List of the Top 7 Performance Marketing Tools for TikTok Ads in 2025

For several years, we have actively participated in the realm of affiliate marketing. Throughout this time, we have developed various tools to aid our previous employer, which include systems for tracking conversions, generating data reports, testing affiliate links, and automating content sorting through advanced algorithms. In January 2017, we successfully launched an integration that connects our affiliate conversion data with Google Analytics. Following this milestone, Wecantrack was established in January 2019 by two affiliates who recognized the vast potential of this tool and sought to expand its integrations further. Our commitment to Wecantrack stems from our passion for the industry, and we take pride in assisting our clients with the setup of conversion tracking. As affiliate marketing faces increasing restrictions and competition, it has become progressively challenging each year. Nevertheless, the ability to monitor every aspect and channel of a website remains crucial for success in this dynamic environment. This ongoing evolution requires us to continuously innovate and adapt to meet the demands of our clients effectively.

Optimize, monitor, and analyze your marketing efforts using a single tool: CPV Lab. This ad tracking software is designed to assist affiliate marketers and media buyers in evaluating their marketing effectiveness across various channels. Experience effortless integration with well-known advertising platforms like Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, and Clickbank, all made possible through API connections. Additionally, enjoy smooth server-to-server (S2S) integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and more. Make the most of CPV Lab's affiliate link tracker to streamline your marketing processes by gathering all campaign data into an intuitive dashboard for convenient access. Execute split tests on your offers and landing pages, while also utilizing multivariate testing for your landing pages through MV Lab. Gain quick access to cost and conversion data in one centralized location, and take advantage of cookieless tracking methods to enhance privacy. Harness the power of data analytics to fine-tune your campaigns for maximum return on investment (ROI), while effectively detecting and filtering out fraudulent activities with specialized Bot and Proxy filtering. With the flexibility to choose between a self-hosted or cloud-based tracker, CPV Lab offers the comprehensive tools you need to elevate your marketing strategy. Furthermore, this platform allows for easy scalability, ensuring that as your business grows, your marketing capabilities can adapt accordingly.

Anstrex offers a variety of tools tailored for online marketers and advertisers. We supply insights into your competitors' advertising and marketing strategies, boasting a collection of over 15 million ads from more than 50,000 advertisers across 92 countries. Our data analytics solutions are designed to surpass all competitors in the field. Additionally, we provide a comprehensive platform that assists dropshippers and e-commerce business owners in managing everything from product sourcing to inventory control and order fulfillment, ensuring a streamlined operational process. This enables our clients to focus more on growth and less on logistical challenges.

Effortlessly create and maintain up-to-date reports in Google Sheets with automatic updates. You can easily extract data from various platforms such as Google Ads, Facebook, Google Analytics, Google DV360, Google Search Console, DCM, Microsoft Advertising, Criteo, YouTube, and BigQuery. With DataSlayer, you can trust that your Google Sheets data and personal information are kept private, as it does not have access to them. All your spreadsheet and API information is securely stored on Google servers, ensuring that no data is transferred or saved by DataSlayer. The Enterprise plan provides a dedicated Account Manager who specializes in performance marketing for additional support. Importing campaign data from sources like Facebook, TikTok, Bing, Google Ads, DV360, and Google Analytics becomes a breeze with Dataslayer for Google Sheets. Within mere minutes, you can access your data, automate your reporting, and free up valuable time for other responsibilities. This efficient process not only boosts productivity but also empowers you to make more informed decisions rooted in real-time insights, transforming your approach to data management. By leveraging these tools, businesses can foster a culture of data-driven decision-making that ultimately leads to improved outcomes.

Adreport.io is a comprehensive dashboard that consolidates various advertising accounts, including Facebook Ads, Google Ads, TikTok Ads, and LinkedIn Ads, along with website analytics to help users efficiently manage and create reports on their advertising performance. The platform further promotes teamwork by allowing users to share reports via email or Slack, making it an essential tool for performance marketing teams that seek to simplify monitoring and reporting tasks, ultimately facilitating well-informed, data-centric decisions. By regularly adding new advertising platforms, Adreport.io significantly enhances its utility for advertisers and stakeholders, adapting to their diverse needs. Its mobile-friendly interface also enables users to access their advertising data from any location, providing both convenience and adaptability in marketing efforts. As the platform continues to evolve with new features, it ensures that users remain equipped to navigate the dynamic landscape of digital advertising effectively. This commitment to innovation not only strengthens the platform's appeal but also cultivates a proactive community of marketers eager to leverage its capabilities.

Phonexa is a comprehensive marketing software that offers eight distinct products designed to address various needs such as calls, leads, clicks, emails, SMS messaging, and more. Catering specifically to D2C businesses that experience substantial consumer traffic, the platform serves a diverse range of sectors including financial services, insurance, home services, legal, real estate, and healthcare. As a tracking solution, Phonexa excels in performance marketing, affiliate marketing, and partner marketing, providing the Phonexa Suite as the essential technology that empowers marketing teams to enhance their ROI across various channels, including affiliate, partner, and paid advertising. The software emphasizes results-driven marketing, facilitating customer interactions through clicks, phone calls, form submissions, and monitoring website behavior. Additionally, the Phonexa Suite operates as a unified system that grants D2C publishers, networks, brands, and agencies remarkable oversight of their campaigns, while also addressing transparency issues in lead generation and streamlining various processes. By integrating these features, Phonexa not only enhances operational efficiency but also significantly improves the overall marketing strategy for its users.

Ad fraud accounts for a staggering 20% of the worldwide advertising expenditure. With our user-friendly fraud detection tool, you can focus on enhancing your campaigns rather than combating fraudulent activities. Effectively eliminate ad fraud from your network traffic or campaign initiatives by pinpointing and preventing it. Secure your brand and your financial health. Our intuitive dashboard evaluates your processes and provides actionable recommendations. Discover the origins of your data and uncover potential sources of fraud. Safeguard your brand against deceitful practices and ensure your advertising investments yield genuine results.