What is CTM?
CTM is an AI-powered conversation intelligence, call tracking, and customer engagement platform developed to help organizations connect marketing activities with customer interactions and revenue generation. Originally known as CallTrackingMetrics, the platform combines marketing attribution, communication management, lead nurturing, and contact center capabilities within a unified system. Its call tracking functionality uses dynamic number insertion and dedicated tracking numbers to identify which advertisements, keywords, websites, and campaigns generate inbound phone calls. The software also captures text messages, web form submissions, and chat interactions to provide visibility into customer engagement across multiple communication channels. Conversation intelligence tools use artificial intelligence to transcribe recordings, summarize discussions, evaluate customer sentiment, identify important topics, and score interactions. Its AskAI functionality allows users to investigate conversation data and extract insights about customer needs, objections, and purchasing behavior. CTM VoiceAI provides automated voice agents that can answer calls, qualify leads, schedule appointments, and direct callers to appropriate employees or departments. Intelligent routing capabilities distribute incoming inquiries based on factors such as location, availability, agent skills, customer history, and custom business rules. Workflow automation enables organizations to trigger follow-up messages, internal notifications, CRM updates, and advertising conversion events using customer interaction data. Reporting tools include real-time activity dashboards, campaign performance analysis, advertising return on investment, agent productivity monitoring, and customizable reports for businesses and marketing agencies. CTM supports integrations with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications while providing APIs, webhooks, and white-label options.
Pricing
Discounts up to 20% off for annual agreements.
Screenshots and Video
Company Facts
Product Details
Product Details
CTM Categories and Features
Speech Analytics Software
Softphone Application
Marketing Attribution Software
IVR Software
Conversation Intelligence Software
Call Tracking Software
Call Recording Software
Call Center Software
CTM Customer Reviews
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Call Tracking for Doctors
Date: Sep 20 2021SummaryLove it. Has definitely helped my company in growing and being able to understand patient trends and letting the staff know that they are being observed.
PositiveThis has helped with training and retention of patients. Texting is amazing, reports are amazing and super important.
NegativeSomewhat expensive as it is based on minutes and texts.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Detailed call tracking
Date: Sep 08 2021SummaryVery benefited by CTM and the detailed information they provide with each call. The features they offer to make filters and organize information are stellar.
PositiveIt's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement.
NegativeI appreciate the help articles a lot, but oftentimes the setup of a new client is difficult and has a lot of hoops to jump through.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Innovative and Easy to use
Date: Sep 15 2021SummaryAll in all, CallTrackingMetrics is a great and efficient system that facilitates an employee's ability to take inbound calls and make outbound calls without technical issues. Everything is recorded and monitored to ensure the quality of an agent is on par with expectations. CallTrackingMetrics is the best system on the market for what it offers.
PositiveThe ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria.
NegativeSporadically, CallTrackingMetrics servers may temporarily fail and disrupt business productivity.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
CTM has everything that you'll need!
Date: Sep 08 2021SummaryCallTrackingMetrics is very powerful at an affordable price. The phone route settings allow us to manage the phone calls from different marketing channels while the integration with Google lets us see where are the customers coming from when they initiate an online chat.
PositiveGreat integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done.
NegativeThe settings could be a little bit difficult for new users. With their hands-on onboarding team and monthly webinars, we set it up for everything we need.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Powerful 'Call Tracker'
Date: Aug 25 2020SummaryBasically this software makes our marketing strategy advance. Highly customisable features. Analyses each and every calls. This software can track any live chat, communication or text. Provides real-time support and service. Reliable and secure app. Easy to use and understand.
PositiveCallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.
NegativeVery good software, they also offer local toll free number. No dislikes.
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