List of the Top 25 Lead Generation Software for Marketo in 2025

Pipedrive is an advanced customer relationship management (CRM) and sales pipeline management tool aimed at assisting companies in monitoring and enhancing their sales workflows. It features automation capabilities, AI-driven sales analytics, and up-to-the-minute reporting to enable businesses to finalize deals more quickly and efficiently. Additionally, with its adaptable workflows, compatibility with numerous applications, and user-friendly design, Pipedrive empowers sales teams of various scales to handle leads, streamline repetitive activities, and assess performance for more informed, data-oriented decisions. This comprehensive platform not only simplifies the sales process but also enhances collaboration among team members, ensuring that everyone is aligned towards achieving common goals.

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach. With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries: 1. What sources generate your highest-quality traffic? 2. Can you outline the customer journey in detail? 3. What are the best ways to engage with high-intent, in-market prospects? Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.

OptiMonk is a powerful conversion optimization toolkit designed specifically for marketers on the go, providing fast and straightforward methods to boost sales through three main strategies: 1. Intelligent Ecommerce Popups: Enhance your list-building efforts, minimize cart abandonment, and witness remarkable growth in ecommerce sales. 2. Effortless Website Personalization: Seamlessly tailor the messaging on your website and landing pages to create more pertinent and engaging experiences for users. 3. Simple A/B Testing: Quickly establish, assess, and contrast different campaigns, ensuring you can optimize your strategies effectively. With these features, marketers can efficiently elevate their performance and achieve better results in their campaigns.

LeadsBridge is an innovative iPaaS platform designed to help businesses enhance their omnichannel strategies by effectively orchestrating their data. As a comprehensive solution for integration needs, LeadsBridge works to connect various advertising platforms and sales funnels, offering customized integrations tailored to meet specific business requirements. Organizations aiming to optimize their advertising efforts through the unification of their marketing technology stack with platforms like Facebook & Instagram Ads, Google Ads, and LinkedIn Ads will greatly benefit from what LeadsBridge has to offer. Currently, the platform boasts over 370 integrations, enabling users to link their preferred software with their advertising channels and effortlessly sync data for efficient marketing workflows. Key features of LeadsBridge encompass: - Lead Synchronization - Targeted Audience Management - Online to Offline Tracking Capabilities - Cross-Platform Integration - eCommerce Data Synchronization - Customized Integration Solutions With its robust capabilities, LeadsBridge stands out as an essential tool for businesses looking to elevate their marketing performance through seamless data connectivity.

Outgrow simplifies the process of crafting tailored quizzes, calculators, assessments, recommendations, and polls, enhancing engagement and lead acquisition without needing any developers or designers. With an array of design templates optimized for all devices, including mobile, tablet, and desktop, Outgrow ensures that your interactive content can be seamlessly integrated into various platforms such as websites, advertising, social media, SMS, and email communications. Additionally, users have access to more than 300 pre-designed content pieces or funnels that are geared toward maximizing conversion rates. You also have the flexibility to adjust the questions and make necessary modifications to align your interactive content with your brand's identity, ultimately creating a more cohesive experience for your audience. This makes Outgrow an invaluable tool for businesses looking to enhance their digital engagement strategies.

Customers today have elevated expectations, and the businesses that thrive are those that offer personalized, swift, and seamless purchasing experiences in an era defined by instant gratification. Drift is here to assist you in achieving that goal. By integrating chat, video, and automation, Drift effectively eliminates obstacles in the purchasing process. This platform empowers you to engage in conversations with prospective clients at your convenience. Currently, more than 50,000 companies utilize Drift to boost their revenue, shorten sales cycles, and simplify the buying process, leading to greater customer satisfaction and loyalty.

