List of the Top 18 Marketing Planning Software for Windows in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Asana empowers teams to manage their workflows efficiently, ranging from everyday tasks to overarching strategic projects. By utilizing Asana, teams experience enhanced confidence, increased speed, and improved productivity, regardless of their geographical locations or the number of departments involved. Over 119,000 paying customers, along with millions of free users in 190 countries, depend on Asana to oversee everything from corporate objectives to digital transformations, product launches, and marketing efforts. Rather than relying on fragmented spreadsheets and emails, it is essential to enable teams to work collaboratively and communicate seamlessly in a unified platform. Asana facilitates this by allowing various teams and departments involved in a project to share context and delegate responsibilities through tasks, link related work, exchange files, receive immediate updates, and establish efficient cross-departmental workflows. Furthermore, Asana simplifies the tracking of project statuses, offering a clear perspective on progress towards objectives. Users can generate reports on project advancements in just minutes, providing transparency for both teams and stakeholders. Experience the benefits of streamlined work management by joining millions of users and starting with a free trial to maximize your team's potential.

Jira serves as a project management platform that enables comprehensive planning and tracking for your entire team’s efforts. Atlassian’s Jira stands out as the premier choice for software development teams aiming to effectively plan and create outstanding products, earning the trust of countless teams. It provides a variety of features designed to assist in the planning, tracking, and launching of top-notch software. In addition, Jira facilitates the organization and management of issues, task assignments, and the monitoring of team progress. The tool seamlessly integrates with leading development software, ensuring complete traceability from start to finish. Whether tackling minor tasks or extensive cross-department initiatives, Jira empowers you to decompose substantial ideas into actionable steps. It allows for effective organization of workloads, milestone creation, and dependency management. By linking tasks to overarching goals, team members can easily understand how their individual contributions align with the broader company objectives, ensuring everyone stays focused on what truly matters. Furthermore, with the aid of AI, Atlassian Intelligence proactively recommends tasks, streamlining the process of bringing your ambitious ideas to fruition. This not only enhances productivity but also fosters a collaborative environment among team members.

By merging robust project management with seamlessly optimized operations, our platform stands out as the sole solution designed for effective and profitable client project oversight. Ensure timely and budget-friendly delivery of work, reduce client-related confusion, and gain insights into profitability, all within a single platform. Users of Teamwork.com can oversee their projects through a variety of integrated tools, including helpdesk support, collaboration features, knowledge sharing, and customer relationship management add-ons, establishing Teamwork.com as the ultimate all-in-one solution for business leaders. With a trusted user base of over 20,000 companies globally and a dedicated workforce of more than 350 employees, Teamwork.com simplifies project management, enhancing efficiency and impact through our project planning software that integrates seamlessly with the tools you already rely on. Our commitment to delivering a comprehensive suite of features empowers teams to thrive and achieve their goals more effectively than ever before.

GoodDay is an innovative work management platform that integrates top-notch tools for strategic planning, project and product oversight, task coordination, and enhancing productivity. Its foundation lies in principles of transparency, agility, and fostering motivation among users. By prioritizing these values, GoodDay aims to streamline workflows and boost overall efficiency.

Hive enhances team productivity by providing a comprehensive platform for collaboration and project management. This powerful tool encompasses a wide range of features, including clear project management resources, communication channels, and options for file storage and sharing. Additionally, it offers time tracking capabilities and integration with various applications, making it a versatile choice for teams looking to streamline their workflows. With all these functionalities, Hive stands out as an all-in-one solution for modern project management needs.

Our services include a Loyalty Reward Programme, a Loyalty App, and Mobile Loyalty solutions. You have the opportunity to convert your traditional paper punch cards into a convenient mobile application. Additionally, we provide tablet loyalty programs that are both user-friendly and visually appealing for your counter space. With mobile deals, businesses can effectively retain existing customers while also enticing new ones. Furthermore, customers can earn rewards for promoting your business's information and offers through their social media channels, enhancing your brand's visibility. This multifaceted approach not only boosts customer engagement but also strengthens your overall marketing strategy.

