List of the Top 25 Lead Scoring Software for Freelancers in 2025

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

ActiveCampaign stands out as a premier platform for advanced marketing automation solutions. Serving clients across more than 170 nations, it facilitates tailored marketing efforts, transactional emails, and personalized CRM interactions. With an impressive customer satisfaction score on G2.com, ActiveCampaign leads the way in categories such as Marketing Automation, E-Commerce Personalization, and Landing Page Builders. It is one of the select few software options boasting over 10,000 favorable reviews. Additionally, the platform has earned the title of Top Rated E-Mail Marketing Software from TrustRadius. To allow potential users to explore its features, ActiveCampaign offers a complimentary trial period. This trial enables businesses to experience firsthand the benefits of integrating intelligent marketing automation into their strategies.

HubSpot Marketing Hub is designed to enhance your website traffic, convert prospective leads, and demonstrate your return on investment effectively. This comprehensive marketing platform equips brands and marketers with the tools necessary to initiate and sustain impactful campaigns that elevate their visibility. Its features encompass SEO techniques, blog writing, content management systems, and the utilization of various social media platforms, including Facebook, LinkedIn, and Twitter. By utilizing Marketing Hub, you and your team can not only boost traffic and convert leads but also monitor your entire sales funnel efficiently. You can easily create professional email templates and landing pages using drag-and-drop functionality. The platform allows for the swift publication of blog posts, establishing your credibility in any subject area and enhancing your online presence. Furthermore, your content is designed to be responsive, ensuring that it is accessible across all devices. With real-time SEO suggestions and an adaptable content strategy for contemporary search trends, this tool is indispensable for modern marketing efforts. Additionally, you can explore numerous resources and insights to maximize your marketing impact.

Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner. The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

Constant Contact equips small enterprises with robust tools designed to enhance and streamline their digital marketing efforts. The Constant Contact Lead Gen & Salesforce (formerly SharpSpring) platform serves as an effective marketing solution, enabling businesses to expand their sales pipeline, cultivate leads, and successfully close more transactions. Our offerings are tailored to help you draw in ideal prospects and engage them with customized content, ultimately fostering your business growth. Attract Swiftly acquire high-quality leads through email campaigns and social media engagement. Evaluate leads based on their interactions, and effortlessly transition them to your sales team. Nurture - Communicate the right information to the right audience at precisely the right moment. It has become simpler to nurture leads and facilitate follow-ups with sales through a versatile, centralized CRM paired with highly customizable automation features. Grow - Optimize your marketing budget more efficiently by utilizing real-time analytics and insights that correlate your efforts with sales outcomes, pipeline progression, and revenue generation. This comprehensive approach ensures that each aspect of your marketing strategy contributes effectively to your overall business objectives.

Zoho SalesIQ serves as a comprehensive platform for customer engagement, live chat, and analytics, bringing together the most effective features to enhance user experience and stimulate business growth. By integrating marketing, sales, and customer support initiatives, it facilitates meaningful interactions with prospects, paving the way for productive conversations. Designed to cater to both B2B and B2C enterprises of any size, SalesIQ includes a variety of features such as integrated audio calling, screen sharing, detailed visitor insights, lead identification, a user-friendly drag-and-drop bot creator, and an AI-powered chatbot that streamlines customer interaction. With a reputation for reliability, it is utilized by over 450,000 organizations, including well-known names like Mahindra Group, Renault, IIFL, Suzuki, Zee5, Fluitec, and Borner Corp., all of whom leverage the platform to engage with customers throughout their entire journey. Moreover, our live chat solution starts at no cost, allowing businesses to scale effortlessly while minimizing expenses. This flexibility ensures that companies can enhance their customer service capabilities without compromising their budget.

Drip is a highly acclaimed and comprehensive marketing automation platform that serves as an ecommerce CRM and email solution, enabling businesses and marketers to understand their customers on a larger scale. With an array of tools designed to enhance customer insight, Drip provides features such as tracking capabilities, automated workflows, and multichannel marketing strategies. Additionally, it seamlessly integrates with numerous popular marketing tools, making it an essential asset for any marketing team. This integration ensures that businesses can create cohesive campaigns across various channels, ultimately leading to improved customer engagement and satisfaction.

The electrifying sensation of closing a deal, interacting with diverse individuals, and the excitement of competition are what truly enliven the sales industry. However, as more planners move to digital platforms and overwhelm sales inboxes with numerous RFPs, sales managers often struggle to find the time to engage in what they love, compelling them to prioritize leads to capture the best group business. Introducing Cvent Lead Scoring can revitalize your sales approach; this cutting-edge tool assesses your leads automatically, allowing you to shift your attention back to the enjoyment of selling and building meaningful connections. Embracing this technology not only streamlines your workflow but also rekindles your passion for the art of sales.