Poptin is a user-friendly popup creation tool that enables you to design attractive, high-converting inline forms and popups in just under two minutes. This platform is tailor-made to assist businesses in generating more leads and boosting sales, all without requiring any coding expertise. With Poptin, you can effortlessly convert visitors into paying customers, enhancing your revenue potential. Additionally, Poptin features innovative exit-intent technology, which automatically observes and records the actions of your website visitors as they prepare to leave. This capability ensures that your pop-up displays a timely message at the most opportune moment, effectively decreasing cart abandonment rates while enhancing overall sales conversions. By utilizing these features, businesses can significantly improve their customer engagement and maximize their online success.

Leadpages® stands out as an innovative platform for digital lead generation, providing marketers and entrepreneurs with the tools necessary to create web pages, confidently generate leads, and effectively turn clicks into paying customers. Whether you need landing pages or Facebook ads, Leadpages supports you in launching and maintaining your online presence. With the trust of over 45,000 users, Leadpages is backed by a dedicated team in Minneapolis, known for their expertise in conversion marketing and outstanding customer support. Why opt for Leadpages to enhance your online business? Your website should actively contribute to your success. Every page crafted with Leadpages is designed to maximize lead generation and facilitate sales conversions, all without the need for technical expertise. Enjoy unlimited page creation and lead capture, and become part of the welcoming Leadpages community. Begin your journey today at no cost! Visit https://www.leadpages.net/free-trial to get started.

ZoomInfo stands out as a premier business intelligence platform that equips companies with extensive data and insights regarding other businesses, professionals, and prevailing market trends. By offering in-depth profiles, contact details, and firmographics for millions of organizations and key decision-makers, it enables firms to refine their sales, marketing, and recruitment strategies effectively. Utilizing AI-enhanced analytics and data mining techniques, ZoomInfo provides practical insights that empower businesses to discover new opportunities, streamline their outreach efforts, and make well-informed decisions. The platform's features for lead generation, account management, and sales prospecting make it a favored choice among sales and marketing teams seeking to boost growth, enhance targeting, and improve customer engagement. Furthermore, its user-friendly interface and robust data offerings ensure that companies can stay ahead in today's competitive landscape.

DemandScience is a business-to-business demand generation firm that simplifies marketing and sales processes by helping companies identify suitable prospects more quickly and focus on buyers who are ready to purchase. Utilizing advanced technologies, the DemandScience Live Data Factory provides precise data enriched with relevant intent signals, effectively streamlining the buyers' journey from initial interest to final conversion. Established in 2012, DemandScience has successfully supported over 1,500 clients across the globe with its products, data, and lead generation services. With a workforce exceeding 800 employees and offices in seven different countries, the company has earned the distinction of being ranked #5 on Fortune Magazine’s list of top workplaces in the advertising and marketing sector. Among the solutions DemandScience offers are PureSyndication, which supplies high-quality opt-in leads tailored for your marketing campaigns; PureABM, designed to boost your growth through targeted advertising aimed at your ideal accounts; and PurePush, which connects you with mid and bottom funnel prospects who are nearing the decision-making stage. Each of these solutions is crafted to enhance your efforts in capturing and converting potential customers effectively.

Apollo serves as a comprehensive solution for your complete sales strategy from start to finish. Both sales professionals and marketers leverage Apollo to identify potential customers in the marketplace, engage with key contacts, and create an innovative approach to their go-to-market efforts. This platform not only enhances customer discovery but also streamlines the process of building lasting relationships in a competitive environment.

Stop missing out on potential visitors! Experience the leading conversion optimization toolkit that can instantly boost your email subscriber list, generate more leads, and drive higher sales. You have the option to either select from a collection of high-converting pre-built templates or start fresh with a blank canvas, allowing for complete customization through our user-friendly drag-and-drop builder—no coding skills necessary. OptinMonster empowers you to convert your existing traffic into more subscribers, leads, and sales with just three simple steps. Our advanced targeting and segmentation features enable you to present the ideal offer at the perfect moment, enhancing your website's conversion rates. You can access all the essential statistics needed to refine your lead-generation tactics and conduct split tests on your ideas to maximize conversions. With over 97 proven templates at your disposal, you can tailor them to fit your unique requirements. Remove the uncertainty from your campaigns by testing various headlines, content, and layouts to discover what resonates best with your audience. Ultimately, this toolkit is designed to help you achieve remarkable results in your digital marketing efforts.

