List of the Top Loyalty Management Software for Nonprofit in 2026 - Page 2

LoyaltySurf is a versatile loyalty program software designed for both B2C and B2B technology firms. It allows users to create and oversee a tailored rewards program that fosters customer loyalty and enhances engagement. The no-code platform simplifies the process of providing personalized rewards and incentives, ensuring that customers remain actively involved. With an extensive range of webhooks, a Zapier App, a comprehensive API, and seamless third-party integrations, tech teams can effortlessly customize their loyalty programs. Implementing LoyaltySurf is straightforward and can be accomplished in just a few hours, making it a convenient option for businesses. Companies can incentivize user actions in various ways, including, for example, B2C and FinTech firms that might offer financial rewards, account credits, and points systems. SaaS businesses might provide unlocked features and extended trial periods, while B2B and enterprise companies could give gift cards to qualified leads who schedule a demo call. This flexibility allows businesses to tailor their loyalty strategies effectively. By utilizing LoyaltySurf, companies can strengthen their customer relationships and drive long-term engagement.

The Ibotta Performance Network (IPN) is distinguished as a leading promotions network in the United States, strategically crafted to help brands, retailers, and publishers effectively influence consumer shopping habits. By enhancing the large-scale distribution of promotions and providing insightful feedback on the long-term impacts of performance marketing initiatives, the IPN nurtures a vibrant and reliable rewards ecosystem that benefits all stakeholders involved. With its broad reach, brands can engage with 91% of American households, utilizing connections with retailers, publishers, and Ibotta's digital platforms to interact with consumers at multiple points during their shopping journey, ultimately resulting in genuine incremental sales. Operating on a pay-per-sale model ensures that brands are only billed for actual sales made, rather than for simple clicks or impressions, creating a more efficient advertising environment. This innovative approach has led to advertisers utilizing the IPN experiencing an impressive 42% of their conversions from new customers, a significant 70% decrease in the time required to complete purchases, and a noteworthy 42% rise in sales directly attributable to their marketing efforts. Moreover, retailers and publishers benefit from access to over 900 digital offers available on a daily basis, which significantly enhances their promotional strategies. Consequently, this comprehensive approach not only propels growth but also cultivates a synergistic atmosphere where all participants can flourish together, ensuring sustained success in the competitive market landscape.

Salesforce Loyalty Management serves as a robust platform designed to help organizations create and manage intelligent, tailored loyalty programs that enhance customer engagement and increase their lifetime value. Built on the Salesforce Customer 360 Platform, it enables businesses to craft loyalty schemes featuring various tiers, points, rewards, and benefits that cater to both B2B and B2C markets. This solution fosters collaboration across diverse sectors, allowing customers to earn and redeem rewards across multiple brands, while also equipping businesses with tools for effectively onboarding partners and coordinating joint marketing campaigns. By utilizing AI-driven functionalities, it helps companies identify brand advocates, oversee referral programs, and deliver personalized promotions based on customer data and behavioral insights. In addition, when integrated with Salesforce Marketing Cloud, Service Cloud, and Tableau, Loyalty Management provides a unified view of the customer, facilitating smooth interactions at every touchpoint. This holistic strategy not only strengthens customer loyalty but also contributes to sustainable growth for businesses over the long term. Ultimately, the platform positions brands to build lasting relationships with their customers, ensuring they remain engaged and satisfied.

Csmart CVM represents a cutting-edge platform that leverages artificial intelligence to assist telecom operators and businesses in maximizing customer lifetime value through tailored, data-informed engagement strategies. By integrating AI and machine learning analytics alongside generative AI, the platform effectively evaluates customer behavior, predicts their requirements, and delivers personalized promotions, loyalty incentives, and content through multiple channels, including WhatsApp, email, and SMS. Key features of the platform include: - Rewarding engagement and gamification techniques aimed at boosting customer loyalty. - Comprehensive omnichannel marketing initiatives that provide custom-tailored offers. - Behavioral intelligence that enables accurate predictive targeting. - AI-driven insights that enhance campaign precision. - Adaptable loyalty programs designed to cater to the unique needs of each customer. Moreover, Csmart CVM's seamless integration with existing CRM and BSS systems transforms marketing initiatives into a robust revenue-generating powerhouse, significantly improving customer engagement, reducing churn rates, and promoting long-term business growth. This innovative approach not only elevates profitability but also equips businesses with the tools necessary to thrive in a rapidly changing market environment, ultimately ensuring they can adapt and succeed against their competitors. As such, Csmart CVM stands as a vital asset for any organization aiming to elevate its customer relationship strategies.

