List of the Top 25 Generative Engine Optimization (GEO) Tools for Freelancers in 2025

AthenaHQ is a platform dedicated to Generative Engine Optimization (GEO), designed to help businesses dominate AI-driven brand discovery. The platform supports real-time monitoring of brand mentions and perception in AI-generated content, enabling businesses to refine their AI strategy. AthenaHQ integrates advanced tools for competitor analysis, AI search volume tracking, and sentiment analysis, providing businesses with crucial insights to adjust and optimize their approach. By focusing on AI readability and structured data, AthenaHQ helps brands enhance their visibility across generative search engines, positioning them for long-term success as the search landscape shifts towards AI-driven discovery.

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

LLMO Metrics is an all-encompassing platform dedicated to the evaluation, monitoring, and improvement of your brand's presence within AI-generated content across multiple applications, such as ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. As AI continues to emerge as a pivotal search instrument, LLMO Metrics equips businesses with the tools necessary to uphold an accurate and favorable image in AI-assisted searches. The platform offers Generative Engine Optimization, which provides insights into your brand’s performance in critical queries relative to competitors and allows for the tracking of historical data trends. Additionally, it features Answer Correction & Validation, which ensures the information AI systems present about your business aligns with the verified details you provide, effectively monitoring any inconsistencies. LLMO Metrics also enables businesses to analyze how different AI systems rank their brand in relation to others, delivering essential insights into which web pages are utilized as sources for AI-generated responses, thereby refining your strategic approach in the online environment. By utilizing these comprehensive tools, businesses can not only safeguard their reputation but also enhance their visibility in an increasingly AI-driven world, making LLMO Metrics an indispensable asset for modern brand management.

Rankscale.ai is an innovative platform dedicated to optimizing and tracking AI search visibility, helping businesses stay competitive in the era of AI-driven search engines. The platform provides real-time insights into AI search rankings, allowing businesses to adjust their strategies based on performance data. With its AI-powered analytics, Rankscale.ai offers features such as keyword tracking, competitor analysis, and detailed SEO insights, helping businesses improve their content strategies and boost their online presence. As AI continues to shape the search landscape, Rankscale.ai ensures that businesses are equipped to maximize their visibility and engagement.

AISeoMate simplifies competitive SEO analysis, the creation of content strategies, and the generation of content by leveraging advanced AI technology. By transforming extensive content workflows into just a few hours, it greatly improves overall efficiency. The platform delivers high-quality drafts that stay true to your brand and align with E-E-A-T standards, facilitating rapid iterations through section-level regeneration while ensuring you retain full editorial control before anything goes live. Moreover, it continuously tracks ranking positions, detects fluctuations in SERPs, and identifies potential new backlinks, keeping you updated on any developments that could influence your strategy. This proactive method allows users to quickly adjust to the ever-evolving SEO landscape and maintain a competitive edge. With AISeoMate, staying ahead of trends and optimizing your SEO efforts becomes a seamless experience.

Ahrefs enables users to boost their website rankings and draw in more visitors, catering to all levels of SEO knowledge. It is well-regarded among marketers at some of the world's leading brands, providing a robust set of SEO tools along with complimentary educational materials and a supportive community. Whether you are just starting in marketing or are an experienced SEO expert, you will discover that Ahrefs' tools are both powerful and easy to navigate. Take advantage of a week-long trial with Ahrefs and explore the growth opportunities that you might not have previously considered. Join Ahrefs Insider, our exclusive Facebook community, where you can connect with 10,000 other SEO enthusiasts who can offer helpful advice and insights. Our customer support team stands ready to assist you five days a week via our chat feature, and you can also contact us on Twitter for quick assistance. From novice bloggers to large multinational firms, Ahrefs serves as a vital resource for anyone aiming to boost their search traffic and achieve their digital goals. This tool is designed not only for seasoned professionals but also for a diverse audience eager to learn and succeed in the world of digital marketing, making it a valuable asset for all. Additionally, Ahrefs continually updates its features to ensure that users have the latest tools at their disposal.

