List of the Top 25 Generative Engine Optimization (GEO) Tools for Perplexity in 2025

AthenaHQ is a platform dedicated to Generative Engine Optimization (GEO), designed to help businesses dominate AI-driven brand discovery. The platform supports real-time monitoring of brand mentions and perception in AI-generated content, enabling businesses to refine their AI strategy. AthenaHQ integrates advanced tools for competitor analysis, AI search volume tracking, and sentiment analysis, providing businesses with crucial insights to adjust and optimize their approach. By focusing on AI readability and structured data, AthenaHQ helps brands enhance their visibility across generative search engines, positioning them for long-term success as the search landscape shifts towards AI-driven discovery.

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

Rankscale.ai is an innovative platform dedicated to optimizing and tracking AI search visibility, helping businesses stay competitive in the era of AI-driven search engines. The platform provides real-time insights into AI search rankings, allowing businesses to adjust their strategies based on performance data. With its AI-powered analytics, Rankscale.ai offers features such as keyword tracking, competitor analysis, and detailed SEO insights, helping businesses improve their content strategies and boost their online presence. As AI continues to shape the search landscape, Rankscale.ai ensures that businesses are equipped to maximize their visibility and engagement.

Leverage is a pioneering digital marketing firm dedicated to helping brands achieve superior visibility across today’s most prominent AI platforms—including ChatGPT, Claude, Gemini, and Perplexity—through a cutting-edge practice called AI Engine Optimization (AEO). Unlike conventional SEO methods that focus on keyword rankings, AEO targets how AI assistants recommend content, ensuring brands are prioritized in conversational AI responses and personalized user queries. Their broad range of services includes AI visibility audits that diagnose how well a brand is positioned within AI ecosystems, in-depth competitor analysis to uncover market opportunities, and bespoke content strategies crafted to resonate with evolving AI search patterns. By aligning brand messaging closely with user intent, Leverage makes it easier for AI-driven users to discover and engage with their clients’ content. Their approach is scalable and effective for businesses of all sizes, from nimble startups seeking growth to large enterprises aiming to maintain market leadership. With AI fundamentally reshaping online search and discovery, Leverage offers expert guidance that helps brands adapt and thrive in this dynamic landscape. Their actionable insights translate into higher AI recommendations, improved content relevance, and ultimately, increased traffic and conversions. Recognized as a trusted partner by forward-thinking companies, Leverage stays ahead of AI advancements to continuously refine their methodologies. For brands serious about securing a competitive advantage in an AI-first internet, Leverage is the go-to resource for intelligent, results-driven marketing. Overall, Leverage combines deep technical expertise, strategic content marketing, and a future-focused approach to deliver tangible business growth through AI-powered visibility.

Millions of consumers, numbering in the hundreds of millions, are now turning to AI Search tools such as ChatGPT and Perplexity for discovering brands and products. To address this trend, Profound has developed a groundbreaking analytics platform aimed at helping enterprise brands understand and improve their visibility in AI Search results. Simply achieving a spot on the first page of Google is no longer adequate; in fact, fewer than 50% of the sources cited by AI-driven answer engines show up in the top ten search results. This transformation is driven by new elements that are altering how content is visible on AI platforms. With Profound, you can identify these essential elements. Our technology stands out as one of the most sophisticated for evaluating brand representation on AI platforms. This allows you to manage public perception of your brand effectively and pinpoint any misinformation that may arise. We provide guidance on where to focus your resources in order to enhance both the frequency and positivity of your brand's appearances. Brands utilize our insights to sharpen their marketing strategies, public relations efforts, content development, and social media campaigns, ultimately fostering a stronger presence in the ever-changing digital environment. As AI continues to revolutionize the way consumers seek information, adapting to these shifts is crucial for the success of any brand. Staying informed about these dynamics will empower brands to navigate the complexities of AI Search more effectively.

Peec AI is an AI-powered analytics platform designed for marketing teams to optimize their brand visibility and performance across AI-driven search platforms. With tools to track mentions, competitor performance, and keyword rankings, Peec AI helps businesses understand their position in the market and fine-tune their strategies. The platform’s real-time data analytics provide actionable insights, enabling marketers to adjust campaigns quickly. Peec AI also offers features to monitor industry rankings and analyze the sources that are driving brand visibility, providing a comprehensive view of a brand’s digital presence.

