List of the Top 11 Generative Engine Optimization (GEO) Tools for Grok in 2025

AthenaHQ is a platform dedicated to Generative Engine Optimization (GEO), designed to help businesses dominate AI-driven brand discovery. The platform supports real-time monitoring of brand mentions and perception in AI-generated content, enabling businesses to refine their AI strategy. AthenaHQ integrates advanced tools for competitor analysis, AI search volume tracking, and sentiment analysis, providing businesses with crucial insights to adjust and optimize their approach. By focusing on AI readability and structured data, AthenaHQ helps brands enhance their visibility across generative search engines, positioning them for long-term success as the search landscape shifts towards AI-driven discovery.

Peekaboo is a cutting-edge AI-powered platform designed to assess and elevate your brand's visibility on prominent AI search engines like ChatGPT, Gemini, Claude, Perplexity, and Grok. By simply entering the URL of your website, Peekaboo generates a comprehensive report that highlights your brand's representation in AI-generated content, offering insightful feedback on your current visibility along with actionable suggestions for improvement. In its early access phase, the platform invites users to explore its features without requiring a credit card, allowing for a risk-free trial experience. Furthermore, Peekaboo's intelligent content agents can autonomously create and modify content across multiple platforms, including Medium and wiki pages, leveraging AI insights to boost visibility. Notable features include Content Opportunity Insights, which identify promising topics for new content, Response Gap Detection that reveals areas lacking AI responses, and an Agent Activity Tracker that keeps tabs on various tasks, thus equipping brands with essential tools for strategic enhancement. By harnessing these capabilities, Peekaboo not only enables brands to optimize their presence but also prepares them to thrive in an ever-evolving AI-driven environment. Ultimately, this platform stands as an essential resource for any brand looking to navigate the complexities of digital visibility in today's AI-centric world.

Otterly.AI serves as a sophisticated tool for monitoring both brand and content presence on AI-oriented search platforms like Google AI Overviews, ChatGPT, and Perplexity.AI. This innovative platform automates the tracking of keyword rankings, brand visibility, and link efficacy across various AI search engines, delivering valuable insights into your online presence. By leveraging Otterly.AI, organizations can refine their SEO approaches, boost content effectiveness, and maintain visibility in the fast-evolving landscape of AI-driven search. Additionally, the insights provided can help businesses stay ahead of competitors by adapting their strategies in real-time.

LLMrefs is a cutting-edge AI SEO platform designed to enhance brand visibility within AI-focused search engines such as ChatGPT, Claude, Gemini, Perplexity, and Grok. This resource enables users to monitor their brand's presence across these diverse platforms while delivering critical insights into keyword rankings and the references used by AI systems when citing their brand. By analyzing brand mentions and juxtaposing visibility statistics against rivals, LLMrefs assists users in refining their content to align more closely with AI search trends. The platform boasts a user-friendly interface that allows individuals to register using their email, Google, or Microsoft accounts without requiring a credit card for initial access. Endorsed by SEO professionals, business owners, and industry leaders, LLMrefs equips them to adeptly navigate the swiftly evolving realm of AI-driven search. As the landscape of digital marketing progresses, utilizing tools like LLMrefs can significantly enhance a brand’s competitive advantage, ensuring they remain at the forefront of innovation and visibility. This strategic approach not only aids in understanding current market dynamics but also positions brands for future growth opportunities.

Lorelight serves as a cutting-edge platform designed for monitoring brand performance within the artificial intelligence sector, enabling communication specialists to effectively evaluate, track, and improve their brand's presence on major AI platforms such as ChatGPT, Claude, Gemini, Meta, Deepseek, and Mistral. By launching a brand project, users can easily set up monitoring systems, identify key competitors, and leverage tailored prompts that align with their industry needs. The platform provides share of voice analytics, which assesses a brand's relative presence against competitors in AI-generated conversations, utilizing an inverse rank calculation to highlight the most impactful mentions. In addition, Lorelight incorporates AI sentiment analysis that determines how various AI systems view a brand, categorizing sentiments into positive, negative, or neutral while offering contextual insights. Users have the opportunity to discover organic references to their brand within AI discussions they haven't initiated, allowing them to gain critical insights into their market standing. This holistic method not only aids brands in refining their strategies but also significantly bolsters their reputation as they navigate the swiftly changing landscape of artificial intelligence. Ultimately, Lorelight equips brands with the necessary tools to thrive and adapt in an increasingly competitive environment.

LagRank is a comprehensive platform built to help businesses navigate and succeed in the rapidly evolving AI-powered search ecosystem. With daily automated tracking of over 1,000 queries across leading AI search engines—including ChatGPT, Claude, Gemini, Perplexity, and Grok—LagRank provides unparalleled visibility into how AI platforms recommend your brand and products. The platform offers detailed analytics on your overall AI visibility, average ranking position, and competitive landscape, highlighting where you stand against industry rivals. LagRank’s AI optimization insights give clear, actionable recommendations to enhance your content’s discoverability and relevance within AI-generated responses. As AI reshapes the search market, traditional SEO techniques are becoming less effective, making AI-specific visibility tools like LagRank indispensable. The platform empowers marketing teams to uncover missed opportunities, track competitor mentions, and optimize for a multi-engine AI search environment. User testimonials praise LagRank for dramatically improving their AI recommendation rankings and driving measurable growth in visibility. Flexible pricing tiers cater to businesses ranging from startups to large enterprises, ensuring scalability and cost-effectiveness. LagRank stands out as the go-to solution for brands committed to mastering AI-driven discovery and outperforming competitors in a new era of search. By leveraging LagRank, companies future-proof their marketing strategies and secure a dominant position in AI search results.