Kommo, previously known as amoCRM, stands out as the world's pioneering messaging-centric customer relationship management system. With its multi-channel communication feature, users can engage with customers through various platforms such as messaging apps, emails, and phone calls, all consolidated within a single application. This integration facilitates personalized and direct interactions with clients, enhancing the customer experience. Additionally, managers appreciate the robust analytics, comprehensive reporting, and efficient automation capabilities that the platform offers. As a result, it serves as an excellent sales solution tailored specifically for entrepreneurs and small businesses seeking to streamline their communication processes. By leveraging these tools, users can maximize their outreach and improve overall customer satisfaction.

Accelerated and Intelligent Growth. Kizen empowers organizations to enhance their growth rates and optimize their operations through advanced technologies such as intelligent automation, digital assistants, big data analytics, and artificial intelligence. Our innovative software platform, featuring Zoe—the most advanced digital business assistant—boosts efficiency and fosters sustainable growth. Marketing with Zoe - The marketing capabilities of Zoe enable teams to precisely engage their entire target markets through hyper-personalization strategies, transforming potential buyers into devoted customers more effectively. Sales with Zoe - With Zoe in sales, teams can expedite deal closures by providing valuable insights and acting as a smart personal assistant for managing time-intensive tasks. Experience with Zoe - Managing client interactions is streamlined with Zoe, which offers insights into customer experiences and identifies improvement areas to enhance overall customer satisfaction. Insights with Zoe - The beta version of Insights with Zoe presents actionable, high-quality insights through intuitive dashboards, detailed reports, and timely alerts, facilitating informed decision-making. Data with Zoe - Zoe serves as an intelligent repository for essential data, enabling even the most intricate businesses to implement a unified data platform within a matter of days, thereby simplifying data management and accessibility. This comprehensive approach not only enhances productivity but also drives innovation across all facets of business operations.

Corefactors AI CRM is a RevOps-centric customer relationship management tool aimed at assisting businesses in eliminating barriers and streamlining their revenue operations across sales, marketing, support, and customer success functions. Its essential capabilities encompass lead management, an integrated cloud telephony system, multi-channel marketing automation, pipeline oversight, a comprehensive ticketing solution, task organization, and AI-driven alerts and triggers. These functionalities empower organizations to make data-driven decisions and accelerate their growth trajectory. Additionally, Sales Box serves as a cloud-based CRM specifically designed for RevOps, leveraging AI to enhance the automation of sales workflows. With this tool, businesses can manage their leads with remarkable ease and efficiency on a larger scale, ensuring no opportunities slip through the cracks. Furthermore, its robust dashboards utilize AI-generated predictive lead scoring, allowing sales teams to effectively prioritize prospects and anticipate future sales outcomes.

iCapture offers a comprehensive solution for capturing mobile leads across various events, ranging from major international tradeshows to intimate networking gatherings. With iCapture, representatives can gather consistent and streamlined information efficiently. This facilitates the quick collection of contact details and essential qualifiers, enabling rapid follow-up efforts. The platform's rich data on lead qualifications empowers your team to reconnect after events, increasing the likelihood of additional sales calls and enhancing opportunities to secure more deals. Tailored to your specific needs, iCapture equips you with the right tools for successful trade show participation. Its remarkable speed, consistency, and transparency significantly reduce lead follow-up times from weeks down to mere minutes, thus boosting revenue potential. Each organization has a unique process for lead capture at tradeshows, and the iCapture team collaborates with you to design a system that effectively captures and qualifies leads. Additionally, we track performance metrics from one event to the next, ensuring continuous improvement. With our cutting-edge features, you are guaranteed a lead capture experience that is not only reliable and consistent but also customized to align with your objectives. By harnessing the power of iCapture, you can transform your approach to lead management and maximize your success at every event.

