitability across diverse marketing initiatives, product lines, and customer demographics. Obtain real-time data and practical advice to further enhance your online store, and remember that we also provide a complimentary version for tracking profits and managing costs! Whether you're just embarking on your eCommerce journey or aiming to expand your operations, our platform is committed to supporting your growth at every phase of your business development. In addition, our user-friendly interface and dedicated customer support ensure that you can easily navigate through the features and maximize your potential for success.

TrueProfit provides Shopify merchants with powerful calculation tools and immediate profit insights, allowing them to evaluate their earnings precisely and make strategic decisions for their enterprises. Merchants can track their financial performance on Shopify at any time, whether they manage one store or several. This application enables you to seamlessly access your real profits and expenditures in real-time. By simply entering your cost details into the TrueProfit web app, your information syncs effortlessly to the mobile application without any lag. You can rest easy knowing that our committed customer support team is available to address any issues quickly and effectively. Furthermore, with a centralized dashboard that aggregates all key metrics, you gain a holistic view of your business's performance, making it simpler to stay informed and proactive regarding your financial status. Overall, TrueProfit empowers merchants to take charge of their financial journey with confidence.

Make well-informed choices based on analytics, efficiently oversee your cash flow, and obtain extra funding through the forecasting and financing solutions provided by Brightflow AI. This all-encompassing platform gathers real-time data from all your operational channels, offering business owners immediate cash flow forecasts, current business insights, and a range of financing options. By leveraging precise predictions, you can avert cash shortages and better predict both cash inflows and outflows, thereby optimizing your ordering and operational workflows. Furthermore, you can assess sales patterns using your distinct data alongside real-time metrics, enhance your credit standing, and be thoroughly equipped for obtaining loans. Effortlessly track trends with daily and monthly revenue evaluations, empowering you to seize growth opportunities by increasing your access to capital. Ultimately, Brightflow AI provides you with the essential resources needed for financial health and strategic growth while adapting to the ever-changing market landscape. With its intuitive interface, it simplifies complex financial processes, allowing you to focus on driving your business forward.

ThoughtMetric serves as a vital tool for ecommerce marketers to monitor their marketing effectiveness and enable informed business choices based on data. It offers seamless integration with leading ecommerce and advertising platforms, making it simple to connect various data sources, monitor ad performance, and conduct thorough analyses. By utilizing ThoughtMetric, ecommerce businesses can gain insights into their marketing performance and leverage data to enhance their strategies. The platform synthesizes disparate data from marketing efforts, customer journeys, and revenue attribution to provide a comprehensive view of marketing effectiveness. Furthermore, ThoughtMetric employs sophisticated algorithms for attribution modeling, allowing businesses to pinpoint the true origins of their customer base. This enables marketers to optimize their advertising expenditures and scale campaigns that attract the most valuable customers, focusing on those with high lifetime value. Ultimately, ThoughtMetric's advanced tracking capabilities ensure that sales can be directly correlated to the specific ads responsible for driving them, empowering businesses to refine their marketing approach effectively.

MagicBean is a cutting-edge analytics platform driven by GPT, tailored specifically for ecommerce businesses to provide actionable insights that enhance marketing strategies and promote growth. By effortlessly integrating with platforms like Shopify, Google Ads, and Klaviyo, MagicBean constructs a consolidated data hub that enables users to analyze sales trends, comprehend customer behaviors, and identify potential avenues for growth. The platform features an array of tools, including ready-to-use customizable templates, visual data representations through interactive graphs and charts, and the ability to ask business-related questions in natural language, receiving thorough answers in just seconds. Its user-friendly interface allows individuals to make quick decisions without requiring extensive data analysis knowledge. Furthermore, MagicBean's seamless compatibility with various ecommerce systems streamlines data management, making it a cost-effective solution for businesses aiming to thrive in a competitive online environment. Consequently, MagicBean not only boosts operational efficiency but also aids businesses in maneuvering through the intricate landscape of ecommerce analytics, ultimately leading to more informed and strategic business choices.

E-commerce Profit and LTV Analytics. Monitoring your profitability and the effectiveness of your marketing strategies should be a seamless process. Gain access to real-time insights that empower you to make profitable decisions. We have developed a solution that addresses our own needs: an automated data analysis tool that provides accurate profit calculations. Measure your net profit per order while considering all relevant expenses, such as shipping, advertising, transaction fees, discounts, and refunds. Everything you need is conveniently located in a single platform—eliminating the need for cumbersome spreadsheets. Say farewell to the hassle of managing multiple analytics tools while remaining unaware of your daily profit status. You will receive daily updates on your profits to keep you well-informed about the financial health of your business. Our system merges your store's profit data with advertising insights from all your marketing channels, allowing you to pinpoint which campaigns generate the highest profits and demonstrate the best LTV:CAC ratios after factoring in all necessary costs, including shipping, refunds, and the cost of goods sold. This efficient method not only clarifies your overall financial situation but also equips you with the knowledge to make strategic decisions that can enhance your business's growth. By understanding these metrics, you can adjust your strategies proactively to maximize profitability.

