List of the Top 25 Market Research Software in 2025

With the trust of over 25 million users globally, Jotform serves as a comprehensive platform that enhances data gathering, automates workflows, and facilitates online sales without requiring any coding skills. Utilizing Jotform’s intuitive drag-and-drop Form Builder, companies can easily design personalized forms and surveys to gather leads, contact details, payments, appointments, and e-signatures. Users can select from a library of more than 10,000 templates tailored for various purposes, such as feedback forms or event registrations, or opt to create their own unique forms from the ground up. The platform’s sophisticated features, including conditional logic, autoresponders, and compatibility with over 200 integrations, significantly optimize operational processes. Moreover, Jotform's AI-driven Agents provide immediate customer support by assisting users during the form submission journey, addressing inquiries, and ensuring a seamless experience, which minimizes the reliance on manual support. With the addition of Jotform’s Store Builder, businesses can establish an online storefront to market products, services, and subscriptions, as well as collect donations and process payments through a wide array of over 30 payment gateways. Furthermore, tools like the Approvals feature, PDF Editor, and Report Builder empower organizations to convert gathered data into insightful actions and streamline workflows for enhanced productivity. This multifaceted approach makes Jotform a vital resource for businesses seeking to improve their operational efficiency and customer engagement.

An all-in-one platform designed for managing omni-channel experiences goes beyond simple surveys. Elevate your experience management initiatives with this comprehensive solution that integrates all touchpoints into a seamless omni-channel approach, consolidating data for efficient analysis. You can create tailored email surveys that not only increase open rates but also allow customization of the subject line, body text, and sender email address. Enhance your branding by white-labeling your emails for a consistent look and feel. To gather feedback effortlessly, distribute a scannable QR code that respondents can easily access to participate in your survey. Generate several distinct survey links to facilitate sharing, which can be monitored to assess their performance effectively. With the option to white-label your surveys using a custom domain, your brand identity remains intact throughout the survey process. Additionally, you can engage customers directly by embedding surveys on your website, whether as a popup card, chatbot, or inline element. Our mobile SDK further simplifies the process, enabling you to quickly design surveys and gather valuable insights on the go. This flexibility ensures you can adapt your approach based on various customer interactions and preferences.

Checker provides a comprehensive market research platform designed for executing thorough customer satisfaction initiatives. By incorporating a Mystery Shopping tool and a robust customer experience management application, it facilitates multichannel data gathering, seamless operational processes, and cohesive reporting capabilities. This all-encompassing market research solution supports the efficient execution of various methodologies, including: - Mystery shopping software - CATI surveys - CAPI surveys - CAWI surveys (covering online, email, and SMS formats) - Retail audits With a commitment to exceptional customer support and a holistic enterprise-level CX solution, Checker has gained international acclaim, establishing partnerships and attracting clients across four continents. The platform not only enhances customer insights but also drives actionable strategies for organizations seeking to improve their service delivery.

Revuze transforms the landscape of consumer insights by utilizing cutting-edge Generative AI for in-depth analysis. Drawing on extensive expertise in generating accurate insights from verified buyers across a variety of e-commerce platforms, our solutions maximize the potential of consumer feedback. By seamlessly incorporating review analytics into your marketing and product strategies, you can facilitate strategic decision-making driven by data. Experience the advantages of high-quality information, predictive insights, and scalable solutions that cater to various sources and regions. Our platform offers real-time analysis equipped with user-friendly features, interactive dashboards, and detailed reports. From the initial data gathering to the final visualization, Revuze provides comprehensive solutions that enable you to adeptly navigate fast-evolving categories and make informed, data-driven decisions on a daily basis. Unlock the full capabilities of Revuze, the premier GPT designed for consumer insights, and enhance your understanding of both your customers and your competitors in the marketplace. With our tools at your disposal, you can stay ahead of trends and market shifts, ensuring your strategies remain relevant and effective.

Number Analytics is an online statistical software tool designed for marketing research purposes. It features a user-friendly interface and operates seamlessly in the cloud environment. The platform provides fundamental statistical analyses, including t-tests, ANOVA, and regression analysis, catering to various research needs. Additionally, it includes specialized marketing applications like choice-based conjoint analysis and perceptual mapping, enhancing its utility for marketers. This combination of tools makes it a versatile option for those looking to conduct comprehensive marketing studies.