Customized lead management solutions for law firms provide a deeper insight into the sources of leads. By optimizing your marketing tactics, you can enhance profits while minimizing extra costs. Evaluate the return on investment for all marketing efforts and maintain a diligent watch on each lead's performance. Analyze success metrics across different attorneys and intake staff to determine effectiveness. Lead Docket presents innovative tools that are not found in conventional case management systems, allowing for swift follow-ups that increase conversion rates. Rather than depending on your email inbox for lead management, unify all leads from various channels into one platform to ensure none are overlooked. This system has been developed in collaboration with top attorneys and legal marketing experts. With features for searching, sorting, filtering, checking for duplicates, tagging, and importing, you can manage your leads effectively. Keep track of both incoming and outgoing referrals, and easily share lead details with referral partners through email. Automatic task assignments are created to ensure that no lead is neglected, helping your practice operate smoothly and effectively. In addition to these capabilities, this integrated approach to lead management significantly enhances the ability of law firms to refine their client acquisition tactics and unlock their full potential for success. Implementing such a system can lead to sustained growth and improved client relationships over time.

Act-On simplifies the process of cultivating enduring customer relationships while also enabling the measurement of marketing effectiveness. This award-winning cloud-based marketing automation platform is designed to support businesses in enhancing their brand visibility, generating demand, and nurturing customer connections. Unique in its offering, Act-On provides a consolidated workspace that integrates various marketing tools into a single application, facilitating an enhanced customer experience overall. With web visitors making quick decisions about their online presence within the initial 20 seconds, Act-On’s AI feature, Act-On InSite, plays a crucial role in maintaining visitor engagement by providing swift, precise, and tailored content that meets their specific needs, thereby converting casual visitors into viable sales leads. By utilizing such innovative technology, businesses can significantly boost their marketing strategies and improve overall customer satisfaction.

Kick off your campaign by zeroing in on a specific lead behavior, which will allow you to formulate a customized response that fits almost any situation in your marketing initiatives. Tailor your messaging to align with the actions taken by your customers. Are you struggling to guarantee that your emails arrive as intended? Are you feeling overwhelmed by the lack of visibility into how your campaign is progressing? Worried about the risks of having your account suspended? Tired of receiving generic support that doesn't address your unique challenges? If these concerns resonate with you, you’ve come to the right spot. Our delivery strategy emphasizes not only the successful transmission of your emails but also the enhancement of their engagement rates. Although this may appear simple, it is fundamental to our mission. Crafting a broadcast message that engages your subscribers is effortless, thanks to our intuitive HTML editor or Drag and Drop Template Editor. You have the capability to easily send personalized messages that truly connect with each customer. Furthermore, segmenting your audience according to their engagement levels enables you to concentrate your efforts on the most active subscribers, which will ultimately lead to more effective outcomes. By focusing on these approaches, you can significantly elevate your marketing effectiveness and ensure that your communication resonates deeply with your audience. Remember, it’s about building relationships that matter.

Boost the productivity of both your direct and indirect sales teams—comprising Field Operations Specialists, in-store promoters, dealer sales representatives, and pre-sales personnel—by harnessing the robust capabilities of zigihub's machine learning-powered sales CRM, which dramatically enhances sales effectiveness. With a mobile CRM solution, your sales staff can maintain high levels of productivity while on the go. Furthermore, zigihub provides extensive digital marketing services aimed at strengthening your online visibility and increasing lead generation for your website. By taking advantage of our offshore marketing organization, you can benefit from cost savings of 60-70% compared to your competitors, all while enjoying superior outcomes. Our completely integrated platform and cohesive data model ensure that your information is utilized efficiently across CRM, sales automation, and marketing automation functions. Additionally, we offer predefined master data and optimal parameters to guarantee that your data is set up correctly and can be acted upon immediately, streamlining the shift towards greater efficiency. This customized strategy not only enhances your operational capabilities but can also lead to a remarkable shift in how your teams function and meet their objectives. Embracing these innovations will undoubtedly set your organization on a path to success.

BenchmarkONE, which was previously known as Hatchbuck, is dedicated to maximizing the value of every relationship and ensuring that you seize every opportunity. This all-in-one sales and marketing platform is tailored for small businesses, integrating customer relationship management (CRM), email marketing, and marketing automation functionalities. With BenchmarkONE, businesses that are on the rise can seamlessly monitor prospects and clients, automate their follow-up processes, and evaluate the effectiveness of their marketing campaigns, ultimately driving growth and success. By streamlining these essential tasks, it empowers entrepreneurs to focus on what really matters—building meaningful connections and expanding their reach.

