List of the Top 25 Lead Capture Software for Marketo in 2026

Popl revolutionizes the process of capturing leads by ensuring it is quick, precise, and entirely digital. With just a single tap or scan, your team can effortlessly share personalized profiles while concurrently gathering comprehensive lead information—including contact details, interaction timestamps, and representative attribution. Say goodbye to cumbersome clipboards, scanners, and manual data entry after events. Leads are instantly directed to your CRM, where they can be organized, scored, and integrated into nurturing workflows. Popl provides sales and marketing teams with an effective way to generate leads from any face-to-face engagement—whether at trade shows, retail gatherings, field promotions, or networking events.

Pipedrive is an advanced customer relationship management (CRM) and sales pipeline management tool aimed at assisting companies in monitoring and enhancing their sales workflows. It features automation capabilities, AI-driven sales analytics, and up-to-the-minute reporting to enable businesses to finalize deals more quickly and efficiently. Additionally, with its adaptable workflows, compatibility with numerous applications, and user-friendly design, Pipedrive empowers sales teams of various scales to handle leads, streamline repetitive activities, and assess performance for more informed, data-oriented decisions. This comprehensive platform not only simplifies the sales process but also enhances collaboration among team members, ensuring that everyone is aligned towards achieving common goals.

OptiMonk is a powerful conversion optimization toolkit designed specifically for marketers on the go, providing fast and straightforward methods to boost sales through three main strategies: 1. Intelligent Ecommerce Popups: Enhance your list-building efforts, minimize cart abandonment, and witness remarkable growth in ecommerce sales. 2. Effortless Website Personalization: Seamlessly tailor the messaging on your website and landing pages to create more pertinent and engaging experiences for users. 3. Simple A/B Testing: Quickly establish, assess, and contrast different campaigns, ensuring you can optimize your strategies effectively. With these features, marketers can efficiently elevate their performance and achieve better results in their campaigns.

Customers today have elevated expectations, and the businesses that thrive are those that offer personalized, swift, and seamless purchasing experiences in an era defined by instant gratification. Drift is here to assist you in achieving that goal. By integrating chat, video, and automation, Drift effectively eliminates obstacles in the purchasing process. This platform empowers you to engage in conversations with prospective clients at your convenience. Currently, more than 50,000 companies utilize Drift to boost their revenue, shorten sales cycles, and simplify the buying process, leading to greater customer satisfaction and loyalty.

Transform a basic handshake into a significant relationship with Linq, which is tailored to facilitate the needs of global organizations. You can effectively manage your team with robust administration tools available on both mobile and desktop platforms. Are you prepared to forge meaningful connections? Linq enables you to effortlessly share personalized profiles featuring photos, contact details, and links, accessible to anyone via phone or email without requiring them to have Linq or any app. With the Linq business card scanner, you can seamlessly convert physical business cards into digital contact entries. You also have the option to create multiple profiles for various contexts within a single account. Choose from an array of products that cater to your individual lifestyle needs. Begin by customizing your profile, and once your product arrives, activate it to enhance your online presence. To share your profile, simply use the Linq app to scan and send it to others; they don’t even need to have the app installed! This versatile app is perfect for sales professionals, creatives, leaders, and anyone engaged in networking. Experience the quickest and most efficient method of sharing information and leave a lasting impression on your future connections. With Linq, building a network has never been easier or more impactful.

Poptin is a user-friendly popup creation tool that enables you to design attractive, high-converting inline forms and popups in just under two minutes. This platform is tailor-made to assist businesses in generating more leads and boosting sales, all without requiring any coding expertise. With Poptin, you can effortlessly convert visitors into paying customers, enhancing your revenue potential. Additionally, Poptin features innovative exit-intent technology, which automatically observes and records the actions of your website visitors as they prepare to leave. This capability ensures that your pop-up displays a timely message at the most opportune moment, effectively decreasing cart abandonment rates while enhancing overall sales conversions. By utilizing these features, businesses can significantly improve their customer engagement and maximize their online success.

