What is Improvado?

Improvado is an ETL platform designed to automate data pipelines for marketing teams, enabling users without technical expertise to harness the power of data. This tool empowers marketers to make strategic, data-informed decisions by providing a holistic approach to integrating marketing data throughout the organization. It efficiently extracts information from various marketing data sources, standardizes it, and loads it directly into user-friendly marketing dashboards. With more than 200 pre-built connectors available, Improvado ensures a wide array of integrations, and the dedicated team is also willing to develop new connectors upon client request. By utilizing Improvado, marketers can centralize their data, enhance their understanding of performance across different channels, evaluate attribution models, and access precise Return on Marketing Investment (ROMI) metrics. Well-known companies such as Asus, BayCare, and Monster Energy have adopted Improvado to strengthen their marketing efforts. This platform not only simplifies data management but also fosters a culture of data-driven decision-making within organizations.

Pricing

Price Overview:
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Screenshots and Video

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Company Facts

Company Name:
Improvado
Date Founded:
2015
Company Location:
United States
Company Website:
improvado.io
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Product Details

Deployment
SaaS
Training Options
Documentation Hub
Online Training
Webinars
On-Site Training
Video Library
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Enterprise
Nonprofit
Government
Supported Languages
English
Russian

Improvado Categories and Features

Social Media Management Software

Multi-Account Management
Reporting/Analytics
Social Media Monitoring

Marketing Automation Software

Analytics / ROI Tracking
Search Marketing

Marketing Analytics Software

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Integration Software

Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services

ETL Software

Data Analysis
Data Filtering
Data Quality Control
Match & Merge
Metadata Management

Data Warehouse Software

Analytics
Data Integration
ETL - Extract / Transfer / Load

Data Visualization Software

Analytics
Dashboard Creation

Data Preparation Software

Collaboration Tools
Data Transformation

Data Extraction Software

Disparate Data Collection
Document Extraction
Email Address Extraction
IP Address Extraction
Image Extraction
Phone Number Extraction
Pricing Extraction
Web Data Extraction

Data Analysis Software

Data Discovery
Data Visualization
Statistical Modeling
Text Analytics

Continuous Integration Software

Continuous Delivery
Continuous Deployment
Debugging

Big Data Platform

Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
Templates

More Improvado Categories

Improvado Customer Reviews

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  • Reviewer Name: Alina T.
    Position: Marketing Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set 5 out of 5 stars
    Layout 5 out of 5 stars
    Ease Of Use 4 out of 5 stars
    Cost 5 out of 5 stars
    Customer Service 5 out of 5 stars
    Would you Recommend to Others? 10 out of 10

    A great all-in-one ETL platform

    5 out of 5 stars Updated: Jul 19 2021
    Summary

    Overall, Improvado is amazing. We recommend it to anyone who deals with marketing data-related activities on a daily basis.

    Positive

    Improvado has been a true game-changer for us ever since the integration. Previously, we’ve lacked data granularity and couldn’t find a scalable way to organize data from our advertising platforms. With Improvado, we streamline data to a dedicated data warehouse where all information is being organized and transformed automatically. I like the organizational level that we’ve managed to achieve with this product. Another thing we admire is reporting automation. With normalized data across our company, we’ve been able to automate marketing reporting. We share these reports with the sales department and board of directors to brainstorm and define areas of improvement. With the automation of routine processes, we can allocate more time to higher priority tasks.

    Negative

    I wish the UI interface was more comprehensive for new users. Some of my colleagues needed my explanations to realize how some features work. Otherwise, I can’t pinpoint any other drawbacks.

    Read More...
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