List of the Top 5 Location Intelligence Software for mParticle in 2025

Founded in 2011, PlotProjects has achieved remarkable success, earning recognition from The Wall Street Journal as one of Europe’s most promising startups in 2013. Today, we stand as the leading global provider of location marketing solutions for app-based companies. Our innovative technology enhances the customer journey by providing a contextual layer that captures micro-moments at every interaction, whether online or offline. Brands and publishers utilize our technology to gain valuable location insights, link both online and offline store visits, retarget audiences, and engage consumers with personalized messages that are contextually relevant. We offer a comprehensive geofencing SDK compatible with both iOS and Android, designed for effortless installation and use. This SDK seamlessly integrates with your entire digital ecosystem, connecting your app with customer data, marketing automation tools, and behavioral analytics platforms. Since its inception, our SDK has set the standard in geofencing, location intelligence, and marketing automation, continually evolving to meet the needs of our clients. Our commitment to innovation ensures that businesses can effectively leverage location-based marketing strategies to drive engagement and increase customer loyalty.

Discover an elite full-stack location platform designed to expedite the creation of location-focused applications while increasing your profitability through sophisticated SDKs and APIs that support functionalities such as geofencing, trip tracking, geocoding, and search capabilities. Harness the power of open-source SDKs celebrated for their accuracy, paired with easy-to-follow documentation, customizable APIs, and smooth integrations. Develop tailored location-driven solutions that enhance the customer experience, from personalized communications to curbside pickup and address autocomplete features. This platform is built for scalability, managing over 100 billion queries each year from upwards of 100 million devices, all while emphasizing enterprise-level security, privacy, and exceptional customer support. By connecting users to nearby locations and services, you can significantly improve your conversion rates. Users have the flexibility to import and search their own location data or access our outstanding datasets of addresses and points of interest (POI). Take advantage of a generous free tier allowing up to 100,000 requests monthly, and utilize tools to create geofences, as well as visualize, analyze, and segment your location data effectively. Furthermore, our open-source SDKs for iOS, Android, and web simplify the process of integrating location features into your applications, guaranteeing a fluid user experience. With these resources at your disposal, the opportunities for pioneering advancements in location-based services are virtually endless, setting the stage for the next wave of innovation in the industry.

Make the most of the most dependable and unbiased platform for location data and technology to optimize your business functions. By adopting our managed or self-service options, you will effectively discover and connect with new audiences through targeted marketing strategies driven by foot traffic analytics. Moreover, assess the impact of your advertising initiatives on boosting visitor numbers through insights derived from the industry's largest continuous panel. With the Places API, you can enable user navigation, facilitate destination sharing, and much more within your application or website, guaranteeing a smooth user experience. Our Pilgrim SDK empowers you to leverage advanced real-time location detection to better understand, engage, and retain your clientele. In addition, Swarm allows you to monitor your travels, contemplate the places you've frequented, and maintain a wishlist of destinations you aspire to visit. If you're ever in doubt about your next destination, City Guide provides an abundance of reliable, crowdsourced recommendations for the best local eateries, attractions, and activities, ensuring that your journeys are consistently fulfilling. This extensive array of tools is specifically crafted to boost your business and foster deeper user engagement in an ever-evolving market, ultimately leading to greater success. In this fast-paced environment, staying ahead with innovative solutions can make a significant difference in your growth trajectory.

The Herow SDK is engineered to collect location data with remarkable accuracy while effectively reducing battery usage, and it is compatible with a wide range of systems and versions. It emphasizes user autonomy regarding their location data through clear, value-oriented opt-in methods, user data APIs, and techniques for anonymization. Furthermore, the Herow SDK guarantees consistent performance across various operating systems, device manufacturers, and their respective updates. By launching engaging campaigns in cities and regions worldwide, partners can significantly boost app engagement and monetization opportunities. You can also expand your business's footprint by incorporating relevant locations through manual entry, data uploads, or our extensive libraries of points of interest, enabling a thorough analysis of user behavior at these key sites. This holistic strategy ultimately empowers you to make well-informed choices based on how users interact with crucial locations, leading to enhanced business insights and growth. Such capabilities ensure that your applications remain competitive and relevant in an ever-evolving digital landscape.

Utilizing location technology can significantly enhance your mobile loyalty initiatives and customer relationship management strategies. Loyalty programs frequently suffer from a lack of clarity and consistency, particularly when comparing online engagement to in-person experiences. By leveraging geolocation, businesses can link customer profiles with their actual behaviors in the physical world, fostering a more integrated experience across various platforms. This approach not only simplifies the process for customers wishing to redeem rewards but also alleviates the manual effort required for participation. By automating reward systems based on customer locations—whether they are walking into a store, using a drive-thru, or navigating through a shopping area—both customers and employees benefit from a seamless interaction. Customers no longer have to struggle to recall their phone numbers or search for loyalty cards, while staff can avoid the hassle of verifying loyalty credentials for every individual. Moreover, geofencing technology enhances the likelihood of customers developing a strong affinity for your brand, making it a powerful tool for fostering loyalty. Ultimately, embracing these advancements can lead to a more satisfying experience for everyone involved.