momencio is a comprehensive event lead capture and engagement platform that transforms trade shows, conferences, and exhibitions into high-converting opportunities. Designed for sales and marketing teams, momencio enables seamless lead capture, intelligent follow-up, and post-event engagement—all in one platform. Capture leads instantly by scanning badges, QR codes, or business cards, and sync them in real time with popular CRM and event registration platforms. Access and share marketing content in multiple formats—including PDFs, videos, Word docs, PowerPoints, and ZIP files—right from the app during conversations with prospects. momencio’s AI-powered feature, AIEdgeCapture, automatically enriches lead data by adding verified business details, job titles, company profiles, and even social links. This gives your team powerful insights to prioritize and personalize outreach with precision. After the event, momencio automatically sends each lead a personalized microsite with curated content tailored to their interests. Combined with smart engagement tracking, analytics, and follow-up automation, momencio enables you to identify sales-ready leads faster and close more deals. Whether you're attending trade shows, hosting B2B events, or running global conferences, momencio streamlines your event marketing and lead management strategy—helping you turn every event into measurable ROI.

DemandScience is a business-to-business demand generation firm that simplifies marketing and sales processes by helping companies identify suitable prospects more quickly and focus on buyers who are ready to purchase. Utilizing advanced technologies, the DemandScience Live Data Factory provides precise data enriched with relevant intent signals, effectively streamlining the buyers' journey from initial interest to final conversion. Established in 2012, DemandScience has successfully supported over 1,500 clients across the globe with its products, data, and lead generation services. With a workforce exceeding 800 employees and offices in seven different countries, the company has earned the distinction of being ranked #5 on Fortune Magazine’s list of top workplaces in the advertising and marketing sector. Among the solutions DemandScience offers are PureSyndication, which supplies high-quality opt-in leads tailored for your marketing campaigns; PureABM, designed to boost your growth through targeted advertising aimed at your ideal accounts; and PurePush, which connects you with mid and bottom funnel prospects who are nearing the decision-making stage. Each of these solutions is crafted to enhance your efforts in capturing and converting potential customers effectively.

Companies encounter difficulties in showcasing the quality of event leads, assessing the worth of face-to-face interactions, and maintaining data privacy while striving to attract new prospects. In parallel, marketers struggle to effectively convey results and harmonize data between their marketing and sales initiatives. Cvent LeadCapture emerges as a holistic solution, positioning itself as the preferred platform within the event software landscape. The Universal LeadCapture mobile application equips exhibitors to gather leads through a consolidated application at every event they attend. Utilizing this app removes the tedious task of manually gathering and documenting business cards, sidestepping the drawbacks of relying on outdated lead-scanning tools that differ from event to event and lead to inconsistent lead assessment. Universal LeadCapture stands out as a dependable and consistent approach for gathering, assessing, and following up with leads at various trade shows and external events. Its versatility is further enhanced by seamless integrations with a wide range of providers, facilitating an effortless experience for users. In essence, this solution streamlines the lead capture process while also boosting the overall effectiveness of marketing strategies, thereby allowing businesses to focus more on building relationships with potential clients.

Easypromos is a digital platform designed for the creation and management of promotions, campaigns, and giveaways. It enables users to gather leads while enhancing follower count and engagement levels. Additionally, the platform offers a variety of options such as photo and video contests, games, surveys, and social media giveaways, making it a versatile tool for marketers. With its user-friendly interface, it simplifies the process of launching successful promotional activities.

Qualified stands out as the leading platform for pipeline generation tailored specifically for revenue teams utilizing Salesforce. Through its Pipeline Cloud, Qualified empowers top B2B enterprises such as Autodesk, GE Healthcare, and VMWare to leverage their most valuable asset — their website — by pinpointing key visitors, recognizing buying signals, crafting effective sales and marketing strategies, and initiating immediate sales dialogues. With the innovative Xforce platform at its core, Qualified is expertly crafted for Sales Cloud users, facilitating quicker pipeline generation. In terms of engagement, Qualified Conversations offers a dynamic B2B conversational sales and marketing tool that enables sales teams to convert valuable website visitors into immediate pipeline opportunities, all while bypassing traditional form fills and qualifying leads via real-time voice, video, and chat interactions. On the other hand, Qualified Signals serves as an account-based buyer intent mechanism that boosts pipeline creation by detecting interest and intent among buyers, allowing sales and marketing teams to compile targeted account lists centered around high intent. This enables them to connect with the right prospects at optimal times and tailor their approaches through various sales engagement, marketing initiatives, and direct conversations. Additionally, Piper acts as an AI-driven Sales Development Representative (SDR) focused on automating the generation of inbound pipelines, further streamlining the processes for sales teams. This combination of tools equips businesses with the necessary resources to enhance their sales strategies efficiently.

