List of the Top 6 Marketing Analytics Software for Google Analytics 360 in 2025

BigQuery serves as a robust platform for conducting marketing analytics, allowing organizations to scrutinize customer interactions, evaluate campaign effectiveness, and track market developments in real-time. Its capability to handle large volumes of data swiftly, combined with seamless integration with various marketing tools, positions it as an essential asset for marketers aiming to refine their approaches. Through BigQuery, marketers can utilize data to acquire enhanced understanding of customer inclinations and market trends. New users are offered $300 in complimentary credits to delve into BigQuery’s marketing analytics functionalities, aiding them in making informed, data-driven choices that elevate the success of their campaigns. The platform also facilitates immediate data analysis, providing prompt insights into active marketing initiatives.

Introducing the Google Marketing Platform, a comprehensive solution for advertising and analytics that aims to refine marketing strategies and achieve outstanding results. This platform features intuitive tools that are particularly beneficial for small businesses, offering free resources designed to enhance marketing initiatives, including website and app analytics as well as smooth testing capabilities. For larger organizations, the platform provides sophisticated solutions that nurture stronger customer connections, ultimately enhancing marketing effectiveness through a robust array of advertising and analytics offerings. The integrated solutions are crafted to meet the varied needs of all marketers, whether you require help with a specific project or are looking for a more extensive, long-term partnership. Google Marketing Platform Partners come fully equipped with the expertise and resources necessary to help you unlock your marketing potential. Our commitment is to support you throughout every stage of your journey, whether you choose to leverage just one of our products or the complete suite available through Google Marketing Platform. With such a wide range of options, marketers can find the perfect match for their specific goals and challenges. This flexibility ensures that every user, from startups to established corporations, can tailor their marketing approach effectively.

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

Seamlessly transfer your marketing data into any data warehouse or cloud storage solution of your choice, such as BigQuery, Snowflake, Redshift, Azure SQL, AWS S3, Azure Data Lake, and Google Cloud Storage, using our cloud-hosted and fully-managed ETL pipelines. Our all-encompassing marketing data warehouse integrates all aspects of your marketing data, yielding critical insights into areas like advertising effectiveness, cross-channel attribution, content performance, competitor analysis, and much more. Furthermore, our customer data platform enables real-time identity resolution across multiple data sources, creating a unified view of the customer and their overall journey. Electrik.AI operates as a cloud-based marketing analytics tool and a comprehensive service platform focused on enhancing your marketing initiatives. In addition, Electrik.AI’s Google Analytics Hit Data Extractor is designed to enhance and retrieve the un-sampled hit-level data sent to Google Analytics from your website or application, consistently transferring it to your designated database, data warehouse, or data lake for advanced analysis. This approach guarantees that you have access to the most precise and actionable data, allowing you to effectively shape and drive your marketing strategies. By leveraging these innovative tools, businesses can significantly improve their decision-making processes and overall marketing performance.

BOSCO™ utilizes your data in conjunction with our cutting-edge AI technology to accurately identify the most effective distribution of your marketing budgets for the best results. By integrating your internal marketing data with sophisticated algorithmic models, BOSCO™ creates tailored reporting dashboards that are intuitive and straightforward to use. Our accessible interface acts as a valuable tool, enabling marketers to optimize their digital marketing spending decisions based on data-driven insights. Featuring the unique BOSCO™ Index, we can analyze your website in relation to ten of your nearest competitors within your sector. This BOSCO Index™ measures your online visibility and evaluates the success of your investments in both organic and paid media strategies. Drawing from credible third-party data collected from past digital interactions, BOSCO™ operates independently of your marketing budget while focusing on your potential visibility in both paid and organic search channels. Furthermore, BOSCO™ not only evaluates your domain's performance but also continually refreshes its assessments to mirror current market trends and shifts. This ongoing analysis ensures that marketers remain informed and adaptable in a rapidly changing digital landscape.

Octane11 integrates, optimizes, and systematizes your B2B data effortlessly, granting you enhanced control, improved efficiency, and valuable insights. Marketing teams in the B2B sector frequently struggle with the challenges of managing unstructured data sets. By consolidating data from diverse sources—paid, owned, and earned—Octane11 facilitates high-impact analytics, which not only streamlines decision-making but also bolsters sales intelligence. With Octane11's specialized dashboards, you can assess all marketing strategies from a unified interface, while easily exporting data to your favorite BI tools like Tableau, Datorama, or Looker, or integrating directly with Salesforce, Outreach, or Salesloft. The platform introduces a distinctive layer of B2B-specific transformations, enriching your existing data and working in harmony with your data warehouse, ELT/ETL processes, and BI applications. This integration ensures that your enhanced data is instantly accessible for built-in analytics or can be dispatched to any endpoints as needed, amplifying its overall utility. By leveraging Octane11, organizations can not only enhance their data management practices but also make informed, data-driven decisions more efficiently than they ever thought possible, ultimately leading to substantial business growth.