Succeeding in today's mortgage market requires a well-organized and sophisticated sales approach. Velocify®, a component of the ICE Mortgage Technology™ Platform, leverages the capabilities of sales automation to improve your team's efficiency and maintain their focus on revenue-generating activities. By optimizing and executing your customized sales process within Salesforce, your sales team, Salesforce admins, and loan officers will be significantly empowered to grow the business and secure more loans. This integration transforms your Salesforce framework into a powerful asset for lead generation, deal closure, and the creation of valuable reports. Are you ready to elevate your lead conversion rates by an astonishing 400%? Gain access to mortgage leads from over 1,400 connected sources, automatically distribute new leads, reassign those that haven’t been acted upon, prioritize communications with potential clients, and craft individualized sales workflows to ensure timely follow-ups for all leads. By swiftly addressing urgent inquiries, you can implement more effective sales strategies, ultimately resulting in a higher volume of closed loans, which fosters enhanced profitability and expanded growth prospects for your enterprise. In the competitive landscape of mortgages, adopting these strategies is essential for staying ahead of the curve.

Enhance your sales strategy by integrating it seamlessly with Salesforce through ClosePlan, which combines your sales techniques, processes, and methodologies directly within the platform. ClosePlan equips sales teams to prioritize essential activities such as comprehensive opportunity assessments, ensuring alignment with customer relationships, and executing the sales process effectively. With its intuitive drag-and-drop features, you can easily create organizational charts and customize opportunity qualification scorecards to fit any sales qualification model. This tool also enables the creation of standardized Sales Playbooks for different business units, along with the ability to design relationship maps, organizational charts, account maps, and influence maps within Salesforce. This visual representation helps you connect with key stakeholders among your customers and prospects, fostering vital relationships. The application is fully integrated into Salesforce and can be conveniently accessed through the AppExchange, making it perfect for account planning, deal evaluations, quarterly business reviews, and personalized coaching sessions. By leveraging your Salesforce contact records, you ensure that all relevant data remains centralized within the platform, which not only boosts collaboration but also streamlines efficiency across your sales initiatives. Additionally, this integration empowers sales teams to adapt quickly to changing circumstances and maintain a competitive edge in their markets.

LeadExec was designed to help marketers effectively capture and direct incoming web leads and phone inquiries. It serves as a comprehensive solution for those needing to channel leads to their field sales personnel and call center representatives. Additionally, LeadExec provides the capability to send leads through various methods, including email, text messaging, or direct phone transfers into any software application, ensuring flexibility and efficiency in lead management. This versatility allows marketers to streamline their processes and improve communication with their sales teams.

Discover and monitor the fastest-growing companies and investors across the globe effortlessly. Elevate your leads and accounts by utilizing extensive company data provided by Mattermark, which includes more than 80 attributes for each organization, encompassing aspects such as location, industry, revenue, employee count, funding, and workforce expansion. Identify the right contacts by assessing their job titles, responsibilities, and seniority levels. Refine your outreach methods by tracking changes in team size, web traffic, media exposure, and various other metrics. Our sophisticated tools leverage machine learning, web crawlers, primary data sources, and natural language processing to extract insights from millions of news articles and websites each day. A dedicated team of in-house analysts rigorously verifies this information daily, allowing you to make informed business choices. Gain access to a vast database of global business intelligence that can be easily filtered and sorted. Mattermark simplifies the identification of the most advantageous deals. Explore detailed profiles of companies and investors to gain deep insights into their growth patterns and operational dynamics over time, fundamentally changing the way you approach business by ensuring you have reliable information at your fingertips. This methodology not only bolsters decision-making but also cultivates a culture of strategic planning based on solid data, ultimately driving better outcomes for your organization. By relying on such comprehensive insights, you can position your business for sustained success.

Harness a variety of indicators, including product performance, user behavior, and customer relationship management metrics, to refine your sales, customer success, and marketing initiatives, which will not only broaden your sales pipelines but also boost net dollar retention rates. Our users have reported substantial increases in revenue due to these enhancements. By examining and drawing insights from billions of data points from a diverse range of businesses and users worldwide, our platform is designed to enable teams to expand their customer base, elevate retention rates, and increase the conversion of new signups. Receive alerts when there is a potential for expansion and pinpoint opportunities by scrutinizing factors such as department, job title, and engagement level. Swiftly convert customers demonstrating strong purchasing intent while also extending support to those who might be experiencing hurdles. Uncover the motivations that lead to customer conversions and identify specific factors that may dissuade others from purchasing. Upollo processes your data in real-time, offering actionable insights within minutes, thus empowering your teams to significantly enhance metrics like Net Dollar Retention, Annual Recurring Revenue, and Lifetime Value. In essence, our solution not only simplifies your operational processes but also ensures that you seize every available growth opportunity, thereby driving comprehensive business success. Moreover, by continuously adapting to market changes, your strategies remain relevant and effective in achieving long-term objectives.