Justuno is a visitor conversion platform driven by AI that has gained the trust of Shopify merchants across various scales. By leveraging vast amounts of data, it offers smart lead capture, customized messaging, and valuable insights that help turn clicks into actual sales. Merchants can take advantage of features such as upselling, cross-selling, exit offers, abandoned cart recovery, and messaging banners, among others. Enhanced Pop-Ups and On-Site Communication This approach is among the most straightforward and effective methods to expand your email subscriber list, create sales prospects, and boost average order value (AOV). It enables businesses to convey critical information to their customers and present exclusive offers based on specific customer behaviors or cart activities. Conversion Enhancement Enhance your marketing return on investment and make the most of your current traffic by delivering the most pertinent messages tailored to each individual user. Commerce AI: Tailored Upselling and Cross-Selling When a customer includes a related item in their shopping cart, you can initiate focused upsell or cross-sell alerts to encourage additional purchases, ultimately driving more revenue. This strategic targeting not only improves the shopping experience but also increases the likelihood of higher sales conversions.

Captello's Lead Capture and Engagement Software empowers event and marketing professionals to have complete oversight of their interactions with potential customers. It effectively collects, qualifies, distributes, and tracks leads generated at trade shows. With Captello's Universal Lead Capture App, your team benefits from a seamless and high-quality lead capture experience across all events. The platform enables you to swiftly create and modify custom forms, integrates effortlessly with leading CRM and marketing automation systems, and offers around-the-clock customer support. Enhance your outreach efforts by utilizing a wide array of customizable activations designed to engage attendees more deeply, spark fresh conversations, and deliver enriching educational experiences. Motivate audience participation through leaderboards and team challenges, with the added incentive of instant e-gift cards available through the Rewards Center. In addition, Captello's Lead Capture and Engagement Solutions can be accessed from anywhere, allowing for seamless connectivity to any CRM or marketing automation platform while providing immediate access to lead data. This flexibility ensures that marketing professionals can efficiently manage their leads no matter where they are located.

BDOW! is an advanced platform designed to capture email addresses and convert leads, specifically tailored to help businesses swiftly and efficiently grow their email lists. It includes customizable pop-ups, inline forms, and smart bars, allowing users to easily create lead generation tools that align with their brand while achieving impressive conversion rates. With smooth integration into widely-used email marketing platforms and a variety of other marketing tools, BDOW! offers features like advanced targeting, A/B testing, and detailed analytics to enhance marketing strategies. This cutting-edge tool is ideal for companies looking to increase online interaction, improve conversion rates, and fine-tune their email marketing approaches with minimal effort. Its flexible design, coupled with powerful features, makes it a vital asset for digital marketers focused on maximizing lead acquisition and accelerating sales growth. Moreover, BDOW! is designed to be user-friendly, ensuring that businesses of all sizes can utilize it effectively and efficiently. Ultimately, its comprehensive capabilities make it a valuable addition to any marketing toolkit.

Leadtosale provides a comprehensive tracking solution tailored for businesses reliant on lead generation. - If you are seeking an efficient method to monitor customer interactions across various platforms like Google Analytics, Facebook Ads, and HubSpot, look no further. - Additionally, there is a desire to broaden tracking capabilities to encompass phone leads, linking them back to web sessions for better insights. - Moreover, it is essential to integrate with CRMs to ensure that revenue information is relayed back to online marketing tools once leads successfully convert into sales. With Leadtosale, you can elevate your conversion tracking to new heights, ensuring a more cohesive and effective marketing strategy.

Leadoo Marketing Technologies stands out as one of the rapidly expanding MarTech firms in the Nordic region. Established in 2018, Leadoo has amassed a client base of over 750 worldwide and has achieved a remarkable conversion rate, generating more than six times the number of sales leads previously possible. As the pioneering Lead-Driven marketing platform globally, Leadoo provides an intuitive toolkit designed to transform passive website visitors into engaged, qualified leads. With a blend of interactive features and a user-friendly interface, the platform enables businesses to boost lead generation, enhance the conversion of potential clients, and elevate customer service through a combination of bots and human interaction. Leadoo was founded with a singular focus: to achieve tangible results for its users. By equipping companies with the tools necessary to refine their marketing efforts, Leadoo empowers them to exceed their sales objectives. Through fostering meaningful interactions between customers and businesses, our mission is to drive increased sales and create lasting connections.

