List of the Top 22 Email Marketing Software for Group Leads in 2025

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

GetResponse provides a comprehensive marketing solution tailored for marketers, solopreneurs, creators, coaches, and small business owners, offering intuitive tools for email marketing, automation, and monetizing content. Leveraging over 25 years of industry experience, GetResponse fosters audience development and interaction through effective email campaigns, facilitates smooth course creation and sales processes, and assists individuals in transforming their passions into profitable ventures. This platform is perfect for those looking to establish personal brands, market products and services, and cultivate dedicated customer communities, making it an essential resource in today's competitive landscape.

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Expand your business reach with MailerLite’s efficient and adaptable email marketing solution. Utilize our intuitive drag-and-drop builders or modify existing templates to craft polished newsletters, landing pages, and websites. Engage your audience and cultivate connections through innovative tools such as intelligent pop-ups, sophisticated automations, and surveys, among others. Enhance sales through e-commerce collaborations or by marketing digital products. Additionally, evaluate your success with comprehensive performance analytics. Sign up for your Forever Free account today and take advantage of our top-rated customer support available around the clock. Furthermore, you'll discover that our user-friendly platform makes it easy to implement and manage your marketing strategies effectively.

Constant Contact supports small businesses and nonprofit organizations by providing robust tools designed to enhance and simplify their digital marketing efforts. From boosting sales to expanding customer outreach and fostering audience engagement, we offer the expertise and performance necessary to cultivate meaningful relationships and achieve impactful outcomes. Our commitment ensures that clients can effectively navigate the complexities of the digital landscape.

Brevo, previously known as Sendinblue, is a versatile platform designed to foster customer relationships through various channels such as Email, SMS, and Chat. It provides an all-encompassing toolkit aimed at transforming casual visitors into loyal customers. With its visually appealing email campaigns, you can effectively engage your audience directly in their inboxes. The platform enables businesses to enhance their connections by streamlining marketing campaigns, along with sending transactional emails and SMS notifications. What sets Brevo apart is its exceptional team dedicated to customer satisfaction, paired with pricing that is sure to please. Additionally, the platform combines a wide range of services into one seamless and user-friendly solution that simplifies the process of reaching out to customers. Enjoy the experience of Happy Sending with Brevo!

ActiveCampaign stands out as a premier platform for advanced marketing automation solutions. Serving clients across more than 170 nations, it facilitates tailored marketing efforts, transactional emails, and personalized CRM interactions. With an impressive customer satisfaction score on G2.com, ActiveCampaign leads the way in categories such as Marketing Automation, E-Commerce Personalization, and Landing Page Builders. It is one of the select few software options boasting over 10,000 favorable reviews. Additionally, the platform has earned the title of Top Rated E-Mail Marketing Software from TrustRadius. To allow potential users to explore its features, ActiveCampaign offers a complimentary trial period. This trial enables businesses to experience firsthand the benefits of integrating intelligent marketing automation into their strategies.

Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner. The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.

Join the email service that developers and marketers rely on for efficiency, scalability, and expertise in delivery. The Twilio SendGrid Email API, along with its unique Mail Transfer Agent (MTA), user-friendly console, robust features, and knowledgeable email professionals, simplifies the process of ensuring your emails are delivered swiftly and seamlessly. Whether your needs involve sending a mere 100 emails or an astounding 100 billion, SendGrid is designed to grow with you, all while enhancing inbox placement and maintaining your reputation as a reliable sender. You can keep an eye on engagement metrics and improve deliverability through our Deliverability Insights dashboard. Additionally, you can easily integrate with our RESTful APIs and SMTP in just minutes, utilizing sample code libraries available in seven different programming languages, along with interactive documentation, templates, and an array of other resources to support your email initiatives.

The essential tools required for running a thriving online business are available in one place. This user-friendly software encompasses chatbots, email marketing, and marketing automation, making it a comprehensive solution. With Gist’s integrated platform, there’s no need to juggle various subscriptions, streamlining your operations significantly. Your team can focus on understanding customer needs without the hassle of switching between different tools. Features like chatbots, forms, and automated scheduling empower you to qualify more leads efficiently and boost your sales. You can develop complete email marketing campaigns that not only drive traffic but also enhance visitor conversion rates, foster customer retention, and elevate overall conversions. Real-time customer support is facilitated through an automated, collaborative inbox and self-service options, ensuring immediate assistance. By consolidating over eight tools, you can maintain all your products, customer information, email subscribers, and vital data seamlessly in one location, ultimately simplifying your workflow and enhancing productivity. Embracing this platform can lead to significant improvements in your online business operations.

