What is TrackAd?
Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision.
The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue.
Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales.
More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.
Pricing
Price Starts At:
1500€/month
Price Overview:
Basic
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Screenshots and Video
Company Facts
Company Name:
TrackAd
Date Founded:
2015
Company Location:
France
Company Website:
www.trackad.ai/
Product Details
Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
On-Site Training
Video Library
Support
Standard Support
Web-Based Support
Product Details
Target Company Sizes
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Startup
Supported Languages
English
French
TrackAd Categories and Features
Marketing Attribution Software
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Analytics Software
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Campaign Management Software
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign