List of the Top 12 Product Analytics Software for Google Cloud BigQuery in 2025

Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Tailored results will be delivered to you based on your preferences, past experiences, and specific role. QuaerisAI ensures that you have access to data that is almost in real-time for all your data needs. The platform boosts your data and document management tasks by leveraging AI technology. To foster knowledge exchange and monitor progress, teams have the ability to share insights and create pinboards. Our sophisticated AI engine swiftly converts your inquiries into a format suitable for database processing within mere seconds. Just as life requires context, so does data; our intelligent AI engine analyzes your search terms, interests, roles, and historical data to rank results that encourage deeper exploration. Additionally, you can effortlessly apply filters to your search outcomes, allowing you to uncover specific details and delve into pertinent questions that arise. This seamless integration of AI not only enhances efficiency but also enriches the overall user experience.

GrowthCues is an automated product analytics platform designed to furnish B2B SaaS teams focused on growth with immediate insights regarding product development. Unlike traditional product analytics solutions that often involve intricate dashboards and laborious analysis, GrowthCues seamlessly highlights user engagement and activation challenges, as well as opportunities for improvement. Additionally, it pinpoints the key factors and obstacles that impact product growth. Utilizing advanced generative AI and machine learning, GrowthCues communicates these insights directly to your product team's Slack channel in clear, comprehensible language, ensuring that your team remains oriented and informed amidst the complexities of product data. This user-friendly approach enables teams to make timely and informed decisions that can significantly enhance their product strategies.

Woopra is an analytics platform focused on customer journeys, enabling businesses to comprehend, evaluate, and enhance customer retention. It is crafted to promote optimization and expansion throughout all stages of the customer lifecycle. By utilizing data at the individual level, Woopra generates comprehensive analytics reports that reveal insights across the entire lifecycle, effectively connecting different departments. With its unique tracking technology, Woopra monitors user interactions across both websites and mobile applications. Additionally, it features over 51 integrations with partners such as Salesforce, Marketo, and Intercom, facilitating the seamless unification of various data points across different tools or teams, thus enhancing overall operational efficiency. This level of integration enables companies to make data-driven decisions that can significantly improve customer engagement and satisfaction.

Mitzu.io is an analytics platform designed specifically for warehouse environments, catering to teams in SaaS and e-commerce by providing actionable insights straight from data storage solutions such as Snowflake, BigQuery, and Redshift. This innovative tool simplifies processes by eliminating the need for complicated data modeling and duplication, allowing users to work directly with raw datasets and enhancing workflow efficiency. One of Mitzu’s most impressive features is its self-service analytics capability, which allows non-technical team members, including marketers and product managers, to delve into data without needing to know SQL. It automatically generates SQL queries in response to user actions, offering real-time insights into customer behavior and engagement patterns. Additionally, its seat-based pricing model presents a more budget-friendly option compared to conventional analytics tools, making it accessible for diverse teams. This comprehensive solution redefines how businesses can utilize their data effectively.

Effortlessly create and implement any customer journey at scale with a leading all-in-one Customer Operating System that is tailored to boost customer success. You have the option to select from pre-defined journeys or modify them according to your specific requirements, taking advantage of readily available best practice templates for various initiatives. Rather than building from scratch, you can safely consolidate all customer data to gain a holistic understanding of each individual. The platform is easy to manage and maintain, enabling you to handle every aspect from a single interface. Designing, executing, and evaluating your most important customer interactions has never been simpler or more efficient. By streamlining workflows across your organization, you can enhance your digital engagement with personalized communications tailored to each user. With its adaptable and modular design, this solution equips you with everything needed to swiftly launch, monitor, optimize, and scale your initiatives, all while ensuring a seamless experience for both your team and customers. Moreover, this cutting-edge solution empowers businesses to remain agile and succeed in an ever-evolving market landscape, making it an essential tool for growth.