Influence.io is a multifunctional platform designed for loyalty and referral programs, empowering ecommerce and direct-to-consumer brands to effectively create, manage, and enhance their customer loyalty and referral strategies. With this platform, merchants can motivate their customers by providing points for various activities such as purchasing items, writing reviews, and engaging with social media, which can later be redeemed for enticing perks, discounts, or rewards. Furthermore, it incorporates loyalty tiers that enable brands to customize rewards based on varying degrees of customer loyalty, along with digital stamp cards that work seamlessly with Apple and Google Wallet, membership options, and incentives to encourage existing customers to recruit new ones. The platform’s effortless integration with leading ecommerce and marketing tools like Shopify, BigCommerce, Klaviyo, and Gorgias allows for a rapid and uncomplicated setup, removing the necessity for intricate custom development. In addition, Influence.io's intuitive interface significantly boosts customer engagement, simplifying the process for brands to cultivate meaningful connections with their audience. This ultimately fosters a community around the brand, enhancing customer retention and satisfaction.

Synerise is an AI-powered Customer Data & Experience Platform (CDXP) that consolidates customer information to improve marketing strategies and engagement efforts. Its standout features include real-time functionalities, sophisticated AI technology, rapid deployment, and tailored omnichannel experiences, with a flexible pay-as-you-go pricing model. Prominent Advantages of Synerise Synerise distinguishes itself through several essential attributes that give it a competitive edge: - Real-time functionalities: Utilizing TerrariumDB, our unique database engine crafted for behavioral insights and real-time processing. - AI Engine: The effectiveness of our AI algorithms has been validated through successful entries in various competitions, including the Rakuten Data Challenge 2020 and the Twitter RecSys AI Challenge 2021. - Quick Time-To-Market: This has been demonstrated through a multitude of successful deployments across different sectors. Advantages offered by Synerise include: - Enhanced conversion rates via highly-targeted AI-driven product suggestions. - Boosted sales through customized search results tailored to individual preferences. - Lower costs by accurately forecasting customer behaviors and their likelihood to engage. - Decreased operational expenses with a comprehensive, unified tool. - Improved return on investment through a usage-based billing model. - Enriched customer experiences leading to increased loyalty and satisfaction. Overall, Synerise not only offers a robust solution for managing customer data but also fosters meaningful connections between brands and their audiences.

Annex Cloud provides comprehensive loyalty solutions designed to adapt to the evolving expectations of consumers. Their Loyalty Experience Platform combines top-tier loyalty program management features with robust engagement tools, enabling businesses to effectively connect with, engage, and expand their customer relationships on a large scale through loyalty SaaS offerings. This platform facilitates the creation of engaging experiences that foster loyalty and ensure your brand remains prominent in customers' minds. By promoting human-like interactions, customers respond positively, and you can motivate desired behaviors while personalizing your communications and incorporating gamification into your engagement strategies. Additionally, the Loyalty Experience Platform empowers you to monitor, gather, and communicate with customers at every stage of their journey. With all the necessary elements for crafting unforgettable customer experiences, the platform supports a wide range of channels, including social media, SMS, email, and print, ensuring a holistic approach to customer loyalty. Furthermore, by leveraging these tools, businesses can truly enhance their connection with customers and cultivate long-lasting relationships.

Sparkage is a digital platform aimed at enhancing customer loyalty and simplifying marketing strategies for small businesses. It equips entrepreneurs with all necessary resources to interact with their clientele, encourage repeat purchases, and grow their companies effectively. Loyal customers are known to frequent businesses more often and tend to spend more during their visits. You can motivate your existing patrons by offering rewards for bringing in new customers. Unlike traditional loyalty cards that can be easily lost or forgotten, a digital platform keeps everything neatly organized and readily available. Shifting to a digital system not only streamlines your operations but also improves the overall experience for your customers. Create excitement with attractive promotions or by simply updating your audience about daily specials, which can be communicated in seconds. Furthermore, Sparkage provides tools to re-engage with customers who have not visited in a while through automated recovery offers, showcasing just one of the many benefits of using this platform. Additionally, our service makes it easy to send meaningful push notifications and text messages straight to your customers' mobile devices, ensuring they stay connected and informed about your offerings. Overall, Sparkage stands out as an innovative solution that transforms the way businesses interact with their customers and manage loyalty programs.

