List of the Top 25 Generative Engine Optimization (GEO) Tools for Gemini in 2025

AthenaHQ is a platform dedicated to Generative Engine Optimization (GEO), designed to help businesses dominate AI-driven brand discovery. The platform supports real-time monitoring of brand mentions and perception in AI-generated content, enabling businesses to refine their AI strategy. AthenaHQ integrates advanced tools for competitor analysis, AI search volume tracking, and sentiment analysis, providing businesses with crucial insights to adjust and optimize their approach. By focusing on AI readability and structured data, AthenaHQ helps brands enhance their visibility across generative search engines, positioning them for long-term success as the search landscape shifts towards AI-driven discovery.

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

LLMO Metrics is an all-encompassing platform dedicated to the evaluation, monitoring, and improvement of your brand's presence within AI-generated content across multiple applications, such as ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. As AI continues to emerge as a pivotal search instrument, LLMO Metrics equips businesses with the tools necessary to uphold an accurate and favorable image in AI-assisted searches. The platform offers Generative Engine Optimization, which provides insights into your brand’s performance in critical queries relative to competitors and allows for the tracking of historical data trends. Additionally, it features Answer Correction & Validation, which ensures the information AI systems present about your business aligns with the verified details you provide, effectively monitoring any inconsistencies. LLMO Metrics also enables businesses to analyze how different AI systems rank their brand in relation to others, delivering essential insights into which web pages are utilized as sources for AI-generated responses, thereby refining your strategic approach in the online environment. By utilizing these comprehensive tools, businesses can not only safeguard their reputation but also enhance their visibility in an increasingly AI-driven world, making LLMO Metrics an indispensable asset for modern brand management.

Rankscale.ai is an innovative platform dedicated to optimizing and tracking AI search visibility, helping businesses stay competitive in the era of AI-driven search engines. The platform provides real-time insights into AI search rankings, allowing businesses to adjust their strategies based on performance data. With its AI-powered analytics, Rankscale.ai offers features such as keyword tracking, competitor analysis, and detailed SEO insights, helping businesses improve their content strategies and boost their online presence. As AI continues to shape the search landscape, Rankscale.ai ensures that businesses are equipped to maximize their visibility and engagement.

Peekaboo is a cutting-edge AI-powered platform designed to assess and elevate your brand's visibility on prominent AI search engines like ChatGPT, Gemini, Claude, Perplexity, and Grok. By simply entering the URL of your website, Peekaboo generates a comprehensive report that highlights your brand's representation in AI-generated content, offering insightful feedback on your current visibility along with actionable suggestions for improvement. In its early access phase, the platform invites users to explore its features without requiring a credit card, allowing for a risk-free trial experience. Furthermore, Peekaboo's intelligent content agents can autonomously create and modify content across multiple platforms, including Medium and wiki pages, leveraging AI insights to boost visibility. Notable features include Content Opportunity Insights, which identify promising topics for new content, Response Gap Detection that reveals areas lacking AI responses, and an Agent Activity Tracker that keeps tabs on various tasks, thus equipping brands with essential tools for strategic enhancement. By harnessing these capabilities, Peekaboo not only enables brands to optimize their presence but also prepares them to thrive in an ever-evolving AI-driven environment. Ultimately, this platform stands as an essential resource for any brand looking to navigate the complexities of digital visibility in today's AI-centric world.