Experience all the advantages of email marketing without the need for any coding skills. Regardless of your company's size, we are here to assist you in sending impactful emails that capture attention and encourage clicks every time, whether you're a large corporation or a small business. Not only are these emails effective, but they also look fantastic. By utilizing our services, you can streamline your marketing efforts and achieve your objectives with just a click. Moosend's state-of-the-art automation features will free up your time and elevate your email marketing strategy. Say goodbye to generic content for your subscribers and hello to personalized messages they’ll actually enjoy reading, leading to higher open and click rates. Additionally, you can effortlessly design eye-catching landing pages in mere minutes. Our comprehensive form editor simplifies the process of expanding your mailing list, gathering essential data, and distributing your forms across all your online platforms. With these tools, your marketing potential is limitless.

Drip is a highly acclaimed and comprehensive marketing automation platform that serves as an ecommerce CRM and email solution, enabling businesses and marketers to understand their customers on a larger scale. With an array of tools designed to enhance customer insight, Drip provides features such as tracking capabilities, automated workflows, and multichannel marketing strategies. Additionally, it seamlessly integrates with numerous popular marketing tools, making it an essential asset for any marketing team. This integration ensures that businesses can create cohesive campaigns across various channels, ultimately leading to improved customer engagement and satisfaction.

Kit, formerly known as ConvertKit, serves as an email-focused platform designed specifically for creators aiming to build thriving businesses. It provides a comprehensive suite of tools, including email marketing, automation, landing page design, and audience management features, enabling creators to effectively connect with their audiences and monetize their work. Furthermore, Kit boasts the Creator Network, which offers opportunities for cross-promotion, as well as an app store that ensures seamless integrations, enhancing the efficiency of workflows for creators across various platforms. Notable users of Kit include writers, podcasters, and entrepreneurs who leverage the platform to grow their subscriber bases and increase engagement. The service also features adaptable pricing plans, including a free tier for up to 10,000 subscribers, making it accessible for creators at any level of their journey. Ultimately, Kit empowers individuals to navigate the complexities of their business endeavors with confidence and efficiency. This commitment to creator success positions Kit as a vital partner in the ever-evolving landscape of digital entrepreneurship.

Start your online venture effortlessly without the necessity of hiring copywriters, web developers, designers, or system integrators! You can easily market your products or services through our sleek and secure checkout forms that accept payments via credit card and PayPal. With our amazing drag-and-drop page builder, you'll find a vast selection of professionally designed templates, ensuring that your website is both flexible and fully optimized for mobile viewing. You can efficiently compile and manage a detailed database of leads, prospects, and customers, categorizing them into specific groups using lists and custom tags. Create a multi-page funnel that skillfully turns visitors into leads, converts those leads into customers, and nurtures customers into loyal repeat buyers! In addition, you can set up both live and automated email/SMS marketing campaigns to enhance communication and engagement with your audience. Moreover, our user-friendly membership portal builder lets you effortlessly deliver your content, courses, or training materials, greatly improving the overall experience for users. This all-encompassing toolkit equips you with everything you need to take charge of your online presence and drive your business growth forward, allowing you to focus on what truly matters—your vision and goals. With these tools at your disposal, achieving success in the online marketplace has never been more accessible.

We recognize that your time is an incredibly precious asset that should not be squandered on cumbersome email systems. With Benchmark Email, you can effortlessly access essential tools that enable you to concentrate on fostering relationships, expanding your business, and elevating your standards. As you build your audience, remember that they represent your greatest marketing asset, and utilizing them efficiently is key. Benchmark offers a free trial to explore how straightforward effective email marketing can be. The platform provides various features, including robust contact management, to support your ambitions. For those seeking to maximize their experience, Benchmark Pro emerges as the ideal upgrade, unlocking the full potential of the service. You might be surprised at the significant impact that the right tools can have on your company's success, encouraging you to take the leap into a more streamlined marketing approach.

Experience a comprehensive suite of tools all in one platform designed to streamline your lead generation. Leverage our effective landing pages, surveys, forms, calendars, and inbound phone system to gather potential clients effortlessly. Automatically communicate with leads through voicemails, SMS, email, Facebook Messenger, and scheduled calls, ensuring no opportunity is missed. The platform's integrated features enable you to process payments, organize appointments, analyze data, and maintain thorough records effortlessly. HighLevel serves as a complete solution for agencies, equipped with a robust Page Builder that simplifies the lead capture process. Create dynamic websites with personalized menus using our user-friendly interface, making it easy to produce high-converting landing pages all in one location. You can efficiently gather leads through surveys and customizable forms, which can be integrated directly into our page builder or embedded on your existing sites. For many businesses, the initial step involves requesting and managing appointments, and HighLevel provides its own dedicated calendar application to facilitate this process. By utilizing our platform, you can enhance your client engagement and streamline your business operations like never before.

Sendlane empowers both B2C and B2B companies to monitor their customers, tailor experiences, and automate the customer journey effectively. Our comprehensive suite of tools is designed to enhance your return on investment while maximizing customer lifetime value. By utilizing our platform, businesses can efficiently engage their audience and drive sustainable growth.

