List of the Top 25 Performance Marketing Tools for Mid Size Business in 2025

Tracknow provides a specialized software solution for affiliate marketing, catering to various sectors such as Multi Level Marketing, Influencers, IB, and iGaming. With Tracknow, businesses can effectively implement a sophisticated affiliate program tailored to their needs. ✓ Take advantage of a 14-day free trial without the need for a credit card. ✓ There are no initial setup fees involved. ✓ Customer support is available around the clock, seven days a week. ✓ You can cancel your subscription at any time without hassle. Additionally, Tracknow's user-friendly interface simplifies the management of affiliate partnerships, ensuring a seamless experience for all users.

Referral Factory stands out as the leading referral software that simplifies the process of creating, managing, and monitoring your referral program! You can easily sign up, design your referral program, and encourage your customers to share your brand without any need for coding skills. With Referral Factory, you gain access to over 1,000 ready-made referral program templates, or you have the option to create a custom template that suits your needs. Tailor your referral campaigns to perfectly align with your brand identity while effortlessly distributing referral links to all your users. Tracking referrals is straightforward, and you can automatically reward referrals with cash, vouchers, or even your own uploaded coupons. What truly sets Referral Factory apart is the absence of required tracking script installations, allowing you to launch your referral program without the need for a developer. Additionally, it seamlessly integrates with platforms such as Hubspot, Salesforce, Intercom, Zoho, Pipedrive, and others. As your business grows, you can take advantage of webhooks, Zapier Zaps, and a versatile API, ensuring that your referral program can expand alongside your success. This makes it not only user-friendly but also adaptable to your evolving business needs.

CallTrackingMetrics stands out as the sole SaaS platform that integrates call tracking and conversion intelligence to enhance contact center automation, leading to a more tailored experience for customers. Discover which marketing initiatives are driving leads or conversions, and leverage that information to create automated call flows that enhance your contact center operations. With our comprehensive suite of phone, text, online, and live chat tools, you can achieve seamless communication across your entire organization. More than 100,000 users around the globe rely on CallTrackingMetrics to streamline communications for their sales, marketing, and service teams, ensuring efficiency and effectiveness in their outreach efforts. Our call tracking capabilities include dependable dynamic number insertion (DNI) for precise session-level attribution, as well as local and toll-free tracking numbers, which offer omnichannel attribution across calls, texts, and form submissions. Additionally, our contact center solutions feature a user-friendly browser-based softphone, along with intelligent routing options to optimize call management. Embracing these advanced features can significantly elevate your organization's customer interaction strategy.

For several years, we have actively participated in the realm of affiliate marketing. Throughout this time, we have developed various tools to aid our previous employer, which include systems for tracking conversions, generating data reports, testing affiliate links, and automating content sorting through advanced algorithms. In January 2017, we successfully launched an integration that connects our affiliate conversion data with Google Analytics. Following this milestone, Wecantrack was established in January 2019 by two affiliates who recognized the vast potential of this tool and sought to expand its integrations further. Our commitment to Wecantrack stems from our passion for the industry, and we take pride in assisting our clients with the setup of conversion tracking. As affiliate marketing faces increasing restrictions and competition, it has become progressively challenging each year. Nevertheless, the ability to monitor every aspect and channel of a website remains crucial for success in this dynamic environment. This ongoing evolution requires us to continuously innovate and adapt to meet the demands of our clients effectively.

Scaleo is an emerging affiliate marketing platform designed specifically for iGaming operators, affiliate networks, and media buying teams. It consolidates all your performance metrics and partnership channels into one cohesive dashboard, facilitating in-depth analysis and enabling data-driven strategies to enhance return on investment. This integration allows users to streamline their operations and optimize their marketing efforts more effectively.