Waikay is a cutting-edge platform designed to expose exactly what major AI models understand—and misunderstand—about your brand by creating a customized knowledge graph from your website’s data. It evaluates AI comprehension across core brand topics and assigns visibility scores for each AI model, while benchmarking these metrics against competitors to provide a comprehensive view of your brand’s AI presence. The platform flags hallucinations and factual inaccuracies, verifying claims to protect your brand from misinformation in AI-generated search results. Waikay goes beyond simple monitoring by offering model-specific content recommendations and actionable insights to optimize how your brand is represented across various AI systems. This empowers SEOs, PR teams, marketers, and analysts to proactively manage their brand narrative and correct AI misrepresentations. By understanding the nuances of different AI models, Waikay helps businesses tailor their content strategies for maximum visibility and accuracy in AI-driven search. The competitive benchmarking feature gives brands valuable intelligence about their standing relative to competitors, supporting informed strategic decisions. Waikay’s advanced analysis tools help identify emerging risks and opportunities in AI brand visibility. The platform also fosters collaboration across marketing and analytics teams to align brand messaging. In an era where AI increasingly shapes consumer perceptions, Waikay offers a vital solution to ensure your brand remains authoritative, consistent, and well-positioned.

Conventional SEO techniques are becoming less effective in today's environment dominated by AI-driven search and advanced language models. AI Monitor, recognized as the leading software for LLM SEO and LSO, assists brands in adapting to this evolving landscape by prioritizing AI-generated outcomes and user interactions. It monitors brand mentions across prominent LLM platforms, including ChatGPT, Microsoft Copilot, Gemini Pro, and Google's SGE, offering valuable information on content engagement and competitive dynamics. With features such as real-time alerts and sentiment analysis, you can effectively manage your brand's reputation. AI Monitor delivers detailed and actionable insights specifically tailored to the needs of AI, ensuring that your brand not only survives but flourishes in this new digital age. By leveraging AI Monitor, you will position your brand to stay ahead of emerging trends and challenges.

Vaylis is a brand visibility intelligence tool built specifically for monitoring performance across AI-driven search platforms. As generative AI becomes a primary source of information for consumers, Vaylis ensures your brand is cited, recommended, and represented accurately in AI answers. It integrates with all major AI assistants and search experiences—including ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Meta AI, Grok, Claude, and Gemini—to provide a unified view of your brand’s AI presence. Users can track historical visibility trends, identify competitive gaps, and analyze the effectiveness of AI search optimization efforts. The platform benchmarks your performance against key competitors, offering real-time rankings and visibility scores. Through its intuitive analytics dashboard, Vaylis transforms raw monitoring data into actionable recommendations to improve citations and brand authority in AI-generated results. Its setup process is fast, requiring only a connection to your website and assets before automated scanning begins. From there, brands can monitor changes, test strategies, and measure improvements with precision. Vaylis is built for marketing teams looking to adapt to zero-click search trends and declining traditional search traffic. By helping brands claim a prominent position in AI search narratives, it supports long-term discoverability and competitive advantage in the evolving search landscape.

Millions of consumers, numbering in the hundreds of millions, are now turning to AI Search tools such as ChatGPT and Perplexity for discovering brands and products. To address this trend, Profound has developed a groundbreaking analytics platform aimed at helping enterprise brands understand and improve their visibility in AI Search results. Simply achieving a spot on the first page of Google is no longer adequate; in fact, fewer than 50% of the sources cited by AI-driven answer engines show up in the top ten search results. This transformation is driven by new elements that are altering how content is visible on AI platforms. With Profound, you can identify these essential elements. Our technology stands out as one of the most sophisticated for evaluating brand representation on AI platforms. This allows you to manage public perception of your brand effectively and pinpoint any misinformation that may arise. We provide guidance on where to focus your resources in order to enhance both the frequency and positivity of your brand's appearances. Brands utilize our insights to sharpen their marketing strategies, public relations efforts, content development, and social media campaigns, ultimately fostering a stronger presence in the ever-changing digital environment. As AI continues to revolutionize the way consumers seek information, adapting to these shifts is crucial for the success of any brand. Staying informed about these dynamics will empower brands to navigate the complexities of AI Search more effectively.

