List of the Top 4 Free PR Analytics Software in 2025

Propel is a comprehensive public relations tool designed to enhance your media outreach efforts. It encompasses everything from compiling media lists and pitching to journalists, to overseeing campaigns, tracking coverage, and performing data analysis. Additionally, it offers integrations with both Gmail and Outlook, allowing you to send pitches directly from your preferred email platform. By streamlining the pitching and reporting process, Propel saves you significant time, enabling you to focus more on the work you are passionate about. Furthermore, its user-friendly interface makes it accessible for PR professionals at all levels.

You can simplify the process of managing documents and spreadsheets since accurate data is instantly available. With a selection of over 30 metrics at your disposal, you can assess the effectiveness of your strategies exactly as you prefer. Designed by industry professionals for their colleagues, this communication tool serves a specific purpose in the field. Uncover how mentions and the reach of publications affect your share of voice in the market. Keep tabs on your brand’s performance by comparing headline mentions with those of your competitors. Create customized alerts that notify you of brand mentions and changes in share of voice, tailored to your timeline. Benefit from a real-time dashboard that highlights your brand’s connection to relevant keywords. Stay updated on your competitors’ actions related to trending issues such as employment and policy changes. Integrating your Google Analytics account is a breeze, enabling you to begin in just a couple of easy steps. Evaluate how articles discussing your brand impact your website traffic. Discover which sources or publications have successfully driven traffic and aided in user growth. Moreover, take full advantage of the newly introduced Twitter insights specifically designed for your brand. This all-encompassing strategy guarantees that you stay at the forefront of monitoring your brand's media presence effectively, ensuring you have the insights needed to make informed decisions.

For almost a decade, Babel Street has positioned itself at the forefront of the industry by utilizing its patented AI-driven analytics platform, which equips teams with crucial and timely insights through a cohesive interface that enhances analysis, action, and mission fulfillment. The innovative linguistics technology provided by Babel Street reveals and interprets actionable insights, acting as a powerful catalyst that bolsters customer initiatives on a global scale. Every piece of data, whether obtained from public sources or supplied by clients, is rapidly augmented and transformed into meaningful insights. Our AI-driven continuous search encompasses over 200 languages worldwide, enabling the identification, enrichment, and translation of the most relevant insights, irrespective of their source or language. By possessing one of the most comprehensive proprietary ontologies available, we go beyond mere machine translations to capture essential subtleties. The analytics platform from Babel Street functions as a thorough gateway for a holistic experience in enhancing digital data and converting it into knowledge, thereby ensuring users obtain insights that facilitate informed decision-making and strategic planning. In addition, by effortlessly merging diverse data sources, we enable organizations to tap into the complete potential of their information, ultimately driving greater success in their operations. This unique capability positions Babel Street as an indispensable partner in the evolving landscape of data analytics.

Hypefactors is at the forefront of innovation in media technology, driven by a dedicated team of global experts who are crafting revolutionary solutions for media reputation management. Based in Copenhagen, Hypefactors delivers technology designed to maximize media impact, offering a comprehensive suite of tools that automate processes and simplify tasks while providing all necessary data to substantiate outcomes. This all-in-one solution is straightforward and user-friendly, making it accessible for everyone. Listed on Nasdaq First North Denmark, Hypefactors presents a single tool that requires just one login to access everything you need. Its intuitive design allows earned media professionals to save time, cut costs, and enhance their results significantly. By merging data, analytics, and cutting-edge technology, Hypefactors ensures a smooth and engaging experience tailored to the specific needs of its users. With Hypefactors, you can quickly get started and enjoy a platform that evolves to meet the demands of the media landscape.