For those in the content creation realm seeking to broaden their reach, SendFox emerges as a standout solution. Crafted by an experienced team with a rich background in email marketing, this tool is tailored to enhance your blog, YouTube channel, podcast, or social media footprint without consuming excessive time or financial investment. You can bid farewell to hiring a copywriter, as SendFox enables you to effortlessly consolidate all your content avenues—like blogs, podcasts, and YouTube channels—automatically generating Weekly Newsletters and Content Update campaigns that suit your needs. Is it just a landing page? Is it a content aggregator? The answer is a definite yes to both! Furthermore, by fostering a deeper connection with your audience, you can easily capture leads, offering full customization to create an unlimited number of campaigns. In addition, you have the ability to turn current subscribers into enthusiastic advocates for your brand; our innovative Subscriber Referrals feature allows you to reward subscribers for introducing new followers. This approach not only simplifies the expansion of your email list but also encourages community engagement, making it an invaluable resource for content creators.

Sendy is a self-hosted platform for email newsletters that empowers users to send trackable emails using Amazon Simple Email Service (SES). This feature allows you to dispatch verified bulk emails at incredibly low prices while ensuring excellent deliverability rates. With Sendy, you can quickly send multi-threaded emails through Amazon SES for only $1 per 10,000 messages, making it an economical choice compared to traditional email campaigns. Additionally, it helps you escape the high costs and limitations often imposed by conventional hosting providers, all while achieving impressive deliverability rates. The service provides outstanding value for your investment! Users can monitor the success of each campaign and autoresponder through visually engaging reports that highlight opens, clicks, bounces, complaints, and geographic information in a structured format. Furthermore, you can export segments of subscribers from your reports for targeted re-engagement efforts. For those managing multiple products or services, Sendy allows you to organize them into groups called 'brands.' You can also give clients access to their specific brands, enabling them to send newsletters independently at pricing you set. This adaptability makes Sendy an essential asset for both solo marketers and larger enterprises, ensuring that everyone can leverage its powerful features to optimize their email marketing strategy effectively. Ultimately, Sendy stands out as a cost-effective, flexible solution that meets the diverse needs of modern email marketers.

Market Hero is dedicated to providing a powerful, growth-oriented email marketing solution through an intuitive platform that emphasizes crucial email performance metrics vital for business development. Our objective is to create a premier revenue-driven autoresponder and email analytics tool that aids businesses in effectively gathering essential metrics necessary for significant growth. In contrast to many competitors, we aim to improve your email marketing experience by minimizing unnecessary complications. By focusing on the core principles of growth, we strive to uplift your business, making the entire process both simple and efficient. Since growth is largely dependent on data, we are committed to making this journey more accessible for you while also delivering advanced automation and insights within a user-friendly application that promotes clarity and effectiveness. Our ultimate aim is to equip you with the necessary tools to optimize your email marketing strategy and propel your business towards success. By prioritizing user experience, we ensure that every feature is designed to facilitate your growth journey seamlessly.

Acelle Mail is a versatile and intuitive self-hosted email marketing platform built in PHP, designed to simplify the management of service plans and user subscriptions. It offers various payment options, including PayPal, credit cards, and services like Stripe, Braintree, or Paddle, ensuring flexibility for users. The seamless integration of Acelle's email sending features into websites or applications is made possible through an easy-to-use RESTful API. Among its many capabilities are single or double opt-in processes, list segmentation, as well as the ability to import and export subscriber lists, manage subscriptions, blacklist users, and set up automation through autoresponders. Users can track email engagement metrics such as opens and clicks, while the system adeptly handles bounces and feedback. Additionally, detailed reports provide valuable insights for campaign performance analysis, and email campaigns can be triggered by specific events. The platform is also designed to respond automatically to recipient interactions, such as opens and clicks, enabling the development of tailored marketing strategies through automated workflows. Furthermore, Acelle Mail leverages Laravel, a free and open-source PHP framework that follows the MVC architectural pattern, which significantly enhances the performance and structure of web applications. This powerful collaboration between Acelle Mail and Laravel can result in dynamic and effective email marketing solutions. Ultimately, users can expect a robust system that not only meets their email marketing needs but also adapts to the evolving landscape of digital communication.

HubSpot's AI-driven customer platform prioritizes your customers, empowering you to achieve more significant growth. It links your front-office teams by providing a comprehensive perspective on the customer journey, utilizing AI tools to ensure a smooth interaction with clients. This platform allows businesses to swiftly respond to emerging industry trends and technological advancements. Conventional CRMs fall short in fostering growth, as many aren't tailored to nurture customer relationships, a vital capability in today's AI-centric market where customers have the freedom to explore, assess, and make purchases at will. HubSpot's Customer Platform transcends traditional offerings by incorporating Smart CRM, which merges artificial intelligence with customer insights to facilitate adaptability. Additionally, it features solutions for engaging customers throughout their entire journey and boasts an extensive ecosystem that encompasses integrations, educational resources, and community support. Ultimately, this platform is meticulously crafted to enable businesses to forge deeper connections with their customers and accelerate growth effectively.