GetQuanty provides real-time insights into how visitors interact with your websites, blogs, social media accounts, and email marketing efforts. It guarantees adherence to GDPR standards while effectively identifying B2B visitors. This platform allows you to see which companies are engaging with your digital content, including your website and social media channels. By leveraging Artificial Intelligence, GetQuanty assesses the readiness of your business visitors to make purchases, enabling you to identify key decision-makers within the companies that attract your attention. You can reconnect with these targets through tailored emails, live chat options, and personalized popups. By incorporating our IP tracking script, you can access a detailed list of companies that have engaged with your online platforms. Moreover, our GDPR-compliant database helps you find the most pertinent contacts within these organizations. The tracking pixel can be easily integrated into your email and social media campaigns, further boosting engagement levels. This all-encompassing tool not only enhances your marketing strategies but also streamlines the management of your business relationships for greater efficiency. With GetQuanty, you can maximize your outreach efforts and foster stronger connections with potential clients.

The Convertr platform empowers marketers with enhanced oversight and management of their data processes and lead quality, enabling them to develop more effective demand generation programs. By taking charge of lead processes from the outset, organizations can establish scalable operations and strategically aligned teams that concentrate on activities that generate revenue. Boost Efficiency: Time spent on manual lead data processing, which can span weeks to months, can be redirected towards initiatives that drive revenue. Enhance Decision-Making: Teams can rely on trustworthy data, allowing them to make informed decisions and fine-tune their programs for better outcomes. Facilitate Data Integration: Data is seamlessly shared across teams and platforms in formats that are both usable and easy to analyze, promoting collaboration and insight. Ultimately, this approach not only streamlines operations but also fosters a culture of data-driven decision-making within the organization.

Discover the ultimate solution for efficiently managing your lead data. Seamlessly collect, evaluate, and synchronize lead information with your current systems to optimize your workflow. By enhancing your methods, you can effectively capture, qualify, nurture, and convert leads in a manner that is both efficient and budget-friendly. Effortlessly aggregate lead data from diverse sources, maximizing the quantity of data points while ensuring outstanding quality with minimal effort. Before integrating leads into your marketing and sales tools, assess them using tailored notes and inquiries for a more informed approach. Guarantee that all contact information is aligned with your marketing and sales platforms, allowing you to kickstart your conversion strategies without delay. This streamlined methodology not only supports the maintenance of a strong lead pipeline but also facilitates significant improvements in overall operational efficiency. Ultimately, adopting this system empowers your team to focus on strategic growth and successful conversions.

Oliverlist offers an all-encompassing platform for companies aiming to optimize their email outreach initiatives and enhance their sales figures. It provides users with the capability to collect and identify professional email addresses from a variety of online sources, such as social networks and business listings. Users can design email campaigns that include automated follow-ups and management of responses powered by artificial intelligence. Furthermore, our advanced algorithm helps pinpoint prospects who are most likely to engage positively with your proposals. At Oliverlist, we prioritize customer satisfaction, which drives us to create features that facilitate the import, enhancement, and retrieval of unlimited verified emails from sites like LinkedIn and Google Maps, among others. By automating your outreach processes, you can quickly secure a plethora of qualified appointments! With the incorporation of personalization variables, you can tailor your emails to each recipient, ensuring that every prospect receives the dedicated attention they deserve. In addition, the capability to send both automated and personalized follow-ups enhances your chances of receiving responses. This distinctive strategy empowers businesses to successfully engage with potential clients and meet their sales objectives, ultimately leading to growth and increased revenue. By leveraging these tools, companies can transform their outreach efforts into a more effective and rewarding experience.

Manage a variety of events by overseeing landing pages, tracking participants, creating tailored registration forms, and optimizing the attendee experience from beginning to end. Gather contact details from diverse lead retrieval systems, scan business cards, and effortlessly integrate opportunities into additional platforms. Offer engaging interactive elements such as games, surveys, giveaways, and resources while monitoring the behaviors and digital interactions of each participant. Ensure smooth coordination, registration, and oversight of attendees throughout the entire event lifecycle. Effectively showcase, interact with, and monitor the contact information and activities of every visitor at your exhibits. Leverage both virtual and in-person events, transmitting event data in real-time to your chosen platforms. Our support is always just moments away, ready to help with any question, whether complex or simple, no matter your location. High Attendance provides clients with unrestricted access to the full system, catering to users and administrators across multiple departments, countless events, and displays, ensuring a comprehensive and adaptable solution for all your event management requirements. This adaptability guarantees that every facet of your event can be customized to fulfill your unique needs, while also allowing for a seamless integration of feedback and improvements after each event.

