List of the Top 22 Free Generative Engine Optimization (GEO) Tools in 2025

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

LLMO Metrics is an all-encompassing platform dedicated to the evaluation, monitoring, and improvement of your brand's presence within AI-generated content across multiple applications, such as ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. As AI continues to emerge as a pivotal search instrument, LLMO Metrics equips businesses with the tools necessary to uphold an accurate and favorable image in AI-assisted searches. The platform offers Generative Engine Optimization, which provides insights into your brand’s performance in critical queries relative to competitors and allows for the tracking of historical data trends. Additionally, it features Answer Correction & Validation, which ensures the information AI systems present about your business aligns with the verified details you provide, effectively monitoring any inconsistencies. LLMO Metrics also enables businesses to analyze how different AI systems rank their brand in relation to others, delivering essential insights into which web pages are utilized as sources for AI-generated responses, thereby refining your strategic approach in the online environment. By utilizing these comprehensive tools, businesses can not only safeguard their reputation but also enhance their visibility in an increasingly AI-driven world, making LLMO Metrics an indispensable asset for modern brand management.

Rankscale.ai is an innovative platform dedicated to optimizing and tracking AI search visibility, helping businesses stay competitive in the era of AI-driven search engines. The platform provides real-time insights into AI search rankings, allowing businesses to adjust their strategies based on performance data. With its AI-powered analytics, Rankscale.ai offers features such as keyword tracking, competitor analysis, and detailed SEO insights, helping businesses improve their content strategies and boost their online presence. As AI continues to shape the search landscape, Rankscale.ai ensures that businesses are equipped to maximize their visibility and engagement.

AISeoMate simplifies competitive SEO analysis, the creation of content strategies, and the generation of content by leveraging advanced AI technology. By transforming extensive content workflows into just a few hours, it greatly improves overall efficiency. The platform delivers high-quality drafts that stay true to your brand and align with E-E-A-T standards, facilitating rapid iterations through section-level regeneration while ensuring you retain full editorial control before anything goes live. Moreover, it continuously tracks ranking positions, detects fluctuations in SERPs, and identifies potential new backlinks, keeping you updated on any developments that could influence your strategy. This proactive method allows users to quickly adjust to the ever-evolving SEO landscape and maintain a competitive edge. With AISeoMate, staying ahead of trends and optimizing your SEO efforts becomes a seamless experience.

Waikay is a cutting-edge platform designed to expose exactly what major AI models understand—and misunderstand—about your brand by creating a customized knowledge graph from your website’s data. It evaluates AI comprehension across core brand topics and assigns visibility scores for each AI model, while benchmarking these metrics against competitors to provide a comprehensive view of your brand’s AI presence. The platform flags hallucinations and factual inaccuracies, verifying claims to protect your brand from misinformation in AI-generated search results. Waikay goes beyond simple monitoring by offering model-specific content recommendations and actionable insights to optimize how your brand is represented across various AI systems. This empowers SEOs, PR teams, marketers, and analysts to proactively manage their brand narrative and correct AI misrepresentations. By understanding the nuances of different AI models, Waikay helps businesses tailor their content strategies for maximum visibility and accuracy in AI-driven search. The competitive benchmarking feature gives brands valuable intelligence about their standing relative to competitors, supporting informed strategic decisions. Waikay’s advanced analysis tools help identify emerging risks and opportunities in AI brand visibility. The platform also fosters collaboration across marketing and analytics teams to align brand messaging. In an era where AI increasingly shapes consumer perceptions, Waikay offers a vital solution to ensure your brand remains authoritative, consistent, and well-positioned.