Brantial emerges as the premier AI Optimization platform, revolutionizing how brands are portrayed in AI search engines like ChatGPT, Perplexity, and Gemini. We empower enterprises, startups, and agencies to keep track of their AI visibility in real-time, improve content for answer engines, and revive brand reputations in AI-generated responses. Our mission is to connect brands with advanced intelligence by transforming AI insights into actionable strategies. Through our all-encompassing tools that enable visibility monitoring, optimize content workflows, deliver agent analytics, and oversee reputations, early adopters see notable increases of 25-40% in both AI-generated referrals and overall revenue. Backed by esteemed investors, Brantial leads the shift from conventional SEO to AI-driven Optimization (AEO), ensuring that your brand emerges as the preferred option in AI-fueled discussions. This groundbreaking approach not only bolsters brand visibility but also provides a vital competitive advantage in a rapidly evolving AI landscape, making it imperative for businesses to adapt swiftly. As the demand for AI-integrated solutions grows, Brantial positions itself as an essential partner for brands eager to thrive in this new era.

Peekaboo is a cutting-edge AI-powered platform designed to assess and elevate your brand's visibility on prominent AI search engines like ChatGPT, Gemini, Claude, Perplexity, and Grok. By simply entering the URL of your website, Peekaboo generates a comprehensive report that highlights your brand's representation in AI-generated content, offering insightful feedback on your current visibility along with actionable suggestions for improvement. In its early access phase, the platform invites users to explore its features without requiring a credit card, allowing for a risk-free trial experience. Furthermore, Peekaboo's intelligent content agents can autonomously create and modify content across multiple platforms, including Medium and wiki pages, leveraging AI insights to boost visibility. Notable features include Content Opportunity Insights, which identify promising topics for new content, Response Gap Detection that reveals areas lacking AI responses, and an Agent Activity Tracker that keeps tabs on various tasks, thus equipping brands with essential tools for strategic enhancement. By harnessing these capabilities, Peekaboo not only enables brands to optimize their presence but also prepares them to thrive in an ever-evolving AI-driven environment. Ultimately, this platform stands as an essential resource for any brand looking to navigate the complexities of digital visibility in today's AI-centric world.

Peec AI is an AI-powered analytics platform designed for marketing teams to optimize their brand visibility and performance across AI-driven search platforms. With tools to track mentions, competitor performance, and keyword rankings, Peec AI helps businesses understand their position in the market and fine-tune their strategies. The platform’s real-time data analytics provide actionable insights, enabling marketers to adjust campaigns quickly. Peec AI also offers features to monitor industry rankings and analyze the sources that are driving brand visibility, providing a comprehensive view of a brand’s digital presence.

Asky is an advanced platform focused on AI search and Generative Engine Optimization (GEO), offering valuable insights into your brand's portrayal in AI-generated responses across a range of platforms, including ChatGPT, Google AI Overviews, and Perplexity. It carefully tracks brand mentions, sentiment, citations, and competitor activities, converting this information into practical recommendations that aim to boost visibility, authority, and conversion rates. With an integrated AI agent, users can ask questions in natural language, receiving precise insights on critical issues such as missing sources or underperforming product pages. Moreover, Asky provides seamless integration with tools like Framer, Webflow, Shopify, and Optimizely, enabling marketing and growth teams to embed GEO data directly into their websites, experimental frameworks, and analytical dashboards. This integration not only simplifies workflows but also significantly improves the effectiveness of marketing strategies, ensuring that teams can make more informed decisions. Ultimately, Asky's comprehensive approach empowers brands to navigate the complexities of AI-generated content with greater confidence and efficacy.

Millions of consumers, numbering in the hundreds of millions, are now turning to AI Search tools such as ChatGPT and Perplexity for discovering brands and products. To address this trend, Profound has developed a groundbreaking analytics platform aimed at helping enterprise brands understand and improve their visibility in AI Search results. Simply achieving a spot on the first page of Google is no longer adequate; in fact, fewer than 50% of the sources cited by AI-driven answer engines show up in the top ten search results. This transformation is driven by new elements that are altering how content is visible on AI platforms. With Profound, you can identify these essential elements. Our technology stands out as one of the most sophisticated for evaluating brand representation on AI platforms. This allows you to manage public perception of your brand effectively and pinpoint any misinformation that may arise. We provide guidance on where to focus your resources in order to enhance both the frequency and positivity of your brand's appearances. Brands utilize our insights to sharpen their marketing strategies, public relations efforts, content development, and social media campaigns, ultimately fostering a stronger presence in the ever-changing digital environment. As AI continues to revolutionize the way consumers seek information, adapting to these shifts is crucial for the success of any brand. Staying informed about these dynamics will empower brands to navigate the complexities of AI Search more effectively.