SalesIntel delivers unparalleled B2B data solutions tailored for your needs. As the foremost provider of precise and budget-friendly marketing and sales contact information, we boast the largest collection of direct dials in the market, alongside the most rigorously verified contacts. Your go-to hub for business intelligence and contact details, SalesIntel combines the power of automation with dedicated researchers to ensure an impressive 95% accuracy rate for all published contact data, all while efficiently expanding our database of contacts. Our innovative approach includes testing every direct dial phone number and email every 90 days, followed by a re-verification process to maintain data integrity. With a wealth of contact and company data at your disposal, SalesIntel stands as your reliable partner in driving growth, supported by our outstanding customer service that prioritizes your success.

Elevate your lead conversion rates by an astounding 51%, guaranteed! Hushly is recognized as the premier platform for enhancing content engagement, converting leads, and enriching those leads, utilizing cutting-edge AI technology to support top-tier B2B organizations worldwide. Its self-nurturing landing pages allow visitors to enjoy tailored content experiences, granting them access to essential information without the immediate requirement to fill out a form. With Hushly’s sophisticated AI engine, users receive personalized content recommendations that significantly improve their overall experience. They are encouraged to submit their business email only when they find the content truly valuable and want to bookmark it. Say farewell to irrelevant form submissions, as Hushly captures only verified business profiles. By providing just an email address, Hushly enhances the visitor's information by automatically generating a comprehensive business profile, verified against their public LinkedIn account. Furthermore, Hushly automatically detects the user's country through their IP address and adheres to GDPR, CASL, and CCPA regulations by securing explicit and clear user consent. This pioneering method ensures that not only are your leads authentic, but they also represent the highest standards of quality, helping to streamline your sales process effectively. Ultimately, Hushly redefines how businesses engage with potential clients, setting a new standard in lead generation.

Navless is an AI content guidance platform built to help modern B2B websites engage buyers the way streaming platforms engage viewers—through continuous, personalized discovery. The platform eliminates the friction of traditional site navigation by replacing menus and directories with AI-driven “content playlists” that dynamically adapt to each visitor’s intent. Acting as a 24/7 AI guide, Navless curates relevant videos, resources, and pages at every touchpoint, helping users find answers instantly without searching or filtering. Its Sales Playlists transform deal rooms into living, adaptive hubs that evolve with each prospect’s journey. For marketing teams, Navless delivers predictive recommendations and drives engagement using behavioral data and machine learning. Its GEO/LLMO optimization engine ensures company content surfaces naturally in AI-powered tools like ChatGPT, making it discoverable in the new landscape of AI search. Navless also supports advanced AISEO, enabling businesses to optimize their content for visibility to both humans and intelligent systems. By aligning content strategy with adaptive navigation, it drives higher conversions and longer session times. Seamlessly integrated through a no-code interface, Navless fits into any existing web stack with minimal effort. Built for the “evasive age of AI,” Navless ensures that your content always finds its audience—before they even know what they’re searching for.

PiSrc Formation greatly enhances the built-in form components of AEM by introducing an advanced connector and field mapping capabilities that streamline the process for content creators to facilitate user registrations for additional information, mailing list sign-ups, and inquiries about sales. This connector not only bolsters vital functionalities such as form validation and alert notifications through improved field validation but also simplifies the integration with various third-party APIs that we have already successfully completed, making it easier for users to implement effective solutions. Whether you are looking for a basic, out-of-the-box solution or want to create something more customized, PiSrc Formation provides an excellent foundation to meet your requirements. In case your desired integration platform is not included in the available options, we encourage you to contact us so that we can investigate the potential for adding support for it. The intuitive field mapping tool is equipped with default mappings for the supported platforms, which ensures efficient lead capturing across these systems, and users also have the option to add custom fields to gather more detailed lead information, further enhancing their data collection efforts. This adaptability makes PiSrc Formation an ideal choice for businesses aiming to improve their form management capabilities, catering to a diverse range of needs. Ultimately, this solution stands out as a powerful tool for enhancing user engagement and optimizing data collection processes.