Sellm is a cutting-edge brand tracking tool designed specifically for marketing teams aiming to gain full control over their brand’s online visibility across multiple large language model (LLM) platforms, including ChatGPT and Perplexity. Leveraging advanced LLM monitoring technology, Sellm tracks and analyzes brand mentions in real time, helping marketers uncover opportunities, monitor reputation, and outpace competitors in AI-driven digital landscapes. The platform provides comprehensive, clear reports on brand mentions, trending keywords, and competitor activities, enabling users to make strategic decisions backed by data. Sellm’s technology ensures that brands stay visible and protected within emerging AI conversational environments where traditional monitoring tools may fall short. With constant updates and deep insights, marketing teams can adapt quickly to shifting trends and maintain a proactive stance on brand management. By optimizing your brand presence on these influential AI platforms, Sellm enhances your overall digital strategy and safeguards your reputation. The solution also offers seamless integration with existing marketing workflows, streamlining data access and actionability. Sellm empowers businesses to stay ahead in a competitive market by delivering unparalleled transparency into AI-based brand conversations. As LLMs become central to digital interaction, Sellm is the essential tool for forward-thinking brands. It has become the benchmark solution for brands seeking to thrive in the era of AI-powered content and conversations.

Mangools presents a collection of SEO tools designed with user-friendliness in mind, encompassing aspects such as keyword research, rank tracking, competitor analysis, backlink analysis, and more. This comprehensive package consists of distinct tools along with a convenient browser extension. 1. KWFinder is a widely-used keyword research tool that delivers accurate metrics on keyword difficulty, detailed SEO data, and search engine results for over 50,000 locations. 2. SERPChecker reveals search results from more than 50,000 locations while analyzing their effects on organic search outcomes, offering 45 SEO metrics for comparison against competitors. 3. SERPWatcher enables you to monitor rankings for both desktop and mobile platforms, featuring aggregate metrics, daily updates on ranks, and visual charts to provide a clear overview of ranking trends. 4. LinkMiner helps identify the anchor texts used by referring websites, allowing you to uncover the strongest backlinks from your rivals. 5. SiteProfiler serves as an all-in-one SEO analysis tool, compiling essential metrics and insights for a comprehensive view of your SEO performance. This array of tools makes it easier for users to enhance their online visibility and optimize their strategies effectively. Mangools AI Search Grader offers a unique approach to analyzing brand visibility across various AI search engines. It evaluates your brand’s performance in multiple AI models such as ChatGPT, Meta’s Llama, and Google Gemini, providing a combined AI Search Score that reflects both visibility and ranking position. By comparing your brand against competitors, it uncovers optimization opportunities and helps brands stay competitive in the evolving landscape of AI-powered search. The tool is ideal for marketers looking to complement traditional SEO efforts with AI-specific strategies.

Hall is an innovative platform that helps businesses monitor their brand's visibility and performance in AI-generated conversations. By analyzing AI responses from systems like ChatGPT and Google AI Overviews, Hall provides real-time insights into how your website is mentioned, the sentiment around your brand, and the frequency of these interactions. Its features include generative answer insights, citation tracking, and agent analytics, enabling companies to understand and optimize how AI platforms drive traffic to their site and influence their brand image. With these insights, businesses can fine-tune their digital strategy for better alignment with AI-driven search behaviors.

HubSpot has launched the AI Search Grader, a free tool designed to help brands understand and enhance their presence on AI-driven search platforms. By analyzing how a brand appears in AI search results, it provides valuable insights into brand sentiment and share of voice, culminating in a comprehensive score that reflects overall performance. This assessment enables marketers, SEO experts, entrepreneurs, and blog managers to identify areas for improvement, refine their tactics, and enhance brand visibility, user engagement, overall awareness, and sales performance. Currently, the AI Search Grader evaluates results from GPT-4o, with plans to broaden its scope to include additional AI search engines in the future. The tool is accessible at no cost, allowing users to assess their own brand or compare it with competitors to effectively gauge performance and visibility. As the landscape shifts towards AI search engines like ChatGPT and Perplexity for information gathering, it is imperative for brands to adjust their strategies and adopt new methodologies beyond traditional search practices. This transition marks a pivotal change in digital marketing, emphasizing the necessity of utilizing AI tools to remain competitive in an evolving marketplace. Ultimately, the adoption of such innovative tools can significantly influence a brand's success in a rapidly changing digital environment.