Goodie is a cutting-edge platform designed to enhance brand visibility within AI Answer Engines like ChatGPT, Gemini, and Perplexity. It offers powerful AI Search Optimization tools that help businesses increase their presence in the developing AI-centric search landscape. By providing immediate insights, performance metrics, and actionable recommendations, Goodie enables companies to improve their rankings and strengthen customer perceptions across various AI platforms. This solution is ideal for startups, chief marketing officers, and marketing professionals, ensuring that brands stand out in the fast-evolving AI search environment. As the industry transforms, Goodie's dedication to innovation and efficiency positions it as a vital asset for any business aiming for success in this competitive space. Embracing the future of search, Goodie not only keeps pace with changes but also anticipates the needs of its users.

OtterlyAI is a powerful platform that helps you monitor and optimize your brand’s visibility in AI search results. As AI engines increasingly deliver answers instead of links, your customers are discovering brands through AI-generated responses. OtterlyAI uncovers how and where your brand appears - or is missing - across six key AI engines: ChatGPT, Google AI Overviews/AI Mode, Perplexity, Gemini, and Microsoft Copilot. It transforms these insights into clear, data-driven actions that boost visibility and performance. Track share of voice, citations, answer quality, and competitor activity across every important topic. Detect content gaps, and take targeted steps that impact revenue: refine pages, strengthen entities, expand FAQs, and build trusted sources. Designed for SEO and brand professionals, OtterlyAI offers easy reporting, executive-ready dashboards, and effortless setup. Know what AI says about your brand - and take control of it. OtterlyAI helps you safeguard demand, dominate branded answers, and lead in Generative Engine Optimization (GEO).

Waikay is a cutting-edge platform designed to expose exactly what major AI models understand—and misunderstand—about your brand by creating a customized knowledge graph from your website’s data. It evaluates AI comprehension across core brand topics and assigns visibility scores for each AI model, while benchmarking these metrics against competitors to provide a comprehensive view of your brand’s AI presence. The platform flags hallucinations and factual inaccuracies, verifying claims to protect your brand from misinformation in AI-generated search results. Waikay goes beyond simple monitoring by offering model-specific content recommendations and actionable insights to optimize how your brand is represented across various AI systems. This empowers SEOs, PR teams, marketers, and analysts to proactively manage their brand narrative and correct AI misrepresentations. By understanding the nuances of different AI models, Waikay helps businesses tailor their content strategies for maximum visibility and accuracy in AI-driven search. The competitive benchmarking feature gives brands valuable intelligence about their standing relative to competitors, supporting informed strategic decisions. Waikay’s advanced analysis tools help identify emerging risks and opportunities in AI brand visibility. The platform also fosters collaboration across marketing and analytics teams to align brand messaging. In an era where AI increasingly shapes consumer perceptions, Waikay offers a vital solution to ensure your brand remains authoritative, consistent, and well-positioned.

Conventional SEO techniques are becoming less effective in today's environment dominated by AI-driven search and advanced language models. GetCito, recognized as the leading software for LLM SEO and LSO, assists brands in adapting to this evolving landscape by prioritizing AI-generated outcomes and user interactions. It monitors brand mentions across prominent LLM platforms, including ChatGPT, Microsoft Copilot, Gemini Pro, and Google's SGE, offering valuable information on content engagement and competitive dynamics. With features such as real-time alerts and sentiment analysis, you can effectively manage your brand's reputation. GEtCito delivers detailed and actionable insights specifically tailored to the needs of AI, ensuring that your brand not only survives but flourishes in this new digital age. By leveraging GetCito, you will position your brand to stay ahead of emerging trends and challenges.

Vaylis is a brand visibility intelligence tool built specifically for monitoring performance across AI-driven search platforms. As generative AI becomes a primary source of information for consumers, Vaylis ensures your brand is cited, recommended, and represented accurately in AI answers. It integrates with all major AI assistants and search experiences—including ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Meta AI, Grok, Claude, and Gemini—to provide a unified view of your brand’s AI presence. Users can track historical visibility trends, identify competitive gaps, and analyze the effectiveness of AI search optimization efforts. The platform benchmarks your performance against key competitors, offering real-time rankings and visibility scores. Through its intuitive analytics dashboard, Vaylis transforms raw monitoring data into actionable recommendations to improve citations and brand authority in AI-generated results. Its setup process is fast, requiring only a connection to your website and assets before automated scanning begins. From there, brands can monitor changes, test strategies, and measure improvements with precision. Vaylis is built for marketing teams looking to adapt to zero-click search trends and declining traditional search traffic. By helping brands claim a prominent position in AI search narratives, it supports long-term discoverability and competitive advantage in the evolving search landscape.

