List of the Top 24 Market Research Software for Windows in 2025

Researchers globally opt for this software due to its intuitive interface that facilitates rapid analysis and the creation of visually appealing biplots, correspondence maps, and MCA layouts. This 64-bit application is compatible with both MAC and PC platforms. The Brand Projector I functionally displays and computes essential characteristics for brand repositioning on a visual map. Meanwhile, Brand Projector II offers an interactive experience where researchers can adjust attributes and observe how the brand dynamically shifts in relation to the changes made. This combination of features makes the program an invaluable tool for those in the research community.

QuestionPro stands out as a frontrunner in the online survey software market, enjoying approval from more than 96% of reviewers across the internet. This platform empowers users to design, distribute, and evaluate online surveys, forms, quizzes, and polls with ease. Its additional features provide opportunities for enhanced customization of the survey experience, alongside facilitating advanced analytical capabilities. Whenever assistance is needed, QuestionPro offers exceptional support through its industry-leading 24/7 LiveChat service, accessible to all users. The platform boasts four distinct product editions: Essentials (a free version for unlimited use), Advanced (tailored for individual users), Team (optimized for collaborative efforts), and Research (which includes all premium functionalities). Moreover, there are additional QuestionPro offerings designed for customer experience (CX), workforce management, and various other applications. With hundreds of ready-to-use surveys and over 38 question types at your disposal, crafting the ideal questionnaire becomes a straightforward task. Once your survey is ready, you can share it through various channels, including email, integrated pop-ups, SMS, and social media platforms. With a vast user base of more than 10 million individuals spanning 100 countries, QuestionPro has been the preferred survey solution for Fortune 100 companies, educational institutions, small enterprises, and independent researchers for more than 17 years, showcasing its reliability and effectiveness in the field. Additionally, its commitment to innovation ensures that users always have access to the latest tools and features to meet their surveying needs.

Discuss.io is an innovative platform designed to help international brands and agencies efficiently plan, conduct, and disseminate qualitative research discussions on a large scale. Our services support enterprise market researchers, UX professionals, product managers, sales teams, and brand managers in enhancing consumer engagement and optimizing their workflows. Notable features encompass live video interviews, mobile screen sharing, interactive whiteboards, and advanced tagging capabilities. Users can swiftly generate highlight reels that capture important moments, saving them valuable time spent on video review. Additionally, we provide an extensive array of market research services, such as moderation, human translation, recruitment, and program management available through our marketplace, ensuring comprehensive support for all research needs. By leveraging our platform, teams can foster deeper insights into consumer behavior and preferences.

An All-Inclusive Platform for Collecting, Organizing, and Assessing Feedback. Key Survey’s innovative survey software enables businesses to streamline data and feedback collection across their entire operations. Participants enjoy a unified and structured environment that ensures accuracy, integration, and usability of the collected data. This online survey solution functions throughout the whole organization, equipped with automated closed-loop workflows and smooth integration with current systems. By shifting your customer satisfaction efforts to Key Survey, you gain access to a premier survey tool, backed by extensive experience in providing effective customer satisfaction strategies. With upgraded survey functionalities, you can design the perfect survey experience for your customers, which fosters increased participation rates and yields a treasure trove of valuable insights for managers to analyze and act upon. This, in turn, results in enhanced decision-making capabilities and a more profound comprehension of customer requirements, ultimately driving better business outcomes. Furthermore, leveraging such comprehensive tools can position your organization ahead of competitors in understanding and responding to market demands.

Cronycle is a market intelligence and media monitoring tool designed to help users discover pertinent information, archive it, analyze its significance, and disseminate it across various publishing platforms. Every day, Cronycle uncovers fresh developments and rising trends from leading experts across more than 80,000 subjects, providing you with the reliable insights essential for staying informed. By utilizing Cronycle, your team can filter out distractions, address information gaps, concentrate on the most credible and relevant content, and ensure that both teams and audiences remain up-to-date with critical information. This not only enhances decision-making but also fosters a culture of knowledge-sharing within your organization.

GovWinIQ serves as a vital resource for conducting research on government contracts, providing essential support and assistance that keeps you in the lead. This platform specializes in government contracting intelligence, enabling businesses to efficiently manage opportunities within the public sector and expedite their pursuit of lucrative deals. Additionally, it empowers organizations to develop strategic plans that ensure they remain competitive in the marketplace. With over three decades of experience, GovWinIQ has proven instrumental in helping numerous organizations enhance their public sector sales and capture rates. In 2018, the platform became the benchmark for federal government contracting information when it merged with Onvia, a pioneer in state, local, and education contracting data, thus forming a robust solution that now dominates the public sector landscape. This collaboration has further solidified its position as an indispensable tool for organizations seeking to navigate the complexities of government contracting with confidence.

