List of the Top 14 Email Marketing Software for Grouparoo in 2025

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner. The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Intercom stands out as a premier customer service platform powered by AI, enabling businesses to deliver customized and efficient support across multiple communication channels. Founded in 2011, the company offers a diverse set of tools, including the Fin AI Agent, which provides immediate and accurate responses to customer inquiries at any time. Moreover, its platform features AI Copilot, which supports agents with real-time solutions, alongside AI Analyst, which offers critical insights and recommendations for customer support leadership. Serving over 25,000 organizations globally, including prominent companies like Atlassian, Amazon, and Microsoft, Intercom processes upwards of 500 million messages each month, greatly enhancing customer engagement and operational productivity. Headquartered in San Francisco, and with additional locations in Chicago, Dublin, Sydney, and London, Intercom is dedicated to the ongoing evolution of the customer service sector, ensuring they meet the changing demands of their clients. Their strong emphasis on innovation not only keeps them ahead in the industry but also fosters a culture of growth and adaptability. This commitment to progress is what sets Intercom apart as a leader in customer service solutions.

Join the email service that developers and marketers rely on for efficiency, scalability, and expertise in delivery. The Twilio SendGrid Email API, along with its unique Mail Transfer Agent (MTA), user-friendly console, robust features, and knowledgeable email professionals, simplifies the process of ensuring your emails are delivered swiftly and seamlessly. Whether your needs involve sending a mere 100 emails or an astounding 100 billion, SendGrid is designed to grow with you, all while enhancing inbox placement and maintaining your reputation as a reliable sender. You can keep an eye on engagement metrics and improve deliverability through our Deliverability Insights dashboard. Additionally, you can easily integrate with our RESTful APIs and SMTP in just minutes, utilizing sample code libraries available in seven different programming languages, along with interactive documentation, templates, and an array of other resources to support your email initiatives.

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

Marketo Engage, part of the Adobe Experience Cloud, offers a robust solution for lead management specifically designed for B2B marketers who seek to improve customer experiences by engaging throughout the complex buying journey. This platform skillfully integrates both demand generation and account-based marketing approaches, bridging the gap between marketing and sales to foster personalized interactions, enhance content, and evaluate business results across all channels, from initial acquisition to customer advocacy. By leveraging a wealth of behavioral insights, built-in intelligence, and sophisticated journey flows, users can pinpoint, engage, and accelerate their most promising leads in collaboration with their sales teams. Moreover, features such as predictive content, A/B testing, and tailored personalization are available to guarantee that every experience is relevant and consistent. Engage with your prospects and customers through a variety of channels, such as email, display ads, mobile platforms, social media, search engines, and even offline avenues, to create timely and compelling interactions. Finally, utilizing these resources enables you to gather valuable insights, validate your strategies, and optimize the effectiveness of your marketing initiatives, promoting a cycle of continuous growth and enhancement. This holistic approach not only enriches the customer journey but also empowers marketers to make data-driven decisions that lead to sustained success.

Explore the email solution designed specifically for agile teams aiming for enhanced efficiency. Recognizing the difficulties in locating a cost-effective yet robust email service, Mailjet stands out as the perfect answer to your needs. Our innovative features are crafted to support your business expansion while being budget-conscious. With our intuitive email editor, Passport, creating beautiful, responsive emails becomes a breeze in just a few clicks. You can select from a vast array of complimentary email templates or tap into your creativity by starting from scratch. Improve collaboration among team members with Mailjet’s Collaboration Toolkit, which facilitates simultaneous work on the same email template or campaign, thereby increasing your team's overall productivity. Our commenting and approval workflow significantly minimizes feedback loops, leading to faster completion times. Personalize each email by leveraging the customer data you collect, and segment your contact list to guarantee that the right messages reach the intended audience. This approach makes it easy for every recipient to feel appreciated and acknowledged. Additionally, you can assess the success of your campaigns through real-time statistics available for each sending, which aids in refining your strategies for even greater outcomes. With Mailjet, achieving success in email marketing is not only achievable but also pleasantly straightforward, ensuring your team remains focused on what truly matters.

