List of the Top 25 Market Research Software in 2025

Harmoni is an advanced platform for data analysis and visualization, specifically tailored to handle market research data. It excels in various tasks, including data processing, analysis, reporting, and visualization, as well as managing distribution and alerts. By automating many processes, Harmoni enables users to focus more on analyzing data rather than just processing it. This platform simplifies the sharing of critical and actionable insights with stakeholders. In an era where market research budgets are tightening while expectations continue to rise, Harmoni provides the flexibility to explore data in response to emerging questions. Additionally, it enables the integration of multiple data sources into a single, usable dataset. Supporting various data sources, such as IBM SPSS®, SQL, and Microsoft Excel, as well as CSV and tab-delimited files, Harmoni ensures comprehensive compatibility. Furthermore, it seamlessly integrates with well-known market research tools like Voxco and FocusVision Decipher, enhancing its usability and effectiveness in the field. Ultimately, Harmoni empowers professionals to derive meaningful conclusions from their data in a more efficient manner.

Revuze transforms the landscape of consumer insights by utilizing cutting-edge Generative AI for in-depth analysis. Drawing on extensive expertise in generating accurate insights from verified buyers across a variety of e-commerce platforms, our solutions maximize the potential of consumer feedback. By seamlessly incorporating review analytics into your marketing and product strategies, you can facilitate strategic decision-making driven by data. Experience the advantages of high-quality information, predictive insights, and scalable solutions that cater to various sources and regions. Our platform offers real-time analysis equipped with user-friendly features, interactive dashboards, and detailed reports. From the initial data gathering to the final visualization, Revuze provides comprehensive solutions that enable you to adeptly navigate fast-evolving categories and make informed, data-driven decisions on a daily basis. Unlock the full capabilities of Revuze, the premier GPT designed for consumer insights, and enhance your understanding of both your customers and your competitors in the marketplace. With our tools at your disposal, you can stay ahead of trends and market shifts, ensuring your strategies remain relevant and effective.

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Resonio, a prominent market research firm boasting a network of over 6 million freelancers globally, stands at the forefront of the industry. It empowers users to carry out market research swiftly, effortlessly, and at a low cost. The application features an intuitive survey creation tool, access to a vast array of international survey participants, automated reporting functions, and the ability to monitor results in real time, making it a comprehensive solution for researchers. Additionally, Resonio's innovative platform allows businesses to gather valuable insights that drive informed decision-making.

SurveyLab is a web-based survey tool designed for various departments such as Customer Experience, Marketing, Human Resources, and Digital teams. With a user base exceeding 85,000 clients across 65 countries, it provides features like real-time feedback, multi-user and multi-language capabilities, in addition to sophisticated analytical tools, branding options, and seamless integration. The platform fully supports a range of survey types, including Customer Satisfaction Surveys (NPS, CES), Market Research, 360 Feedback, and Employee Satisfaction, making it a versatile choice for organizations looking to gather insights and improve their services. This comprehensive functionality enables teams to effectively analyze and act upon valuable feedback from their target audiences.

QuestionPro stands out as a frontrunner in the online survey software market, enjoying approval from more than 96% of reviewers across the internet. This platform empowers users to design, distribute, and evaluate online surveys, forms, quizzes, and polls with ease. Its additional features provide opportunities for enhanced customization of the survey experience, alongside facilitating advanced analytical capabilities. Whenever assistance is needed, QuestionPro offers exceptional support through its industry-leading 24/7 LiveChat service, accessible to all users. The platform boasts four distinct product editions: Essentials (a free version for unlimited use), Advanced (tailored for individual users), Team (optimized for collaborative efforts), and Research (which includes all premium functionalities). Moreover, there are additional QuestionPro offerings designed for customer experience (CX), workforce management, and various other applications. With hundreds of ready-to-use surveys and over 38 question types at your disposal, crafting the ideal questionnaire becomes a straightforward task. Once your survey is ready, you can share it through various channels, including email, integrated pop-ups, SMS, and social media platforms. With a vast user base of more than 10 million individuals spanning 100 countries, QuestionPro has been the preferred survey solution for Fortune 100 companies, educational institutions, small enterprises, and independent researchers for more than 17 years, showcasing its reliability and effectiveness in the field. Additionally, its commitment to innovation ensures that users always have access to the latest tools and features to meet their surveying needs.

