List of the Top Generative AI Tools for Freelancers in 2026 - Page 15

Elevate your generative AI journey with Vidura, a platform designed for the seamless creation and execution of AI prompts in a unified space. Instead of just generating AI outputs, Vidura enables you to methodically organize, share, and export your results as needed. This tool functions as a comprehensive prompt manager, optimizing the process of crafting and overseeing prompts for diverse generative AI applications, such as text-to-text, text-to-image, text-to-speech, and text-to-music. Understanding that results from generative AI can be inconsistent and often demand multiple revisions to reach the desired outcome, Vidura empowers you to tweak and enhance these results prior to finalization. As an all-in-one solution, it effectively manages both prompts and their resulting outputs. Furthermore, Vidura is designed to boost productivity for users delving into generative AI, highlighting the necessity of a platform that supports ongoing improvements in AI communication. Beyond individual use, Vidura nurtures a collaborative community atmosphere, encouraging users to share their most successful prompts while exploring new ideas. By engaging with the insights and experiences of fellow users, you not only refine your own prompting techniques but also contribute to a collective growth in understanding generative AI. Ultimately, Vidura stands out as a powerful resource for enhancing creativity and productivity in the evolving landscape of AI interactions.

Zingly equips your clientele with advanced AI features, allowing your enterprise to expand without limits, increase profits, and substantially reduce costs. Wave farewell to extended waiting periods and welcome immediate communication opportunities. By interacting with customers through both web and mobile platforms at any hour, you not only enhance revenue but also nurture loyalty while optimizing expenses. This groundbreaking method integrates digital technology, AI, and telephony into a unified collaborative customer interface, transforming the concept of omnichannel communication. By strategically activating agents, you can achieve meaningful business outcomes, lessen customer obstacles, and unlock new revenue streams. Benefit from continuous sales and support, enrich customer engagements, and optimize your return on investment. Tailor your services to meet the pace of your customers, delivering a uniquely personalized and cooperative experience for everyone. Zingly emerges as a faster, more affordable, secure, and efficient choice over traditional chatbots available today, positioning your business for success in a challenging market. Moreover, the platform's versatility allows for seamless integration with existing systems, ensuring a smooth transition and immediate benefits.

Leverage the benefits of generative AI while mitigating potential risks effectively. By improving visibility and remediation processes, you can ensure the safe implementation of AI technologies within your organization, all while refining your existing security framework. Create a detailed inventory of all generative AI applications utilized by your organization to maintain a clear awareness of your AI ecosystem. Proactively manage AI-related risks by pinpointing which applications have access to your data and clarifying the relationships between different data sets and language models. Additionally, monitor the trends in AI adoption over time with Aim’s insightful and ongoing business analytics. Aim empowers organizations to harness the capabilities of public generative AI technologies securely, enabling the identification of hidden AI tools, the discovery of potential risks, and the establishment of real-time data protection measures. Furthermore, Aim protects your internal LLM deployments, promoting the productivity of AI copilots while ensuring their security by addressing misconfigurations, detecting threats, and fortifying trust boundaries within your systems. This holistic strategy not only reinforces security but also cultivates a culture of responsible AI utilization throughout the organization, ultimately driving innovation and efficiency. Embracing such measures can set a benchmark for safe AI practices across the industry.

Precision, efficiency, and reliability characterize the new era of integration between generative AI and the biopharmaceutical sector. This innovative technology simplifies the challenging processes involved in collecting, organizing, and analyzing large volumes of data. You can achieve critical insights with confidence every single time. Our AI-powered platform optimizes data management and validation, allowing you to maintain organized workflows with ease. You can gather, process, and confirm your data from a unified interface. Effortlessly navigate through both public and private databases by utilizing specific drug attributes. Classify drugs and clinical trials according to detailed patient demographics, making it easier to retrieve vital information in clear terms. Enhance your conclusions by connecting your results back to their original sources. Focus on extracting meaningful outputs from your data while avoiding the cumbersome manual sorting tasks. With our cutting-edge language models, researchers can perform asset evaluations approximately 4.8 times faster than conventional approaches. You will have access to a vast repository of over 38 million scientific papers, conference proceedings, and clinical trial information. This platform ensures you have all necessary data readily available, facilitating timely and informed decisions. Furthermore, our system is designed to adapt to your specific requirements, further enriching the research process and driving innovation in the industry. By leveraging these advancements, you can truly transform your approach to biopharmaceutical research.