OneSignal stands out as the leading platform for customer engagement, enabling mobile push notifications, web push messages, and in-app communications for over one million developers and marketing professionals. With its straightforward setup, OneSignal facilitates sending push notifications to your entire user base, offering robust features like segmentation, automated messaging, and smart delivery options. Designed with developers in mind, it supports coding in any programming language and can be implemented with fewer than ten lines of code. Additionally, it ranks as the most adaptable push notification provider, boasting integrations with major analytics services and Data Management Platforms (DMPs), along with Zapier, which connects to more than 1,400 applications and platforms. OneSignal provides the capability to send an unlimited number of messages to mobile users, as well as to up to 10,000 web push subscribers. Notably, 76% of the top million websites utilizing push notifications have chosen OneSignal as their provider, highlighting its significant presence in the market. Moreover, its user-friendly interface and comprehensive features make it an ideal choice for businesses looking to enhance their communication strategies.

Customer.io is a platform focused on enhancing customer engagement, enabling businesses to craft personalized journeys that drive engagement, conversion, and growth. It allows users to coordinate messaging across various channels such as email, in-app notifications, SMS, push notifications, and webhooks. More than 7,400 companies, including notable names like Notion, Buffer, and Angi, trust Customer.io to fulfill their messaging requirements effectively. With its comprehensive tools, organizations can seamlessly connect with their audience and optimize communication strategies.

Utilize Iterable, a premier platform for growth marketing and user engagement, to deliver the perfect message to the right device at the most opportune time. This cutting-edge tool offers authentic omni-channel relevance at scale, enabling B2C marketers to send personalized communications customized for each user across multiple channels. By harnessing real-time customer insights, Iterable allows marketers to design focused messages and run campaigns effortlessly. Moreover, the platform includes an intuitive Workflow Studio, which facilitates the creation of automated marketing campaigns. With features that cater to a diverse range of marketing strategies across all accessible channels, Iterable is specifically engineered to significantly boost user engagement while ensuring a streamlined experience for marketers. Ultimately, this powerful tool is instrumental in fostering meaningful connections with audiences.

Innovative multi-channel messaging systems are crafted to empower marketing and product teams to seamlessly engage with their customers. Our marketing automation platform enhances the use of customer insights, facilitating the sending of highly tailored messages across multiple channels. Vero is distinguished by its intuitive design and ease of use, allowing you to start messaging within minutes, all without complex integrations or coding requirements. Our flexible pricing model aligns with your growth, charging based on the number of messages sent instead of subscriber count. With our user-friendly drag-and-drop editor, creating compelling messages becomes a quick and straightforward task. Initiate workflows triggered by customer interactions, automate crucial decision-making, and communicate through various platforms using a visual interface. Additionally, you can easily conduct mass email campaigns to your entire list, making it perfect for newsletters, event promotions, and important announcements. Enhance your communication strategy further with recurring newsletters and dynamic segmentation, enabling the efficient delivery of weekly updates, daily news briefings, and highlights of your latest products. This comprehensive approach not only streamlines your marketing efforts but also ensures that your messaging resonates effectively with your audience.

HubSpot's AI-driven customer platform prioritizes your customers, empowering you to achieve more significant growth. It links your front-office teams by providing a comprehensive perspective on the customer journey, utilizing AI tools to ensure a smooth interaction with clients. This platform allows businesses to swiftly respond to emerging industry trends and technological advancements. Conventional CRMs fall short in fostering growth, as many aren't tailored to nurture customer relationships, a vital capability in today's AI-centric market where customers have the freedom to explore, assess, and make purchases at will. HubSpot's Customer Platform transcends traditional offerings by incorporating Smart CRM, which merges artificial intelligence with customer insights to facilitate adaptability. Additionally, it features solutions for engaging customers throughout their entire journey and boasts an extensive ecosystem that encompasses integrations, educational resources, and community support. Ultimately, this platform is meticulously crafted to enable businesses to forge deeper connections with their customers and accelerate growth effectively.

Braze is an innovative customer engagement platform that facilitates messaging across various channels such as push notifications, email, and mobile applications. Designed to thrive in a mobile-centric environment and to adapt to the future of ambient computing, Braze stands out as the sole platform that offers real-time data streaming capabilities. This feature replaces outdated databases that were inadequate for serving today's interconnected consumers. By integrating data, technology, and teams, Braze enhances marketing efforts to be more genuine and relatable, leading to increased customer satisfaction. With a workforce of hundreds, Braze is a venture-backed organization with locations in cities including New York, San Francisco, London, and Singapore. Recognized for its rapid growth, the company earned the #85 spot on Forbes Cloud 100 and #21 on both Inc.'s 500 Fastest Growing Companies and Deloitte's Technology Fast500 List. Furthermore, The New York Times has acclaimed Braze as part of 'The Next Wave Of Unicorn Start-Ups', highlighting its potential for substantial impact in the industry. The company’s commitment to revolutionizing customer engagement is evident through its impressive accolades and global presence.