Ackroo serves as a complete solution for loyalty marketing, gift card services, payment processing, and point-of-sale functionalities. Our merchant marketing platform is tailored for both loyalty and gift card initiatives across the US and Canada, effectively balancing the needs of large corporations with cost-effective, customizable monthly plans for smaller businesses. The intuitive interface ensures that users have 24/7 access to crucial administrative resources, detailed reports, and key data necessary for successful program oversight. Effortlessly compatible with any point of sale system, our platform includes comprehensive administrative, reporting, and analytical tools designed to bolster your loyalty and gift card strategies. By answering a simple questionnaire, you can uncover how our customer loyalty software can propel and sustain your business growth. With a variety of pricing structures available to meet your unique needs, Ackroo provides a consolidated platform for managing your loyalty initiatives, gift card operations, and payment processing, which streamlines your marketing efforts for optimal effectiveness. Our dedication to your success allows you to concentrate on your core operations while we take care of the essential details to enhance your business. Ultimately, partnering with Ackroo means empowering your brand’s customer engagement to achieve greater heights.

Our adaptable platform designed for customer acquisition, engagement, and retention empowers brands across multiple channels and industries to carry out omnichannel, goal-driven, ROI-focused, and data-intensive campaigns. It enables the management of everything from simple one-time reward promotions to extensive loyalty programs and occasional rebate marketing efforts, all through a unified technology provider, allowing brands to optimize their outreach effectively. Furthermore, companies can design thrilling instant win games, engaging sweepstakes, and captivating social media initiatives that provide consumers with enjoyable opportunities to win. The platform streamlines setup, ensures legal compliance, and simplifies fulfillment processes, creating a seamless experience. This modular loyalty solution aims to build enduring customer relationships by rewarding both purchasing and non-purchasing behaviors, which leads to deeper engagement and connection. It meticulously captures and analyzes complex consumer behaviors and shopping trends, converting this essential information into actionable insights that elevate personalization and engagement strategies. In addition, rebates are effectively managed through the processing of digital receipts, ensuring a hassle-free experience for customers. The system boasts flexibility, efficiency, user-friendliness, scalability, and security, making it an excellent option for brands striving to succeed in a competitive landscape. By utilizing this platform, brands not only enhance customer loyalty but also acquire a thorough understanding of their customer base's changing needs and preferences, enabling them to adapt and innovate continuously. Ultimately, this comprehensive approach positions brands to remain competitive while nurturing long-term customer relationships.

Novus serves as a comprehensive Offers and Loyalty platform, designed to deliver an advanced, user-friendly, and cost-effective loyalty solution for contemporary retailers. By merging cutting-edge technology with industry expertise, we craft bespoke loyalty experiences that cater to various sectors. Our reputation is built on our ability to enhance sales and boost brand equity through a loyalty program specifically aimed at fostering customer loyalty. With features such as intelligent campaign management, customer segmentation, and marketing automation, Novus addresses every aspect of the loyalty journey. The platform comprises four key modules: an offers platform, a fully equipped loyalty engine, a rewards management system, and integrated analytics and business intelligence capabilities. As a result, Novus not only meets the current needs of retailers but also adapts to evolving market demands.

TRIFFT provides retailers with a comprehensive, enterprise-level loyalty toolkit that is ready for immediate deployment. This platform encompasses a full range of contemporary loyalty strategies and functionalities, enabling businesses to enhance customer acquisition efficiency, accelerate revenue growth, and boost profitability. With TRIFFT, clients can seamlessly execute all elements essential for crafting an exceptional club experience, designed to both draw in new customers and keep existing members engaged. Furthermore, the entire loyalty experience is customized to reflect each retailer's brand identity, ensuring that every customer feels a deeper connection to the business and its offerings. Ultimately, TRIFFT empowers retailers to foster lasting relationships with their clientele while streamlining operational efforts.