Begin an expedited transition to the integration of GenAI technologies within your organization. With a few simple actions, you can establish GenAI assistants that leverage your company’s data efficiently. Deploy these GenAI assistants with robust security features to build trust, ensure compliance, and manage costs effectively. Investigate how your teams are utilizing AI-powered assistants to extract meaningful insights from their data resources. Discover fresh avenues to amplify the benefits gained from these innovative technologies. Strengthen your GenAI applications by utilizing top-tier Large Language Models (LLMs). Forge effortless partnerships with leading GenAI model providers such as Google, Amazon, Mistral, and Azure. Make use of secure GenAI functionalities on your marketing communications platform to adeptly address inquiries from the media, analysts, and customers. Quickly develop and implement GenAI assistants on web platforms to guarantee they offer prompt, precise, and policy-compliant responses drawn from your public content. Furthermore, leverage secure GenAI capabilities to deliver swift and accurate answers to legal policy questions raised by your team, thereby boosting overall operational efficiency and clarity. By incorporating these advanced solutions, you can greatly enhance the assistance available to both employees and clients, ultimately driving success and satisfaction. This transformative approach not only streamlines processes but also fosters a culture of innovation within your organization.

Horay.ai provides swift and effective acceleration services for large model inference, significantly improving the user experience in generative AI applications. This cutting-edge cloud service platform focuses on offering API access to a diverse array of open-source large models, which are frequently updated and competitively priced. Consequently, developers can easily integrate advanced features like natural language processing, image generation, and multimodal functions into their applications. By leveraging Horay.ai’s powerful infrastructure, developers can concentrate on creative development rather than dealing with the intricacies of model deployment and management. Founded in 2024, Horay.ai is supported by a talented team of AI experts, dedicated to empowering generative AI developers while continually enhancing service quality and user engagement. Whether catering to startups or well-established companies, Horay.ai delivers reliable solutions designed to foster significant growth. Furthermore, we are committed to remaining at the forefront of industry trends, guaranteeing that our clients can access the most recent innovations in AI technology while maximizing their potential.

A robust and secure data layer for businesses that provides immediate insights for both data and business teams is crucial for success. Stratio's generative AI data fabric encompasses the complete data management lifecycle, which includes data discovery, governance, utilization, and eventual disposal. In numerous organizations, data is often dispersed across various departments, with different applications used for specific functions. Utilizing the capabilities of AI, Stratio effectively identifies and accesses all your data, whether it is stored on-premises or in the cloud, ensuring appropriate data handling throughout the organization. Without the ability to visualize your data as it is generated, you risk falling behind in meeting customer demands. Traditional data infrastructures can take hours to process customer information, which can significantly impede responsiveness. In contrast, Stratio facilitates real-time access to the entirety of your data without the need for relocation, enabling prompt responses while preserving essential context. By merging operational and informational elements within a collaborative platform, organizations can enhance their capabilities to utilize instant extended AI for improved decision-making and agility. Ultimately, adopting such an integrated approach will not only help businesses stay competitive but also enable them to flourish in an increasingly data-centric environment. This shift towards a unified data strategy is essential for achieving long-term success.

NVIDIA has launched an innovative generative AI model that combines text and audio inputs to effortlessly create a wide variety of music, voices, and sounds. This revolutionary tool, crafted by a skilled team specializing in generative AI, operates as a versatile audio creation platform, allowing users to manipulate sound outputs simply through text commands. In contrast to other AI systems that may compose music or edit vocal tracks, this model exhibits unparalleled versatility and precision. Dubbed Fugatto, it is capable of generating original audio pieces or making modifications to existing ones, guided by user-defined prompts incorporating various combinations of text and audio. For example, Fugatto can compose a musical piece derived from a descriptive narrative, modify a track’s instrumentation, alter vocal tones and emotional expressions, and even synthesize entirely new sounds that have yet to be experienced. With its ability to manage an extensive range of audio generation and alteration tasks, Fugatto emerges as the first foundational generative AI model that uncovers emergent properties, thereby expanding the limits of sound creation. The potential applications of this technology are vast, promising to ignite creativity across numerous sectors within the music and audio industries, and paving the way for future innovations in sound design.