A key player in the field of survey solutions, handling an impressive 20 million inquiries daily, can help you maintain a competitive edge by authentically understanding your customers' viewpoints. Engaging with customers through satisfaction surveys allows you to connect with them at various touchpoints, uncovering their wants, needs, and expectations. By utilizing employee feedback, you can directly measure the effectiveness of your strategies and identify areas for improvement. Whether you are assessing workforce satisfaction, conducting thorough evaluations, or distributing compliance surveys, insights from employee surveys are invaluable for anyone in HR or leadership roles. You can easily tap into global opinions, as market research surveys streamline the feedback collection process from both existing and prospective customers, while also enabling you to assess concepts and gauge brand awareness. Join the ranks of the 98% of Fortune 500 companies that rely on SurveyMonkey for insights driven by the collective voice of the people. With tools that allow you to analyze trends and preferences effectively, you can make well-informed decisions that propel your success even further. By leveraging these insights, organizations can better align their strategies with customer expectations and significantly enhance their overall performance.

SurveyLab is a web-based survey tool designed for various departments such as Customer Experience, Marketing, Human Resources, and Digital teams. With a user base exceeding 85,000 clients across 65 countries, it provides features like real-time feedback, multi-user and multi-language capabilities, in addition to sophisticated analytical tools, branding options, and seamless integration. The platform fully supports a range of survey types, including Customer Satisfaction Surveys (NPS, CES), Market Research, 360 Feedback, and Employee Satisfaction, making it a versatile choice for organizations looking to gather insights and improve their services. This comprehensive functionality enables teams to effectively analyze and act upon valuable feedback from their target audiences.

QuestionPro stands out as a frontrunner in the online survey software market, enjoying approval from more than 96% of reviewers across the internet. This platform empowers users to design, distribute, and evaluate online surveys, forms, quizzes, and polls with ease. Its additional features provide opportunities for enhanced customization of the survey experience, alongside facilitating advanced analytical capabilities. Whenever assistance is needed, QuestionPro offers exceptional support through its industry-leading 24/7 LiveChat service, accessible to all users. The platform boasts four distinct product editions: Essentials (a free version for unlimited use), Advanced (tailored for individual users), Team (optimized for collaborative efforts), and Research (which includes all premium functionalities). Moreover, there are additional QuestionPro offerings designed for customer experience (CX), workforce management, and various other applications. With hundreds of ready-to-use surveys and over 38 question types at your disposal, crafting the ideal questionnaire becomes a straightforward task. Once your survey is ready, you can share it through various channels, including email, integrated pop-ups, SMS, and social media platforms. With a vast user base of more than 10 million individuals spanning 100 countries, QuestionPro has been the preferred survey solution for Fortune 100 companies, educational institutions, small enterprises, and independent researchers for more than 17 years, showcasing its reliability and effectiveness in the field. Additionally, its commitment to innovation ensures that users always have access to the latest tools and features to meet their surveying needs.

Create and share captivating online surveys and forms effortlessly with Typeform, a versatile solution designed for professionals involved in data gathering. Users can design an array of forms, such as customer feedback surveys, quizzes, contact forms, and suggestion boxes, all tailored to meet specific needs. The platform’s intuitive and visually appealing interface allows for easy personalization of forms, helping users collect vital information while receiving instant updates on any changes made. Moreover, with over 500 integrations available, Typeform simplifies the process of data management and provides comprehensive analytics for immediate insight into the gathered information. As a result, Typeform proves to be a powerful and indispensable tool for boosting user interaction and satisfaction. Additionally, its adaptability makes it suitable for various industries looking to enhance their data collection strategies.