Hall is an innovative platform that helps businesses monitor their brand's visibility and performance in AI-generated conversations. By analyzing AI responses from systems like ChatGPT and Google AI Overviews, Hall provides real-time insights into how your website is mentioned, the sentiment around your brand, and the frequency of these interactions. Its features include generative answer insights, citation tracking, and agent analytics, enabling companies to understand and optimize how AI platforms drive traffic to their site and influence their brand image. With these insights, businesses can fine-tune their digital strategy for better alignment with AI-driven search behaviors.

Otterly.AI serves as a sophisticated tool for monitoring both brand and content presence on AI-oriented search platforms like Google AI Overviews, ChatGPT, and Perplexity.AI. This innovative platform automates the tracking of keyword rankings, brand visibility, and link efficacy across various AI search engines, delivering valuable insights into your online presence. By leveraging Otterly.AI, organizations can refine their SEO approaches, boost content effectiveness, and maintain visibility in the fast-evolving landscape of AI-driven search. Additionally, the insights provided can help businesses stay ahead of competitors by adapting their strategies in real-time.

HubSpot has launched the AI Search Grader, a free tool designed to help brands understand and enhance their presence on AI-driven search platforms. By analyzing how a brand appears in AI search results, it provides valuable insights into brand sentiment and share of voice, culminating in a comprehensive score that reflects overall performance. This assessment enables marketers, SEO experts, entrepreneurs, and blog managers to identify areas for improvement, refine their tactics, and enhance brand visibility, user engagement, overall awareness, and sales performance. Currently, the AI Search Grader evaluates results from GPT-4o, with plans to broaden its scope to include additional AI search engines in the future. The tool is accessible at no cost, allowing users to assess their own brand or compare it with competitors to effectively gauge performance and visibility. As the landscape shifts towards AI search engines like ChatGPT and Perplexity for information gathering, it is imperative for brands to adjust their strategies and adopt new methodologies beyond traditional search practices. This transition marks a pivotal change in digital marketing, emphasizing the necessity of utilizing AI tools to remain competitive in an evolving marketplace. Ultimately, the adoption of such innovative tools can significantly influence a brand's success in a rapidly changing digital environment.

Geordy is a cutting-edge platform powered by AI that transforms any web URL into content optimized for GEO (Generative Engine Optimization) with remarkable speed and ease. Utilizing advanced AI technologies, it streamlines website optimization and seamlessly integrates with various tools, including ChatGPT, Perplexity, and Gemini. Geordy supports diverse formats such as Markdown, YAML, llms.txt, and schema.org, enhancing both content organization and visibility. By automating the optimization workflow, it significantly simplifies the process of improving web content for enhanced performance and accessibility. This innovative solution allows users to concentrate on crafting high-quality content while Geordy manages the intricate technical aspects. As a result, users can enjoy a more efficient content creation experience, ultimately leading to better engagement and reach.

ZipTie.dev is a cutting-edge cloud-based platform aimed at improving and monitoring your brand's visibility on AI-centric search engines like Google AI Overviews, ChatGPT, and Perplexity. This platform allows you to evaluate your presence in AI-driven searches, compare your performance with that of competitors, and focus on queries that can draw in potential clients. Featuring AI success scores, ZipTie.dev guides you in determining which aspects require optimization, and it comes equipped with a query generator that suggests the most relevant questions tailored to your business objectives. In addition to these capabilities, it offers tools for monitoring AI searches, prioritizing search results, conducting competitive analysis, and leveraging an AI assistant for crafting appropriate queries. Available in ten countries—including the United Kingdom, India, Canada, Australia, Poland, Spain, and Germany—it caters to a wide range of users, including entrepreneurs, webmasters, investors, and SEO firms, who rely on it to monitor brand mentions, website citations, and overall sentiment regarding their brands in AI search results. By utilizing ZipTie.dev, businesses can significantly enhance their online presence and engage their target audience more effectively through strategic, data-driven insights. This platform stands as a vital resource for any organization looking to navigate the complexities of AI-enhanced visibility in the digital landscape.

Knowatoa is a cutting-edge platform designed to track brand visibility, specifically crafted for businesses aiming to boost their presence across a range of AI-powered search technologies, including ChatGPT, Claude, Perplexity, and Google's AI Overviews. This tool enables users to evaluate how well their website is positioned in AI-driven searches, ensuring that these advanced systems accurately reflect their offerings, uphold a favorable brand image, and secure superior rankings over rivals. By analyzing traditional search trends and integrating them with AI models, Knowatoa allows for thorough monitoring across various AI platforms, eliminating the need for users to manage each one individually. The platform assesses the effectiveness of AI models concerning a company's unique products and services, thereby ensuring that businesses achieve the best possible outcomes. Furthermore, it offers features for users to gather and analyze competitor data, facilitating a comparative evaluation of AI rankings. This comprehensive approach aids users in pinpointing and correcting common issues, such as obstructing AI data collection bots or limiting access to external sources, which ultimately enhances their performance in AI searches. Moreover, Knowatoa's proactive strategy not only deepens user insights but also fosters improved strategic choices in an increasingly competitive environment, making it an invaluable resource for brand management in the digital age.