Amazon Nova signifies a groundbreaking advancement in foundation models (FMs), delivering sophisticated intelligence and exceptional price-performance ratios, exclusively accessible through Amazon Bedrock. The series features Amazon Nova Micro, Amazon Nova Lite, and Amazon Nova Pro, each tailored to process text, image, or video inputs and generate text outputs, addressing varying demands for capability, precision, speed, and operational expenses. Amazon Nova Micro is a model centered on text, excelling in delivering quick responses at an incredibly low price point. On the other hand, Amazon Nova Lite is a cost-effective multimodal model celebrated for its rapid handling of image, video, and text inputs. Lastly, Amazon Nova Pro distinguishes itself as a powerful multimodal model that provides the best combination of accuracy, speed, and affordability for a wide range of applications, making it particularly suitable for tasks like video summarization, answering queries, and solving mathematical problems, among others. These innovative models empower users to choose the most suitable option for their unique needs while experiencing unparalleled performance levels in their respective tasks. This flexibility ensures that whether for simple text analysis or complex multimodal interactions, there is an Amazon Nova model tailored to meet every user's specific requirements.

Speed up the creation of AI applications by leveraging the Writer full-stack generative AI platform, which facilitates the effortless integration of AI applications and workflows. With the Writer API, you can conveniently incorporate enterprise-grade generative AI functionalities directly into your current tools and services. The Writer Framework offers an intuitive visual editor combined with a Python backend, allowing for the quick development of advanced AI applications using an open-source framework. For those who lean towards a no-code solution, deploying AI applications is straightforward and requires no coding skills whatsoever. Remove the complexity of assembling various components and start launching applications with a complete suite of developer tools that are seamlessly integrated into our platform, which features LLMs, graph-based RAG tools, AI guardrails, and much more. This level of integration empowers a wide array of users, from corporate professionals to software engineers, to collaborate effectively and innovate rapidly on customized AI applications designed to meet their specific workflows and requirements. By ensuring such accessibility and efficiency, organizations can fully leverage AI technology to boost productivity and enhance effectiveness in numerous departments, paving the way for future advancements.

ProRata.ai, based in Pasadena, California, is an innovative company dedicated to creating technology that guarantees generative AIs properly attribute the content they access and enable revenue sharing on a user-specific basis with the copyright owners of that content. The organization firmly believes that generative AIs should financially reward content creators based on how their works are used. In an exciting development, ProRata.ai plans to launch a groundbreaking AI search engine that offers content owners fractional attribution and a fair 50/50 revenue share. Their advanced technology analyzes AI outputs, evaluates the relevance of original works, and establishes appropriate compensation accordingly. The increasing prevalence of AI systems that utilize copyrighted material without proper acknowledgment or financial compensation poses a serious risk to content creators. To thrive in this changing environment, it is essential for content owners to receive payment whenever their work is employed by AIs, mirroring the remuneration frameworks found in the music and film streaming sectors. This strategy not only safeguards the rights of creators but also fosters a more sustainable and equitable ecosystem for digital content, ultimately benefiting both creators and consumers alike.

Witsy is a versatile desktop application that provides users with access to a wide variety of generative AI models from top AI providers, serving as a one-stop solution for all generative AI needs. Designed as a BYOK (Bring Your Own Keys) application, Witsy requires users to supply their own API keys for the LLM providers they wish to engage with. Additionally, users can choose to utilize Ollama to run models locally at no charge and seamlessly incorporate them into Witsy. A key aspect of Witsy's design is its commitment to user privacy; it does not collect or process any personal information, ensuring that all data remains securely on the user's device. Furthermore, the application avoids using cookies or any tracking mechanisms, which adds an extra layer of protection for user privacy. All features within Witsy are accessible via convenient keyboard shortcuts, allowing users to easily start chats, use the scratchpad, execute commands, and perform other tasks efficiently. Users also have the ability to customize these shortcuts according to their personal preferences, enhancing their interaction with the application. Another beneficial feature is the capability to engage with the AI model in the scratchpad, which streamlines the document creation process. This unique approach fosters a collaborative environment, enabling users to work with AI as though they are partnering with a colleague, ultimately making Witsy an essential asset for boosting productivity and creativity. As a result, Witsy stands out in the market as a user-friendly tool that adapts to individual workflows and enhances overall efficiency.