Geordy is a cutting-edge platform powered by AI that transforms any web URL into content optimized for GEO (Generative Engine Optimization) with remarkable speed and ease. Utilizing advanced AI technologies, it streamlines website optimization and seamlessly integrates with various tools, including ChatGPT, Perplexity, and Gemini. Geordy supports diverse formats such as Markdown, YAML, llms.txt, and schema.org, enhancing both content organization and visibility. By automating the optimization workflow, it significantly simplifies the process of improving web content for enhanced performance and accessibility. This innovative solution allows users to concentrate on crafting high-quality content while Geordy manages the intricate technical aspects. As a result, users can enjoy a more efficient content creation experience, ultimately leading to better engagement and reach.

Kai helps businesses navigate the changing landscape of AI search, focusing on improving brand visibility in platforms like ChatGPT. The platform tracks your brand's presence across AI-driven engines, analyzes keyword performance, and monitors competitors to ensure your business stays ahead. Kai’s tools provide real-time data, allowing companies to optimize their AI search strategies and gain better visibility. With features such as customizable reporting and performance recommendations, Kai empowers businesses to enhance their digital presence and maximize engagement in AI-powered search conversations.

Knowatoa is a cutting-edge platform designed to track brand visibility, specifically crafted for businesses aiming to boost their presence across a range of AI-powered search technologies, including ChatGPT, Claude, Perplexity, and Google's AI Overviews. This tool enables users to evaluate how well their website is positioned in AI-driven searches, ensuring that these advanced systems accurately reflect their offerings, uphold a favorable brand image, and secure superior rankings over rivals. By analyzing traditional search trends and integrating them with AI models, Knowatoa allows for thorough monitoring across various AI platforms, eliminating the need for users to manage each one individually. The platform assesses the effectiveness of AI models concerning a company's unique products and services, thereby ensuring that businesses achieve the best possible outcomes. Furthermore, it offers features for users to gather and analyze competitor data, facilitating a comparative evaluation of AI rankings. This comprehensive approach aids users in pinpointing and correcting common issues, such as obstructing AI data collection bots or limiting access to external sources, which ultimately enhances their performance in AI searches. Moreover, Knowatoa's proactive strategy not only deepens user insights but also fosters improved strategic choices in an increasingly competitive environment, making it an invaluable resource for brand management in the digital age.

LLMrefs is a cutting-edge AI SEO platform designed to enhance brand visibility within AI-focused search engines such as ChatGPT, Claude, Gemini, Perplexity, and Grok. This resource enables users to monitor their brand's presence across these diverse platforms while delivering critical insights into keyword rankings and the references used by AI systems when citing their brand. By analyzing brand mentions and juxtaposing visibility statistics against rivals, LLMrefs assists users in refining their content to align more closely with AI search trends. The platform boasts a user-friendly interface that allows individuals to register using their email, Google, or Microsoft accounts without requiring a credit card for initial access. Endorsed by SEO professionals, business owners, and industry leaders, LLMrefs equips them to adeptly navigate the swiftly evolving realm of AI-driven search. As the landscape of digital marketing progresses, utilizing tools like LLMrefs can significantly enhance a brand’s competitive advantage, ensuring they remain at the forefront of innovation and visibility. This strategic approach not only aids in understanding current market dynamics but also positions brands for future growth opportunities.

TrendHopper is an all-encompassing blogging platform that combines free, managed blog hosting with sophisticated AI-driven content automation and SEO capabilities, catering to both individuals and collaborative teams in their quest to produce engaging, high-ranking content effortlessly. Through a user-friendly single dashboard, users can generate data-informed topics from sources like Reddit, develop thorough outlines and drafts, and refine their writing with an integrated editor that enhances clarity, tone, and keyword efficacy. The platform's automatic scheduling functionality streamlines the publication process on personalized domains, while its built-in SEO tools manage metadata, suggest internal linking, and evaluate readability to improve organic search performance. Furthermore, TrendHopper offers features for image sourcing and caption generation, ensures posts are automatically formatted for mobile devices, and provides detailed site analytics to track growth in traffic, engagement, and ranking over time. This comprehensive solution enables content creators to dedicate more time to their craft, leaving the platform to navigate the complex technical aspects of blogging. As a result, users can enhance their online presence significantly while enjoying a smoother content creation experience.