Generating revenue is advantageous, but comprehending its sources is vital for achieving lasting success. Opentracker emerges as a top-tier e-commerce analytics platform specifically crafted to deliver in-depth attribution insights with ease. We are dedicated to ensuring your business flourishes, which is why Opentracker provides access to a team of committed professionals, including the CEO, to assist you in maximizing your data's potential. Are you finding it challenging to pinpoint specific metrics in Google Analytics, even though you're aware they are available? Furthermore, do your existing systems empower your growth and profitability, or are they causing added stress and expenses? Unearth the insights concealed within your data and embark on your journey with Opentracker today to realize your full capabilities. By taking this initial step, you can pave the way for a future where smarter data usage leads to greater opportunities.

Amigo is an efficient solution that facilitates the connection to Google Sheets, enabling seamless automation of data reporting tasks. With this tool, you can swiftly access your sales and marketing metrics in real time, and you have the ability to set up data imports without needing to write any code. Utilizing Amigo enhances both the speed and accuracy of your data management processes. It offers customization options for your data imports, allowing you to tailor them to your specific requirements while consolidating information from various sources into a unified sheet. Additionally, Amigo features a collaborative workspace that integrates data from platforms like Facebook Ads, Google Ads, Shopify, and MySQL with Google Sheets. Reports can be shared effortlessly through Inbox or Slack, fostering teamwork and enabling data imports from a shared connection. This integration simplifies the management of permissions and user roles within your team. Moreover, you can automate the scheduling of data imports to ensure that updates occur regularly, allowing for data-driven decisions based on the most current metrics. This capability not only enhances collaboration but also streamlines communication, ultimately leading to a reduction in the workload associated with reporting tasks. With its combination of features, Amigo is an invaluable asset for teams looking to optimize their data management processes.

One platform. One dataset. One revelation. Endless opportunities await you. With Daasity, the process is remarkably straightforward. You will find that onboarding is a breeze; the entire setup can be completed in just 15 to 30 minutes without requiring any technical know-how. Monitor essential metrics such as LTV, Gross Margin, CPA/CPO, and ROAS, while also enjoying the flexibility to generate customized reports and dashboards. Daasity’s system empowers you to boost profitability by cutting costs and increasing revenue through sophisticated omnichannel analysis, as well as strategies and decisions driven by data. Our intuitive dashboards will begin to impact your business from the get-go. Consolidate all your data into a single view, making it easy to assess performance across multiple channels and information sources. Daasity is distinct as the only data analytics solution crafted by professionals with extensive experience in the direct-to-consumer industry. Our knowledge of the unique challenges faced by your eCommerce business comes from firsthand insight. Daasity is designed with your needs in mind—because it genuinely is. Furthermore, our continuous support guarantees that you can maximize the platform's features to adapt to your business’s changing requirements, ensuring long-term success.

Start by incorporating your team's chosen operational tools, such as Shopify, Google Analytics, and Asana. Afterward, define a primary goal for the entire organization or specific departments, concentrating on the key metrics that are of utmost importance to you. By establishing precise objectives along with quantifiable key performance indicators, you can bring your team together around both short-term and long-term company ambitions, ensuring that everyone stays connected, well-informed, and empowered. Utilize unique insights to boost productivity, while Yaguara's cutting-edge technology provides suggestions that detect trends and obstacles over time, keeping your team's aims in sync. Furthermore, employ Groups to create customized dashboards for different teams within your company, enabling you to organize them by department, team, or any classification that aligns with your organizational framework. This method not only encourages teamwork but also enhances accountability among team members as they monitor their advancement toward collective objectives. In doing so, you cultivate an environment where collaboration thrives, and individual contributions are recognized and valued.

Unveil a tailored eCommerce solution equipped with essential features aimed at improving efficiency, flexibility, and growth potential. Increase your average order size by utilizing innovative upselling techniques and supplementary offerings. Clearly communicate the additional benefits to targeted customer groups through cohesive marketing partnerships. Our seamless headless eCommerce framework allows you to decide the timing and method of customer billing. Illustrate the complete journey of your data, encompassing customer acquisition, retention strategies, and lifetime value insights. Furthermore, automate critical data alerts to ensure you remain ahead in a competitive landscape. This all-encompassing strategy guarantees that your business adapts swiftly and effectively to the ever-evolving market conditions. By embracing these advanced tools, you can position your brand for sustained success and longevity.

Elevate your eCommerce business with an advanced predictive AI designed to foster sustainable growth. Managing an eCommerce enterprise comes with a multitude of decisions revolving around products, pricing, marketing efforts, inventory control, advertising, and much more, which can quickly become overwhelming. Graas’ innovative AI engine leverages diverse data streams to deliver actionable insights that enhance your eCommerce success. We safeguard your profit margins while enabling smooth expansion across multiple marketplaces, direct-to-consumer platforms, customer relationship management systems, marketing channels, and fulfillment processes. The only decision left for you is when to get started! Our AI engine is the exclusive solution that comprehensively addresses every aspect of your eCommerce operations. Discover which types of content drive the best performance in your store and on various marketplaces, including product descriptions, keywords, pricing tactics, promotional offers, discounts, and deals. At the heart of your business is your product range, which includes everything from product categories and individual stock-keeping units to various sizes, types, and inventory levels. This comprehensive approach ensures you maintain a competitive advantage in the ever-evolving marketplace landscape. Embrace the future of eCommerce and watch your business thrive like never before.