Azoma provides a comprehensive solution for businesses looking to enhance their digital presence across AI search platforms like ChatGPT, Amazon Rufus, and Google AI Overviews. With its generative engine optimization (GEO) technology, Azoma helps brands track how they are mentioned in AI conversations, uncover key consumer trends, and generate optimized content that resonates with AI-driven platforms. The platform’s end-to-end approach includes content generation for product listings, blogs, and more, ensuring that brands not only stay competitive but lead in the AI search landscape. Azoma’s solution is ideal for businesses in high-consideration industries seeking to dominate AI-powered search channels.

Mangools presents a collection of SEO tools designed with user-friendliness in mind, encompassing aspects such as keyword research, rank tracking, competitor analysis, backlink analysis, and more. This comprehensive package consists of distinct tools along with a convenient browser extension. 1. KWFinder is a widely-used keyword research tool that delivers accurate metrics on keyword difficulty, detailed SEO data, and search engine results for over 50,000 locations. 2. SERPChecker reveals search results from more than 50,000 locations while analyzing their effects on organic search outcomes, offering 45 SEO metrics for comparison against competitors. 3. SERPWatcher enables you to monitor rankings for both desktop and mobile platforms, featuring aggregate metrics, daily updates on ranks, and visual charts to provide a clear overview of ranking trends. 4. LinkMiner helps identify the anchor texts used by referring websites, allowing you to uncover the strongest backlinks from your rivals. 5. SiteProfiler serves as an all-in-one SEO analysis tool, compiling essential metrics and insights for a comprehensive view of your SEO performance. This array of tools makes it easier for users to enhance their online visibility and optimize their strategies effectively. Mangools AI Search Grader offers a unique approach to analyzing brand visibility across various AI search engines. It evaluates your brand’s performance in multiple AI models such as ChatGPT, Meta’s Llama, and Google Gemini, providing a combined AI Search Score that reflects both visibility and ranking position. By comparing your brand against competitors, it uncovers optimization opportunities and helps brands stay competitive in the evolving landscape of AI-powered search. The tool is ideal for marketers looking to complement traditional SEO efforts with AI-specific strategies.

Writesonic is the complete GEO/AEO platform that monitors your brand's AI search presence, reveals where competitors outrank you, and implements the solutions—building new content, updating existing pages, securing citations, and joining Reddit discussions. Partnering with Microsoft, we're helping brands master AI Search through GEO (Generative Engine Optimization) - because 89% of B2B buyers now research via AI, and missing from those results means missing the deal. What makes Writesonic different: We go beyond tracking - we take action. Our GEO platform reveals exactly where ChatGPT and 10+ AI platforms cite competitors over you, then delivers the strategy: - Identify citation gaps: High-authority sites mentioning competitors but not you - Build content that gets cited based on competitor wins - Engage in Reddit discussions AI already trusts - Update aging content losing AI visibility And more...

Hall is an innovative platform that helps businesses monitor their brand's visibility and performance in AI-generated conversations. By analyzing AI responses from systems like ChatGPT and Google AI Overviews, Hall provides real-time insights into how your website is mentioned, the sentiment around your brand, and the frequency of these interactions. Its features include generative answer insights, citation tracking, and agent analytics, enabling companies to understand and optimize how AI platforms drive traffic to their site and influence their brand image. With these insights, businesses can fine-tune their digital strategy for better alignment with AI-driven search behaviors.

Otterly.AI serves as a sophisticated tool for monitoring both brand and content presence on AI-oriented search platforms like Google AI Overviews, ChatGPT, and Perplexity.AI. This innovative platform automates the tracking of keyword rankings, brand visibility, and link efficacy across various AI search engines, delivering valuable insights into your online presence. By leveraging Otterly.AI, organizations can refine their SEO approaches, boost content effectiveness, and maintain visibility in the fast-evolving landscape of AI-driven search. Additionally, the insights provided can help businesses stay ahead of competitors by adapting their strategies in real-time.