Promptwatch is an advanced platform that empowers businesses to monitor and optimize their brand visibility across multiple AI search models, including ChatGPT, Claude, Perplexity, and more. As the search landscape shifts towards AI, Promptwatch helps companies stay ahead by offering real-time analytics on brand mentions and competitor performance across AI platforms. The platform tracks how AI models mention your brand and provides insights into user interactions with your content, offering a comprehensive view of your AI-driven discoverability. Additionally, Promptwatch features tools for content gap analysis, prompt tracking, and performance recommendations, which allow businesses to continuously refine their content strategy. With AI-generated answer monitoring, companies can quickly identify gaps in responses and update their content to ensure better engagement. The platform also tracks website traffic referred by AI models, enabling users to understand where their audience is coming from and optimize their digital presence accordingly. Through its AI-first approach, Promptwatch helps businesses remain competitive and visible in the rapidly evolving AI search ecosystem.

DeepSERP is a forward-thinking AI search optimization platform designed to help businesses adapt to the next evolution of search engines powered by AI. With the increasing role of AI platforms like Google Overview, ChatGPT, and Perplexity, DeepSERP ensures that your brand remains visible by auditing, tracking, and optimizing how your content is indexed and mentioned in AI search results. The platform’s four key modules—DeepAudit™ for technical audits, CrawlFlux™ for monitoring AI crawler activity, PromptFlow™ for discovering AI search prompts related to your content, and CiteRank™ for tracking citations—enable businesses to identify performance gaps and improve their AI visibility. DeepSERP delivers actionable insights and code fixes, empowering brands to outperform competitors and capture more AI-driven traffic.

LLMBear serves as a dedicated platform designed to boost your website's ranking and improve its visibility within the search results of leading AI models such as Claude Sonnet, OpenAI GPT, Grok, and Gemini. Utilizing an advanced set of tools, it incorporates state-of-the-art AI visibility techniques that ensure your content remains prominent as the AI search environment evolves. By tailoring your content to align with the preferred formats of various LLMs, LLMBear significantly enhances its visibility and overall rankings. The platform conducts extensive multi-model testing to ensure consistent performance across different AI systems, recognizing the unique retrieval methods and ranking standards each model uses. Moreover, LLMBear offers features for competitive analysis, enabling you to evaluate how your content stacks up against competitors in AI search results, thus identifying specific areas that may require improvement. This holistic strategy not only helps your website stay current with AI developments but also allows you to take advantage of new growth opportunities. As the digital landscape continues to shift, LLMBear positions your site to thrive in an increasingly competitive environment.

Anvil is an innovative platform aimed at boosting your brand's presence across ChatGPT, Gemini, and other prominent language models, opening up new pathways for expansion, lead generation, and critical exposure. It provides a suite of robust tools for visibility, performance analysis, and optimization that significantly enhance your brand's footprint. By continuously observing various AI platforms, Anvil enables you to monitor your brand's mentions, evaluate your position, and uncover strategies to increase traffic effectively. You have the flexibility to tailor your dashboard to highlight the most relevant queries by focusing on specific questions, themes, or topics that matter most to your audience. Anvil conducts thorough assessments of language models such as ChatGPT, Claude, and Gemini, delivering valuable insights into your brand's standing while pinpointing areas for enhancement. With its unlimited query tracking and constant monitoring of themes and topics, combined with personalized content suggestions derived from actual LLM search behaviors, Anvil empowers you with the essential tools to maintain a competitive edge. This proactive approach guarantees your brand remains prominent and pertinent in a rapidly changing digital landscape, ensuring that you are well-equipped to adapt to future challenges.

Vaylis is a brand visibility intelligence tool built specifically for monitoring performance across AI-driven search platforms. As generative AI becomes a primary source of information for consumers, Vaylis ensures your brand is cited, recommended, and represented accurately in AI answers. It integrates with all major AI assistants and search experiences—including ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Meta AI, Grok, Claude, and Gemini—to provide a unified view of your brand’s AI presence. Users can track historical visibility trends, identify competitive gaps, and analyze the effectiveness of AI search optimization efforts. The platform benchmarks your performance against key competitors, offering real-time rankings and visibility scores. Through its intuitive analytics dashboard, Vaylis transforms raw monitoring data into actionable recommendations to improve citations and brand authority in AI-generated results. Its setup process is fast, requiring only a connection to your website and assets before automated scanning begins. From there, brands can monitor changes, test strategies, and measure improvements with precision. Vaylis is built for marketing teams looking to adapt to zero-click search trends and declining traditional search traffic. By helping brands claim a prominent position in AI search narratives, it supports long-term discoverability and competitive advantage in the evolving search landscape.