List of the Top 12 Marketing Analytics Software for Google Data Studio in 2025

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

For several years, we have actively participated in the realm of affiliate marketing. Throughout this time, we have developed various tools to aid our previous employer, which include systems for tracking conversions, generating data reports, testing affiliate links, and automating content sorting through advanced algorithms. In January 2017, we successfully launched an integration that connects our affiliate conversion data with Google Analytics. Following this milestone, Wecantrack was established in January 2019 by two affiliates who recognized the vast potential of this tool and sought to expand its integrations further. Our commitment to Wecantrack stems from our passion for the industry, and we take pride in assisting our clients with the setup of conversion tracking. As affiliate marketing faces increasing restrictions and competition, it has become progressively challenging each year. Nevertheless, the ability to monitor every aspect and channel of a website remains crucial for success in this dynamic environment. This ongoing evolution requires us to continuously innovate and adapt to meet the demands of our clients effectively.

CallRail offers comprehensive insights to marketers who depend on high-quality leads to evaluate their performance. The company is dedicated to assisting clients in understanding the effectiveness of their digital marketing strategies. By integrating data from various sources such as chats, forms, and phone calls, we empower our customers to realize improved results and drive their success further. This holistic approach to data connection enables businesses to make informed decisions and optimize their marketing efforts.

Introducing the Google Marketing Platform, a comprehensive solution for advertising and analytics that aims to refine marketing strategies and achieve outstanding results. This platform features intuitive tools that are particularly beneficial for small businesses, offering free resources designed to enhance marketing initiatives, including website and app analytics as well as smooth testing capabilities. For larger organizations, the platform provides sophisticated solutions that nurture stronger customer connections, ultimately enhancing marketing effectiveness through a robust array of advertising and analytics offerings. The integrated solutions are crafted to meet the varied needs of all marketers, whether you require help with a specific project or are looking for a more extensive, long-term partnership. Google Marketing Platform Partners come fully equipped with the expertise and resources necessary to help you unlock your marketing potential. Our commitment is to support you throughout every stage of your journey, whether you choose to leverage just one of our products or the complete suite available through Google Marketing Platform. With such a wide range of options, marketers can find the perfect match for their specific goals and challenges. This flexibility ensures that every user, from startups to established corporations, can tailor their marketing approach effectively.

Effortlessly integrate the key metrics you require into your favorite data visualization, analytics, spreadsheet, and database tools! By eliminating the cumbersome logins and the hassle of manual data collection, you can reclaim precious time and avoid the costs tied to bespoke development. Leverage a Power My Analytics data hub to optimize the automation of your essential metrics. With only a few clicks, this hub facilitates connections to a diverse range of sources, allowing you to consolidate your marketing data into unified dashboards, reports, and spreadsheets. Data is your ally, and with Power My Analytics as your dependable partner, you'll have greater freedom to focus on your projects while effortlessly generating the metrics needed for crafting compelling reports that are bound to impress both clients and management. Seamlessly collect data from more than 35 popular marketing platforms, and integrate flawlessly with leading tools designed for data visualization, analytics, spreadsheets, and databases. Take advantage of the streamlined automation of your data collection process and experience a remarkable boost in your productivity! Additionally, this efficient system not only saves time but also enhances the quality of insights you can provide, ultimately leading to better decision-making and strategic planning.

Uncover the factors leading to form abandonment or issues during checkout, and implement the necessary enhancements. The key to successful optimization lies in comprehending form experience analytics, which is crucial for refining a significant component of the customer journey. By gaining meaningful insights, you can improve your forms and elevate your business performance. The efficiency of your website's forms can greatly influence the success of your previous online investments. Consequently, it is vital to ensure your web forms function at their highest capability. Exatom provides three all-inclusive solutions on a unified platform, which includes form analytics and field metrics that offer deep insights not found in Google Analytics, data-driven tooltips to subtly assist your visitors, and immediate notifications for any form-related issues. At Exatom, we emphasize the importance of client privacy, which is why our platform operates without cookies and avoids the collection of personal information. Our offerings are designed to accommodate businesses of all sizes, from small and medium enterprises to large corporations. We cater to various industries such as ecommerce, automotive, B2B, financial services, and gambling, providing customized solutions to meet diverse requirements. By utilizing our platform, businesses can significantly enhance their form functionality while also boosting user engagement and satisfaction, leading to improved overall performance. This holistic approach ensures that your organization not only resolves current issues but also anticipates future challenges effectively.