TrakAff stands out as an exceptional choice for managing affiliate programs, providing robust tracking and optimization tools tailored for CPA networks, affiliate networks, and e-commerce enterprises. With TrakAff, users can establish their own affiliate network, enhance their performance metrics, and boost their return on investment effectively. It excels in monitoring clicks, conversions, sales, and overall revenue generated by affiliates, making it an invaluable asset for businesses of all sizes. Moreover, its automation capabilities and advanced features cater to the diverse needs of small, medium, and large enterprises alike. Interested parties can take advantage of a 14-day trial, with subscription plans beginning at just $59 USD per month, ensuring accessibility for various budgets.

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

For over a decade, our company has been dedicated to creating software specifically designed to enhance affiliate marketing efforts. Through relentless improvement and rigorous testing, we were thrilled with the outcomes and chose to share our innovation with the public. Salematics serves as a comprehensive platform for establishing and overseeing affiliate programs. In crafting this platform, we took into account the numerous challenges faced by digital professionals on a daily basis. All essential features are conveniently accessible through a single dashboard, making it simple to tailor the interface to suit your specific activities. Our website provides extensive information regarding the various functionalities of the platform, and we encourage you to reach out if you have any inquiries. We prioritize technical support as a fundamental aspect of our service. Our team of experts is ready to assist you throughout the entire setup process of the system. Additionally, the platform comes with numerous integrated ad networks, allowing you to start generating sales right away without needing affiliates to begin with. This means you can hit the ground running and optimize your marketing strategy from day one.

Tapfiliate is a cloud-hosted platform designed for tracking affiliate and referral programs, enabling businesses to seamlessly establish these initiatives. With features like one-click social sharing, white label options, fraud detection, and asset management, it empowers users to build, tailor, and grow their affiliate endeavors effectively. Getting started is straightforward; users create an account with Tapfiliate, add the tracking code to their site, recruit affiliate partners, and observe their business growth in a matter of minutes. Should any challenges arise, the dedicated customer support team is readily available, along with a wealth of integrations and comprehensive guides. After setting up the account and installing Tapfiliate, users can quickly begin attracting affiliates by distributing the affiliate invite URL. Affiliates can be brought on board through various channels, including the company website, enthusiastic partners, or personal invitations. Furthermore, users have the ability to create promotional materials such as links, banners, tweets, videos, and Facebook posts for their affiliates, simplifying the advertising process and significantly enhancing the chances of increasing traffic and sales. By leveraging these resources, businesses can cultivate a robust affiliate network that drives engagement and revenue.

Offer18, a rapidly expanding affiliate marketing platform, has established itself as a leading contender among the world's foremost affiliate marketing services. With a strong reputation among numerous affiliates, advertisers, agencies, and ad networks, Offer18 is committed to enhancing its connections and aims to reach even more partners in the future, consistently emphasizing the importance of providing clients with top-notch affiliate marketing solutions. This dedication to excellence sets Offer18 apart in a highly competitive industry.

Optimize, monitor, and analyze your marketing efforts using a single tool: CPV Lab. This ad tracking software is designed to assist affiliate marketers and media buyers in evaluating their marketing effectiveness across various channels. Experience effortless integration with well-known advertising platforms like Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, and Clickbank, all made possible through API connections. Additionally, enjoy smooth server-to-server (S2S) integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and more. Make the most of CPV Lab's affiliate link tracker to streamline your marketing processes by gathering all campaign data into an intuitive dashboard for convenient access. Execute split tests on your offers and landing pages, while also utilizing multivariate testing for your landing pages through MV Lab. Gain quick access to cost and conversion data in one centralized location, and take advantage of cookieless tracking methods to enhance privacy. Harness the power of data analytics to fine-tune your campaigns for maximum return on investment (ROI), while effectively detecting and filtering out fraudulent activities with specialized Bot and Proxy filtering. With the flexibility to choose between a self-hosted or cloud-based tracker, CPV Lab offers the comprehensive tools you need to elevate your marketing strategy. Furthermore, this platform allows for easy scalability, ensuring that as your business grows, your marketing capabilities can adapt accordingly.