Liminal equips regulated enterprises with essential tools for the secure implementation and application of generative AI across various domains. When organizations opt for Liminal, they gain comprehensive control over the data shared with large language models, whether through direct interactions, existing software that integrates generative AI, or the creation of tailored applications that leverage these technologies. The platform's model-agnostic and horizontal nature effectively addresses risks related to compliance, data security, and brand integrity. This adaptability is applicable to all models and applications both in use and in development. Organizations can boost their productivity, enabling their teams to leverage generative AI safely in diverse settings such as websites and desktop platforms, while maintaining rigorous standards for data protection, governance, and oversight. By adopting Liminal, businesses can skillfully navigate the intricate landscape of generative AI, reaping its advantages in a secure and cost-effective way, ultimately fostering innovation and growth within their operations.

Bria.ai emerges as a cutting-edge generative AI platform dedicated to the large-scale creation and editing of images. It serves developers and enterprises by delivering flexible solutions that facilitate AI-driven image generation, alteration, and customization. Featuring APIs, iFrames, and ready-to-deploy models, Bria.ai enables users to effortlessly integrate image creation and editing capabilities within their applications. This platform proves especially advantageous for organizations aiming to enhance their branding, create marketing content, or optimize product image editing processes. With the provision of fully licensed data and tailored options, Bria.ai ensures that companies can develop scalable and copyright-compliant AI solutions, promoting creativity and efficiency in their workflows. Additionally, the platform's user-friendly interface allows businesses of all sizes to harness the full potential of AI technology in their visual projects. Ultimately, Bria.ai positions itself as an indispensable resource for contemporary enterprises seeking to utilize the capabilities of artificial intelligence in their visual content strategies.

Amazon SageMaker Unified Studio is an all-in-one platform for AI and machine learning development, combining data discovery, processing, and model creation in one secure and collaborative environment. It integrates services like Amazon EMR, Amazon SageMaker, and Amazon Bedrock, allowing users to quickly access data, process it using SQL or ETL tools, and build machine learning models. SageMaker Unified Studio also simplifies the creation of generative AI applications, with customizable AI models and rapid deployment capabilities. Designed for both technical and business teams, it helps organizations streamline workflows, enhance collaboration, and speed up AI adoption.

LightOn introduces an innovative generative AI platform designed specifically for enterprises, enabling seamless integration of AI capabilities into their operational workflows while maintaining a strong focus on data protection. This cutting-edge solution features capabilities such as private interactions with sophisticated language models, enhanced data retrieval through Retrieval-Augmented Generation (RAG), and the flexibility for businesses to tailor AI applications to meet their specific needs. Furthermore, Paradigm guarantees secure hosting that complies with standards like SOC 2, ISO 27001, and HIPAA, providing extensive user management, rigorous access controls, and thorough audit logging. With a transparent pricing structure for consistent budgeting and customizable plans that adapt to your consumption, LightOn also offers expert guidance to facilitate effective implementation. In addition, the platform delivers personalized solutions for your organization, comprehensive tracking of activities, and dedicated reporting features. This robust approach empowers businesses to effortlessly adhere to high enterprise standards, fostering an atmosphere of reliability and operational efficiency, ultimately helping organizations thrive in a competitive landscape.

GenHealth.ai is an innovative generative AI platform specifically crafted for the healthcare industry, leveraging a proprietary Large Medical Model (LMM) that has been built from the analysis of over 100 million patient records rather than relying on traditional natural language data. This advanced LMM is proficient at deciphering medical codes and events, which enables it to predict patient outcomes, calculate costs, and simulate clinical pathways with far greater precision than conventional large language models. The platform offers a variety of customized applications, including Intake Automation for effective management of PDF routing and data extraction, a Prior Authorization Agent that streamlines the approval process, and G‑Mode analytics that empowers users to explore both historical and predictive population health information using natural language, all without any need for coding skills. Impressively, this AI co-pilot has demonstrated a remarkable 94% accuracy in prior authorization cases, achieved a staggering 120-fold increase in forecasting medical loss ratios, and improved cost predictions by 110% in comparison to traditional Hierarchical Condition Category (HCC) scoring methods. Furthermore, GenHealth.ai is set to revolutionize the healthcare sector by enabling more efficient, data-driven decision-making and enhancing overall patient care outcomes through its advanced technological capabilities.

