List of the Top 25 Marketing Automation Software for Mac in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Clear C2 recognizes that each business has unique requirements. As a result, C2CRM has been crafted to let you choose the features that best suit your needs. Our CRM solution is not only budget-friendly but also adaptable as your business expands. C2CRM consists of four interchangeable modules that together form a comprehensive CRM package: Customer Service, Sales Automation, and Marketing Automation, all designed to enhance efficiency. At the heart of our offering is the C2CRM Relationship Management module, which serves as the foundation of our system. It encapsulates all the essential logic necessary for managing your business relationships effectively. Equipped with integrated dashboards and reporting tools, you can gain a holistic view of your accounts, contacts, activities, and automated workflows, ensuring that you are always informed and ready to make strategic decisions. This level of insight is crucial for driving growth and improving customer satisfaction.

LeadMaster Solutions Group provides two distinct ERP offerings: First is SuiteMaster, a comprehensive business platform that allows clients to choose from a vast selection of essential applications, including CRM, Marketing Automation, Case Management, HR, Operations, Accounting, e-commerce, Inventory, and many others. SuiteMaster is designed with high functionality in mind, enabling seamless scalability across various applications, while its modular architecture allows for quick deployment and effortless integration of additional tools as needed. To ensure a smooth transition, LeadMaster's software consultants collaborate closely with clients to facilitate effective implementations that enhance business workflows and promote user engagement. The second offering is Odoo: ERP, an open-source platform that is rich in business applications and designed to meet a wide array of company needs with its user-friendly interface. Key applications within Odoo encompass CRM, Sales, Project Management, Manufacturing, Inventory, and Accounting, making it suitable for businesses of any size and budget. In addition, LeadMaster's certified Odoo ERP consultants provide expert support in areas such as deployment, customization, and staff training to ensure optimal use of the system. This commitment to client success underscores LeadMaster’s dedication to delivering tailored solutions that foster growth and efficiency.

Shape Software's specialized sales and marketing automation platform enables you to oversee all elements of your enterprise from a single interface. This cloud-based solution provides a variety of tools designed to assist in managing and automating your digital marketing efforts, including promotions through text, email, and online advertisements, while also capturing leads from various online channels. Additionally, it helps in nurturing potential clients and managing projects throughout your day. You can enhance customer interactions by offering a secure portal that simplifies your intake workflows, utilize ShapeIQ to systematically evaluate leads, and generate comprehensive custom reports. Begin increasing your revenue by exploring the versatile range of services that Shape offers today, ensuring that you stay ahead in an ever-evolving market.

Odoo is a highly customizable and open-source software solution that features a wide array of professionally crafted business applications. With its user-friendly database, Odoo addresses various business requirements, encompassing areas such as CRM, Sales, Projects, Manufacturing, Inventory, and Accounting. This versatile software is suitable for businesses of all sizes and budgets, making it an ideal choice for diverse company needs. The cohesive design of Odoo enhances operational efficiency and helps businesses save valuable time. Each module is designed to work harmoniously, providing a fluid experience as users navigate from one application to another. Automation capabilities allow users to streamline numerous tasks that would typically require manual entry across various systems. Odoo fosters collaboration among team members by consolidating all critical business functions onto a single platform, which ultimately enhances productivity and organization within the company. Furthermore, its adaptability ensures that businesses can continually evolve and tailor the system to their changing requirements.

EngageBay is an easy-to-use, cost-effective platform that integrates marketing, sales, and service automation, complete with a free CRM. Designed specifically for small businesses and startups, it aims to facilitate growth and efficiency. The marketing automation tools empower you to streamline your tasks, engage your audience, and reduce the time spent on mundane activities. Additionally, the sales automation features enable you to manage your contacts effectively, monitor deals, and develop a robust sales pipeline. This platform also fosters enduring customer relationships through its comprehensive features. Furthermore, you can deliver prompt assistance to your clients using the helpdesk and live chat functionalities, which allow you to efficiently track, prioritize, and resolve customer support inquiries in just a few minutes. Ultimately, EngageBay serves as an all-in-one solution for businesses looking to enhance their operational capabilities and customer service.

FireDrum Email Marketing is a flexible, cloud-driven solution designed for businesses to effectively handle their email marketing efforts, offering features like self-service campaign development, professional management services, customizable white label solutions, A/B testing for campaigns, automation capabilities, contact organization, engagement resources, and additional functionalities. This platform empowers companies to enhance their marketing strategies and improve customer interaction through comprehensive tools.