Alchemer is the perfect solution for businesses seeking customer, market, and employee feedback, particularly for those that have moved beyond SurveyMonkey or wish to avoid the high costs and complexities associated with Qualtrics. With the Alchemer Platform, you can efficiently and effectively close the feedback loop with both customers and employees, making it the fastest and simplest choice available. By utilizing Alchemer Survey and Alchemer Mobile to gather valuable insights, you can seamlessly integrate these responses into your operations through Alchemer Workflow, ensuring that no feedback goes unaddressed. This comprehensive approach not only enhances engagement but also drives meaningful improvements across your organization.

SurveyOL is a streamlined and effective platform that offers state-of-the-art feedback and communication tools previously accessible only to large enterprises. Users can select from a diverse array of question formats, such as multiple choice, image selection, dropdowns, textboxes, comment boxes, NPS, star ratings, sliders, grids, rankings, uploads, and more. Additionally, it provides over 100 downloadable survey templates to help kickstart your custom surveys. The platform offers extensive customization options, allowing you to adjust color themes and select various fonts and styles to fit your needs. By distributing your surveys through the web, QR codes, and social media, you can significantly boost your response rates. Its powerful analytical features and ability to gather real-time responses ensure that you can adhere to both budgetary and scheduling constraints. Furthermore, SurveyOL makes it simple to export your survey data to multiple formats, including Excel, Word, PowerPoint, or PDF, for easy sharing and analysis. Ultimately, SurveyOL empowers users to make informed decisions based on quality feedback.

Cronycle is a market intelligence and media monitoring tool designed to help users discover pertinent information, archive it, analyze its significance, and disseminate it across various publishing platforms. Every day, Cronycle uncovers fresh developments and rising trends from leading experts across more than 80,000 subjects, providing you with the reliable insights essential for staying informed. By utilizing Cronycle, your team can filter out distractions, address information gaps, concentrate on the most credible and relevant content, and ensure that both teams and audiences remain up-to-date with critical information. This not only enhances decision-making but also fosters a culture of knowledge-sharing within your organization.

ZIK Analytics supports your eCommerce endeavors, guiding you from the initial stage of breaking even to achieving profitability and finally attaining financial independence, regardless of whether your platform is eBay, Shopify, or Amazon. This powerful tool merges insightful market analysis, precise data, and unparalleled assistance, boasting over six years of experience in the industry while offering swift and dependable resources for market research tailored to eBay and Shopify sellers. With a comprehensive suite of services available, including eBay seller tools, Shopify product research, and effective dropshipping strategies, you can uncover successful products, determine the best items to sell online, enhance your listings, and maintain a competitive edge in the ever-evolving marketplace with the help of ZIK. As you embark on your journey, ZIK equips you with the necessary tools to navigate the complexities of eCommerce successfully.

Wynter serves as a highly effective on-demand market research solution specifically designed for B2B enterprises. It rapidly provides insights into the opinions, needs, and preferences of your target audience, significantly outpacing conventional research methods. With offerings such as market and brand surveys, ideal customer profile (ICP) research, and message testing, Wynter operates via a self-service platform that delivers results in under 48 hours. Focusing on qualitative insights in the B2B sector, Wynter guarantees prompt execution of tests and surveys, utilizing participants verified through LinkedIn accounts and corporate emails. The platform facilitates easy initiation of research when needed and offers immediate summaries of findings. By helping to uncover your ICP’s challenges, Wynter empowers businesses to refine their marketing tactics and craft compelling messaging that resonates with their audience. This streamlined approach allows for continuous learning and adaptation in a rapidly changing market landscape.

