List of the Top 5 Free Location-Based Marketing Software in 2025

Founded in 2011, PlotProjects has achieved remarkable success, earning recognition from The Wall Street Journal as one of Europe’s most promising startups in 2013. Today, we stand as the leading global provider of location marketing solutions for app-based companies. Our innovative technology enhances the customer journey by providing a contextual layer that captures micro-moments at every interaction, whether online or offline. Brands and publishers utilize our technology to gain valuable location insights, link both online and offline store visits, retarget audiences, and engage consumers with personalized messages that are contextually relevant. We offer a comprehensive geofencing SDK compatible with both iOS and Android, designed for effortless installation and use. This SDK seamlessly integrates with your entire digital ecosystem, connecting your app with customer data, marketing automation tools, and behavioral analytics platforms. Since its inception, our SDK has set the standard in geofencing, location intelligence, and marketing automation, continually evolving to meet the needs of our clients. Our commitment to innovation ensures that businesses can effectively leverage location-based marketing strategies to drive engagement and increase customer loyalty.

Woosmap provides an innovative suite of geolocation APIs and SDKs that prioritize user privacy by leveraging our proprietary data sources, all while refraining from gathering any personal information. This enables developers to craft exceptional location-based user experiences for countless consumers, leading to enhanced conversion rates and enriched experiences throughout various digital interactions. By relying on our distinct data sourcing, Woosmap ensures that businesses can thrive without compromising user privacy. Furthermore, our commitment to privacy-first technology allows companies to build trust with their customers while delivering tailored services.

Discover an elite full-stack location platform designed to expedite the creation of location-focused applications while increasing your profitability through sophisticated SDKs and APIs that support functionalities such as geofencing, trip tracking, geocoding, and search capabilities. Harness the power of open-source SDKs celebrated for their accuracy, paired with easy-to-follow documentation, customizable APIs, and smooth integrations. Develop tailored location-driven solutions that enhance the customer experience, from personalized communications to curbside pickup and address autocomplete features. This platform is built for scalability, managing over 100 billion queries each year from upwards of 100 million devices, all while emphasizing enterprise-level security, privacy, and exceptional customer support. By connecting users to nearby locations and services, you can significantly improve your conversion rates. Users have the flexibility to import and search their own location data or access our outstanding datasets of addresses and points of interest (POI). Take advantage of a generous free tier allowing up to 100,000 requests monthly, and utilize tools to create geofences, as well as visualize, analyze, and segment your location data effectively. Furthermore, our open-source SDKs for iOS, Android, and web simplify the process of integrating location features into your applications, guaranteeing a fluid user experience. With these resources at your disposal, the opportunities for pioneering advancements in location-based services are virtually endless, setting the stage for the next wave of innovation in the industry.

No matter what industry you are part of, our knowledge can help you identify the ideal proximity technology solution designed specifically for your needs, whether for marketing initiatives or logistical operations. Utilizing a well-thought-out combination of proximity technologies, including Beacons, Geofencing, Wi-Fi, NFC, and QR codes, can significantly enhance the success of your campaigns. Smartwhere leads the charge in retail innovation, providing a versatile platform that meets the demands of both small enterprises and large multinational corporations. The Smartwhere SDK allows for easy integration of proximity capabilities into both new and existing mobile applications, facilitating quick implementation with minimal coding required. This streamlined process guarantees that mobile campaigns can adopt proximity technologies seamlessly, ensuring a rapid time-to-market. Traveling can often come with various challenges, yet proximity technology allows travelers to enjoy a more streamlined experience by guiding them to their gates, helping them pinpoint their current location, or easily finding nearby shops. Furthermore, the application of proximity technology enables healthcare providers and governmental organizations to significantly enhance their service offerings, thereby improving the overall user experience for all parties involved. By adopting these advanced technologies, businesses can not only optimize their operations but also forge deeper connections with their target audiences, ultimately leading to greater satisfaction and engagement. In a constantly evolving market, staying ahead with such innovations is crucial for long-term success.

Storefries offers a sophisticated geosocial system that empowers retail business owners with detailed understanding of their customers' needs and likes. This cutting-edge platform aids in uncovering locally pertinent content for social media, which significantly boosts their branding initiatives. By utilizing these features, businesses can better connect with their desired audience while refining their marketing tactics. Consequently, this leads to increased customer satisfaction and loyalty over time.