BIM POS delivers an extensive selection of point-of-sale systems, ERP (Enterprise Resource Planning) solutions, and IT services tailored for retail and hospitality sectors. Our innovative offerings encompass tools for enhancing customer service, front-end point-of-service operations, and comprehensive systems for back-office management. With experience in deploying thousands of software solutions across more than 20 countries, our team is dedicated to developing cutting-edge options and functionalities that are vital for daily business activities, such as marketing, operational efficiency, and overall performance enhancement. Our mission is to transform the management of businesses fundamentally, and we take pride in maintaining a 96% customer retention rate while delivering exceptional professional services. We continually strive to exceed client expectations and adapt our solutions to meet the evolving needs of the industry.

All marketing data is interconnected, with each marketing touchpoint carrying its own value and return on ad spend (ROAS). Utilizing multi-touch marketing attribution models enables a comprehensive analysis of all your marketing metrics, allowing for seamless importation into any tool of your choice. By linking all marketing data to our attribution platform, marketers can optimize their return on investment (ROI) across various channels, resulting in potential increases of 15-44% in marketing ROI. It is essential to evaluate ROI across different channels, campaigns, keywords, and creative strategies, while also considering factors such as cancellations, returns, and offline conversions. Streamlining the data collection process through automation reduces the time spent on formatting and preparation, allowing marketers to concentrate on deriving valuable insights. Our sophisticated marketing attribution software ensures that your data is readily accessible whenever and wherever needed, thanks to our user-friendly connectors and APIs. By analyzing customer journeys at every touchpoint, you can effectively optimize these interactions. Additionally, our budget optimizer and marketing attribution tools will assist in managing your budgets efficiently and saving valuable time in the process. Ultimately, this holistic approach to marketing data empowers marketers to make informed decisions that drive better outcomes.

Evaluate your current and upcoming responsibilities from various perspectives, utilizing lists, timelines, and whiteboards. Analytics can supply information regarding task progression and overall workload. Sketchnote enables you to consolidate all your work into a single platform. Additionally, it allows for the integration of Google Docs, YouTube videos, and other external resources, facilitating work directly within the document. Each team member has the freedom to select the most pertinent view for their needs at any time. While you monitor your monthly tasks via the calendar view, a colleague can utilize the timeline view to optimize their planning effectively. Access in-depth, real-time reporting analytics aimed at resolving workflow bottlenecks. Moreover, Sketchnote's timer and estimation capabilities will assist you in managing your time efficiently, ensuring that deadlines are met with ease. By harnessing these tools, your team can enhance collaboration and improve productivity significantly.

LeadsPedia serves as an all-in-one performance marketing solution provided as a software-as-a-service (SaaS) that merges lead distribution, affiliate management, and call tracking and routing into a single, unified platform. Recognized for its scalability and dependability, LeadsPedia enables users to effectively capture, verify, and distribute leads, manage incoming calls, oversee affiliate networks, and utilize real-time reporting alongside an array of other features. By leveraging LeadsPedia, businesses can connect previously siloed data, optimize workflows, and deploy robust, easily customizable solutions that greatly improve productivity and operational efficiency. Additionally, this platform equips organizations with the tools to make data-driven decisions based on integrated insights, thereby enhancing the effectiveness of their marketing strategies and contributing to overall growth. The comprehensive capabilities of LeadsPedia make it a valuable asset for any business aiming to elevate its marketing performance and achieve long-term success.