involve.me is a funnel builder that enables businesses to turn website visitors into qualified leads through engaging, personalized multi-step flows. With its intuitive no-code editor, users can create funnels that combine elements such as forms, quizzes, surveys, and calculators—ideal for capturing leads, scoring them, and guiding them to tailored, high-converting outcome pages. Users can start from scratch, use the AI-powered funnel generator, or customize one of 300+ pre-built templates. From product finders and price quote tools to ROI Calculators and smart lead magnets, involve.me supports a wide range of use cases for companies of all sizes, active in a variety of industries. Every funnel is fully customizable to match brand identity, with control over logos, fonts, colors, buttons, and more. Plus, real-time personalization features—like conditional logic, answer piping, and logic jumps—enable the funnel to adapt its flow dynamically based on individual responses, creating a more relevant and personalized experience. Once ready, funnels can be shared in multiple ways: embedded into websites, launched as popups, or shared via standalone pages. With over 60 native integrations and compatibility with tools like Zapier, Make, and webhooks, involve.me fits seamlessly into existing marketing and sales ecosystems. involve.me comes with a built-in analytics dashboard that tracks visitor behavior, drop-off rates, and conversion metrics. Plus, AI-generated reports offer summaries, actionable insights, and improvement suggestions, allowing users to continuously refine their funnel performance without having to analyze all the data manually. Whether for lead generation, customer onboarding, product discovery, or feedback collection, involve.me gives teams the tools to create dynamic experiences that drive results, without writing a single line of code.

Adapt.io stands out as a comprehensive B2B lead intelligence solution that streamlines the prospecting process and enhances data enrichment for both sales and marketing professionals. With an extensive repository boasting over 250 million contacts and 12 million company profiles, it provides vital contact details such as direct phone numbers and email addresses, facilitating connections with key decision-makers across diverse sectors. The platform is equipped with sophisticated filtering functionalities that allow users to curate highly specific lists based on various parameters, including industry type, job position, geographical location, and company scale. Furthermore, it integrates smoothly with widely-used CRM platforms and features a Chrome extension that offers immediate data access while users navigate LinkedIn or other corporate websites. Adapt.io employs stringent verification measures to maintain data precision, which in turn minimizes bounce rates and boosts the efficiency of marketing campaigns. It serves businesses of all sizes, from emerging startups to established enterprises, enabling them to optimize their lead generation processes and conserve valuable resources. By equipping teams with insightful data, Adapt.io not only enhances outreach strategies but also significantly raises conversion rates, ultimately fostering sustainable growth for organizations. As such, it represents a vital tool for any company looking to refine its approach to B2B engagement effectively.

Qualified stands out as the leading platform for pipeline generation tailored specifically for revenue teams utilizing Salesforce. Through its Pipeline Cloud, Qualified empowers top B2B enterprises such as Autodesk, GE Healthcare, and VMWare to leverage their most valuable asset — their website — by pinpointing key visitors, recognizing buying signals, crafting effective sales and marketing strategies, and initiating immediate sales dialogues. With the innovative Xforce platform at its core, Qualified is expertly crafted for Sales Cloud users, facilitating quicker pipeline generation. In terms of engagement, Qualified Conversations offers a dynamic B2B conversational sales and marketing tool that enables sales teams to convert valuable website visitors into immediate pipeline opportunities, all while bypassing traditional form fills and qualifying leads via real-time voice, video, and chat interactions. On the other hand, Qualified Signals serves as an account-based buyer intent mechanism that boosts pipeline creation by detecting interest and intent among buyers, allowing sales and marketing teams to compile targeted account lists centered around high intent. This enables them to connect with the right prospects at optimal times and tailor their approaches through various sales engagement, marketing initiatives, and direct conversations. Additionally, Piper acts as an AI-driven Sales Development Representative (SDR) focused on automating the generation of inbound pipelines, further streamlining the processes for sales teams. This combination of tools equips businesses with the necessary resources to enhance their sales strategies efficiently.