The Chartrics add-in for PowerPoint enables users to effortlessly transform gathered research data into comprehensive PowerPoint presentations, allowing for easy sharing with clients, collaboration among team members, and the automatic renewal of existing reports with updated information. The integrated Chart Maker feature enhances data visualization, permitting users to juxtapose variables through an intuitive drag-and-drop interface. Additionally, it supports essential data management tasks, including sorting and filtering of variables, categorization adjustments, and the application of visual styles based on set criteria. You can seamlessly integrate your analyses into PowerPoint charts, and utilize Chartrics Cloud for secure sharing of reports and collaborative efforts within your team. As new data comes in, Chartrics automatically synchronizes and refreshes your data and PowerPoint visuals, significantly reducing the time spent on manual updates and revisions. This streamlining of processes ultimately enhances productivity and allows for a more efficient workflow.

Quirkos offers a user-friendly, affordable, and visual approach to the qualitative analysis of text data. Its distinct bubble interface enhances usability, providing users with immediate and intuitive insights. The platform facilitates live collaboration, enables side-by-side comparisons, and features powerful visualizations that help reveal intriguing discoveries. Additionally, Quirkos is accessible as both cloud-based and offline software, ensuring consistent functionality across Windows, Mac, and Linux operating systems. This versatility makes it a valuable tool for researchers and analysts alike.

Userlytics stands out as an advanced user testing platform that enables rapid user experience assessments on various digital assets, including websites, apps, prototypes, and even competitor materials, accessible from any device. What sets Userlytics apart is its unique ability to capture screen activity, audio, and video from participants simultaneously. Additionally, users can make unlimited annotations, create highlight reels, and add as many users or administrators as needed for collaborative insights. The platform also features functionalities such as card sorting and tree testing, complete audio transcriptions, and branching logic to enhance usability testing. With dedicated account managers and quality assurance teams, Userlytics ensures that every outcome meets high standards of excellence. Users are encouraged to explore the platform by creating a test with a participant for free in just a few minutes using the code ONEFREE, receiving their results within a few hours, making it an efficient choice for user research. This opportunity allows individuals and businesses alike to gain valuable insights into their digital products with minimal effort.

ATLAS.ti provides a robust platform for the qualitative analysis of extensive textual, graphic, audio, and video datasets. Featuring sophisticated tools, it enables users to creatively yet systematically organize, rearrange, and manage their materials effectively. This software ensures that you maintain a focus on your data, catering to all qualitative analysis requirements across various fields such as anthropology, economics, and criminology. It supports an extensive array of media formats for coding, including documents, audio files, and images. Various text document formats are compatible, such as .txt, .doc, .docx, .odt, and .pdf. Users can execute fully automated searches across numerous documents simultaneously, enhancing efficiency. Additionally, ATLAS.ti accommodates a wide range of audio formats like .wav, .mp3, and .wma, along with several video types such as .avi and .mp4, thereby ensuring comprehensive analysis capabilities across different media. This versatility makes ATLAS.ti an indispensable tool for researchers seeking to delve deeply into qualitative data.

Midesk serves as a cutting-edge market intelligence platform that enhances your media workflows, organizes valuable market insights, and facilitates collaboration on research initiatives. With Midesk, you can effortlessly share and oversee your media and market knowledge all from a single, centralized location, making your research process more efficient and effective.

KPI6 is a comprehensive Software as a Service Suite utilized by brands and media agencies to gain a deeper understanding of their customer base, pinpoint their requirements, segment their audience, and craft effective marketing strategies. By analyzing a diverse range of user-generated content alongside unsolicited data sources such as social media, web panels, open data, and online reviews, it offers invaluable strategic insights essential for fostering innovation, evaluating opportunities, engaging in strategic planning, and enhancing segmentation and creative development. Each individual possesses distinct traits that can significantly advantage a brand or industry, making these characteristics invaluable assets for your organization. It is essential for your leadership team to focus on strategic management and planning instead of getting bogged down in interpreting conversations or creating user profiles. Your organization needs tailored solutions that not only perform these tasks but also conduct the necessary research to inform decision-making and drive growth. In this way, KPI6 empowers companies to leverage their unique insights effectively and stay ahead in a competitive marketplace.

Dedoose is an adaptable application that operates across multiple platforms, specifically tailored for the analysis of qualitative and mixed methods research, and supports a variety of formats, including text, images, audio, video, and spreadsheets. With a strong emphasis on security, we diligently integrate state-of-the-art encryption technologies into Dedoose, as the protection of your data remains a top priority for us. The platform encourages real-time collaboration among colleagues from different fields, thus significantly improving teamwork efficiency, which is a core element in Dedoose's design. It also facilitates easy access for team members, enabling you to assign controlled permissions to your projects with minimal effort. Featuring a user-friendly interface designed to enhance research capabilities, Dedoose is intuitive to learn, allowing users to make the most of its comprehensive functionalities. A wide range of users employ Dedoose in diverse ways, leading to the extraction of valuable insights that propel their research endeavors. Consequently, Dedoose not only streamlines the process of analysis but also nurtures collaboration and sparks innovation among research teams, making it an indispensable tool in their workflows. In this way, the platform serves as a bridge between data and insights, empowering researchers to achieve their goals more effectively.