ProQuo AI is an innovative platform that harnesses the power of artificial intelligence to facilitate brand management, enabling marketers to create effective brand strategies, evaluate creative assets, and track brand performance instantaneously. By engaging with consumers on a daily basis, ProQuo gathers insights about your brand, its competitors, and the overall market landscape. The platform's AI technology processes this valuable data to formulate a customized action plan designed to help you achieve your branding objectives, whether that involves attracting new customers or identifying untapped opportunities. A diverse range of brands, such as Clorox, Harry's, Expedia, and Keurig Dr Pepper, have successfully integrated ProQuo into their brand management strategies. As the market continues to evolve, tools like ProQuo are poised to play an increasingly vital role in shaping brand success.

CopyOwl is a cutting-edge AI-driven platform that streamlines the process of generating detailed essays, blogs, research papers, and business reports efficiently. With a thriving community of over 75,000 users, it automates research, citation, and writing tasks, allowing for the production of high-quality content in mere minutes. Users only need to enter a topic or relevant keywords, and CopyOwl gathers information from a variety of credible online sources, organizing it into comprehensive reports. The platform guarantees precise scholarly citations that enhance trust and reliability, and it also provides optional web citations from authenticated sources for increased dependability. Additionally, users can tailor the tone and style of the content to meet a wide array of needs, whether academic or conversational. Serving multiple functions, CopyOwl is ideal for tasks such as academic research, SEO-optimized blog articles, market analysis documents, and polished business proposals. Boasting an impressive satisfaction rate of 97%, it has successfully produced over 25,000 papers and reports worldwide, establishing itself as a reliable option for professionals who prioritize both efficiency and quality in their writing projects. With its dedication to user satisfaction and the extensive range of services it provides, CopyOwl truly distinguishes itself in the competitive landscape of content creation tools. Moreover, its user-friendly interface and robust support ensure that even those new to writing can navigate the platform with ease.

Insights derived from data offer significant benefits across various fields, whether you're conducting market assessments, academic research, or evaluating advertising effectiveness and brand recognition. Lucid delivers valuable solutions by leveraging the perspectives of actual individuals. This is facilitated by the Lucid Marketplace, which links users with some of the most esteemed sample providers in the sector, granting access to millions of potential survey participants. Different organizations, including brands, research firms, and agencies, take advantage of the Lucid Marketplace for thorough market evaluations. By examining the success of your marketing strategies, you can assess the impact of your creative content and placements on brand perception. Gaining insights into how your target audience responds to your advertisements enables you to make necessary adjustments. Furthermore, engage online communities for your research endeavors, while the flexible solutions from Lucid simplify the task of connecting with individuals in specific demographics. Data collected through our Marketplace can also be submitted for Institutional Review Board (IRB) approval, ensuring that ethical standards are upheld in research projects. This multifaceted strategy empowers organizations to make informed, strategic decisions based on trustworthy data, ultimately enhancing their overall effectiveness in the marketplace. The ability to adapt and refine strategies based on real feedback is crucial in today's rapidly changing environment.

Conjointly serves as a formidable source for swift and dependable market research. It offers top-notch research methodologies in product and pricing analysis through an automated platform and customizable projects. Covering every aspect from study design to sampling, reporting, and interpretation, Conjointly ensures unparalleled methodological proficiency and exceptional execution quality. Their innovative approach allows clients to gain insights that drive informed decision-making in a competitive landscape.

You are here to explore your interests and strengthen your connection with consumers, and we are dedicated to supporting you in achieving your research objectives efficiently and confidently. Aytm’s fully integrated agile consumer insights platform empowers you to engage with verified audiences, conduct and evaluate various automated research tests, and harness consumer feedback more frequently and earlier in the process. It features: A predictive sample engine designed to accurately locate and segment audiences from a vast pool of over 100 million global respondents. A survey authoring tool that enables teams to collaboratively design, edit, and manage both simple and complex studies. An insights dashboard that provides real-time results, facilitating exploration and analysis of the platform while easily sharing your discoveries with stakeholders. However, aytm transcends being a mere technology provider; we also function as a strategic ally by offering adaptable, consultative services, thought leadership, and technological support for research efforts at any level and scale. Thus, whether you aim to test out new projects or create ongoing research programs that enhance your capabilities, we stand ready to accompany you on this journey and amplify your success. Together, we can navigate the evolving landscape of consumer insights and drive impactful results.