LLMrefs is a cutting-edge AI SEO platform designed to enhance brand visibility within AI-focused search engines such as ChatGPT, Claude, Gemini, Perplexity, and Grok. This resource enables users to monitor their brand's presence across these diverse platforms while delivering critical insights into keyword rankings and the references used by AI systems when citing their brand. By analyzing brand mentions and juxtaposing visibility statistics against rivals, LLMrefs assists users in refining their content to align more closely with AI search trends. The platform boasts a user-friendly interface that allows individuals to register using their email, Google, or Microsoft accounts without requiring a credit card for initial access. Endorsed by SEO professionals, business owners, and industry leaders, LLMrefs equips them to adeptly navigate the swiftly evolving realm of AI-driven search. As the landscape of digital marketing progresses, utilizing tools like LLMrefs can significantly enhance a brand’s competitive advantage, ensuring they remain at the forefront of innovation and visibility. This strategic approach not only aids in understanding current market dynamics but also positions brands for future growth opportunities.

Lorelight serves as a cutting-edge platform designed for monitoring brand performance within the artificial intelligence sector, enabling communication specialists to effectively evaluate, track, and improve their brand's presence on major AI platforms such as ChatGPT, Claude, Gemini, Meta, Deepseek, and Mistral. By launching a brand project, users can easily set up monitoring systems, identify key competitors, and leverage tailored prompts that align with their industry needs. The platform provides share of voice analytics, which assesses a brand's relative presence against competitors in AI-generated conversations, utilizing an inverse rank calculation to highlight the most impactful mentions. In addition, Lorelight incorporates AI sentiment analysis that determines how various AI systems view a brand, categorizing sentiments into positive, negative, or neutral while offering contextual insights. Users have the opportunity to discover organic references to their brand within AI discussions they haven't initiated, allowing them to gain critical insights into their market standing. This holistic method not only aids brands in refining their strategies but also significantly bolsters their reputation as they navigate the swiftly changing landscape of artificial intelligence. Ultimately, Lorelight equips brands with the necessary tools to thrive and adapt in an increasingly competitive environment.

LLMO Metrics is an all-encompassing platform dedicated to the evaluation, monitoring, and improvement of your brand's presence within AI-generated content across multiple applications, such as ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. As AI continues to emerge as a pivotal search instrument, LLMO Metrics equips businesses with the tools necessary to uphold an accurate and favorable image in AI-assisted searches. The platform offers Generative Engine Optimization, which provides insights into your brand’s performance in critical queries relative to competitors and allows for the tracking of historical data trends. Additionally, it features Answer Correction & Validation, which ensures the information AI systems present about your business aligns with the verified details you provide, effectively monitoring any inconsistencies. LLMO Metrics also enables businesses to analyze how different AI systems rank their brand in relation to others, delivering essential insights into which web pages are utilized as sources for AI-generated responses, thereby refining your strategic approach in the online environment. By utilizing these comprehensive tools, businesses can not only safeguard their reputation but also enhance their visibility in an increasingly AI-driven world, making LLMO Metrics an indispensable asset for modern brand management.

Promptwatch is an advanced platform that empowers businesses to monitor and optimize their brand visibility across multiple AI search models, including ChatGPT, Claude, Perplexity, and more. As the search landscape shifts towards AI, Promptwatch helps companies stay ahead by offering real-time analytics on brand mentions and competitor performance across AI platforms. The platform tracks how AI models mention your brand and provides insights into user interactions with your content, offering a comprehensive view of your AI-driven discoverability. Additionally, Promptwatch features tools for content gap analysis, prompt tracking, and performance recommendations, which allow businesses to continuously refine their content strategy. With AI-generated answer monitoring, companies can quickly identify gaps in responses and update their content to ensure better engagement. The platform also tracks website traffic referred by AI models, enabling users to understand where their audience is coming from and optimize their digital presence accordingly. Through its AI-first approach, Promptwatch helps businesses remain competitive and visible in the rapidly evolving AI search ecosystem.