Sellm is a cutting-edge brand tracking tool designed specifically for marketing teams aiming to gain full control over their brand’s online visibility across multiple large language model (LLM) platforms, including ChatGPT and Perplexity. Leveraging advanced LLM monitoring technology, Sellm tracks and analyzes brand mentions in real time, helping marketers uncover opportunities, monitor reputation, and outpace competitors in AI-driven digital landscapes. The platform provides comprehensive, clear reports on brand mentions, trending keywords, and competitor activities, enabling users to make strategic decisions backed by data. Sellm’s technology ensures that brands stay visible and protected within emerging AI conversational environments where traditional monitoring tools may fall short. With constant updates and deep insights, marketing teams can adapt quickly to shifting trends and maintain a proactive stance on brand management. By optimizing your brand presence on these influential AI platforms, Sellm enhances your overall digital strategy and safeguards your reputation. The solution also offers seamless integration with existing marketing workflows, streamlining data access and actionability. Sellm empowers businesses to stay ahead in a competitive market by delivering unparalleled transparency into AI-based brand conversations. As LLMs become central to digital interaction, Sellm is the essential tool for forward-thinking brands. It has become the benchmark solution for brands seeking to thrive in the era of AI-powered content and conversations.

Jarts.io serves as an all-encompassing platform aimed at improving business visibility in a world increasingly shaped by AI-driven search tools. It tracks how often your brand or product appears in AI-generated outputs while pinpointing deficiencies in your content strategy. By emulating genuine discovery prompts that cater to your target customer personas, it harnesses AI search engines like ChatGPT and Perplexity to deliver valuable metrics, such as text mentions, source coverage, and overall brand visibility. Users can assess their brand visibility in comparison to competitors, determine which content topics, FAQs, or sources require further development, and uncover the best publishing avenues to enhance AI-driven discovery. The platform emphasizes the domains and URLs that AI models frequently cite, providing businesses with insights into which content types and sources hold sway in AI responses. Unlike traditional SEO tools, Jarts.io sets itself apart by focusing on optimization for AI-enhanced discovery instead of solely concentrating on keyword rankings. This forward-thinking strategy not only boosts content visibility but also ensures that your approach remains aligned with the continuously evolving landscape of search technology, making it an essential tool in modern marketing. Additionally, Jarts.io assists businesses in staying ahead of trends, enabling them to adapt their strategies proactively in response to shifts in consumer behavior and search engine algorithms.

RivalSee emerges as the leading platform dedicated to monitoring brand mentions across various large language models, including ChatGPT and Claude. Our AEO/GEO solution proficiently tracks brand presence in AI-generated content, evaluating the frequency with which brands are referenced in AI discussions across numerous platforms. This tool is especially advantageous for agencies that specialize in AI-SEO and Ask Engine Optimization, as it employs persona-driven queries to examine how often brands appear in generative AI outputs. With RivalSee, businesses gain access to crucial AI search monitoring tools and strategies that enhance product recommendations generated by AI systems. Whether your goal is to monitor brand mentions in AI search results or to fine-tune AI summaries, we equip businesses with the resources needed to elevate their visibility in AI recommendations. Additionally, our platform provides insightful methods to secure a position in AI recommendations, allowing you to effectively track brand visibility in large language models while refining your strategies for optimizing AI responses. By utilizing our comprehensive AI content monitoring solutions, companies are positioned to thrive in the dynamic landscape of AI-driven marketing, ultimately ensuring they remain competitive and relevant in an ever-evolving digital marketplace.

Azoma provides a comprehensive solution for businesses looking to enhance their digital presence across AI search platforms like ChatGPT, Amazon Rufus, and Google AI Overviews. With its generative engine optimization (GEO) technology, Azoma helps brands track how they are mentioned in AI conversations, uncover key consumer trends, and generate optimized content that resonates with AI-driven platforms. The platform’s end-to-end approach includes content generation for product listings, blogs, and more, ensuring that brands not only stay competitive but lead in the AI search landscape. Azoma’s solution is ideal for businesses in high-consideration industries seeking to dominate AI-powered search channels.

Mangools presents a collection of SEO tools designed with user-friendliness in mind, encompassing aspects such as keyword research, rank tracking, competitor analysis, backlink analysis, and more. This comprehensive package consists of distinct tools along with a convenient browser extension. 1. KWFinder is a widely-used keyword research tool that delivers accurate metrics on keyword difficulty, detailed SEO data, and search engine results for over 50,000 locations. 2. SERPChecker reveals search results from more than 50,000 locations while analyzing their effects on organic search outcomes, offering 45 SEO metrics for comparison against competitors. 3. SERPWatcher enables you to monitor rankings for both desktop and mobile platforms, featuring aggregate metrics, daily updates on ranks, and visual charts to provide a clear overview of ranking trends. 4. LinkMiner helps identify the anchor texts used by referring websites, allowing you to uncover the strongest backlinks from your rivals. 5. SiteProfiler serves as an all-in-one SEO analysis tool, compiling essential metrics and insights for a comprehensive view of your SEO performance. This array of tools makes it easier for users to enhance their online visibility and optimize their strategies effectively. Mangools AI Search Grader offers a unique approach to analyzing brand visibility across various AI search engines. It evaluates your brand’s performance in multiple AI models such as ChatGPT, Meta’s Llama, and Google Gemini, providing a combined AI Search Score that reflects both visibility and ranking position. By comparing your brand against competitors, it uncovers optimization opportunities and helps brands stay competitive in the evolving landscape of AI-powered search. The tool is ideal for marketers looking to complement traditional SEO efforts with AI-specific strategies.

Hall is an innovative platform that helps businesses monitor their brand's visibility and performance in AI-generated conversations. By analyzing AI responses from systems like ChatGPT and Google AI Overviews, Hall provides real-time insights into how your website is mentioned, the sentiment around your brand, and the frequency of these interactions. Its features include generative answer insights, citation tracking, and agent analytics, enabling companies to understand and optimize how AI platforms drive traffic to their site and influence their brand image. With these insights, businesses can fine-tune their digital strategy for better alignment with AI-driven search behaviors.

Wellows is an AI-driven platform built for marketers who want to automate the heavy lifting of SEO and content operations. At its core are two specialized agents: KIVA, which powers content discovery, keyword clustering, and SERP intent analysis, and OPTA, which handles technical audits and on-page health monitoring. Together, they help teams go from research to execution in less time—without losing strategic focus. KIVA brings insight into AI-powered search trends through features like ChatRadar, while OPTA flags real-time issues in site structure and speed. Designed with seamless integrations and multi-platform support, Wellows connects data points that were previously scattered across different tools. From early-stage startups to scaled-up agencies, Wellows helps over 3,000 teams grow efficiently with less complexity and more confidence.

HubSpot has launched the AI Search Grader, a free tool designed to help brands understand and enhance their presence on AI-driven search platforms. By analyzing how a brand appears in AI search results, it provides valuable insights into brand sentiment and share of voice, culminating in a comprehensive score that reflects overall performance. This assessment enables marketers, SEO experts, entrepreneurs, and blog managers to identify areas for improvement, refine their tactics, and enhance brand visibility, user engagement, overall awareness, and sales performance. Currently, the AI Search Grader evaluates results from GPT-4o, with plans to broaden its scope to include additional AI search engines in the future. The tool is accessible at no cost, allowing users to assess their own brand or compare it with competitors to effectively gauge performance and visibility. As the landscape shifts towards AI search engines like ChatGPT and Perplexity for information gathering, it is imperative for brands to adjust their strategies and adopt new methodologies beyond traditional search practices. This transition marks a pivotal change in digital marketing, emphasizing the necessity of utilizing AI tools to remain competitive in an evolving marketplace. Ultimately, the adoption of such innovative tools can significantly influence a brand's success in a rapidly changing digital environment.

Geordy is a cutting-edge platform powered by AI that transforms any web URL into content optimized for GEO (Generative Engine Optimization) with remarkable speed and ease. Utilizing advanced AI technologies, it streamlines website optimization and seamlessly integrates with various tools, including ChatGPT, Perplexity, and Gemini. Geordy supports diverse formats such as Markdown, YAML, llms.txt, and schema.org, enhancing both content organization and visibility. By automating the optimization workflow, it significantly simplifies the process of improving web content for enhanced performance and accessibility. This innovative solution allows users to concentrate on crafting high-quality content while Geordy manages the intricate technical aspects. As a result, users can enjoy a more efficient content creation experience, ultimately leading to better engagement and reach.