Businesses of varying scales, ranging from small, single-location establishments to large Fortune 500 multinational corporations, leverage LocalClarity's platform to boost their visibility in local searches, strengthen their brand image, and connect with their customers effectively. Key Features Include: * Management of Customer Reviews * Listings in Local Directories * Engagement on Local Social Media * Insights from Search Data * Distribution of Reports * Monitoring Competitors Unique Features: * Management of Visual Content * Bulk Listing Capabilities through Spreadsheets * Analysis of Review Sentiment and Emotion * Engine for Automation * AI-Generated Responses * Reviews for Apps and Software * Language-Specific Workflows * Automated Responses for Customer Queries This comprehensive suite of tools ensures that businesses stay ahead in a competitive landscape while maintaining a strong local presence.

Giftbit is an intuitive software solution designed to facilitate the purchase, distribution, and monitoring of digital gift cards specifically for reward and incentive initiatives. You can deliver your promotions through email, SMS, or by providing an in-app marketplace, and automate the sending of gift cards using our Gift Card API integration or by connecting through Zapier. With Giftbit, you benefit from detailed reporting and tracking for every gift card, the ability to customize branding, and the ease of avoiding inventory management challenges. Join for free today, with no minimum purchase or subscription fees; simply pay the face value of the cards sent and receive a 50% refund on any unclaimed offers. Experience the convenience and efficiency of managing your digital gift card program like never before!

ATLAS.ti provides a robust platform for the qualitative analysis of extensive textual, graphic, audio, and video datasets. Featuring sophisticated tools, it enables users to creatively yet systematically organize, rearrange, and manage their materials effectively. This software ensures that you maintain a focus on your data, catering to all qualitative analysis requirements across various fields such as anthropology, economics, and criminology. It supports an extensive array of media formats for coding, including documents, audio files, and images. Various text document formats are compatible, such as .txt, .doc, .docx, .odt, and .pdf. Users can execute fully automated searches across numerous documents simultaneously, enhancing efficiency. Additionally, ATLAS.ti accommodates a wide range of audio formats like .wav, .mp3, and .wma, along with several video types such as .avi and .mp4, thereby ensuring comprehensive analysis capabilities across different media. This versatility makes ATLAS.ti an indispensable tool for researchers seeking to delve deeply into qualitative data.

The Chartrics add-in for PowerPoint enables users to effortlessly transform gathered research data into comprehensive PowerPoint presentations, allowing for easy sharing with clients, collaboration among team members, and the automatic renewal of existing reports with updated information. The integrated Chart Maker feature enhances data visualization, permitting users to juxtapose variables through an intuitive drag-and-drop interface. Additionally, it supports essential data management tasks, including sorting and filtering of variables, categorization adjustments, and the application of visual styles based on set criteria. You can seamlessly integrate your analyses into PowerPoint charts, and utilize Chartrics Cloud for secure sharing of reports and collaborative efforts within your team. As new data comes in, Chartrics automatically synchronizes and refreshes your data and PowerPoint visuals, significantly reducing the time spent on manual updates and revisions. This streamlining of processes ultimately enhances productivity and allows for a more efficient workflow.