To achieve a thorough understanding of customer journeys and enhance attribution while gaining valuable cross-functional business insights, event data is frequently duplicated and transferred from product analytics platforms to data warehouses. This practice leads to discrepancies between the two systems: the isolated product analytics tools and the SQL/BI applications operating on the data warehouse. Compounding this issue, many BI tools are not optimized for analyzing event data effectively. NetSpring addresses these challenges by providing a unified self-service solution for product analytics that features BI-style ad hoc visual exploration, directly utilizing the data warehouse as the definitive source of information. Key Advantages: - GTM Teams: Access self-serve solutions to address pressing business inquiries without concerns over data accessibility. - Data & Analytics Teams: Enhance support for GTM teams with regulated self-service tools. - C-Suite: Utilize the data warehouse as the authoritative source for consistent outcomes, mitigating issues related to data duplication, reverse ETL, and security. Key Features: - Self-Service: A comprehensive library of behavioral analytics templates is available for users. - Analytical Power of BI: Enables users to engage in self-driven ad hoc visual exploration of data. - Warehouse-Native: Maintains rich business context while eliminating data duplication and enhancing accuracy, ensuring that insights are both reliable and actionable.

Rakam provides customized reporting solutions for diverse teams, ensuring that no group is limited to a single user interface. It effortlessly translates queries made within its interface into SQL commands, making it easier for end-users to interact with the data. Notably, Rakam does not move any data into your data warehouse; it works on the premise that all essential information is already present there, facilitating direct analysis from the warehouse, which serves as your ultimate source of truth. For additional information on this topic, be sure to explore our blog post. Furthermore, Rakam integrates with dbt core, acting as the data modeling layer without executing your dbt transformations. Instead, it links to your GIT repository to keep your dbt models updated automatically. In addition, Rakam can create incremental dbt models, boosting query efficiency while reducing database expenses. By specifying aggregates within your dbt resource files, Rakam efficiently generates roll-up models, which streamlines the process for users and promotes effective data management. This efficient approach enables teams to concentrate on deriving insights rather than getting bogged down by the technical complexities of data analysis, ultimately enhancing productivity.

Fabi.ai is a cutting-edge platform that leverages AI to enhance collaborative data analysis, enabling teams to convert their data into actionable insights through the easy integration of SQL, Python, and AI technologies. This platform empowers data teams to design and disseminate interactive dashboards, comprehensive reports, data applications, and simple data pipelines, facilitating a more efficient workflow. Additionally, the insights generated can be promptly delivered to Google Sheets and Slack, ensuring that all team members are kept informed and up-to-date with the latest findings. By streamlining the data analysis process, Fabi.ai fosters a culture of collaboration and innovation within data teams.

Dive into the complexities of different trends by engaging in a systematic investigation of data analytics questions that uncover fundamental insights. Empower your team members with the ability to independently navigate data analytics, giving them the freedom to retrieve and analyze crucial information as needed. Implementing a self-service analytics framework can significantly boost operational productivity, reduce dependence on IT personnel, and accelerate the processes of making decisions based on data. Athenic AI effortlessly integrates with your data sources, whether they are stored in databases, data warehouses, or platforms like CRM and ERP systems, enabling users to obtain information without the need for SQL skills or a specialized business analyst. Athenic is engineered to interpret natural language and transform it into SQL queries with precision, and there's even a feature that allows users to provide further context in natural language to improve the accuracy of the insights delivered. This cutting-edge methodology not only simplifies the access to data but also cultivates a culture of informed decision-making across the entire organization, encouraging a more proactive approach to utilizing information in strategic planning. Ultimately, by harnessing the power of Athenic AI, organizations can ensure they remain agile and responsive in a rapidly changing business landscape.

Pendo serves as a platform dedicated to enhancing product experiences, enabling software product managers to create offerings that resonate with users. It empowers product teams to explore critical inquiries like "Which features are most popular among customers?" and "Are there any features that users tend to ignore?" Additionally, it helps identify which elements bring joy and which ones lead to frustration or confusion. With these valuable insights, teams can effortlessly implement in-app messages, guides, and walkthroughs without any coding knowledge required, ultimately ensuring users maximize their experience with the products. By utilizing Pendo, you can swiftly pinpoint both the features and processes that elicit positive and negative reactions from users. Furthermore, the platform facilitates guiding users through challenging aspects while promoting the adoption of features that transform them into enthusiastic advocates for your product. This comprehensive approach not only enhances user engagement but also fosters a deeper connection between the product and its audience.