List of the Top 25 Marketing Software for Windows in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

EngageBay is an easy-to-use, cost-effective platform that integrates marketing, sales, and service automation, complete with a free CRM. Designed specifically for small businesses and startups, it aims to facilitate growth and efficiency. The marketing automation tools empower you to streamline your tasks, engage your audience, and reduce the time spent on mundane activities. Additionally, the sales automation features enable you to manage your contacts effectively, monitor deals, and develop a robust sales pipeline. This platform also fosters enduring customer relationships through its comprehensive features. Furthermore, you can deliver prompt assistance to your clients using the helpdesk and live chat functionalities, which allow you to efficiently track, prioritize, and resolve customer support inquiries in just a few minutes. Ultimately, EngageBay serves as an all-in-one solution for businesses looking to enhance their operational capabilities and customer service.

Shape Software's specialized sales and marketing automation platform enables you to oversee all elements of your enterprise from a single interface. This cloud-based solution provides a variety of tools designed to assist in managing and automating your digital marketing efforts, including promotions through text, email, and online advertisements, while also capturing leads from various online channels. Additionally, it helps in nurturing potential clients and managing projects throughout your day. You can enhance customer interactions by offering a secure portal that simplifies your intake workflows, utilize ShapeIQ to systematically evaluate leads, and generate comprehensive custom reports. Begin increasing your revenue by exploring the versatile range of services that Shape offers today, ensuring that you stay ahead in an ever-evolving market.

If you seek a streamlined approach to handle your product data, 4ALLPORTAL serves as the ideal solution. Our software optimizes resource usage, enabling you to boost sales, lower expenses, and allocate more time to strategic and creative endeavors. With just a few clicks, you can maintain your product information once, linking relevant data and media across all products while ensuring they remain current across various sales channels. Our platform's exceptional customization and scalability mean we can design a solution that meets your specific requirements, with a dedicated account manager to support the software’s evolution alongside your business needs. Curious about how it works? Step 1: Engage in a 30-minute conversation where you share your existing and future needs, alongside the challenges you encounter daily. Step 2: We assess your requirements and develop a personalized 4ALLPORTAL, which we will showcase to your team in an interactive demo. Step 3: You will have the opportunity to explore your 4ALLPORTAL for more than 30 days, allowing you to thoroughly evaluate its functionality before making a decision on a partnership with us. Don't delay any longer; begin efficiently managing your data today and elevate your business with 4ALLPORTAL. Embrace the future of product data management and watch your business thrive.

Acknowledgment is essential! Kudos® empowers employees by fostering genuine intrinsic recognition and appreciation. The Kudos® platform enhances employee engagement, lowers turnover rates, cultivates a positive workplace culture, and promotes greater productivity and performance. Become part of a global community of clients spanning more than 80 countries and diverse industries, and experience the transformative impact of recognition firsthand.

Are you aiming to boost your sales figures? Do you wish to enhance your interactions with customers? Are you eager to play a part in one of the most rapidly expanding open-source initiatives on GitHub? YetiForce offers a completely free solution that enables you to oversee 12 distinct business processes within your organization, no matter its scale. The open-source nature of YetiForce's code is safeguarded by a flexible and accommodating license, fostering a vibrant and engaged community around the project. This welcoming environment is perfect for individuals from all backgrounds, whether you're a seasoned programmer or simply someone who enjoys the world of software development. Download YetiForce at no cost and join over 250,000 satisfied users who have discovered its benefits. You’ll be amazed at how this tool can transform the way you manage your business.