Userlytics stands out as an advanced user testing platform that enables rapid user experience assessments on various digital assets, including websites, apps, prototypes, and even competitor materials, accessible from any device. What sets Userlytics apart is its unique ability to capture screen activity, audio, and video from participants simultaneously. Additionally, users can make unlimited annotations, create highlight reels, and add as many users or administrators as needed for collaborative insights. The platform also features functionalities such as card sorting and tree testing, complete audio transcriptions, and branching logic to enhance usability testing. With dedicated account managers and quality assurance teams, Userlytics ensures that every outcome meets high standards of excellence. Users are encouraged to explore the platform by creating a test with a participant for free in just a few minutes using the code ONEFREE, receiving their results within a few hours, making it an efficient choice for user research. This opportunity allows individuals and businesses alike to gain valuable insights into their digital products with minimal effort.

KPI6 is a comprehensive Software as a Service Suite utilized by brands and media agencies to gain a deeper understanding of their customer base, pinpoint their requirements, segment their audience, and craft effective marketing strategies. By analyzing a diverse range of user-generated content alongside unsolicited data sources such as social media, web panels, open data, and online reviews, it offers invaluable strategic insights essential for fostering innovation, evaluating opportunities, engaging in strategic planning, and enhancing segmentation and creative development. Each individual possesses distinct traits that can significantly advantage a brand or industry, making these characteristics invaluable assets for your organization. It is essential for your leadership team to focus on strategic management and planning instead of getting bogged down in interpreting conversations or creating user profiles. Your organization needs tailored solutions that not only perform these tasks but also conduct the necessary research to inform decision-making and drive growth. In this way, KPI6 empowers companies to leverage their unique insights effectively and stay ahead in a competitive marketplace.

An innovative research and analytics platform designed specifically for go-to-market strategies, based on the fundamentals of Value Proposition Design, autonomously creates and evaluates chat-based surveys. This advanced tool focuses on the critical needs and obstacles faced by the target audience, enabling users to more effectively pinpoint their market niche and adjust their offerings to meet those demands. By delivering structured insights, it significantly improves the decision-making processes for companies aiming to align their products with customer preferences, ultimately fostering a more customer-centric approach in their strategies. Moreover, this platform empowers businesses to stay agile and responsive in a competitive landscape.

Gain a comprehensive understanding of the critical touchpoints throughout the customer journey, and take proactive measures to enhance overall customer satisfaction. To pinpoint potential obstacles and elevate customer service, it is essential to assess every interaction with clients. Additionally, gauge the likelihood of customers and employees endorsing your products or services. Focus on identifying the most urgent challenges and rank your responses accordingly. Evaluate how user-friendly your product or service experience is to uncover any friction points that need addressing. Recognize that customer sentiment varies at each stage of their journey, and it is crucial to gather feedback more frequently than just once a month. By collecting insights after each transaction, you can easily detect the touchpoints most in need of improvement. Employ text analysis to delve into the open-ended feedback from those interactions, enabling you to uncover the underlying causes of any friction experienced by customers and inform your strategy for enhancements. This ongoing process will help you create a more seamless experience for your clientele, ultimately fostering loyalty and satisfaction.

Harness the potential of data for both individuals and businesses. We deliver insights and statistics that cover 170 different industries across more than 150 countries. Obtain essential information about critical topics that are relevant in today’s economy. Our comprehensive market insights present comparable data across over 150 nations, regions, and territories, allowing for a deeper understanding of global trends. Explore important metrics such as revenue figures and key performance indicators, among others. Marketers, planners, and product managers can greatly benefit from consumer insights to better understand consumer behavior and their interactions with a variety of brands. Our analysis of global consumption trends and media usage provides a thorough perspective. Statista has established itself as a reliable resource for major media companies around the globe, supported by a rising number of media articles that cite our statistics. Our dedicated team of over 500 researchers and specialists rigorously verifies each statistic we publish to maintain high accuracy. Additionally, our experts offer forecasts tailored to specific countries and industries, further enriching our data offerings. With our services, you can quickly and efficiently uncover the data that is most pertinent to your needs. This unwavering commitment to quality and dependability empowers decision-makers across various sectors, enabling them to make informed choices. Ultimately, we strive to enhance your understanding of the marketplace and support your strategic planning efforts.