Rankshift is an advanced AI visibility tracking tool designed to help businesses monitor their presence across AI search engines, which are increasingly shaping how brands are discovered online. This tool provides a deep dive into how and where your brand is mentioned in AI-generated responses from platforms like ChatGPT, Perplexity, Claude, and Gemini, allowing businesses to optimize their digital visibility and stay ahead of the curve. Rankshift offers powerful benchmarking features that let you compare your brand’s AI visibility with competitors, ensuring that you can identify areas for improvement and capitalize on opportunities. It tracks AI mentions across a range of sources, highlighting which publishers and content creators are influencing AI results, giving you a strategic advantage. Businesses using Rankshift can also receive data-driven insights that help refine their outreach efforts, making it easier to boost brand recognition and visibility on AI platforms. As the digital landscape evolves, the tool equips brands with the ability to stay ahead of the competition, securing their place in the future of AI-driven search. By leveraging Rankshift, companies can improve their brand reputation, drive organic traffic, and increase their overall market share.

AI Brand Tracking is an advanced analytics tool designed to help brands understand their digital presence within the growing world of AI-powered platforms. By tracking your brand and relevant topics across the most popular LLMs, it provides visibility into how your content is being represented and how prominent it is in AI search engines. This tool not only helps you monitor your brand’s standing but also uncovers competitors, including those that might be gaining traction and visibility in AI search results specific to your industry. With the ability to monitor specific queries and the responses that emerge, AI Brand Tracking offers valuable insights into how your brand is being depicted in various AI contexts. Furthermore, the platform allows you to analyze your website’s page performance, showing which pages are most frequently cited in AI-generated responses. This helps you understand why certain pages are performing better and how you can optimize them to increase visibility. AI Brand Tracking is a vital tool for brands looking to stay competitive and maintain a strong presence in the ever-evolving AI landscape.

KNWN is a powerful tool for businesses that want to optimize their website's visibility for AI models like ChatGPT, Perplexity, Gemini, and Claude. The platform scans your site and generates an AI Visibility Score and Audience Fit Score, helping you understand how well AI can interpret and recommend your content. With real-time analytics, KNWN tracks how often AI agents mention your site and provides actionable insights into areas that need improvement, such as missing pages or unclear content. For Pro users, KNWN offers AI-optimized content generation and strategic recommendations to increase your brand's presence in AI-driven conversations. Perfect for founders, marketers, and agencies, KNWN goes beyond traditional SEO to ensure your brand thrives in AI-powered environments.

Gumshoe AI is an advanced platform designed to help brands monitor and enhance their presence in AI-generated search results from leading models such as ChatGPT, Google Gemini, Claude, and Perplexity. A standout feature, Brand Visibility, offers insights into the frequency of brand mentions concerning relevant topics in AI searches. Users can also leverage Competitive Rank to evaluate their standing against competitors across different topics and models, while Persona Visibility assesses effectiveness among various buyer personas. In addition, Topic Visibility allows for the analysis of brand performance on a broad range of subjects, and Model Visibility helps identify which AI models reference the brand most frequently. The platform also presents Cited Sources, enabling a review of the key references utilized by AI models, which can significantly guide content strategy. By facilitating thousands of interactions with AI models, Gumshoe equips marketers with a comprehensive understanding of their brand's representation, enables the analysis of cited sources, benchmarks competitive positioning, and tracks their "share of LLM," ultimately refining their brand strategy. Consequently, brands can harness data-driven insights to adapt and optimize their strategies in the dynamic realm of AI-driven search, ensuring they remain competitive and relevant. This proactive approach to brand management paves the way for sustained growth and visibility in an increasingly digital marketplace.

Geostar operates as a Generative Engine Optimization (GEO) platform designed to enhance brand visibility in AI-focused search environments like ChatGPT, Gemini, Claude, and Perplexity. It offers a suite of tools, including the Visibility Tracker that monitors how various AI systems mention your brand, the Impressions Manager that assesses AI-generated discussions regarding your brand, and Crawler Analytics that provides insights into how AI crawlers interpret your website's content. Emphasizing the importance of Agent Experience (AX), Geostar guarantees that AI agents accurately understand and represent your brand, which fosters positive mentions in AI-generated materials. By leveraging these advanced tools, businesses can identify content gaps, optimize their digital presence for AI engagement, and adapt to the ever-evolving landscape of AI search where traditional SEO methods may not suffice. This all-encompassing approach not only protects brand visibility but also improves the overall portrayal of companies in the fast-changing realm of AI-driven search technologies. Furthermore, by equipping brands with the necessary resources to navigate this intricate space, Geostar ensures that they remain relevant and competitive in an era increasingly dominated by AI's influence on consumer behavior and perceptions.