Easily create a robust affiliate program for your WordPress website. If you're looking for a powerful solution to boost your affiliate marketing efforts, AffiliateWP stands out as a straightforward and reliable plugin that equips you with the necessary tools to grow your business and enhance your earnings. By having affiliates promote your products, you can also significantly improve your website's SEO, leading to greater visibility and a higher influx of potential customers discovering your offerings. As your site attracts more visitors, the likelihood of converting those individuals into paying customers increases dramatically. Setting up your affiliate program takes mere minutes; simply install and activate the plugin to get started! AffiliateWP guarantees accurate tracking of affiliate referrals, even on servers that utilize aggressive caching. You can easily manage direct payments to affiliates through our efficient payout system, ensuring seamless transactions. Keep track of visits generated by affiliates, monitor referrals, earnings, and registrations in real time, so you're always informed without any lag. Furthermore, incorporating AffiliateWP into your strategy not only streamlines your workflow but also paves the way for exciting growth and collaborative opportunities. This means you can focus on scaling your business while enjoying the advantages of a fully operational affiliate program.

You heard right; it's possible to put together your own team for project management without the obligation of a long-term contract. Our experienced team provides a comprehensive array of digital media services, such as graphic design, social media management, performance marketing, social ads, and beyond. With several designers on hand to tackle various projects at once, along with a dedicated account management team to oversee your retainer clients, this option offers remarkable scalability for agencies. There are no hidden fees or hourly rates; agencies simply pay a flat monthly fee based on the number of designers they need, ensuring a clear and stress-free budgeting process. This model not only simplifies your workflow but also enhances flexibility and responsiveness to your creative demands, allowing you to adapt to changing needs with ease. Embracing this solution can significantly elevate your agency's efficiency and service offerings.

PromoteKit offers all the essential tools required to launch a successful affiliate marketing program with Stripe. Within just 10 minutes, you can establish an affiliate portal that effectively monitors affiliate referrals. Our robust 2-way integration with Stripe, specifically designed for the platform, ensures comprehensive tracking of referred customers throughout their entire journey, enhancing both user experience and marketing efficiency. This seamless functionality allows you to focus on growing your affiliate network while we handle the technical details.

Onvocado is an all-encompassing popup creator designed to assist businesses in transforming casual website visitors into dedicated customers. With its user-friendly drag-and-drop editor, users can effortlessly design personalized popups without any coding skills needed. This tool enables the creation of attractive popups and forms aimed at effectively capturing leads. Highlighted Features - Enhanced Lead Generation: Effortlessly design popups or forms that gather leads effectively, thereby boosting conversion rates. - Flexible Templates: Select from an array of professionally designed templates tailored to your business objectives, and initiate A/B testing to evaluate performance outcomes. - Marketing Automation: Streamline marketing processes with automated workflows that deliver personalized messages and support lead nurturing throughout their journey. - CRM Compatibility: Integrate Onvocado with various CRM systems via Zapier, webhooks, or built-in connections with platforms like ActiveCampaign and Mailchimp, enhancing both automation and operational effectiveness. - Instant Reporting: Utilize detailed analytics to gain insightful data in real-time, empowering informed decision-making and strategy adjustments.

Orangear stands out as a premier SAAS platform for performance marketing. This innovative solution enables users to establish and expand their advertising network while efficiently overseeing publishers, campaigns, revenue, expenditures, accounts, and various analytical tools. Everything can be managed in real-time, ensuring seamless operations and immediate insights into performance metrics. With its comprehensive features, Orangear empowers businesses to optimize their marketing strategies effectively.

Uncover the ultimate online sales solution for digital products and services that removes the hassle of assembling multiple services at a high monthly rate. Our all-encompassing platform, GrooveSell™, acts as a complete shopping cart and affiliate program that, once you start using it, will become your most powerful asset for boosting sales. The thrill of achieving sales has reached unprecedented levels! Have you heard about the innovative GrooveAffiliate™ Marketplace? You can effortlessly design eye-catching landing pages with GroovePages, harness the power of targeted email marketing through GrooveMail™'s behavioral automation, and even establish a membership site with GrooveMember™ if desired. Moreover, you can utilize integrated video marketing capabilities with GrooveVideo™ to amplify your promotional efforts. After exploring all these features, you will certainly discover that it becomes an invaluable tool for driving sales. Dive into the excitement of online selling like never before and watch your business flourish!