Adverity serves as a comprehensive data platform designed to streamline the processes of connecting, transforming, governing, and leveraging data on a large scale. It offers an effortless solution for users to obtain their data in the desired format, at the preferred time, and through the most convenient channels. This platform allows organizations to merge various data streams, including sales, finance, marketing, and advertising, into a unified source that accurately reflects their business performance. With its automated connections to numerous data sources and destinations, exceptional data transformation capabilities, and robust governance tools, Adverity stands out as the most efficient means to access and manage data precisely as needed. By simplifying these complex processes, it empowers businesses to make informed decisions based on reliable insights.

Attribution is a company specializing in multi-touch attribution that equips marketers with essential data to enhance customer conversion rates and boost their return on investment. As a patent-pending organization, Attribution offers unparalleled performance visibility, exceptional usability, and absolute data integrity, all designed to refine your marketing strategy according to the buyer's journey. This innovative approach enables businesses to better understand their marketing effectiveness and make informed decisions that drive growth.

Octane11 integrates, optimizes, and systematizes your B2B data effortlessly, granting you enhanced control, improved efficiency, and valuable insights. Marketing teams in the B2B sector frequently struggle with the challenges of managing unstructured data sets. By consolidating data from diverse sources—paid, owned, and earned—Octane11 facilitates high-impact analytics, which not only streamlines decision-making but also bolsters sales intelligence. With Octane11's specialized dashboards, you can assess all marketing strategies from a unified interface, while easily exporting data to your favorite BI tools like Tableau, Datorama, or Looker, or integrating directly with Salesforce, Outreach, or Salesloft. The platform introduces a distinctive layer of B2B-specific transformations, enriching your existing data and working in harmony with your data warehouse, ELT/ETL processes, and BI applications. This integration ensures that your enhanced data is instantly accessible for built-in analytics or can be dispatched to any endpoints as needed, amplifying its overall utility. By leveraging Octane11, organizations can not only enhance their data management practices but also make informed, data-driven decisions more efficiently than they ever thought possible, ultimately leading to substantial business growth.

ChannelMix offers a comprehensive perspective on marketing effectiveness by integrating analysis from all your media, marketing, and sales information. Whether your campaign is minimal or highly intricate, no effort is overlooked. Access to data for your entire sales and marketing teams is made easy through various methods such as API, file transfers, or email. Each package includes a specialized data warehouse capable of accommodating up to 100GB of information. To gain a full understanding of marketing outcomes, ensure that similar fields are aligned across different data sources and channels. ChannelMix employs multi-channel attribution models to enhance media planning and forecasting. For immediate access to analytical data, simply connect to your ChannelMix data warehouse. Additionally, your analytics solution is supported by a dedicated team focused on fostering your company's growth and success. They will also provide tracking strategies and conduct audits, offering tailored recommendations to ensure your tracking aligns seamlessly with your reporting objectives. This commitment to alignment enhances the overall effectiveness of your marketing strategies.

TrackAd is an innovative technology firm that focuses on enhancing the efficacy of digital advertising initiatives. They tackle the complexities involved in acquiring new customers, tracking return on investment, analyzing contributions, and streamlining data collection processes. With a client base exceeding 150 organizations across Europe, their notable partners include Cdiscount, Decathlon, E. Leclerc, and Sephora. The TrackAd product suite encompasses four distinct offerings: TrackAd 360, which provides multichannel attribution alongside cost-focused analysis; TrackAd Lead, designed to evaluate the ROI of lead generation efforts; TrackAd Collector, which automates the gathering of advertising expenditures; and TrackAd Affiliate, which focuses on antifraud measures and the management of cost-per-action publishers. Each of these products is tailored to meet the specific needs of advertisers in a rapidly evolving digital landscape. By leveraging their solutions, clients can achieve greater transparency and efficiency in their advertising strategies.

The system will present the total volume of calls and diverse requests generated by each marketing channel alongside their respective expenses. By improving the accuracy of your call tracking, you can greatly cut costs on ads that do not perform well while boosting revenue from those that do. We compile advertising metrics with sales department effectiveness into a unified interface. This integration makes it easier to pinpoint where losses are occurring within the conversion funnel and to grasp the reasons behind them. The visual reports will bring to light any inefficiencies in your operational processes that can be quickly remedied. You can customize the system to align with your unique tasks and workflows, allowing you to include your own metrics in reports that emphasize the business indicators that are most significant to you. Furthermore, customized reports can be created for different team members based on their specific needs and preferences, ensuring that everyone has access to pertinent information for their roles. This tailored approach not only facilitates a more concentrated effort towards enhancing overall performance but also aids in meeting business goals effectively. Together, these capabilities empower teams to make data-driven decisions that align with their strategic objectives.