monday.com Work OS serves as a no-code platform for work management, enabling teams to enhance their project and workflow management processes. This versatile software offers customizable solutions tailored for diverse applications, including marketing, sales, operations, IT, and HR. Users can efficiently plan, oversee, and monitor all their projects from a single interface, utilizing convenient features like automation, time tracking, and document sharing to save time. The platform's multiple visual board options, such as Gantt, Kanban, and Cards, allow teams to prioritize and organize tasks in a way that aligns with their preferences, while dashboards provide a comprehensive view of progress to support data-driven decision-making. Furthermore, seamless integrations with popular applications like Outlook, Microsoft Teams, Gmail, and Excel enable users to work within their preferred tools without interruption. Additionally, monday.com features specialized solutions like monday dev and monday sales CRM, which cater specifically to the unique requirements of various industries, thereby enhancing overall productivity and efficiency. With its extensive capabilities, monday.com empowers teams to achieve their objectives while ensuring a streamlined workflow.

Outgrow simplifies the process of crafting tailored quizzes, calculators, assessments, recommendations, and polls, enhancing engagement and lead acquisition without needing any developers or designers. With an array of design templates optimized for all devices, including mobile, tablet, and desktop, Outgrow ensures that your interactive content can be seamlessly integrated into various platforms such as websites, advertising, social media, SMS, and email communications. Additionally, users have access to more than 300 pre-designed content pieces or funnels that are geared toward maximizing conversion rates. You also have the flexibility to adjust the questions and make necessary modifications to align your interactive content with your brand's identity, ultimately creating a more cohesive experience for your audience. This makes Outgrow an invaluable tool for businesses looking to enhance their digital engagement strategies.

Wrike is an exceptional work management solution that provides cross-functional teams with comprehensive insight into intricate projects. This cloud-based collaboration tool is relied upon by over 20,000 prominent organizations globally, including renowned companies like Fitbit and Siemens. With an array of award-winning functionalities, Wrike includes features such as dynamic request forms, automated workflows, cross-tagging, custom item types, and integrations with more than 400 applications. Enhance your productivity with Work Intelligence™: our sophisticated communication tool that facilitates voice commands, smart replies, and document processing. Additionally, we provide customized templates designed to help teams initiate Agile projects efficiently while ensuring compliance. In addition to guaranteeing 99.9% uptime, our enterprise-grade security encompasses single sign-on, role-based access control, and continuous data backup. For added assurance, users can utilize the Wrike Lock add-on to maintain complete ownership of their master encryption key. Research shows that Wrike can enhance organizational processes by 40%, streamlining administrative tasks and lowering costs across various sectors. Experience the transformative impact on your team — begin your free two-week trial now and see the difference for yourself.

Customers today have elevated expectations, and the businesses that thrive are those that offer personalized, swift, and seamless purchasing experiences in an era defined by instant gratification. Drift is here to assist you in achieving that goal. By integrating chat, video, and automation, Drift effectively eliminates obstacles in the purchasing process. This platform empowers you to engage in conversations with prospective clients at your convenience. Currently, more than 50,000 companies utilize Drift to boost their revenue, shorten sales cycles, and simplify the buying process, leading to greater customer satisfaction and loyalty.

vtenext stands out as the pioneering All-In-One Customer Relationship Management (CRM) solution that seamlessly incorporates a BPMN engine alongside cutting-edge AI technology. By breaking down departmental barriers, it addresses a significant productivity obstacle. A comprehensive CRM like vtenext serves as a vital instrument for enhancing the overall effectiveness across varied business functions. BPMN Engine This integrated feature offers a user-friendly graphical interface that facilitates the automation and digitization of diverse business processes. It empowers team members by eliminating low-value tasks, thereby reducing time wastage and minimizing the potential for errors. Artificial Intelligence With its built-in algorithms, vtenext elevates organizational efficiency and effectiveness through various functionalities, including: - Automatic ticketing and lead classification - A chatbot designed for lead generation - A support chatbot for both internal and external inquiries - Optical Character Recognition (OCR) By automating key areas such as marketing, pre-sales, sales, customer service, and project management, vtenext positions businesses for greater success in a competitive landscape. Ultimately, this holistic approach not only streamlines operations but also fosters a more cohesive and agile work environment.

Zoho SalesIQ serves as a comprehensive platform for customer engagement, live chat, and analytics, bringing together the most effective features to enhance user experience and stimulate business growth. By integrating marketing, sales, and customer support initiatives, it facilitates meaningful interactions with prospects, paving the way for productive conversations. Designed to cater to both B2B and B2C enterprises of any size, SalesIQ includes a variety of features such as integrated audio calling, screen sharing, detailed visitor insights, lead identification, a user-friendly drag-and-drop bot creator, and an AI-powered chatbot that streamlines customer interaction. With a reputation for reliability, it is utilized by over 450,000 organizations, including well-known names like Mahindra Group, Renault, IIFL, Suzuki, Zee5, Fluitec, and Borner Corp., all of whom leverage the platform to engage with customers throughout their entire journey. Moreover, our live chat solution starts at no cost, allowing businesses to scale effortlessly while minimizing expenses. This flexibility ensures that companies can enhance their customer service capabilities without compromising their budget.

The future of marketing is being transformed by AI, and the Metigy platform stands out as a unique solution that offers intelligent recommendations designed to enhance the quality of your content, tailor your advertising strategy, and boost your business outcomes. Users of Metigy have reported a remarkable increase in conversions, achieving a growth rate of 2-3 times each quarter. Developed by individuals who understand the challenges faced by marketers, Metigy aims to make marketing an enjoyable endeavor rather than a tedious chore. By automating repetitive tasks, we empower you to concentrate on impactful actions that truly benefit your business. Our approach goes beyond surface-level metrics, utilizing comprehensive data analysis to fuel our insights engine. Instead of relying on traditional vanity metrics, you can grasp the real significance of conversion rates and overall performance. Ditch the static dashboards and leverage the dynamic potential of AI-driven insights to see tangible results through a tailored feed of strategic ideas and opportunities designed specifically for your enterprise. This innovative approach ensures you're not just keeping pace with the market, but leading it.

Our services include a Loyalty Reward Programme, a Loyalty App, and Mobile Loyalty solutions. You have the opportunity to convert your traditional paper punch cards into a convenient mobile application. Additionally, we provide tablet loyalty programs that are both user-friendly and visually appealing for your counter space. With mobile deals, businesses can effectively retain existing customers while also enticing new ones. Furthermore, customers can earn rewards for promoting your business's information and offers through their social media channels, enhancing your brand's visibility. This multifaceted approach not only boosts customer engagement but also strengthens your overall marketing strategy.

Sococo provides a virtual workspace that enables remote teams to collaborate closely on a daily basis, no matter their geographical locations. This online office environment can enhance productivity levels even more than traditional setups where individuals are physically present in the same building or shared space. By fostering real-time interactions, Sococo helps bridge the gap between remote workers, creating a sense of community and teamwork that might otherwise be lacking.

Mayple stands out as a top-rated digital marketing service tailored for small to medium-sized enterprises. We empower businesses to thrive by optimizing their marketing expenditures and channeling funds into effective strategies, leading to enhanced sales and profitability. To assess your marketing requirements, simply complete a short questionnaire. Within just one business day, you will receive a custom digital marketing strategy designed for your needs. Our platform connects you with over 600 carefully selected experts in your industry, all of whom have demonstrated success in their respective fields. Additionally, we provide ongoing monthly reports and real-time monitoring through our advanced tools. A dedicated account manager will be assigned to ensure you stay updated and receive top-notch quality assurance. Mayple's extensive range of offerings includes digital marketing strategy development, management of paid media campaigns, search engine optimization (SEO), pay-per-click (PPC) advertising, creative services, analytics, and conversion optimization, ensuring a comprehensive approach to your marketing efforts. In this way, we ensure that every aspect of your marketing strategy is effectively covered for optimal results.

Tall Emu recognizes the challenges that business owners and managers face in maintaining organization, tracking customer interactions, following up on leads, monitoring project statuses, and overseeing employee activities. This understanding led to the development of Tall Emu CRM software, which serves as a cost-effective alternative to high-priced ERP systems while offering top-notch inventory management capabilities typically found in more expensive solutions. Furthermore, this software equips your sales team with the tools needed to generate quotes swiftly, thereby increasing the likelihood of closing deals. Effective management of your sales pipeline is crucial for converting leads into loyal customers, and this user-friendly yet powerful software simplifies the process. Our online quote generator facilitates the creation of professional quotes, allowing the inclusion of images, videos, links, and groups. These quotes can easily be sent to clients through email or SMS, giving them the convenience of viewing them online. Additionally, a map feature enables users to visualize customer locations, leads, and projects, making it easier to identify promising opportunities. You can also filter prospects based on your geographical area and personal schedule, ensuring that you focus on the most relevant leads. Overall, Tall Emu CRM is designed to enhance visibility and productivity for businesses of all sizes.

Optimize your business projects with Jira Work Management, formerly known as Jira Core, which provides an all-encompassing overview of project specifics. This platform is designed to help you organize both your team and projects efficiently, beginning with a well-defined workflow that facilitates effective task monitoring. The Cloud version of Jira Work Management features boards that visually depict workflows, allowing for an effortless transition of tasks from the pending list to completion. Task management becomes more straightforward with all crucial components such as statuses, comments, and attachments centralized in one user-friendly interface. This setup keeps everyone updated on the project's details without the hassle of incessant emails or meetings. Moreover, real-time notifications prompt you when your input is necessary, simplifying the task of tracking progress and distributing workloads among team members. With Jira Work Management, you have various options for overseeing your team's projects, from brief summaries to customized dashboards, which boost overall efficiency and teamwork. Additionally, the flexibility to tailor views ensures that teams can modify the software to fit their specific workflow requirements, making it even more versatile for diverse project management tasks. Ultimately, this adaptability contributes to an environment where collaboration thrives and productivity is consistently enhanced.

The Comarch Loyalty Marketing Platform represents a cutting-edge tool designed to enhance customer loyalty and engagement through versatile loyalty programs. Tailored for a diverse array of industries, this platform allows businesses to forge deeper relationships with their clientele by utilizing data insights and automation effectively. By employing the Comarch platform, organizations can design focused campaigns that align with individual customer preferences, thereby boosting retention rates and fostering brand loyalty. Among its notable features are marketing automation capabilities for seamless campaign oversight, pre-defined customer journeys that guarantee effortless interactions, and sophisticated personalization tools that respond to specific customer behaviors. Additionally, the platform harnesses AI-powered analytics to uncover valuable insights into customer patterns and trends. It also offers features like fraud detection and adaptable rewards systems, enabling businesses to provide significant incentives that promote repeat purchases. With three decades of proficiency in implementing intricate loyalty strategies, Comarch has partnered with some of the most prestigious global brands, including Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital, showcasing its ability to drive successful loyalty initiatives. This extensive experience underlines Comarch's commitment to helping businesses thrive in competitive marketplaces.

A content management system that is open source provides the ability to create adaptable and modular content frameworks. This type of system enables users to tailor their content organization to meet specific needs and preferences.

Greetings from ScreenSpace! We specialize in helping revenue teams enhance both personal and product development by streamlining the purchasing process to be engaging, swift, and enjoyable for everyone involved. In a world where audiences are increasingly elusive, constantly on guard, and seeking immediate rewards, it is crucial for revenue teams to embrace innovative storytelling techniques to win over the hearts and wallets of their dynamic audience. Created by a team renowned for their exceptional visual effects and animation, ScreenSpace combines the thrill of visual narratives with the engaging interactivity of product demonstrations, effortlessly captivating today's easily distracted consumers. Our interactive product narratives enable your audience to uncover the seemingly unbelievable value of your offerings within the context of your product, allowing them to experience that emotional “wow” with minimal effort on their part. By eliminating creative, technical, and emotional obstacles, the ScreenSpace platform makes the crafting of these immersive stories as straightforward and enjoyable for you as it is for your audience. Our product experience platform marks merely the beginning of our journey, and we are eager to see how it will enhance your narrative and drive your success further. Together, let's create memorable experiences that resonate with your audience and foster lasting connections.