HubSpot has launched the AI Search Grader, a free tool designed to help brands understand and enhance their presence on AI-driven search platforms. By analyzing how a brand appears in AI search results, it provides valuable insights into brand sentiment and share of voice, culminating in a comprehensive score that reflects overall performance. This assessment enables marketers, SEO experts, entrepreneurs, and blog managers to identify areas for improvement, refine their tactics, and enhance brand visibility, user engagement, overall awareness, and sales performance. Currently, the AI Search Grader evaluates results from GPT-4o, with plans to broaden its scope to include additional AI search engines in the future. The tool is accessible at no cost, allowing users to assess their own brand or compare it with competitors to effectively gauge performance and visibility. As the landscape shifts towards AI search engines like ChatGPT and Perplexity for information gathering, it is imperative for brands to adjust their strategies and adopt new methodologies beyond traditional search practices. This transition marks a pivotal change in digital marketing, emphasizing the necessity of utilizing AI tools to remain competitive in an evolving marketplace. Ultimately, the adoption of such innovative tools can significantly influence a brand's success in a rapidly changing digital environment.

Geordy is a cutting-edge platform powered by AI that transforms any web URL into content optimized for GEO (Generative Engine Optimization) with remarkable speed and ease. Utilizing advanced AI technologies, it streamlines website optimization and seamlessly integrates with various tools, including ChatGPT, Perplexity, and Gemini. Geordy supports diverse formats such as Markdown, YAML, llms.txt, and schema.org, enhancing both content organization and visibility. By automating the optimization workflow, it significantly simplifies the process of improving web content for enhanced performance and accessibility. This innovative solution allows users to concentrate on crafting high-quality content while Geordy manages the intricate technical aspects. As a result, users can enjoy a more efficient content creation experience, ultimately leading to better engagement and reach.

Knowatoa is a cutting-edge platform designed to track brand visibility, specifically crafted for businesses aiming to boost their presence across a range of AI-powered search technologies, including ChatGPT, Claude, Perplexity, and Google's AI Overviews. This tool enables users to evaluate how well their website is positioned in AI-driven searches, ensuring that these advanced systems accurately reflect their offerings, uphold a favorable brand image, and secure superior rankings over rivals. By analyzing traditional search trends and integrating them with AI models, Knowatoa allows for thorough monitoring across various AI platforms, eliminating the need for users to manage each one individually. The platform assesses the effectiveness of AI models concerning a company's unique products and services, thereby ensuring that businesses achieve the best possible outcomes. Furthermore, it offers features for users to gather and analyze competitor data, facilitating a comparative evaluation of AI rankings. This comprehensive approach aids users in pinpointing and correcting common issues, such as obstructing AI data collection bots or limiting access to external sources, which ultimately enhances their performance in AI searches. Moreover, Knowatoa's proactive strategy not only deepens user insights but also fosters improved strategic choices in an increasingly competitive environment, making it an invaluable resource for brand management in the digital age.

LLMrefs is a cutting-edge AI SEO platform designed to enhance brand visibility within AI-focused search engines such as ChatGPT, Claude, Gemini, Perplexity, and Grok. This resource enables users to monitor their brand's presence across these diverse platforms while delivering critical insights into keyword rankings and the references used by AI systems when citing their brand. By analyzing brand mentions and juxtaposing visibility statistics against rivals, LLMrefs assists users in refining their content to align more closely with AI search trends. The platform boasts a user-friendly interface that allows individuals to register using their email, Google, or Microsoft accounts without requiring a credit card for initial access. Endorsed by SEO professionals, business owners, and industry leaders, LLMrefs equips them to adeptly navigate the swiftly evolving realm of AI-driven search. As the landscape of digital marketing progresses, utilizing tools like LLMrefs can significantly enhance a brand’s competitive advantage, ensuring they remain at the forefront of innovation and visibility. This strategic approach not only aids in understanding current market dynamics but also positions brands for future growth opportunities.

