List of the Top 13 ETL Software for Google Ad Manager in 2025

Improvado is an ETL platform designed to automate data pipelines for marketing teams, enabling users without technical expertise to harness the power of data. This tool empowers marketers to make strategic, data-informed decisions by providing a holistic approach to integrating marketing data throughout the organization. It efficiently extracts information from various marketing data sources, standardizes it, and loads it directly into user-friendly marketing dashboards. With more than 200 pre-built connectors available, Improvado ensures a wide array of integrations, and the dedicated team is also willing to develop new connectors upon client request. By utilizing Improvado, marketers can centralize their data, enhance their understanding of performance across different channels, evaluate attribution models, and access precise Return on Marketing Investment (ROMI) metrics. Well-known companies such as Asus, BayCare, and Monster Energy have adopted Improvado to strengthen their marketing efforts. This platform not only simplifies data management but also fosters a culture of data-driven decision-making within organizations.

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

The SSIS+ suite from COZYROC features over 270 data integration connectors, ETL components, and tasks designed to facilitate the creation of ETL solutions using Microsoft SQL Server Integration Services. This extensive collection empowers developers to streamline their data processing workflows efficiently.

StarfishETL functions as a Cloud iPaaS solution, enabling the seamless integration of virtually any application with another, provided that both have an accessible API. This capability empowers StarfishETL users to exercise full control over their data initiatives, allowing them to establish distinctive and scalable data connections tailored to their specific needs. By facilitating such flexibility, StarfishETL enhances the overall efficiency of data management and integration processes for its clients.

Rivery's ETL platform streamlines the consolidation, transformation, and management of all internal and external data sources within the cloud for businesses. Notable Features: Pre-built Data Models: Rivery offers a comprehensive collection of pre-configured data models that empower data teams to rapidly establish effective data pipelines. Fully Managed: This platform operates without the need for coding, is auto-scalable, and is designed to be user-friendly, freeing up teams to concentrate on essential tasks instead of backend upkeep. Multiple Environments: Rivery provides the capability for teams to build and replicate tailored environments suited for individual teams or specific projects. Reverse ETL: This feature facilitates the automatic transfer of data from cloud warehouses to various business applications, marketing platforms, customer data platforms, and more, enhancing operational efficiency. Additionally, Rivery's innovative solutions help organizations harness their data more effectively, driving informed decision-making across all departments.

5X is an all-in-one data platform that provides users with powerful tools for centralizing, cleansing, modeling, and effectively analyzing their data. The platform is designed to enhance data management processes by allowing seamless integration with over 500 data sources, ensuring efficient data flow across all systems through both pre-built and custom connectors. Covering ingestion, warehousing, modeling, orchestration, and business intelligence, 5X boasts an intuitive interface that simplifies intricate tasks. It supports various data movements from SaaS applications, databases, ERPs, and files, securely and automatically transferring data to data warehouses and lakes. With its robust enterprise-grade security features, 5X encrypts data at the source while also identifying personally identifiable information and implementing column-level encryption for added protection. Aimed at reducing the total cost of ownership by 30% when compared to custom-built solutions, the platform significantly enhances productivity by offering a unified interface for creating end-to-end data pipelines. Moreover, 5X empowers organizations to prioritize insights over the complexities of data management, effectively nurturing a data-centric culture within enterprises. This emphasis on efficiency and security allows teams to allocate more time to strategic decision-making rather than getting bogged down in technical challenges.

Alooma equips data teams with extensive oversight and management functionalities. By merging data from various silos into BigQuery in real time, it facilitates seamless access. Users can quickly establish data flows in mere minutes or opt to tailor, enhance, and adjust data while it is still en route, ensuring it is formatted correctly before entering the data warehouse. With strong safety measures implemented, there is no chance of losing any events, as Alooma streamlines error resolution without disrupting the data pipeline. Whether managing a handful of sources or a vast multitude, Alooma’s platform is built to scale effectively according to your unique needs. This adaptability not only enhances operational efficiency but also positions it as an essential asset for any organization focused on data-driven strategies. Ultimately, Alooma empowers teams to leverage their data resources for improved decision-making and performance.

If you aim to implement a governed delta lake, build a data warehouse, or shift from a traditional database to a modern cloud data infrastructure, Lyftrondata is your ideal solution. The platform allows you to easily create and manage all your data workloads from a single interface, streamlining the automation of both your data pipeline and warehouse. You can quickly analyze your data using ANSI SQL alongside business intelligence and machine learning tools, facilitating the effortless sharing of insights without the necessity for custom coding. This feature not only boosts the productivity of your data teams but also speeds up the process of extracting value from data. By defining, categorizing, and locating all datasets in one centralized hub, you enable smooth sharing with colleagues, eliminating coding complexities and promoting informed, data-driven decision-making. This is especially beneficial for organizations that prefer to store their data once and make it accessible to various stakeholders for ongoing and future utilization. Moreover, you have the ability to define datasets, perform SQL transformations, or transition your existing SQL data processing workflows to any cloud data warehouse that suits your needs, ensuring that your data management approach remains both flexible and scalable. Ultimately, this comprehensive solution empowers organizations to maximize the potential of their data assets while minimizing technical hurdles.