Umanest simplifies property management processes and promotes rapid organic growth. By turning satisfied landlords and tenants into passionate supporters of your brand, you can focus on scaling your business effectively. While you recognize the significant effort needed to manage even a single tenancy, you also invest countless hours to deliver outstanding residential property management services. Yet, challenges arise when operations encounter unexpected hiccups, leaving you in the dark about potential issues. It often becomes a challenge to gauge how your clients truly feel, whether their satisfaction is high or low. Our customer satisfaction management system provides you with the confidence that client concerns will be identified quickly and in real-time, enabling your team to respond directly with solutions, start meaningful dialogues, and ease any apprehensions. As a result, your property management activities can operate more smoothly, ensuring that any hidden concerns are uncovered and addressed without delay, which significantly enriches the overall experience for both landlords and tenants. By adopting this proactive strategy, you not only enhance service quality but also cultivate stronger connections with your clients, fostering a loyal community around your brand. This commitment to client satisfaction ultimately positions you for sustained success in a competitive market.

Retyn Business Growth Platform provides cutting-edge technological solutions tailored for companies looking to streamline operations and enhance revenue generation. This growth-centric platform encompasses a variety of integrated features aimed at fostering team engagement and attracting new clients. Specifically designed to assist businesses in overcoming challenges related to sales, marketing, customer acquisition, and service delivery, the platform is comprehensive in its offerings. One of its standout features is an automated Incentive Management module that facilitates immediate recognition of team contributions, thereby enhancing both engagement and productivity levels. Retyn also boasts an extensive array of innovative functionalities tailored to propel business growth and development. Key features include: >> Automated commission and incentive management >> Advanced analytics tools >> Marketing automation >> Self-service modules for both customers and teams >> Ecommerce integration >> Performance tracking and analytics >> CRM capabilities >> Learning Management System (LMS) >> Rewards and loyalty programs Additionally, the AI-enhanced platform includes a customer support module designed for prompt issue resolution and chatbot assistance. With its AI-driven analytics, businesses receive valuable insights that empower them to optimize their operations and make informed strategic decisions, ultimately leading to greater success. By leveraging such technology, companies can adapt more efficiently to market demands and enhance their overall performance.

Nector stands out as a unique loyalty and referral platform tailored for e-commerce businesses, particularly aimed at assisting small to medium-sized enterprises while catering to the needs of marketing and sales professionals. With its user-friendly design, seamless integration with popular e-commerce platforms, and affordable pricing structures, the application is both easy to use and manage. Nector empowers businesses to create and oversee successful loyalty programs, monitor referral metrics, gather critical insights into consumer behavior, and ultimately boost customer retention rates. Its comprehensive features not only promote business expansion but also enhance marketing strategies, fostering a positive relationship between brands and their clientele. By offering rewards and exclusive discounts, Nector incentivizes customers to refer friends and family, promoting a symbiotic and rewarding dynamic. This emphasis on both customer interaction and business growth establishes Nector as an indispensable resource for contemporary e-commerce ventures. Furthermore, the platform's ability to adapt to various business needs ensures that it remains relevant in the ever-evolving digital marketplace.

Voucheriser is a dedicated platform designed to help service-centric enterprises create and promote bundled packages in the form of vouchers. It provides an array of options, including product bundles and loyalty cards, making it easier for businesses to retain customers, improve their cash flow, and encourage repeat patronage. Notable features of Voucheriser encompass: - Versatile voucher options that allow for the combination of various products and services. - Loyalty card systems that enable customers to earn points. - Support for multiple locations, accommodating businesses with various branches. - Effortless API integration to work seamlessly with existing systems. With its affordable pricing structure, Voucheriser is ideally suited for small to medium-sized businesses looking for an effective and economical way to oversee customer loyalty initiatives. The concept for Voucheriser was inspired by a nostalgic practice once common in service industries and restaurants, where physical flyers containing vouchers were handed out. In earlier times, it wasn't unusual to come across a flyer offering numerous vouchers for discounts on various items from establishments like Wendy's. This creative idea has since transformed into a modern digital platform that satisfies the contemporary demands of businesses while retaining the essence of traditional marketing strategies. As businesses continue to evolve, Voucheriser stands ready to adapt and meet their changing needs.