Lorelight serves as a cutting-edge platform designed for monitoring brand performance within the artificial intelligence sector, enabling communication specialists to effectively evaluate, track, and improve their brand's presence on major AI platforms such as ChatGPT, Claude, Gemini, Meta, Deepseek, and Mistral. By launching a brand project, users can easily set up monitoring systems, identify key competitors, and leverage tailored prompts that align with their industry needs. The platform provides share of voice analytics, which assesses a brand's relative presence against competitors in AI-generated conversations, utilizing an inverse rank calculation to highlight the most impactful mentions. In addition, Lorelight incorporates AI sentiment analysis that determines how various AI systems view a brand, categorizing sentiments into positive, negative, or neutral while offering contextual insights. Users have the opportunity to discover organic references to their brand within AI discussions they haven't initiated, allowing them to gain critical insights into their market standing. This holistic method not only aids brands in refining their strategies but also significantly bolsters their reputation as they navigate the swiftly changing landscape of artificial intelligence. Ultimately, Lorelight equips brands with the necessary tools to thrive and adapt in an increasingly competitive environment.

LagRank is a comprehensive platform built to help businesses navigate and succeed in the rapidly evolving AI-powered search ecosystem. With daily automated tracking of over 1,000 queries across leading AI search engines—including ChatGPT, Claude, Gemini, Perplexity, and Grok—LagRank provides unparalleled visibility into how AI platforms recommend your brand and products. The platform offers detailed analytics on your overall AI visibility, average ranking position, and competitive landscape, highlighting where you stand against industry rivals. LagRank’s AI optimization insights give clear, actionable recommendations to enhance your content’s discoverability and relevance within AI-generated responses. As AI reshapes the search market, traditional SEO techniques are becoming less effective, making AI-specific visibility tools like LagRank indispensable. The platform empowers marketing teams to uncover missed opportunities, track competitor mentions, and optimize for a multi-engine AI search environment. User testimonials praise LagRank for dramatically improving their AI recommendation rankings and driving measurable growth in visibility. Flexible pricing tiers cater to businesses ranging from startups to large enterprises, ensuring scalability and cost-effectiveness. LagRank stands out as the go-to solution for brands committed to mastering AI-driven discovery and outperforming competitors in a new era of search. By leveraging LagRank, companies future-proof their marketing strategies and secure a dominant position in AI search results.

Radix AI delivers specialized analytics and insights tailored to growing brand visibility and revenue from AI search engines and large language models (LLMs). The platform helps businesses by expanding their target queries into multiple prompt variants and testing those across top AI search engines, analyzing which competitors or brands get cited and the reasons behind it. It provides detailed citation tracking that identifies the most impactful web pages and channels, as well as visibility tracking that measures how frequently AI chatbots mention your brand in responses. Competitor benchmarking allows companies to gauge their standing in the evolving AI search ecosystem and adjust strategies accordingly. Radix AI collects data from both API responses and live interface results, ensuring a robust dataset that reflects real user experiences. Location-based testing is integrated to factor in geographic variations in AI answers, making insights more relevant to specific markets. The platform’s methodology includes assisted deep dives where experts hand-review data to maintain high accuracy and relevance. With flexible pricing options ranging from starter to enterprise plans, Radix AI supports businesses of all sizes in optimizing AI search rankings. Users can also book demos and enjoy a free 30-search trial without credit card requirements. Overall, Radix AI empowers brands to monitor, test, and enhance their content strategies for dominating AI-driven search results and expanding market reach.

Peasy operates as an innovative analytics platform focused on AI visibility, monitoring both AI-generated traffic and traditional web activity. Regular JavaScript tracking methods often miss a substantial number of AI bots and chatbot referrals, leading to incomplete reporting. To combat this shortfall, Peasy captures server-side information related to various crawlers and incoming AI traffic from platforms like ChatGPT, Perplexity, and Gemini. Users are empowered to track page visit frequencies, pinpoint which areas of their website experience frequent scans, and analyze the evolution of crawling patterns over time. Each visit is carefully documented, providing insights into the chatbot source, the query that initiated the interaction, and the exact text snippet that triggered the click. This thorough data collection creates a clear connection between AI responses and user behaviors on the site. In addition to offering standard analytics capabilities such as visitor profiles, funnels, and conversion tracking, Peasy provides highly customizable dashboards that merge AI-driven and human session data into one cohesive interface. Its integration with Google Search Console further enhances the insights by incorporating search query data, offering a comprehensive view of user discovery. By doing so, Peasy fundamentally changes how businesses analyze the relationship between AI engagement and conventional web interactions, allowing for a deeper understanding of user dynamics. Ultimately, this enables organizations to optimize their strategies based on a more complete picture of user engagement.