Presenting Albacross's Revenue Acceleration Platform, an innovative solution crafted to help you seize demand from businesses and quickly boost your revenue streams. This platform empowers you to recognize anonymous visitors on your site and engage with organizations that demonstrate a high intent to purchase but haven't finalized a conversion. By smoothly incorporating Albacross into your existing systems, you can conserve precious time and improve operational effectiveness. Our self-service account-based marketing capabilities allow you to pinpoint specific businesses with customized advertisements, effectively connecting with key decision-makers. You are able to search for potential leads using parameters like industry, annual revenue, and geographical location while also utilizing our array of complimentary tools to identify and filter high-value leads. Set your daily budget and specify the duration of your campaigns to display your striking banner ads, accommodating formats such as JPG, PNG, and HTML5. Create captivating campaigns that not only attract attention but also drive conversions, minimizing the time allocated to prospecting and enabling you to concentrate on engaged buyers. In addition, our platform supports your success team in improving customer retention and upselling existing clients, which ultimately leads to enhanced overall business expansion and prosperity. By leveraging these resources, you can transform your approach to revenue generation and foster sustainable growth in your organization.

Elevate the experiences of B2B buyers by creating intelligent and seamless content interactions that not only engage them but also enhance marketing initiatives and empower sales teams effectively. Conventional marketing tactics frequently fail to align with the expectations of both brands and buyers, a challenge that has intensified due to the pandemic, which has resulted in an increase in content consumption and a tendency toward consumer-like behaviors in professional settings. To optimize the return on every costly click, it is imperative to deliver your audience relevant and timely information. Focus your sales and marketing efforts on the platforms where your audience is most engaged, ensuring your resources are utilized efficiently. By utilizing AI technology, reduce obstacles and design real-time content journeys that guide buyers smoothly through their experience. Furthermore, integrate micro-personalized content paths that cater to the individual consumption habits of your audience, guaranteeing that every interaction remains pertinent and captivating. This proactive approach not only cultivates stronger connections but also enhances engagement throughout the entire buyer's journey, ultimately leading to improved outcomes. Investing in these strategies can significantly transform the way brands communicate and connect with their buyers, fostering long-term relationships.

LeadSift, a provider of intent data for B2B companies, assists businesses in pinpointing and prioritizing the prospects and accounts they should focus on. By leveraging millions of unstructured public web data points, we identify individuals who show increased interest in competing and relevant topics. After recognizing a potential signal, we employ an intricate mapping technique to uncover the identities of these prospects and analyze their work environments for relevance. Ultimately, this process yields contacts who have been actively exploring a particular company or subject matter. The insights generated by LeadSift enable organizations to enhance their advertising expenditures, marketing nurturing initiatives, and sales outreach strategies effectively. With our data-driven approach, businesses can make more informed decisions and improve their overall engagement with potential clients.

Attract and retain your perfect clients by leveraging a detailed B2B business contact database alongside exclusive buying signals that may not be readily available. Strengthen your team’s effectiveness with trustworthy B2B contact details and sales intelligence that are vital for successful outreach efforts. Kickstart your market initiatives with superior prospecting tools specifically designed for sales, marketing, and recruitment activities. By using B2B intelligence along with in-depth company insights, you can significantly boost your marketing, sales, and recruiting results. DiscoverOrg acts as a robust solution for B2B prospecting, providing accurate, comprehensive, and current information about your key targets. This tool is designed to promote business growth by helping sales, marketing, and recruitment professionals connect more efficiently and close deals successfully. Clearly identify your target market while crafting buyer and account profiles to align sales and marketing efforts, thus enhancing account-based marketing (ABM). Swiftly locate your ideal prospects by determining key decision-makers and appropriate accounts that fit your Ideal Customer Profile. You can also assess, rank, and prioritize potential opportunities based on their compatibility and purchasing likelihood, ensuring that your team's focus is on the most promising leads. By tapping into these features, your organization is poised to realize remarkable growth and thrive amidst competition while adapting to market changes effectively.