1CRM is an incredibly adaptable all-inclusive customer relationship management system designed specifically for the thorough management of small to medium-sized enterprises. Its main advantage lies in the seamless incorporation of order management functions—such as quotes, invoices, product catalogs, purchase orders, and inventory tracking—alongside customer service and project management, all within a single cohesive CRM structure. This integration enables businesses to streamline operations and enhance efficiency across various departments.

Enhance customer loyalty and drive business growth using Kangaroo Rewards, a premier omnichannel loyalty solution relied upon by numerous SMBs and Fortune 500 companies alike. Create highly personalized interactions through tailored rewards, automated marketing campaigns, and your dedicated branded application. Experience a significant increase in average order values, as customers feel appreciated, are encouraged to spend more, and return frequently. Simplify your operations with an easy setup process and professional support at your disposal. Our precise data insights are designed to refine your loyalty program, boost ROI, and generate substantial profits. Kangaroo seamlessly integrates with top-tier POS, eCommerce, and marketing platforms including Shopify, Lightspeed, Magento, and Mailchimp, ensuring a comprehensive approach to customer engagement. This integration allows businesses to leverage their existing systems while enhancing customer experiences.

Asana empowers teams to manage their workflows efficiently, ranging from everyday tasks to overarching strategic projects. By utilizing Asana, teams experience enhanced confidence, increased speed, and improved productivity, regardless of their geographical locations or the number of departments involved. Over 119,000 paying customers, along with millions of free users in 190 countries, depend on Asana to oversee everything from corporate objectives to digital transformations, product launches, and marketing efforts. Rather than relying on fragmented spreadsheets and emails, it is essential to enable teams to work collaboratively and communicate seamlessly in a unified platform. Asana facilitates this by allowing various teams and departments involved in a project to share context and delegate responsibilities through tasks, link related work, exchange files, receive immediate updates, and establish efficient cross-departmental workflows. Furthermore, Asana simplifies the tracking of project statuses, offering a clear perspective on progress towards objectives. Users can generate reports on project advancements in just minutes, providing transparency for both teams and stakeholders. Experience the benefits of streamlined work management by joining millions of users and starting with a free trial to maximize your team's potential.

Outgrow simplifies the process of crafting tailored quizzes, calculators, assessments, recommendations, and polls, enhancing engagement and lead acquisition without needing any developers or designers. With an array of design templates optimized for all devices, including mobile, tablet, and desktop, Outgrow ensures that your interactive content can be seamlessly integrated into various platforms such as websites, advertising, social media, SMS, and email communications. Additionally, users have access to more than 300 pre-designed content pieces or funnels that are geared toward maximizing conversion rates. You also have the flexibility to adjust the questions and make necessary modifications to align your interactive content with your brand's identity, ultimately creating a more cohesive experience for your audience. This makes Outgrow an invaluable tool for businesses looking to enhance their digital engagement strategies.

Conte.ai’s exclusive content creation platform merges cutting-edge AI technologies with the expertise of seasoned professionals to deliver exceptional content consistently. Our clients can rely on us for superior quality in every piece we produce. This comprehensive approach enables us to handle every detail, from copywriting and graphic design to social media posting. By integrating all your business profiles into a cohesive ecosystem, we ensure a unified voice across all channels, maximizing both reach and return on investment. With Conte.ai, you can eliminate the stress associated with managing your online business profiles. While you retain control over the content produced in-house, it often lacks polish and appeal, which can be a persistent issue. Finding a solution that seamlessly blends effective engagement with specialized knowledge is essential. Additionally, it is important to partner with someone approachable and budget-friendly. Conte.ai offers a practical solution, making these goals achievable for your business. We strive to be the partner you can trust for all your content needs.

InsureCRM leverages automation and advanced technology to empower insurance carriers, brokers, and agencies, enhancing their sales and customer acquisition efforts. This platform facilitates the management of administrative tasks, organizes client data, streamlines underwriting processes, and accelerates claims resolution. With its innovative features, the adaptable solution promotes real-time collaboration among insurers while uncovering additional cross-selling and up-selling possibilities. Furthermore, it helps to optimize the overall efficiency of the insurance workflow, ultimately leading to better service for clients.