Evertune delivers complete AI search visibility across ChatGPT, AI Overviews, Claude and many other LLMs, showing you exactly where your brand stands in AI — and how to show up stronger. Why Leading Enterprise Marketers Choose Evertune: Data Science at Scale: We analyze over one million AI responses about your brand monthly, giving you the competitive intelligence and statistical confidence to bet your strategy on the data. Think election polling, not focus groups. Actionable Content Strategy, Not Just Insights: We decode exactly what gets brands mentioned more often and ranked higher, then hand you the specific messaging and distribution moves. Founded in 2024 and Purpose-Built for AI: We’re building a product that balances our vision of AI as a marketing channel with our customers' immediate needs. Proven Leadership: Our founders helped build The Trade Desk, pioneering data-driven digital advertising. We've shepherded an entire industry through transformation before, and we know exactly how to navigate when everything shifts overnight. Strategic Partnership & Customer Support: You're getting partners who understand this hyper-fast space and provide ongoing customer training and guidance. The shift is already here: millions of people are getting brand recommendations from ChatGPT, Claude, and Gemini instead of search engines. The question isn't whether this matters — it's whether you're winning those conversations or losing them. Evertune is the marketing platform that delivers complete AI search visibility, showing you exactly where your brand stands when people discover you through AI — and how to show up stronger. We're not just another analytics dashboard. We're your strategic partner for Generative Engine Optimization (GEO) and AI SEO in the economy that's reshaping everything.

Promptwatch is an advanced platform that empowers businesses to monitor and optimize their brand visibility across multiple AI search models, including ChatGPT, Claude, Perplexity, and more. As the search landscape shifts towards AI, Promptwatch helps companies stay ahead by offering real-time analytics on brand mentions and competitor performance across AI platforms. The platform tracks how AI models mention your brand and provides insights into user interactions with your content, offering a comprehensive view of your AI-driven discoverability. Additionally, Promptwatch features tools for content gap analysis, prompt tracking, and performance recommendations, which allow businesses to continuously refine their content strategy. With AI-generated answer monitoring, companies can quickly identify gaps in responses and update their content to ensure better engagement. The platform also tracks website traffic referred by AI models, enabling users to understand where their audience is coming from and optimize their digital presence accordingly. Through its AI-first approach, Promptwatch helps businesses remain competitive and visible in the rapidly evolving AI search ecosystem.

Rankshift is an advanced AI visibility tracking tool designed to help businesses monitor their presence across AI search engines, which are increasingly shaping how brands are discovered online. This tool provides a deep dive into how and where your brand is mentioned in AI-generated responses from platforms like ChatGPT, Perplexity, Claude, and Gemini, allowing businesses to optimize their digital visibility and stay ahead of the curve. Rankshift offers powerful benchmarking features that let you compare your brand’s AI visibility with competitors, ensuring that you can identify areas for improvement and capitalize on opportunities. It tracks AI mentions across a range of sources, highlighting which publishers and content creators are influencing AI results, giving you a strategic advantage. Businesses using Rankshift can also receive data-driven insights that help refine their outreach efforts, making it easier to boost brand recognition and visibility on AI platforms. As the digital landscape evolves, the tool equips brands with the ability to stay ahead of the competition, securing their place in the future of AI-driven search. By leveraging Rankshift, companies can improve their brand reputation, drive organic traffic, and increase their overall market share.