xseek is a comprehensive platform designed to help businesses take full control of their visibility across the rapidly evolving world of AI search, supporting key generative AI platforms such as ChatGPT, Claude, and Perplexity. It offers real-time insights, automated tracking, and performance optimization tools to significantly grow a brand’s organic presence within large language models. The AI SEO Dashboard provides detailed analytics on how frequently your content appears in AI-generated search results, its indexing status, and comparative brand performance against competitors. The Brand Radar continuously monitors AI-driven brand mentions, sending instant alerts to keep users informed whenever their brand is referenced. xseek’s integration capabilities with popular frameworks like Cloudflare, Wix, and Next.js ensure easy implementation and seamless real-time data synchronization across platforms. Built using advanced AI technologies from OpenAI, Anthropic, and Meta, the platform offers unmatched transparency into the AI search ecosystem’s dynamics. Businesses of all sizes benefit from tailored pricing plans, free trials, and limited-time launch offers that make AI SEO accessible and cost-effective. xseek helps marketers and SEO specialists adapt to the shifting landscape where AI-powered search is becoming dominant. Its comprehensive tools enable users to make data-driven decisions to outperform competitors and maximize organic traffic. Overall, xseek is an essential solution for any organization aiming to dominate AI search results and future-proof their digital marketing efforts.

Achieve deep understanding, accelerate delivery timelines, and cut costs effectively. By merging the depth of discussions with the broad accessibility of surveys, we can reveal insights that would typically require countless interviews, all in just a few hours. While open-ended survey questions often lead to insufficient feedback, face-to-face interviews struggle with scalability. Leverage the capabilities of AI to conduct hundreds of interviews, producing three times the output in the process. This innovative technology removes the burden of manual transcription and annotation of interview findings. Use AI to perform thorough analyses on large volumes of interviews with a simple click. Additionally, AI can identify patterns, semantic trends, and actionable insights derived from a wide array of in-depth customer discovery interviews. This system acts as your roadmap toward innovation and design excellence. As you transition from exploration to implementation, this versatile framework encourages both imaginative thinking and precision, ensuring your product development is in perfect harmony with user needs. With this powerful tool, you can design your survey and choose from various AI avatars and voice models to elevate your research process. Embrace the future of market research, enabling you to make swift, informed choices while staying ahead of the competition. Not only does this approach streamline your workflow, but it also empowers you to adapt quickly to market changes and user feedback.

Evertune is a cutting-edge platform dedicated to AI brand monitoring and analytics, helping brands understand the narratives formed around them as interpreted by AI models. As the reliance on AI for consumer guidance increases, Evertune provides crucial insights into how large language models depict a brand in relation to its competitors. The platform offers actionable insights specifically designed for content, search, and social media teams, while formulating a data-driven content strategy aimed at informing AI models effectively. It diligently monitors the progression of brand perception over time across various language models and updates, while also partnering with key generative AI leaders like OpenAI and Meta. Through its AI Brand Index, Evertune quantifies how often large language models endorse a brand, allowing businesses to assess their position against rivals and understand AI-driven consumer preferences more clearly. Furthermore, the platform evaluates the common terms and sentiments linked to a brand, resulting in a detailed content strategy that helps brands effectively guide LLMs. By utilizing these valuable insights, companies can enhance their branding strategies and ensure their messaging resonates with consumer expectations in an AI-influenced market. This comprehensive approach not only strengthens brand identity but also prepares businesses for future developments in AI technology.

BrandRank.AI offers a software as a service (SaaS) platform designed to monitor brands on both well-known and emerging generative AI response platforms. Our solution identifies critical vulnerabilities while providing actionable insights, empowering brands to improve essential interactions that affect consumer decisions and public image. By merging cutting-edge AI capabilities with deep brand expertise, exclusive prompt evaluations, complex mathematical models, and “human in the loop” analysis, we delve into vital factors such as brand vulnerabilities, product performance, AI and data application, sustainability claims, supply chain complexities, and customer service quality. The platform features tools for sentiment analysis, predictive assessments of brand health, evaluations of alignment with brand commitments, metrics for search performance, and insights into the competitive landscape. With a thorough understanding of algorithmic dynamics, brands can gain a significant advantage in the fast-evolving landscape shaped by generative AI in search. This distinctive methodology not only strengthens brand resilience but also cultivates a proactive approach to tackling the intricate challenges present in today’s digital marketplace, ultimately ensuring long-term success.