Business leaders and consultants can utilize specialized software to design and launch a wide variety of professional surveys. This tool fosters engagement among employees and teams, allowing them to share insights and feedback that can enhance overall performance. It's also essential for capturing customer opinions, which can then be disseminated to relevant stakeholders. The Net Promoter Score (NPS) serves as a valuable metric for gauging customer loyalty towards a brand, product, or service. Additionally, 360-degree feedback provides a comprehensive evaluation of how leaders are viewed, helping to pinpoint their strengths and areas for growth. By actively listening to others and facilitating brainstorming sessions, new ideas can flourish. To gain valuable insights into market dynamics and prospective customers, conducting thorough research is crucial. Furthermore, survey specialists are on hand around the clock to offer guidance and assistance, ensuring that users maximize the utility of the software. This comprehensive support system makes it easier for businesses to adapt and evolve in a competitive landscape.

Alchemer is the perfect solution for businesses seeking customer, market, and employee feedback, particularly for those that have moved beyond SurveyMonkey or wish to avoid the high costs and complexities associated with Qualtrics. With the Alchemer Platform, you can efficiently and effectively close the feedback loop with both customers and employees, making it the fastest and simplest choice available. By utilizing Alchemer Survey and Alchemer Mobile to gather valuable insights, you can seamlessly integrate these responses into your operations through Alchemer Workflow, ensuring that no feedback goes unaddressed. This comprehensive approach not only enhances engagement but also drives meaningful improvements across your organization.

The Qualtrics XM Platform™ serves as a comprehensive solution for teams, departments, and entire organizations to oversee four essential business experiences: customer, product, employee, and brand, all integrated into a single platform. More than 10,000 organizations globally, including a striking 75% of Fortune 100 companies and 99 of the top 100 U.S. Business Schools, utilize Qualtrics to design products that resonate with consumers, foster customer loyalty, cultivate an outstanding workplace culture, and establish memorable brands. By tuning into customer feedback, you can bridge experience gaps and boost both loyalty and sales. With the advanced capabilities of Qualtrics' Customer XM, you gain access to cutting-edge listening technologies, predictive analytics for business intelligence, and actionable insights to promptly address gaps in customer experience. This holistic approach enables organizations to comprehensively understand their customers, allowing for strategic actions that can lead to impactful results and long-term success. Ultimately, leveraging such robust capabilities can transform how businesses engage with their customers and enhance overall performance.

SurveyOL is a streamlined and effective platform that offers state-of-the-art feedback and communication tools previously accessible only to large enterprises. Users can select from a diverse array of question formats, such as multiple choice, image selection, dropdowns, textboxes, comment boxes, NPS, star ratings, sliders, grids, rankings, uploads, and more. Additionally, it provides over 100 downloadable survey templates to help kickstart your custom surveys. The platform offers extensive customization options, allowing you to adjust color themes and select various fonts and styles to fit your needs. By distributing your surveys through the web, QR codes, and social media, you can significantly boost your response rates. Its powerful analytical features and ability to gather real-time responses ensure that you can adhere to both budgetary and scheduling constraints. Furthermore, SurveyOL makes it simple to export your survey data to multiple formats, including Excel, Word, PowerPoint, or PDF, for easy sharing and analysis. Ultimately, SurveyOL empowers users to make informed decisions based on quality feedback.

An All-Inclusive Platform for Collecting, Organizing, and Assessing Feedback. Key Survey’s innovative survey software enables businesses to streamline data and feedback collection across their entire operations. Participants enjoy a unified and structured environment that ensures accuracy, integration, and usability of the collected data. This online survey solution functions throughout the whole organization, equipped with automated closed-loop workflows and smooth integration with current systems. By shifting your customer satisfaction efforts to Key Survey, you gain access to a premier survey tool, backed by extensive experience in providing effective customer satisfaction strategies. With upgraded survey functionalities, you can design the perfect survey experience for your customers, which fosters increased participation rates and yields a treasure trove of valuable insights for managers to analyze and act upon. This, in turn, results in enhanced decision-making capabilities and a more profound comprehension of customer requirements, ultimately driving better business outcomes. Furthermore, leveraging such comprehensive tools can position your organization ahead of competitors in understanding and responding to market demands.