Instapage stands out as the leading platform for creating sophisticated landing pages, enabling digital marketers to craft conversion-driven pages within minutes. Offering an extensive selection of templates, integrated optimization tools, and a highly acclaimed user interface, Instapage simplifies the process of designing, launching, and enhancing landing pages focused on conversions, all without the need for a developer's assistance. This innovative solution not only streamlines workflows but also allows users to efficiently manage multiple campaigns simultaneously.

Kwanzoo offers innovative AI-driven Go-to-Market (GTM) automation solutions designed to engage ten times more high-intent buyers, ultimately enhancing your sales pipeline. Our distinctive AI GTM technology, paired with the GTM On-Demand service, compiles all pertinent buying signals—at both the individual and account levels—and provides a continuous, automated, and personalized messaging sequence for each prospect via emails, LinkedIn, and phone calls. Consequently, our clients experience increased SDR efficiency, reduced sales expenses, and elevated revenue growth. Moreover, Kwanzoo's AI GTM technology identifies and clarifies site traffic within the USA, generating warm leads complete with essential contact details such as work and personal emails, LinkedIn profiles, and mobile numbers. It also pinpoints individual buyers in the USA who are currently researching products and solutions akin to yours, ensuring that you connect with prospects when they are most interested. Additionally, its Account Intelligence features monitor all buyers from worldwide companies—covering all geographic locations—interacting on any website, enabling sales teams to effectively engage with high-intent prospects through targeted outreach efforts across various channels. This comprehensive approach ensures that businesses can maximize their chances of conversion and drive sustainable growth.

Leadtosale provides a comprehensive tracking solution tailored for businesses reliant on lead generation. - If you are seeking an efficient method to monitor customer interactions across various platforms like Google Analytics, Facebook Ads, and HubSpot, look no further. - Additionally, there is a desire to broaden tracking capabilities to encompass phone leads, linking them back to web sessions for better insights. - Moreover, it is essential to integrate with CRMs to ensure that revenue information is relayed back to online marketing tools once leads successfully convert into sales. With Leadtosale, you can elevate your conversion tracking to new heights, ensuring a more cohesive and effective marketing strategy.

Implementing a lead generator can greatly speed up and improve the growth of your business. By automating the lead generation process, you can boost the volume of inquiries and conveniently receive customer contact information directly in your inbox. In this relationship, customers share their details in exchange for a benefit or incentive, fostering a sense of shared value. Moreover, a sales generator helps you close deals more swiftly while conserving precious daily time. You can calculate and present proposals right from a tablet, making the sales process faster and more efficient. This tool is capable of producing a comprehensive offer in less than a second, along with a detailed order note and contract in PDF format. The ability to create offers on the spot allows customers to enter their preferences and information, ensuring their needs are addressed while further streamlining your sales process. By embracing these technologies, you not only improve customer satisfaction but also develop a more effective sales strategy that can result in increased conversion rates. Ultimately, this combination of automation and customer engagement can transform your business landscape.

Leadoo Marketing Technologies stands out as one of the rapidly expanding MarTech firms in the Nordic region. Established in 2018, Leadoo has amassed a client base of over 750 worldwide and has achieved a remarkable conversion rate, generating more than six times the number of sales leads previously possible. As the pioneering Lead-Driven marketing platform globally, Leadoo provides an intuitive toolkit designed to transform passive website visitors into engaged, qualified leads. With a blend of interactive features and a user-friendly interface, the platform enables businesses to boost lead generation, enhance the conversion of potential clients, and elevate customer service through a combination of bots and human interaction. Leadoo was founded with a singular focus: to achieve tangible results for its users. By equipping companies with the tools necessary to refine their marketing efforts, Leadoo empowers them to exceed their sales objectives. Through fostering meaningful interactions between customers and businesses, our mission is to drive increased sales and create lasting connections.