Radix AI delivers specialized analytics and insights tailored to growing brand visibility and revenue from AI search engines and large language models (LLMs). The platform helps businesses by expanding their target queries into multiple prompt variants and testing those across top AI search engines, analyzing which competitors or brands get cited and the reasons behind it. It provides detailed citation tracking that identifies the most impactful web pages and channels, as well as visibility tracking that measures how frequently AI chatbots mention your brand in responses. Competitor benchmarking allows companies to gauge their standing in the evolving AI search ecosystem and adjust strategies accordingly. Radix AI collects data from both API responses and live interface results, ensuring a robust dataset that reflects real user experiences. Location-based testing is integrated to factor in geographic variations in AI answers, making insights more relevant to specific markets. The platform’s methodology includes assisted deep dives where experts hand-review data to maintain high accuracy and relevance. With flexible pricing options ranging from starter to enterprise plans, Radix AI supports businesses of all sizes in optimizing AI search rankings. Users can also book demos and enjoy a free 30-search trial without credit card requirements. Overall, Radix AI empowers brands to monitor, test, and enhance their content strategies for dominating AI-driven search results and expanding market reach.

AI Visibility function as a holistic approach designed to enhance brand recognition across various AI platforms. Utilizing advanced optimization technologies, it ensures that brands can effectively set themselves apart in the artificial intelligence landscape, leading to measurable improvements in their perception by AI systems. The platform not only monitors brand visibility in real-time but also assesses the effectiveness of AI engagement, offering tailored strategies for enhancement. With the backing of over 500 brands, AI Visibility has scrutinized more than 1 million AI interactions, boasting an impressive average visibility increase of 40%. Furthermore, it is continuously evolving, adapting to the ever-changing AI environment to keep brands prominently visible to consumers. This adaptability is crucial in maintaining a competitive edge in a rapidly shifting market.

KNWN is a powerful tool for businesses that want to optimize their website's visibility for AI models like ChatGPT, Perplexity, Gemini, and Claude. The platform scans your site and generates an AI Visibility Score and Audience Fit Score, helping you understand how well AI can interpret and recommend your content. With real-time analytics, KNWN tracks how often AI agents mention your site and provides actionable insights into areas that need improvement, such as missing pages or unclear content. For Pro users, KNWN offers AI-optimized content generation and strategic recommendations to increase your brand's presence in AI-driven conversations. Perfect for founders, marketers, and agencies, KNWN goes beyond traditional SEO to ensure your brand thrives in AI-powered environments.

Meridian is a sophisticated AI visibility platform that empowers brands and agencies to optimize their presence in AI-driven search, discovery, and shopping environments. As millions of consumers increasingly rely on AI assistants like ChatGPT, Perplexity, and Google AI for product recommendations, Meridian tracks and analyzes how often and in what context these AI systems mention specific brands and products. The platform provides comprehensive visibility metrics including share-of-voice, keyword trend tracking, and geographic and linguistic shifts in AI mentions over time. Through real-time monitoring and answer gap detection, Meridian helps brands quickly identify missed opportunities and content weaknesses. Its actionable recommendations and content refinement tools enable brands to improve their positioning and increase authority in AI-generated results. Meridian also offers benchmarking against industry competitors, performance analysis covering retailer dynamics and customer reviews, and detailed agent reports explaining how AI crawlers interpret brand data. The platform tracks AI attribution across multiple platforms to measure the true impact of AI-driven consumer discovery. By leveraging Meridian’s insights, brands can enhance their AI search visibility and strategically grow their market share. The solution is essential for companies aiming to stay competitive in the evolving AI-first digital landscape. Meridian transforms how businesses engage with AI-powered consumer channels to drive product awareness and sales.