Consolidate various services and applications into one cohesive ecosystem with Bitrix24: Unlock essential tools for your business. You will find features such as the Activity Stream, Group Chat, Calendars, Workgroups, and a multitude of collaboration resources at your fingertips. Bitrix24 ensures that your projects are not only planned but also executed punctually and efficiently. It is accessible both online and on-premise, with the added bonus of open-source code visibility. Whether you have a large workforce or a small team, it offers effective task management along with time tracking, templates, reminders, reporting, and task dependencies. As the world's most widely used free CRM, with an impressive user base of 12 million and counting, it provides real-time support tools that enhance customer satisfaction and encourage repeat business. Furthermore, anyone can effortlessly design beautiful websites, landing pages, and online stores without needing any coding skills. The package even comes with a complimentary domain name and hosting. Additionally, you have the option to operate Bitrix24 on your own server, giving you further control over your business operations. This flexibility allows for a tailored experience that meets your specific needs.

WonderPush stands out as the quickest platform for delivering mobile and web push notifications, along with popups tailored for iOS, Android, and various websites. With a user-friendly setup, our robust solution empowers countless developers and marketers to transmit over 350,000 notifications every second effortlessly. Our flexible pricing model is crafted to grow alongside your business, allowing for unlimited notifications and popups to be sent without any constraints on engagement. WonderPush serves as an essential tool for mobile and web publishers aiming to effectively (re)engage their audience through targeted push notifications and personalized popups, ultimately enhancing user interaction and satisfaction. This powerful platform ensures that businesses can connect with their users in a timely and relevant manner, making it an invaluable asset in the digital marketing landscape.

CANDDi stands out as the premier tool for tracking website visitors, revealing not only the companies that browse your site but also identifying individual visitors. With our service, you receive real-time notifications when a significant individual accesses your website, along with insights into the specific pages they viewed, enabling you to tailor your approach to their specific preferences. This capability allows you to engage directly with key decision-makers, increasing the chances of making a successful pitch. Additionally, CANDDi's platform adheres to all data protection regulations, ensuring that personal data is only shared when collected through our array of GDPR-compliant methods, providing you with peace of mind. By prioritizing compliance and user privacy, we ensure that your marketing efforts are both effective and responsible.

Utilizing marketing automation software can accelerate your business's growth, enhance conversion rates, and facilitate the execution of tailored, personalized marketing initiatives. By effectively qualifying high-potential leads, you can ensure your sales team remains motivated and productive. This software enables you to monitor visitor interactions on your site, helping to identify your top customers and the most promising leads. Engage with customers instantly to deliver exceptional support. You can reach out to individuals currently navigating your website, pinpointing the most interested prospects and assisting them throughout the sales journey. Implementing tailored marketing campaigns leads to increased revenue. Rather than broadcasting uniform messages to every visitor, Hey Oliver empowers you to develop personalized, targeted, and captivating campaigns on a larger scale, optimizing your outreach efforts. Additionally, this level of customization fosters a deeper connection with your audience, enhancing brand loyalty.

Plerdy is a versatile SaaS platform designed to enhance website conversion rates effectively. The heatmap feature allows users to visualize click activity on their site, capturing all interactions in real-time, which offers valuable insights into user engagement. With the smart pop-up forms, you can effortlessly create and implement pop-ups on your website without requiring technical skills, such as collecting leads when users abandon their shopping carts. Additionally, the SEO alerts tool constantly monitors your site's SEO metrics and sends you timely updates about any modifications. This tool evaluates keywords, titles, and tags, providing comprehensive on-page statistics that are crucial for assessing and optimizing your online presence. By using Plerdy, website owners can significantly enhance user experience and maximize their site's effectiveness.

Routee serves as a sophisticated omnichannel communication platform, known as CPaaS, that provides comprehensive Web and API automation across various industries. Backed by AMD Telecom's robust infrastructure, Routee empowers enterprises to enhance their marketing and operational strategies effectively. The platform offers tailored SMS marketing solutions, delivering messages crafted to align with each customer's unique preferences. Additionally, it supports email marketing through personalized newsletters and campaigns designed around audience behavior. Transactional emails are automated, ensuring customers receive timely updates regarding crucial information about their transactions. In terms of marketing automation, Routee features advanced forms and customer data capture tools that facilitate the automation of repetitive tasks and enable tracking of marketing campaigns. Furthermore, it includes two-factor authentication, providing an extra layer of security through fallback options such as SMS, Voice, Viber, and Missed Call. The Cloud IVR system boasts multilingual capabilities, allowing for efficient conversion of speech to text and vice versa, creating a seamless communication experience. Lastly, Routee enhances engagement through push notifications that are customized for both web and mobile platforms, utilizing segmentation to deliver relevant content to users. This diverse range of features makes Routee a versatile choice for businesses seeking to streamline their communication efforts while improving customer interaction.