ProQuo AI is an innovative platform that harnesses the power of artificial intelligence to facilitate brand management, enabling marketers to create effective brand strategies, evaluate creative assets, and track brand performance instantaneously. By engaging with consumers on a daily basis, ProQuo gathers insights about your brand, its competitors, and the overall market landscape. The platform's AI technology processes this valuable data to formulate a customized action plan designed to help you achieve your branding objectives, whether that involves attracting new customers or identifying untapped opportunities. A diverse range of brands, such as Clorox, Harry's, Expedia, and Keurig Dr Pepper, have successfully integrated ProQuo into their brand management strategies. As the market continues to evolve, tools like ProQuo are poised to play an increasingly vital role in shaping brand success.

Welcome to Nfield Online, where making a strong first impression is crucial. Given that respondents often have limited attention spans, our survey software has been crafted to ensure that completing surveys is both straightforward and enjoyable. With visually appealing templates that adapt to various screen sizes, you can expect to receive more completed mobile surveys in a shorter timeframe. You have the option to select from either standard or custom branded themes, allowing you to tailor your surveys to your specific needs. The user-friendly interface simplifies the creation of new online surveys, making it accessible for everyone involved. Our flexible, monthly pricing structure means you only incur costs for completed surveys. The growing prevalence of smartphones and tablets worldwide now provides greater access to survey respondents. Interestingly, market researchers have noted that mobile devices tend to be favored by educated and affluent individuals across all regions. This trend highlights the importance of optimizing surveys for mobile platforms to maximize participation.

Conjointly serves as a formidable source for swift and dependable market research. It offers top-notch research methodologies in product and pricing analysis through an automated platform and customizable projects. Covering every aspect from study design to sampling, reporting, and interpretation, Conjointly ensures unparalleled methodological proficiency and exceptional execution quality. Their innovative approach allows clients to gain insights that drive informed decision-making in a competitive landscape.

You are here to explore your interests and strengthen your connection with consumers, and we are dedicated to supporting you in achieving your research objectives efficiently and confidently. Aytm’s fully integrated agile consumer insights platform empowers you to engage with verified audiences, conduct and evaluate various automated research tests, and harness consumer feedback more frequently and earlier in the process. It features: A predictive sample engine designed to accurately locate and segment audiences from a vast pool of over 100 million global respondents. A survey authoring tool that enables teams to collaboratively design, edit, and manage both simple and complex studies. An insights dashboard that provides real-time results, facilitating exploration and analysis of the platform while easily sharing your discoveries with stakeholders. However, aytm transcends being a mere technology provider; we also function as a strategic ally by offering adaptable, consultative services, thought leadership, and technological support for research efforts at any level and scale. Thus, whether you aim to test out new projects or create ongoing research programs that enhance your capabilities, we stand ready to accompany you on this journey and amplify your success. Together, we can navigate the evolving landscape of consumer insights and drive impactful results.

ATLAS.ti provides a robust platform for the qualitative analysis of extensive textual, graphic, audio, and video datasets. Featuring sophisticated tools, it enables users to creatively yet systematically organize, rearrange, and manage their materials effectively. This software ensures that you maintain a focus on your data, catering to all qualitative analysis requirements across various fields such as anthropology, economics, and criminology. It supports an extensive array of media formats for coding, including documents, audio files, and images. Various text document formats are compatible, such as .txt, .doc, .docx, .odt, and .pdf. Users can execute fully automated searches across numerous documents simultaneously, enhancing efficiency. Additionally, ATLAS.ti accommodates a wide range of audio formats like .wav, .mp3, and .wma, along with several video types such as .avi and .mp4, thereby ensuring comprehensive analysis capabilities across different media. This versatility makes ATLAS.ti an indispensable tool for researchers seeking to delve deeply into qualitative data.

Leverage BHN Rewards, formerly Rybbon, to effortlessly distribute digital gifts to your customers, employees, or partners. This innovative platform is designed for managing digital gifts, making it easier for market research firms and corporate researchers to customize and optimize their rewards process. By using BHN Rewards, marketers can not only send digital gifts but also track their effectiveness, thereby enriching their marketing campaigns. Additionally, market researchers can conveniently offer incentives via email in the form of digital gift cards. The platform integrates seamlessly with leading marketing tools such as HubSpot, Qualtrics, SurveyMonkey, and Marketo. Through BHN Rewards, a diverse range of digital e-gift cards, prepaid virtual Visa, Mastercard, Amazon cards, and more can be sent. Moreover, our Global Choice feature streamlines the distribution of international rewards; simply determine a reward value, and we will automatically select a range of options that are appropriate for your recipients based on their geographical location. With BHN Rewards, building and nurturing client relationships has never been more straightforward or effective, allowing businesses to foster a more engaged and satisfied customer base.

