List of the Top 5 Marketing Analytics Software for Unity in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

JustControl.it provides companies with tools to oversee their advertising budgets, assess the effectiveness of campaigns across various platforms, and obtain current reports on nearly every performance indicator. This comprehensive approach helps businesses make informed decisions based on real-time data.

In today's competitive landscape, successful marketers must pinpoint the most effective channels for their advertising investments. Singular enables this by delivering an all-encompassing perspective on marketing ROI, utilizing advanced attribution techniques, comprehensive full-funnel data, and superior fraud prevention measures. With its open integration framework, Singular allows you to evaluate and report on every channel you're utilizing, whether it's apps, web, SMS, referrals, email, or television. Moreover, Singular enhances your ROI analysis by merging attribution with top-tier cost aggregation, facilitated by robust data connectors that unveil marketing performance across all campaigns, publishers, creatives, and keywords. To ensure that your advertising budgets are directed toward genuine users and to mitigate the risks of misreporting, Singular offers an array of detection methods and pre-attribution fraud rejection that surpasses competitors. If you're still uncertain, it's worth noting that leading marketers from renowned companies like LinkedIn, Rovio, Microsoft, Lyft, Twitter, and EA trust Singular to provide them with a thorough overview of their marketing effectiveness. Such endorsements underscore the platform's reliability and versatility in navigating the complexities of modern marketing strategies.

The platform provides essential tools for uncovering the causal links behind your marketing strategies without the need for user-level data. In situations where advertising efforts are ongoing, it is vital that measurement practices remain equally consistent. This solution enables you to track incremental improvements across multiple digital advertising channels, television, and influencer marketing, while also revealing bid modifications that fail to drive increased traffic. Furthermore, it can identify marketing activities that could potentially harm your organic user base or create competition with your paid marketing efforts. INCRMNTAL is intentionally crafted to support marketers effectively, ensuring that the workload does not become overwhelming. By leveraging marketing data, our platform allows for ongoing assessments while campaigns and channels run smoothly. Unlike conventional incrementality measurement techniques that require pausing campaigns in specific areas or forming control groups, our system operates without needing you to change your strategies to assess whether your actions are generating incremental outcomes. This groundbreaking methodology fosters a more agile and comprehensive understanding of marketing performance, ultimately leading to more informed decision-making.