Expand your business by tapping into our premium affiliate network, which features a vast and ever-expanding global base of publishers. Select top-performing software products that align with your audience's needs, driving increased web traffic and enhancing brand visibility. Boost online software sales and revenue for established merchants, all while earning income yourself. You'll have access to detailed performance reports that provide insights into clicks, sales, conversion rates, earnings per click, and refund data. Furthermore, you can seamlessly export sales orders via APIs for smooth integration with your existing systems. Our platform includes intuitive communication tools and features specifically designed to inspire publishers, along with media packs to assist your marketing initiatives. Plus, take advantage of a geo-targeted shopping cart that enhances conversion rates as you enter new markets. You can easily generate a multitude of data feeds that are updated daily and include all critical information, which will significantly reduce your workload and boost operational efficiency. By partnering with us, you not only unlock new avenues for growth but also position your business for long-term success and prosperity in a competitive landscape. The potential for innovation and increased revenue is boundless when you join our affiliate network.

Refersion is a highly regarded affiliate marketing platform aimed at assisting brands in the effective management, tracking, and growth of their affiliate, influencer, and ambassador initiatives. Its reputation for a user-friendly interface means that Refersion alleviates the intricacies associated with affiliate marketing, enabling brands to concentrate on developing their affiliate programs into lucrative ventures for both their customers and affiliates. The platform provides straightforward campaign management tools, various payment and commission configurations, dependable first-party tracking, and seamless integration with leading ecommerce platforms like Shopify, BigCommerce, and WooCommerce. With a client base exceeding 60,000 ecommerce brands, including notable names such as Amika, Osea, ColourPop, Skinny Mixes, and Recess, Refersion is trusted to enhance their program scalability, broaden their affiliate networks, and boost revenue generated through affiliate partnerships. This collaboration not only signifies growth for the brands but also fosters a vibrant community of affiliates who benefit from these programs.

AdsBridge serves as an advanced affiliate marketing tracker and TDS system that can be installed on your own server. This tool enables you to evaluate the performance of your advertising initiatives and refine them for improved outcomes. It utilizes a highly effective AI-driven traffic distribution mechanism that identifies the most profitable offers and directs traffic accordingly. Among AdsBridge's key features are: Seamless tracking of campaigns without needing redirects from platforms like Facebook and AdWords. The platform provides complimentary SSL certificates and allows for the integration of additional domains secured with SSL into your existing portfolio. Traffic monetization can be achieved with just a single click, simplifying the process significantly. Additionally, it offers push notifications for landing pages, which helps in gathering subscribers for future monetization efforts. The SmartOffers feature assists users in selecting the most suitable offers from various affiliate networks when decisions are unclear. Furthermore, AdsBridge includes an advanced bot filter, a landing page editor offering HTML access and customizable templates, as well as tools for auto-optimization, rule settings, split testing, and comprehensive analytics. Their dedicated support team is always on hand to provide assistance or answer any inquiries you may have regarding setup or usage. This level of support ensures that users can fully leverage the platform's capabilities to maximize their marketing strategies.

Tracxn is a leading market research and data platform that monitors companies globally. We analyze extensive data on behalf of our clients to facilitate effective market research and identify potential deals that align with their strategic goals. The platform serves a diverse clientele, including Venture Capitalists, Private Equity Firms, Mergers & Acquisitions teams, corporate Innovation departments from Fortune 500 companies, and Investment Banks. Additionally, Tracxn is utilized by government entities, accelerators, incubators, and academic institutions to keep tabs on pioneering companies and emerging sectors. As a Software as a Service (SaaS) offering, Tracxn operates on a subscription basis, providing access to information on over 2.5 million companies through more than 2,600 feeds that are meticulously categorized by industry, sector, and sub-sector, covering a wide footprint across more than 100 countries. This extensive categorization ensures that users can easily navigate and find the data they need for informed decision-making.