Q is an innovative analysis software designed for market researchers, allowing them to quickly reveal insights that may be buried in their data. This tool enhances efficiency by automating various tasks such as data cleaning, formatting, statistical testing, and report creation, enabling researchers to concentrate on the analytical aspects rather than tedious details. By making advanced analysis and visualization more accessible, Q empowers users to easily manage their findings. In contrast to traditional analysis platforms that often complicate statistical techniques, Q adeptly manages tasks that usually necessitate extensive training and expertise. Its seamless compatibility with Microsoft Office and Displayr enables users to effortlessly visualize key trends and produce engaging reports that improve storytelling. Furthermore, Q's user-friendly interface means that even those without a strong analytical background can navigate the software with confidence. Ultimately, Q democratizes sophisticated analysis, empowering anyone to achieve results that rival those of seasoned professionals without needing external help.

Survata is an emerging measurement technology firm that offers market research services to leading brands and agencies worldwide. Their platform stands out as the quickest method for accurately assessing consumer behaviors and opinions on a large scale. For those interested in Survata Market Research, additional information is available at survata.com/mr, showcasing their innovative approach to understanding market dynamics.

DataPlay offers a cloud-based software suite designed to streamline both data management and analysis processes. Its capability to directly analyze SPSS data from applications like Excel and PowerPoint aids researchers in minimizing the manual labor associated with data analysis and the creation of reports, ultimately enhancing efficiency in their workflow. Moreover, this integration facilitates a more seamless transition between data analysis and presentation, allowing for quicker insights and decision-making.

mQuest® Market Research distinguishes itself as a leading survey platform designed to meet a wide array of contemporary market research requirements, garnering significant acclaim. Its versatile order management system, easy implementation, and precise analysis make mQuest® POS an indispensable resource for conducting point-of-sale research. Tailored checklists, extensive visual documentation, and thorough analysis play crucial roles in the ongoing advancement of quality standards. Additionally, mQuest® Lead streamlines the automated collection of leads using smartphones or tablets, ensuring efficient follow-up procedures. mQuest® Car Clinic facilitates prototype testing with confidence and security, whether through interviews or individual submissions. Moreover, mQuest® enables field workers to effortlessly oversee all orders and activities while on the go with mQuest® service. Throughout the research process, every action can be systematically documented with checklists and protocols, guaranteeing that no important detail is missed. With a comprehensive suite of features, mQuest® not only boosts the efficiency of research initiatives but also promotes ongoing enhancements in quality assurance methodologies. This platform ultimately supports organizations in achieving their research objectives while continuously striving for excellence in data integrity and analysis.

Askia specializes in creating innovative technology aimed at forecasting and analyzing human behavior. It has become the preferred technology partner for progressive market research firms, ranging from large global networks like Ipsos GfK, Kantar NNS, BVA, and Hall & Partners to smaller independent agencies and boutique firms with just a handful of employees. Numerous organizations have integrated Askia technology into their research frameworks, leveraging automation and APIs as fundamental components of their operations. Askia provides a comprehensive suite of software solutions designed for data collection, reporting, and professional services to enhance research efficiency. In terms of data collection, Askia offers a variety of methods, including online collection without a cost per completed response, CATI services utilizing VoIP, IVR, and features for monitoring, recording, and playback of inbound calls, as well as CAPI solutions compatible with iOS and Android devices for offline interviewing. Additionally, it supports advanced mixed-mode data collection projects and provides robust API integrations through web services. When it comes to reporting, Askia excels in data processing, tracker management, and analytics for both online and offline datasets. They also offer tabulation services and create dynamic dashboards for real-time online insights, ensuring that their clients have access to comprehensive and actionable data analysis. Through these offerings, Askia is committed to empowering its partners with the tools necessary for effective market research.

The Voxco Survey Platform offers a robust and flexible approach to data collection and analysis, accommodating various methods such as online, telephone, and face-to-face surveys. It supports an extensive array of more than 40 question formats and is accessible in over 100 languages, facilitating the development of customized surveys tailored to diverse research needs. Users can benefit from its user-friendly drag-and-drop interface, sophisticated logic features, and the ability to incorporate multimedia elements, which enhances the overall experience for survey participants. The platform also provides powerful analytics tools that include real-time dashboards and comprehensive reporting, allowing organizations to extract valuable insights from their collected data. With a client base exceeding 450 organizations across more than 40 countries, Voxco streamlines the process of gathering essential feedback, making it a preferred choice for businesses and researchers alike. This widespread adoption underscores its effectiveness in supporting data-driven decision-making processes.