Digital Loyalty Card is a comprehensive digital loyalty platform built to help local businesses increase customer retention, repeat visits, and overall revenue. By replacing traditional plastic loyalty cards with branded digital cards stored in Apple Wallet and Google Wallet, the platform ensures customers always have their rewards accessible on their smartphones. Businesses can implement a variety of proven loyalty mechanics, including punch cards, reward cards, cashback programs, discount cards, membership cards, coupon cards, and prepaid gift cards. The system is designed to convert first-time visitors into repeat buyers by creating a structured retention loop driven by automated engagement. Its built-in CRM supports advanced RFM segmentation, enabling highly personalized offers based on customer purchase behavior. Automated push notifications, geo-push alerts within a defined radius, and customizable autopush scripts keep communication relevant and timely. Integration capabilities allow seamless connection with POS systems, booking platforms, and e-commerce tools for unified operations. The platform includes referral programs, duplicate control mechanisms, and manager seat tracking for multi-location businesses. Built-in analytics provide real-time insights into retention rates, sales growth, and campaign effectiveness. Custom design tools and ready-made templates allow businesses to create fully branded digital cards in minutes. With scalable pricing plans and a free trial option, Digital Loyalty Card offers an accessible and data-driven solution for businesses aiming to strengthen long-term customer relationships and maximize lifetime value.

Ethos acts as a robust platform aimed at enhancing customer loyalty and engagement, enabling brands to develop, execute, and manage tailored loyalty programs designed to improve customer retention and build lasting connections. Utilizing advanced data analytics and predictive personalization, this platform allows businesses to move beyond conventional points-based systems, providing customized rewards, promotions, and experiences that cater to individual customer preferences and buying behaviors. Ethos supports the creation of specialized incentives and focused campaigns within an integrated framework, leading to personalized member experiences that encourage repeat purchases. Furthermore, it offers multi-language and culturally-sensitive localization, allowing international companies to implement thoroughly localized loyalty initiatives efficiently, without the hassle of repetitive tasks or complex manual translations. With the integration of translation-specific AI, updates to program content are automatically adapted to different cultural contexts, significantly reducing operational expenses and simplifying the path to global expansion. As a result, Ethos not only boosts customer satisfaction but also propels business growth across various regions. By prioritizing personalized interactions and cultural relevance, it helps brands forge deeper connections with their diverse customer base.

Elevate both performance and loyalty by utilizing a recognition and rewards platform specifically designed for leaders, employees, channels, and customers. By incorporating our award-winning points-based engagement system, you can amplify customer loyalty and enhance employee satisfaction by motivating the behaviors you wish to promote. Incentivesmart distinguishes itself as the leading online platform for point-based engagement, allowing businesses to effectively reward, track, and inspire their staff, customers, and suppliers. You can seamlessly allocate points for positive actions, covering a wide array of metrics such as increased sales, reduced absenteeism, faster delivery times, and greater loyalty; the opportunities for engagement are virtually endless. Each participant enjoys access to a customized reward account where they can redeem their accumulated points for an exciting variety of rewards and benefits. Additionally, Incentivesmart boosts overall performance by fostering social recognition, supporting goal attainment, and enabling continuous feedback among users, thereby cultivating an energetic and motivating atmosphere. Ultimately, this comprehensive approach not only drives results but also strengthens relationships within your organization and beyond.

Cultivate meaningful relationships with your most important clients by implementing loyalty and reward programs specifically tailored to their needs. The Oracle CrowdTwist Loyalty and Engagement platform not only enhances your profitability but also fortifies customer connections and improves retention rates. By collecting data from every customer interaction, you can develop a detailed 360-degree profile that facilitates personalized communication and offerings. It's essential to nurture customer loyalty by providing consistent loyalty experiences across all platforms, whether they are in-person or online. Utilize actionable insights gathered from customer interactions across a variety of channels to strengthen these relationships further. Move past simple transactions by involving customers through gamification, which will help you understand their motivations and purchasing behaviors more deeply. This comprehensive strategy will not only increase customer satisfaction but will also foster enduring loyalty and advocacy for your brand, ultimately creating a community of dedicated supporters. By prioritizing these relationships, you pave the way for sustained growth and success in a competitive landscape.