Our services include a Loyalty Reward Programme, a Loyalty App, and Mobile Loyalty solutions. You have the opportunity to convert your traditional paper punch cards into a convenient mobile application. Additionally, we provide tablet loyalty programs that are both user-friendly and visually appealing for your counter space. With mobile deals, businesses can effectively retain existing customers while also enticing new ones. Furthermore, customers can earn rewards for promoting your business's information and offers through their social media channels, enhancing your brand's visibility. This multifaceted approach not only boosts customer engagement but also strengthens your overall marketing strategy.

Accelerated and Intelligent Growth. Kizen empowers organizations to enhance their growth rates and optimize their operations through advanced technologies such as intelligent automation, digital assistants, big data analytics, and artificial intelligence. Our innovative software platform, featuring Zoe—the most advanced digital business assistant—boosts efficiency and fosters sustainable growth. Marketing with Zoe - The marketing capabilities of Zoe enable teams to precisely engage their entire target markets through hyper-personalization strategies, transforming potential buyers into devoted customers more effectively. Sales with Zoe - With Zoe in sales, teams can expedite deal closures by providing valuable insights and acting as a smart personal assistant for managing time-intensive tasks. Experience with Zoe - Managing client interactions is streamlined with Zoe, which offers insights into customer experiences and identifies improvement areas to enhance overall customer satisfaction. Insights with Zoe - The beta version of Insights with Zoe presents actionable, high-quality insights through intuitive dashboards, detailed reports, and timely alerts, facilitating informed decision-making. Data with Zoe - Zoe serves as an intelligent repository for essential data, enabling even the most intricate businesses to implement a unified data platform within a matter of days, thereby simplifying data management and accessibility. This comprehensive approach not only enhances productivity but also drives innovation across all facets of business operations.

Plumb5 is a SaaS solution designed for Real Time Marketing Automation and Lead Generation. It offers capabilities to analyze website traffic, transform visitors into potential customers, and organize more impactful promotional campaigns via email, SMS, and WhatsApp. Additionally, it enables users to oversee and track leads from various channels, evaluate the performance of both organic and social media campaigns, and engage in real-time conversations with online visitors to enhance customer interaction. By integrating these features, Plumb5 aims to streamline marketing efforts and improve overall business outreach.

Madgicx serves as a comprehensive platform for Meta advertisements, enabling E-commerce companies to leverage predictive artificial intelligence for their advertising efforts. Additionally, it enhances creative production with generative AI and aims to optimize return on investment for ads. This innovative approach allows businesses to efficiently manage their advertising strategies while maximizing effectiveness.

Sellozo provides a diverse range of intelligent tools tailored for Amazon Sellers, designed to simplify their operations by automating mundane tasks and conducting extensive data analysis. All this information is then consolidated into user-friendly reporting tools that cater specifically to the needs of Amazon Sellers. The primary feature of Sellozo is its Insights and Analytics with Financial Reporting, offering sellers a comprehensive perspective on their sales and product analytics. This information can seamlessly integrate with both organic and sponsored sales data, as well as performance metrics, all displayed in an easy-to-navigate dashboard. Additionally, Sellozo's Ad Automation feature typically delivers a remarkable 70% boost in return on ad spending by refining your Amazon Sponsored Products Listings and minimizing unnecessary ad costs. Furthermore, the Repricer tool enables users to automatically modify product prices based on customizable criteria, helping them secure and maintain a position in the Buy Box. To top it off, our dedicated Support team, comprised of experienced Amazon Sellers, is always ready to assist with any inquiries related to the platform, ensuring our customers have the guidance they need at all times. We truly prioritize the success of our clients.

AiTrillion serves as a comprehensive automated marketing solution designed to equip eCommerce merchants with essential tools to boost their sales. This innovative platform features distinctive functionalities along with integrated analytics to enhance performance. The primary objective behind AiTrillion's establishment was to create an eCommerce environment for online sellers, enabling them to engage more effectively with customers and shape their brand and customer interactions to drive sales growth. With AiTrillion, all of your subscribers, potential customers, and loyal patrons are gathered in one centralized location. The platform showcases a customer timeline, which tracks individuals from their initial visit up to their first purchase. By employing various strategies such as retargeting, retention efforts, and promotional activities, businesses can effectively influence customer behavior and maximize their revenue potential. This holistic approach not only fosters customer loyalty but also encourages repeat purchases, ultimately contributing to long-term success.