Prelaunch distinguishes itself as the first platform dedicated to market validation, enabling the evaluation of product demand and the development of pricing strategies before launch by analyzing conversion rates against industry standards. This cutting-edge tool effectively measures genuine buying intentions through a user-friendly landing page designed with practical ecommerce principles, providing essential insights and accurate predictions based on comprehensive assessments of pricing and market needs. By prioritizing real-world data, Prelaunch equips businesses with the knowledge necessary to make educated choices prior to market entry, ultimately enhancing their chances of success. Its unique approach not only fosters strategic planning but also helps to mitigate risks associated with product launches.

The Survey System emerges as a highly versatile software solution for conducting surveys across multiple platforms such as web, telephone, mobile, CAPI, and traditional paper formats. This exceptional software excels in facilitating mixed-mode surveys, adeptly combining two or more methodologies to enhance the data collection process. Notably, its voice capture functionality enables the collection of responses in the respondents' actual voices, which adds a unique and personal dimension to the data-gathering experience. The software's sophisticated logic capabilities guide respondents through a customized sequence of questions, making real-time adjustments to enhance data quality and ensure the accuracy of responses. Moreover, The Survey System can seamlessly integrate pre-existing data, such as demographic details or historical purchase information, into individual questionnaires for a richer dataset. Users benefit from the ability to produce results in a variety of formats, including tables, charts, and text, as well as generate instantaneous reports for responses gathered online. Additionally, the advanced cross-tabulation features allow for the segmentation of results based on any relevant data points, providing researchers with deeper insights into their findings. As a result, The Survey System serves as an indispensable resource for research professionals aiming to refine and elevate their survey methodologies while ensuring robust data analysis.

Investigate and validate the subconscious perceptions, thoughts, and emotions of consumers interacting with digital platforms on both desktop and mobile devices. By utilizing online webcam eye tracking technology, we can pinpoint the areas that capture consumer attention. Furthermore, online emotion assessment tools document the emotional responses elicited as users navigate through digital products. Implicit online testing helps reveal the underlying attitudes and beliefs that remain hidden from conscious awareness. Our groundbreaking product, UXReality, offers a holistic alternative to traditional usability laboratories by delivering a virtual research environment. This innovative tool supports UX research for both desktop and mobile platforms from remote locations, allowing users to gain insights through high-quality session recordings that provide a rare glimpse into the user's viewpoint. Moreover, the solution seamlessly incorporates AI-driven eye tracking, emotion analysis, and feedback surveys, which collectively enhance the depth of understanding regarding user experience. By adopting this method, not only is the quality of research improved, but the usability testing process is also made significantly more efficient and accessible to a wider range of researchers. This comprehensive approach enables a more nuanced exploration of consumer behavior in the digital landscape.

Our data collection platform is ideally designed to accommodate a variety of survey methodologies, such as online surveys, CAPI, CATI, and traditional paper formats. We focus on creating intuitive software that removes the necessity for complicated scripting, which helps reduce errors and boosts user efficiency. Our extensive array of integrated tools meets a wide range of market research analysis and reporting requirements, offering features like cross-tabulations, charting, reporting both online and offline, and dynamic dashboards that can be accessed in real-time. This software is tailored to serve everyone, from experienced data processing specialists to occasional users who may just need to gather insights. As the importance of data reporting and delivery continues to rise within the market research industry, automating reports and presenting data through interactive dashboards have become common practices. In light of this, we focus on delivering data exactly when our clients need it most. While we do not operate as a full-service market research agency, our commitment lies in helping you efficiently gather valuable feedback from customers. In an increasingly data-centric landscape, we make certain that our tools remain flexible to adapt to the changing needs and expectations of our clients, ensuring that they can always rely on us for timely and relevant insights. Moreover, our continuous improvements and updates to the platform reflect our dedication to innovation and client satisfaction.

ARCS® offers a dynamic and enjoyable platform for panel members to organize and participate in studies, enhancing the efficiency of your operations while fostering engagement with your participants. This panel management solution enables you to identify and qualify suitable individuals for studies, ensuring optimal panel interaction. Achieving study completion relies heavily on your ability to maintain a group of "highly engaged" participants. With ARCS' interactive member portal, managing participants becomes seamless, allowing for easy scheduling, screening, survey administration, and profile creation. Additionally, you have the ability to dictate communication frequency and grant participants the autonomy to select their preferred engagement methods. Furthermore, ARCS assists in developing a tailored incentive program that may include points, products, and gift cards, ensuring motivation remains high among participants. The platform's comprehensive tools facilitate automated reward management while still permitting you to oversee the incentives, ultimately leading to a more effective research process. Overall, ARCS not only streamlines participant management but also enhances the overall research experience for both researchers and participants alike.