Screendragon is a cloud-based solution for managing projects, resources, and workflows, specifically tailored for mid-sized agencies, professional service firms, marketing entities, and teams with over 50 employees. Our platform enables companies to enhance their operational efficiency, minimize expenses, and accelerate their time to market. It has demonstrated the capability to scale effectively to fulfill the demands of large global corporations, including Fortune 100 companies, thereby addressing intricate operational challenges. Notable clients include well-established brands such as Kellogg's, Sky, JWT, and McCann World Group, which highlights our reliability in the industry. By integrating robust features with a user-friendly interface, Screendragon equips both teams and managers with essential tools such as digital briefs, personalized workflows, and visual dashboards for tracking work progress. Additionally, we offer comprehensive functionalities like online proofing, resource scheduling, strategic planning, forecasting, as well as time and budget tracking, enabling organizations to gain valuable insights and optimize their performance. Our commitment to enhancing collaboration and transparency sets us apart in the competitive landscape of project management solutions.

Measured delivers valuable marketing insights, a comprehensive overview of cross-channel performance, and innovative media incrementality testing. With the capability to activate over 100 audience-level experiments across platforms like Google, Facebook, and more than 70 other integrated media channels, businesses can effectively pinpoint media inefficiencies and enhance their marketing efficiency by up to 30%. This powerful solution is driven by advanced incrementality measurement techniques aimed at optimizing your advertising strategy. Reach out to us today for a complimentary demonstration! Our offerings include: - An extensive cross-channel analysis of marketing expenditures and precise marketing attribution - Over 70 integrations with major media platforms, including Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and beyond - The ability to conduct A/B tests, incrementality assessments, and continuous testing with ease - A straightforward integration process that allows you to be operational in less than 24 hours - Discover how to efficiently utilize your budget without the pressure of a challenging stress test. Additionally, our team is ready to assist you in navigating the complexities of modern marketing.

Smart Software, headquartered in Belmont, Massachusetts, stands out as a premier provider of solutions for demand planning, inventory optimization, and supply chain analytics. Established in 1981, the company has empowered numerous clients to effectively forecast future demand by leveraging advanced statistical analysis techniques. Their latest offering, Smart Inventory Planning & Optimization, is a cutting-edge suite of web-based applications designed to assist organizations that hold inventory in minimizing stock levels, enhancing service quality, and refining Sales, Inventory, and Operations Planning processes. The Smart IP&O platform serves as a comprehensive Digital Supply Chain solution, featuring three key applications: dashboard reporting, inventory optimization, and demand planning. By seamlessly integrating with customers' ERP systems, Smart IP&O processes daily transaction data and generates forecasts and stock policy recommendations, facilitating efficient replenishment and production planning. This innovative approach not only streamlines operations but also significantly boosts overall efficiency across the supply chain.

Optimize your business projects with Jira Work Management, formerly known as Jira Core, which provides an all-encompassing overview of project specifics. This platform is designed to help you organize both your team and projects efficiently, beginning with a well-defined workflow that facilitates effective task monitoring. The Cloud version of Jira Work Management features boards that visually depict workflows, allowing for an effortless transition of tasks from the pending list to completion. Task management becomes more straightforward with all crucial components such as statuses, comments, and attachments centralized in one user-friendly interface. This setup keeps everyone updated on the project's details without the hassle of incessant emails or meetings. Moreover, real-time notifications prompt you when your input is necessary, simplifying the task of tracking progress and distributing workloads among team members. With Jira Work Management, you have various options for overseeing your team's projects, from brief summaries to customized dashboards, which boost overall efficiency and teamwork. Additionally, the flexibility to tailor views ensures that teams can modify the software to fit their specific workflow requirements, making it even more versatile for diverse project management tasks. Ultimately, this adaptability contributes to an environment where collaboration thrives and productivity is consistently enhanced.

Experience the enchantment of Marketing Magic. Harness the ability to create, oversee, and disseminate branded content with remarkable speed. • Embrace the magic. Effortlessly build and deploy high-quality, on-brand marketing materials in an instant. • Empower your team. Enhanced marketing efficiency allows more focus on strategic initiatives and significant projects. • Expect consistency. With seamless integration, intelligent approval workflows, and secure IT infrastructure, you can expand confidently without unexpected hurdles. Sesimi is a trusted technology partner for over 8,000 organizations worldwide. The Ultimate Brand and Content Management Solution Sesimi, an advanced brand management platform, accelerates your marketing campaigns and strategies like never before, featuring: - An industry-leading, user-friendly Digital Asset Management system that facilitates asset storage, retrieval, and sharing. - A One-to-Many Creation Platform designed to remove production delays through smart, brand-compliant templates. - Supported by a dedicated global assistance team to guide you throughout your journey. Optimize your campaign workflows. Reclaim valuable time and resources for your team. Transform your asset storage into a dynamic hub for swiftly creating impactful, on-brand campaigns!