QuickTapSurvey is a distinguished survey application that is popular among major companies like Disney, McDonald's, H&M, and Nike. This innovative platform enables organizations to easily create surveys and mobile forms, facilitating data collection from anywhere. Designed for simplicity, QuickTapSurvey is easy to install and use, functioning effortlessly both online and offline on iOS and Android devices, all while maintaining high standards of security and scalability. Moreover, it provides in-depth reporting and analytics capabilities, allowing brands and businesses to extract valuable insights from their accumulated data. By enhancing the efficiency of data collection, QuickTapSurvey empowers companies to make informed decisions and refine their strategies. In essence, it serves as a vital tool for any organization looking to optimize their data-driven initiatives.

Enterprise survey software is available in 150 nations, allowing you to gather valuable insights and obtain meaningful feedback. You can evaluate employee experience (EX), customer experience (CX), and overall engagement effectively. With shareable reports, dashboards, and alerts, you can ensure a comprehensive approach to closing the feedback loop. The initial phase involves data collection, but the true advantage comes from how efficiently you can report on this data. Our platform offers real-time reporting capabilities, enabling you to identify trends promptly and acquire profound insights that can enhance your organizational processes. After generating your report, you can easily distribute it to others. The platform allows you to create various share links with specific filters tailored to what information you want your audience to access, depending on your operational data, hierarchy, and structure. Integration options include Slack, Zendesk API, and several CRM systems, with no limit on the number of users. The software supports 49 languages, making it accessible to a wide range of users. Notable clients include L'Oreal, Toyota, Allegiance Bank, Sony, and the Government of Canada, showcasing the diverse sectors that benefit from this solution. This flexibility and accessibility make it an indispensable tool for organizations worldwide.

Customer insights are more than just survey results; they involve a wider range of feedback mechanisms. LoopVOC harnesses AI to compile and analyze insights from multiple channels in real-time, equipping SaaS leaders with essential tools to enhance their growth strategies. All customer feedback is systematically organized and scrutinized within a single platform. The AI-powered text analytics reveal vital customer insights, enabling you to prioritize developing effective solutions over merely identifying problems. With our out-of-the-box, B2B SaaS-specific topic modeling, your team can start immediately and without any hassle. This method provides a true, real-time grasp of the customer's voice, removing any ambiguity about their preferences. By clarifying the most pressing risks and opportunities during the customer journey, your team is better prepared to tackle challenges that may restrict growth, thereby nurturing a collaborative customer program that is advantageous for both your clients and your financial outcomes. This comprehensive perspective guarantees that every dimension of the customer experience is managed proficiently. Additionally, it fosters a culture of continuous improvement, ensuring that your organization remains responsive to evolving customer needs.

Userlytics stands out as an advanced user testing platform that enables rapid user experience assessments on various digital assets, including websites, apps, prototypes, and even competitor materials, accessible from any device. What sets Userlytics apart is its unique ability to capture screen activity, audio, and video from participants simultaneously. Additionally, users can make unlimited annotations, create highlight reels, and add as many users or administrators as needed for collaborative insights. The platform also features functionalities such as card sorting and tree testing, complete audio transcriptions, and branching logic to enhance usability testing. With dedicated account managers and quality assurance teams, Userlytics ensures that every outcome meets high standards of excellence. Users are encouraged to explore the platform by creating a test with a participant for free in just a few minutes using the code ONEFREE, receiving their results within a few hours, making it an efficient choice for user research. This opportunity allows individuals and businesses alike to gain valuable insights into their digital products with minimal effort.

Latana is a cutting-edge platform that leverages artificial intelligence to assist brands in enhancing their marketing strategies by providing exceptional and scalable insights. Our sophisticated algorithm effectively monitors consumer perceptions across over 100 nations globally, ensuring that brands receive accurate and actionable data.