SessionM provides an advanced engagement and loyalty platform that enriches personalized interactions for leading global brands, specifically targeting industries such as Restaurants, Retail, Consumer Goods, and Travel. By crafting a distinctive loyalty experience, companies can motivate valuable customer actions while gaining vital insights into customer behavior and preferences. The platform's flexible capabilities facilitate the creation of customized loyalty initiatives and personalized experiences. Businesses can capture essential moments by swiftly responding to customer cues across multiple channels. Through the integration of machine learning and immediate decision-making processes, SessionM empowers organizations to connect with customers effortlessly, enhancing both interactions and overall engagement. Furthermore, SessionM's technology gathers both real-time and historical first-party data from diverse channels, constructing detailed 360-degree customer profiles that can be utilized across all systems, thereby refining customer relationship management. This functionality not only elevates customer satisfaction but also fosters enduring loyalty and engagement, ultimately contributing to long-term business success. With its innovative approach, SessionM positions businesses to thrive in an increasingly competitive market.

Each member is granted a protected login to their account, enabling them to modify or update their password at their convenience. Members have the ability to view all Suleon Loyalty Cards related to various merchants whenever they choose. As the platform grows, it is anticipated that members will benefit from a wide array of shopping alternatives through Suleon technology, which will unlock significant loyalty rewards. By securely logging in, members can effortlessly access a detailed history of their loyalty cards. This history provides comprehensive information on every transaction made with each merchant, including points earned from purchases, modifications made, and the total points redeemed. This system fosters a transparent and user-friendly experience for all members, ensuring they remain well-informed about their loyalty advantages. Ultimately, this initiative aims to enhance member engagement and satisfaction with the loyalty program.

Augeo stands at the forefront of loyalty, engagement, and incentive platforms, continually advancing technology and solutions to meet evolving needs. Our mission is to empower businesses to effectively engage and retain not only their customers but also their employees, channel partners, and members. Through a range of offerings, including benefits, insurance options, employee recognition programs, and both virtual and in-person event solutions, we enhance engagement while reinforcing relationships. Committed to innovation, Augeo crafts unique experiences that inspire deeper connections among customers, employees, members, and partners alike. Our products are designed to stimulate engagement, bridging the gap between complex global initiatives and simple human interactions. We aim to connect individuals, enrich their experiences, and drive impactful outcomes. Additionally, we provide insights based on industry trends, ensuring that you are well-equipped for your journey towards success. By fostering collaboration, we help organizations discover novel ways to unite employees and members, encouraging shared experiences and alignment.

In under 15 minutes, you can establish your customized digital loyalty program and witness your customers fully embrace it. We firmly believe that authentic customer loyalty is priceless. Our comprehensive loyalty platform is entirely free, for life. AirLoop presents a flexible digital loyalty solution that provides you with the vital tools needed to improve customer engagement, encourage repeat business, and increase your revenue streams. We are dedicated to reshaping how our merchant partners perceive customer loyalty and engagement. By gaining insight into your customers’ behaviors and preferences, we enable you to turn every interaction into a meaningful relationship. If you are in search of creative methods to engage your customers while delivering exceptional value and obtaining valuable insights, our platform is designed specifically for your needs. We assist you in connecting with your most valuable customers, ensuring you maximize the advantages offered by each interaction for all parties involved. Ultimately, our mission is to empower businesses to flourish by fostering significant relationships with their clientele, thereby creating a thriving ecosystem for growth and success. Your journey towards better customer loyalty starts here.

Transform your business with Yoyo Pro, an all-in-one application that consolidates payment processing, loyalty programs, ordering, and rewards, all customized to reflect your brand identity. This tailored loyalty platform enables mobile payments through QR codes or bank card-linked loyalty schemes, providing a frictionless experience for your clientele. With features such as order-ahead and table-side service, you can promote contactless transactions that not only increase efficiency but also enhance customer satisfaction. Leverage comprehensive customer analytics, location tracking, and behavioral data to create personalized rewards that stimulate spending. Offering incentives from the moment of sign-up to referral bonuses, your promotions can be cleverly aligned with the preferences, locations, and lifestyles of your customers. This refined strategy nurtures a more authentic connection with your audience. By actively utilizing data analytics and soliciting direct feedback, you will gain invaluable insights into your customers’ desires and needs. Each feature of the app is meticulously crafted to elevate your customers' experiences while fortifying your business, evolving it from a simple incentive scheme into a powerful rewards program that propels growth. This innovative solution not only turns occasional users into devoted customers but also fosters long-term relationships that benefit both parties. Ultimately, Yoyo Pro is designed to help you thrive in a competitive market.