Mozart Data serves as a comprehensive modern data platform designed for the seamless consolidation, organization, and analysis of your data. You can establish a contemporary data stack in just one hour, all without the need for engineering expertise. Begin leveraging your data more effectively and empower your decision-making processes with data-driven insights right away. Experience the transformation of your data management and analysis capabilities today.

There are no charges for each connection when establishing the automated connections you require. You won't face any per-connection fees for all your necessary automated connections. Setting up and scaling your cloud data warehouse or processing tasks does not demand any technical expertise. With Conversionomics, you are encouraged to make mistakes and engage in challenging inquiries regarding your data. You have complete freedom to manipulate your data as you see fit. This platform generates intricate SQL to integrate source data along with lookups and table relationships seamlessly. You can take advantage of preset joins and standard SQL, or even design your own SQL queries for further customization. Conversionomics serves as a user-friendly data aggregation tool that allows for the swift creation of data API sources. Additionally, you can build interactive dashboards and reports from these sources by utilizing our templates and your preferred data visualization tools. This flexibility ensures that your data presentation can be tailored to meet specific needs and preferences.

Gravity is designed to streamline the process of streaming data from more than 100 sources, ensuring that users only incur costs for what they actually use. It features a user-friendly interface that removes the necessity for engineering teams to build complex streaming pipelines, enabling quick setup from databases, event sources, and APIs in a matter of minutes. This capability allows everyone on the data team to work in an intuitive point-and-click environment, thereby focusing on creating applications, services, and improving customer interactions. Moreover, Gravity includes robust execution tracing and clear error messages, which assist in the rapid identification and resolution of issues that may arise. To support a fast onboarding process, we have rolled out numerous new functionalities, such as bulk setup options, predefined schemas, customizable data selection, as well as various job modes and statuses. With Gravity, you can allocate less time to infrastructure management and dedicate more time to data analysis, thanks to our smart engine that ensures your pipelines operate without interruption. In addition, Gravity seamlessly integrates with your current systems to facilitate effective notifications and orchestration, thus improving overall workflow productivity. Ultimately, Gravity provides your team with the essential tools to effortlessly convert data into actionable insights, fostering a more data-driven decision-making process. This holistic approach not only enhances efficiency but also empowers teams to harness the full potential of their data resources.

Streamline the integration of insights from a multitude of sources to help your team deliver valuable information more rapidly. Seamlessly connect data from any warehouse into the tools that your teams prefer for optimal efficiency. By utilizing a single, tailored platform designed specifically for data operations, you can significantly enhance your processes while potentially slashing costs by up to 75%. For those wishing to bypass the challenges associated with managing a traditional data warehouse, our platform stands as the exclusive solution that offers an integrated managed data warehouse to meet all your data handling needs. With a growing array of over 100 managed connectors and more than 20 destinations—including various SaaS applications, databases, and data warehouses—you have plenty of options at your disposal. You can maintain complete and secure oversight of the data you choose to transfer while effortlessly scheduling and transforming it for analysis, ensuring it aligns perfectly with your operational workflows. Our platform not only simplifies the complexities of data management but also fosters seamless collaboration among teams, establishing itself as an indispensable tool for any organization striving for efficiency and effectiveness in their data strategies. Ultimately, investing in our solution can lead to improved decision-making and increased productivity across the board.

TROCCO serves as a comprehensive modern data platform that empowers users to effortlessly integrate, transform, orchestrate, and manage data through a single, unified interface. It features a wide range of connectors that cover various advertising platforms, including Google Ads and Facebook Ads, alongside cloud services like AWS Cost Explorer and Google Analytics 4, in addition to supporting multiple databases such as MySQL and PostgreSQL, as well as data warehouses like Amazon Redshift and Google BigQuery. A key aspect of TROCCO is its Managed ETL functionality, which streamlines the data importation process by facilitating bulk ingestion of data sources and providing centralized management for ETL settings, thus eliminating the need for individual configurations. Moreover, TROCCO is equipped with a data catalog that automatically gathers metadata from the data analysis framework, resulting in a comprehensive catalog that improves the accessibility and utility of data. Users can also create workflows that allow them to systematically arrange tasks, ensuring a logical order and combination that enhances the efficiency of data processing. This functionality not only boosts productivity but also enables users to maximize the value of their data assets, fostering a more data-driven decision-making environment. Ultimately, TROCCO stands out as an essential tool for organizations aiming to harness the full potential of their data resources effectively.