The Generative AI Service Cloud Infrastructure serves as a comprehensive, fully managed platform that features robust large language models, enabling a wide range of functions such as text generation, summarization, analysis, chatting, embedding, and reranking. Users benefit from convenient access to pretrained foundational models via a user-friendly playground, API, or CLI, while also being able to fine-tune custom models utilizing dedicated AI clusters that are unique to their tenancy. This service includes essential features like content moderation, model controls, dedicated infrastructure, and various deployment endpoints to cater to diverse requirements. Its applications are extensive, supporting multiple industries and workflows by generating text for marketing initiatives, developing conversational agents, extracting structured data from a variety of documents, executing classification tasks, facilitating semantic search, and enabling code generation, among others. The architecture is specifically designed to support "text in, text out" workflows with advanced formatting options and operates seamlessly across global regions while upholding Oracle’s governance and data sovereignty standards. In addition, organizations can harness this powerful infrastructure to foster innovation and enhance their operational efficiency, ultimately driving growth and success in their respective markets.

Saptiva functions as an all-encompassing AI infrastructure platform that empowers organizations to develop, launch, manage, and scale generative AI workloads while exercising complete control over their operational environments and data governance standards. Specifically designed for sectors with rigorous regulatory mandates, it enables total ownership of the technology stack, which includes everything from computational resources to model orchestration and final output, thereby eliminating concerns about vendor lock-in or data exit challenges. This adaptability supports secure and modular AI operations across various environments, including cloud, hybrid, on-premises, edge, or entirely air-gapped setups. Utilizing its frIdA control layer, Saptiva guarantees smooth orchestration, improved observability, strong policy enforcement, and automatically scalable computing resources. These features accommodate the integration of open-source, proprietary, or custom models through APIs, SDKs, and CLIs, which enhances functionality. The platform prioritizes enterprise-level security, incorporating measures such as encryption, strict access controls, workload isolation, and detailed logging capabilities. Furthermore, it offers crucial modular components, including Optical Character Recognition (OCR), document parsing tools, and entity extraction functionalities, which help optimize production workflows. In doing so, Saptiva not only boosts operational efficiency but also fortifies security for organizations, ensuring they can confidently navigate the complexities of AI deployment.

Superhuman Go is a proactive AI assistant designed to support professionals across the many applications and tools they use throughout their workday. Rather than waiting for instructions, Go continuously monitors context within conversations and workflows to offer assistance at the right moment. The assistant integrates with more than 100 applications, including email, calendars, collaboration platforms, and project management tools. This connectivity allows Go to access relevant information from multiple sources and deliver context-aware support in real time. For example, when responding to a customer email, Go can retrieve account details, past support tickets, and related conversations to help craft an accurate and professional response. It also improves communication by suggesting better wording and adjusting tone to suit the situation. The assistant can schedule meetings directly from chat conversations by analyzing participant availability and automatically creating calendar events. During meeting preparation, Go reminds users about previous discussions, action items, and promised follow-ups. It can also summarize issues, file bug reports, and generate task updates to keep projects moving forward. The Superhuman Agent Store provides additional AI agents that connect with services like Gmail, Google Calendar, and Jira to expand Go’s capabilities. Developers can even build custom agents using the Superhuman Agents SDK to integrate with additional tools and workflows. By combining proactive assistance, contextual awareness, and broad app integration, Superhuman Go helps professionals work more efficiently while focusing on strategic and creative tasks.

Adroom stands out as a cutting-edge generative AI platform specifically designed for advertising professionals, enabling teams to quickly generate high-quality visuals and messaging that align with their brand identity while effectively eliminating traditional production challenges. Functioning as a complete creative studio, it can convert ideas into polished advertisements in just seconds, allowing users to launch marketing campaigns across multiple channels with content tailored to their desired audience. Through its sophisticated AI capabilities, Adroom produces both images and text that conform to brand guidelines including fonts, colors, tone, and messaging, all while emphasizing performance across various assets. By streamlining the creation of marketing materials, it significantly minimizes delays in design and copywriting, giving teams the ability to enhance their production output without sacrificing quality or consistency. Moreover, the platform harnesses audience insights and current trends to craft data-informed creative that maximizes engagement, while also providing the flexibility to fine-tune ads for different target segments. This innovative approach not only boosts creative productivity but also allows teams to concentrate more on strategic thinking and innovation, ultimately leading to improved outcomes in their advertising initiatives. As a result, users can expect to see a transformation in how they approach marketing, with a focus on efficiency and effectiveness that drives success.