IntelligenceBank's marketing software provides a streamlined solution for content marketers to effectively oversee digital assets, ensure compliance, manage creative projects, and facilitate content approvals with ease. This platform combines Digital Asset Management (DAM), branding guidelines, marketing workflows, and approval processes, all synchronized with calendars, enabling a comprehensive approach to marketing and creative initiatives within a single system. With over 400 brands benefiting from our elegantly designed software, we pride ourselves on offering round-the-clock support from our offices located in Canada, Australia, and the United States. Our commitment to customer satisfaction ensures that users can access help whenever they need it, further enhancing their experience with our tools.

BrandMasters Media Bank is a digital asset management software designed to gather, categorize, and enable the distribution of brand and marketing materials efficiently. To ensure that assets are not published without proper authorization, the platform provides robust access control and asset validation features. With an array of functionalities, including drag-and-drop capabilities, asset analytics, lightbox options, and enhanced search assistance, users can easily navigate and manage their assets. You can either integrate your DAM with other BrandMaster applications or utilize it independently, as well as connect with external vendors if needed. Furthermore, to streamline the process and eliminate unnecessary intermediaries, the system allows external stakeholders to publish directly to your DAM. Our Media Bank simplifies the sharing of brand assets and marketing content, allowing for the creation of well-organized media archives that maintain consistency from start to finish, ultimately enhancing your brand's visibility and effectiveness.

BluHorn has proudly served the market for nearly a decade, with a commitment to delivering an exceptional experience for both planners and buyers. Our approach is to treat our customers like family, always striving to meet their needs. With numerous media purchasing solutions available, we understand that profitability and alignment with buyer specifications are crucial. To stand out in the competitive software landscape, we provide distinct advantages that enhance the user experience significantly. Our features include the integration of Nielsen and Comscore ratings, comprehensive invoice reconciliation, thorough post-buy analysis, seamless QuickBooks Online accounting integration, an import tool for availabilities and proposals, customized reporting options, specialized worksheets, and team functionalities. Additionally, we offer multi-user capabilities and a wholesale marketplace for products and services, complemented by a CRM tool designed to streamline operations. For more information and to take advantage of our 14-day free trial, be sure to visit bluhorn.com!

LAGO streamlines and enhances multichannel marketing efforts, leading to substantial reductions in both production time and expenses. Serving as a comprehensive PIM, DAM, and marketing production tool, LAGO features a collaborative workflow based on integrated checkpoints, optimizes versioning, and includes a robust proofing system. By centralizing data and assets from diverse sources, LAGO provides a unified repository that supports various marketing channels effectively. On the production front, the unique InDesign plugin allows for direct integration of the designated data and assets onto the page. This persistent linking guarantees that all data and assets maintain 100% accuracy and are perpetually current, fostering a more efficient workflow. Furthermore, LAGO's capabilities empower teams to collaborate seamlessly, ensuring that everyone is aligned and informed throughout the marketing process.

MARMIND® stands as a premier Marketing Resource Management platform that equips marketers to optimize their resources and enhance outcomes. Uniquely, it serves as the sole marketing platform allowing companies to develop cohesive workflows for planning, budgeting, and evaluating results across various locations and departments, thereby facilitating improved business decision-making. Additionally, we provide a range of services including consulting, implementation, and ongoing support, which work in harmony with our extensive network of marketing experts and technology collaborators. This comprehensive approach guarantees that our clients are well-prepared to excel in their marketing endeavors. Ultimately, MARMIND® ensures that every aspect of marketing is effectively managed and utilized to its fullest potential.

Be Addy offers an intuitive dashboard tailored for your multi-channel media strategy, highlighting the necessity of focusing on your comprehensive strategy rather than just individual campaigns. Our platform aids you in crafting a strategy that incorporates multiple marketing layers, enabling you to allocate budgets across various channels while establishing key performance indicators (KPIs). This method not only grants you control over your scheduling but also provides insights into the most effective media mix, as we partner with your digital team to maximize your return on investment (ROI) for every media plan. You can effortlessly develop your multi-channel media strategy, manage budget distributions, and create campaigns using Be Addy. This efficient dashboard allows you to plan your online media activities throughout the year, ensuring effective budget allocation and accurate spending forecasts. Moreover, you can save your media plan as a template for future endeavors, which promotes both efficiency and consistency in your marketing initiatives. With Be Addy, you can confidently take charge of your media strategy, optimize your outcomes, and continually refine your approach to achieve unprecedented results. The versatile nature of our platform ensures that you remain adaptable in a fast-paced digital landscape.