DAXRM stands out as the pioneering digital agency solution designed by marketers specifically for their peers in the industry. This innovative platform provides comprehensive access to campaign analytics, enabling users to explore the performance of PPC, social media, and organic campaigns while effectively tracking traffic and conversions to unearth potential opportunities. Thanks to the integration with Google Looker Studio, users can effortlessly generate customizable reports with a simple click, and the white labeling feature allows for the creation of branded reports that are both impressive and engaging. Moreover, DAXRM empowers users to monitor their keyword rankings across various locations and devices, facilitating comparisons over different time periods, assessment of ranking fluctuations, scrutiny of Google positions, and the acquisition of actionable insights to enhance SEO efforts. Additionally, the marketing connectors offered by DAXRM include a wide range of platforms such as Google Ads and Analytics, Facebook and Instagram, Bing, Xero, and many others, ensuring a comprehensive ecosystem for data integration and analysis. With such robust features, DAXRM positions itself as an essential tool for marketers aiming to optimize their campaigns and drive better results.

In today's digital landscape, consumers are overwhelmed with information, making it challenging for sales and marketing teams to effectively reach their target audience with the appropriate content at the ideal moment. This difficulty is compounded for products that are particularly large, intricate, expensive, or difficult to categorize. verbTEAMS simplifies the process for sales representatives by helping them identify the most relevant and current content, customize it for specific clients, present it compellingly, and monitor its usage and sharing. Additionally, it provides marketers with valuable insights into content engagement, allowing them to develop even more impactful materials. Consequently, verbTEAMS claims to enhance conversion rates threefold, lower customer attrition, speed up sales processes, and facilitate more successful deals. With the capabilities of verbTEAMS, sales and marketing professionals can: - Deliver contemporary marketing materials in innovative and engaging ways - Seamlessly organize, distribute, and analyze content consumption and sharing patterns - Develop highly personalized content experiences for clients in real time, based on their prior interactions with content - Foster alignment between sales and marketing teams to enhance collaborative efforts - Equip employees with the skills necessary to excel as conversion specialists, ultimately driving business success.

Optimiser provides a tailored solution for each business, designed to enhance and simplify their operational processes. With its user-friendly interface and dedicated support team, Optimiser effectively merges essential tools for your CRM and other departments into your daily workflows. The robust CRM capabilities allow for the development of comprehensive user profiles, transforming how customer relationships are managed. Additionally, the platform’s pipeline functionality strengthens prospect management, while data analytics support informed business decisions. The inclusion of contacts and accounts helps in crafting data-driven profiles, complemented by a collaborative team calendar. This all-in-one platform encompasses everything needed to foster growth, catering to businesses of all sizes seeking to boost revenue and streamline operations. Moreover, the software's strong sales strategies, insightful prospect analysis, automated processes, and expedited deal closures significantly enhance the performance of your sales team, ensuring that your organization can adapt and thrive in a competitive landscape.

CloudOffix delivers a comprehensive and automated platform designed for businesses to streamline their operations efficiently. This all-encompassing solution prioritizes the unification of customer, employee, user, and digital experiences, which significantly enhances communication, collaboration, and the provision of a smooth service to both staff and clientele. Among the diverse array of products offered by CloudOffix are the Sales Cloud, Marketing Cloud, Cloud Ecommerce, Invoicing Cloud, HR Cloud, Cloud Help Desk, Project Cloud, and Social Cloud, catering to various business needs and facilitating optimal performance across different areas. By incorporating these tools, companies can ensure they meet the demands of a rapidly evolving marketplace.