EZGenAI is a powerful generative AI accelerator specifically designed for enterprises, enabling organizations to quickly adopt large language model applications while emphasizing security, adaptability, and minimizing reliance on external vendors. The platform features pre-built modules suitable for diverse applications, including chatbots for customer support, retrieval-augmented assistants for managing internal knowledge, self-service analytics for enterprise data queries, and tools that assess customer feedback to extract valuable insights. With its modular architecture, teams can effortlessly switch or upgrade AI models and introduce new features without the necessity of revamping their entire technological framework. EZGenAI places a strong emphasis on enterprise-level governance, ensuring data privacy is upheld and that information is not used for training public models, all while meeting compliance and auditability requirements. Additionally, it supports scalable deployment across various business functions, significantly enhancing knowledge sharing and boosting productivity. By utilizing EZGenAI, organizations can not only streamline their operations but also cultivate a culture of innovation that empowers their workforce. This transformative platform ultimately positions businesses to stay competitive in a rapidly evolving technological landscape.

Deliver a speech that mirrors the original speaker’s tone and style, facilitating seamless incorporation into diverse media projects like blockbuster movies or engaging video games. Our cutting-edge machine-learning technology captures every subtlety of the voice you desire, guaranteeing an accurate imitation. By leveraging pioneering developments in artificial intelligence, we combine classic digital signal processing techniques with our innovative deep generative modeling methods to thoroughly understand your chosen voice. You have the freedom to edit the script at any stage of the creative journey, eliminating the necessity to re-record the original voice. This allows for real-time modifications to plotlines or the ability to bring back the voice of a beloved actor who has passed away. Regardless of your project’s goals, Respeecher is dedicated to helping you achieve your creative visions. Our voice reproductions are so meticulously aligned with the original that they exude authenticity and avoid sounding mechanical. They encapsulate the delicate nuances and emotions present in human speech, ensuring that you receive the highest quality production that caters to your artistic requirements. Moreover, with our innovative technology, the horizons of storytelling are broadened, offering new realms of creativity and expression. This opens up a world of opportunities for creators to explore unique narratives and engage audiences in ways never thought possible.

Easily convert your ideas into comprehensive content with Contentyze. This innovative platform enables you to leverage Artificial Intelligence to quickly generate marketing materials from simple datasets. Need to generate 10,000 product descriptions for your e-commerce site? Just upload your spreadsheet and customize a template to create all the required texts at once. Are you facing challenges while drafting an extensive blog post? Simply input a headline and receive a fully developed article, or you can rewrite existing material from another site by providing a link. If you're trying to maintain your social media posting frequency, you can effortlessly produce succinct summaries from lengthy content and share them directly on your social media accounts. Enhance your business processes with our collection of automation tools designed for writing, managing, and distributing content across multiple platforms. You can create personalized templates for your stories, or allow our AI to generate them on your behalf. By using these templates, storytelling becomes incredibly easy—just input your basic data. The system is intuitive and flexible, allowing adjustments based on your prior narratives or completely new projects. You'll discover that generating content has never been more efficient and streamlined, making it an invaluable resource for anyone looking to enhance their writing capabilities. Moreover, with these powerful tools at your disposal, your creativity will flourish like never before.

Our customized video solutions utilize cutting-edge artificial intelligence to create engaging, high-quality videos without the need for conventional film crews or studio environments. By merging our technology with email and text marketing strategies, we can effectively convey your brand's message, attracting potential customers while also nurturing existing relationships via the channels they use most, especially on their mobile devices. This pioneering method can boost open rates by nearly 96% and significantly improve conversion rates beyond typical standards. Furthermore, our AI Chatbots are available 24/7, ensuring continuous communication with your customers so that no opportunity is missed. The dedicated team at Swyph is committed to providing dependable, technology-based solutions that tackle our clients' most pressing issues, promoting seamless and effective B2C interactions. With a focus on quality, we are always refining our approaches to meet the changing needs of our clients, ultimately fostering long-lasting partnerships. By staying ahead of industry trends, we ensure that our clients remain competitive in a rapidly evolving marketplace.