Thirdeye is redefining marketing analytics by focusing on AI Engine Optimization (AEO), ensuring brands thrive in a world where ChatGPT, Claude, Gemini, and Perplexity are becoming the “new homepage.” Traditional SEO is no longer enough—Thirdeye tracks AI citations in real time, providing visibility into brand mentions, sentiment trends, and competitive movements. Marketers gain the ability to measure how AI engines describe their brand, respond quickly to negative mentions, and refine narratives through prompt testing that ensures accuracy and consistency across platforms. The platform’s alerting system notifies teams when competitor visibility spikes, when sentiment shifts, or when false claims spread, allowing for instant action. With sentiment analysis and competitor benchmarking, brands can move beyond reactive reputation management to proactive narrative control. Thirdeye also provides interactive dashboards, custom reports, and performance tracking that highlight not just what’s happening, but what actions will deliver impact. Brands like Sunita Shekhawat have already achieved measurable growth, including a 155% rise in AI citations and hundreds of new appointments driven directly from AI recommendations. With the AI search market projected to triple in value by 2032, Thirdeye helps companies future-proof their marketing strategy. By integrating AEO into daily operations, businesses can uncover opportunities, close visibility gaps, and sustain growth in a competitive digital era. For marketers looking to stay ahead of disruption, Thirdeye provides the intelligence and tools to win in AI-driven discovery.

Cairrot is an advanced AI visibility tool designed to boost your search ranking in AI platforms right after installation. It uniquely offers a WordPress plugin, the only one of its kind, enabling free tracking of LLM crawl logs and providing an API for creating tailored internal marketing solutions. Furthermore, Cairrot features a series of practical tutorials on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), equipping marketers and agencies to refine their websites for various LLMs, including ChatGPT, Perplexity, Gemini, Claude, Grok, and many others. Our platform also publishes research studies based on our own marketing experiments, delivering important insights into the effectiveness of AI-driven approaches. Recognized as one of the leading tools in AI visibility, we are dedicated to offering marketers free insights that aid in tracking, optimizing, and improving their rankings in AI search outcomes. Cairrot empowers marketing teams and agencies with the expertise necessary to secure higher rankings and drive traffic from top LLMs like ChatGPT, Perplexity, Gemini, Claude, Grok, among others. You will find a treasure trove of informative tutorials that delve into crucial subjects such as AI visibility, the complexities of LLM algorithms, and actionable AEO techniques that foster success in the digital arena. In addition, our unwavering dedication to knowledge sharing ensures that marketers remain proactive and well-prepared to navigate the rapidly changing digital landscape.

Justblank.io is a free analytics platform that utilizes artificial intelligence to help brands convert competitive insights into effective strategies for boosting their presence in AI-based searches. By analyzing the performance metrics of various brands alongside their competitors within emerging search landscapes, it provides customized recommendations aimed at enhancing content and overall visibility. Designed for marketing and branding professionals, Justblank.io bridges the gap between data analysis and actionable implementation, enabling businesses to stay ahead in the ever-evolving realm of AI-enhanced discovery. Moreover, this platform aids organizations in navigating the ongoing transformations in digital marketing approaches, ensuring they remain responsive to changes in the industry landscape. The comprehensive insights offered by Justblank.io can significantly improve a brand's search effectiveness and market positioning.

Geneo is a cutting-edge AI search optimization platform focused on helping businesses improve their rankings across generative AI search engines including ChatGPT, Perplexity, and Google AI Overview through specialized Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies. The platform offers a robust suite of tools for real-time, multi-platform monitoring of brand visibility, competitor analysis, and trend insights, empowering companies to make data-driven decisions. Geneo’s AI-powered sentiment analysis evaluates brand mentions across AI platforms to track reputation and sentiment trends with detailed explanatory insights. It preserves a complete query history including raw AI-generated responses and provides time-series comparisons for ongoing performance evaluation. The platform also supports multi-brand and team-based workspace management, enabling permission-based data sharing and unified analytics. Geneo enhances content optimization with AI-generated recommendations like FAQ creation and schema markup to boost visibility in AI search results. Its secure, enterprise-grade infrastructure ensures data protection and privacy compliance, supported by 24/7 customer service. Flexible credit-based pricing models, including a forever-free tier and volume discounts, make it scalable for businesses of all sizes. Thousands of users benefit from Geneo’s comprehensive AI search tracking and optimization to outperform competitors. Overall, Geneo equips organizations with the tools and insights necessary to dominate the emerging landscape of AI-powered search.