List of the Top 25 Qualitative Data Analysis Software in 2025

The Qualtrics XM Platform™ serves as a comprehensive solution for teams, departments, and entire organizations to oversee four essential business experiences: customer, product, employee, and brand, all integrated into a single platform. More than 10,000 organizations globally, including a striking 75% of Fortune 100 companies and 99 of the top 100 U.S. Business Schools, utilize Qualtrics to design products that resonate with consumers, foster customer loyalty, cultivate an outstanding workplace culture, and establish memorable brands. By tuning into customer feedback, you can bridge experience gaps and boost both loyalty and sales. With the advanced capabilities of Qualtrics' Customer XM, you gain access to cutting-edge listening technologies, predictive analytics for business intelligence, and actionable insights to promptly address gaps in customer experience. This holistic approach enables organizations to comprehensively understand their customers, allowing for strategic actions that can lead to impactful results and long-term success. Ultimately, leveraging such robust capabilities can transform how businesses engage with their customers and enhance overall performance.

Highlighted Attributes: 1. Coding: COSTAQDA offers a comprehensive coding platform that empowers researchers to efficiently categorize and tag qualitative data. It accommodates a variety of coding styles, such as descriptive, narrative, in vivo, and emotion coding, making it versatile for different research approaches. 2. Ordering/Organizing: This software allows users to systematically arrange their coded data. Researchers can classify codes into hierarchies, categories, or themes, which is essential for grasping intricate relationships within the data and facilitates more profound analysis. 3. Theme Discovery: COSTAQDA is equipped with sophisticated tools for discovering and extracting themes from coded data. This capability for thematic analysis aids researchers in identifying patterns and insights that are vital for arriving at significant conclusions in qualitative research. 4. Testing Analysis: The platform also features a Testing Analysis component that assists in validating research findings. It offers an Inter-Coder Reliability test based on Cohen's Kappa, which helps ensure consistency and mitigate bias in coding, especially in collaborative research efforts. In addition, this feature enhances the overall reliability of the research process, allowing for more credible outcomes.

SPC for Excel is a straightforward yet robust software package designed to meet all your needs for statistical process control and analysis. This tool empowers users to pinpoint areas of concern, derive insights from their data, detect emerging trends, and address issues—all within the familiar Excel environment. Whether you're a beginner or an expert, SPC for Excel supports your continuous improvement initiatives across various sectors, be they for-profit or non-profit organizations. It offers a comprehensive range of techniques for effective charting and analysis, including Pareto diagrams, histograms, control charts, Gage R&R assessments, process capability evaluations, distribution fitting, data transformation, regression analysis, design of experiments (DOE), hypothesis testing, and much more. With a one-time purchase, the software is yours indefinitely, allowing for two downloads per user and complimentary technical support. You can even explore a demo version to experience its ease of use firsthand. The software includes tools for process capability analysis to ensure customer satisfaction. Control charts and histograms help in the effective management of processes. Gage R&R studies validate your measurement systems, while problem-solving tools such as Pareto charts, scatter plots, and others assist teams in tackling challenges. Additionally, advanced data analysis features like DOE, ANOVA, and various statistical tests are available to cater to your more complex analytical needs. Ultimately, SPC for Excel stands as a versatile solution for those seeking to enhance their data analysis capabilities.

JMP, a data analysis tool available for both Mac and Windows, integrates robust statistical capabilities with engaging interactive visualizations. Users can effortlessly import and analyze data thanks to its drag-and-drop interface, which features dynamically linked graphics, extensive libraries of advanced analytical tools, a scripting language, and various options for sharing insights, enabling a more profound exploration of data. Founded in 1980, JMP was created to harness the emerging potential of graphical user interfaces for personal computers, and it has consistently evolved by incorporating state-of-the-art statistical techniques in each new version. Remarkably, John Sall, the founder of JMP, remains actively involved in the development of the software as its Chief Architect, ensuring that it stays at the forefront of data analysis innovation.

Explore a diverse array of data types such as text, images, audio clips, videos, websites, tweets, focus group conversations, and survey data. MAXQDA is notable for being both a robust and intuitive tool, distinguishing itself as the sole leading qualitative data analysis software that delivers a completely uniform experience across both Windows and Mac operating systems. No matter the method you choose for conducting interviews in the field, MAXQDA adeptly handles all file types. You can easily bring in handwritten notes, audio and video recordings, and transcripts generated by various transcription services, along with Word or PDF documents that contain annotations and highlights. Organize your files effectively by assigning distinct colors and categorizing them according to factors like location, time, topic, or type. The built-in MAXQDA transcription feature simplifies the process of transcribing audio or video files. As you transcribe, you can promptly begin coding your data, adding memos, and paraphrasing thoughts, ensuring that your insights are documented as they come to mind. This level of adaptability positions MAXQDA as an essential tool for researchers aiming to enhance the efficiency of their data analysis workflow. Researchers will find that its comprehensive features not only save time but also facilitate a more organized approach to qualitative research.

Medallia provides users with the ability to engage in meaningful and organized methods through both digital and traditional surveys. Our user-friendly survey solutions guarantee the collection of pertinent and actionable data that can lead to significant customer impacts. Utilizing advanced AI technology, Medallia analyzes both structured and unstructured survey data through machine learning, allowing it to reveal sentiment, forecast behaviors, pinpoint trends, and suggest actionable steps to enhance customer experiences. By creating highly effective surveys, you can transform customer journeys for the better. Furthermore, our platform allows for swift management of innovation and change across all facets of your experience management program, including design, email communications, survey questions, and language translations. With Medallia surveys, you are empowered to drive meaningful improvements in customer engagement and satisfaction.

ATLAS.ti provides a robust platform for the qualitative analysis of extensive textual, graphic, audio, and video datasets. Featuring sophisticated tools, it enables users to creatively yet systematically organize, rearrange, and manage their materials effectively. This software ensures that you maintain a focus on your data, catering to all qualitative analysis requirements across various fields such as anthropology, economics, and criminology. It supports an extensive array of media formats for coding, including documents, audio files, and images. Various text document formats are compatible, such as .txt, .doc, .docx, .odt, and .pdf. Users can execute fully automated searches across numerous documents simultaneously, enhancing efficiency. Additionally, ATLAS.ti accommodates a wide range of audio formats like .wav, .mp3, and .wma, along with several video types such as .avi and .mp4, thereby ensuring comprehensive analysis capabilities across different media. This versatility makes ATLAS.ti an indispensable tool for researchers seeking to delve deeply into qualitative data.

Quirkos offers a user-friendly, affordable, and visual approach to the qualitative analysis of text data. Its distinct bubble interface enhances usability, providing users with immediate and intuitive insights. The platform facilitates live collaboration, enables side-by-side comparisons, and features powerful visualizations that help reveal intriguing discoveries. Additionally, Quirkos is accessible as both cloud-based and offline software, ensuring consistent functionality across Windows, Mac, and Linux operating systems. This versatility makes it a valuable tool for researchers and analysts alike.

TC Analytics acts as an essential tool for retail professionals, providing them with the ability to visualize real-time information collected from our people counting sensors that monitor customer interactions at the sales counter. This platform aids in tracking crucial management KPIs, enabling you to make informed choices that optimize resource distribution and boost your business’s profitability. Utilizing state-of-the-art technology, TC Analytics employs VECTOR 4D sensors that achieve a remarkable 99.5% accuracy in individual counts, a testament to 15 years of industry expertise and high client satisfaction across more than 7,000 retail sites. Moreover, this advanced tool allows for customer segmentation by gender and age, helping businesses identify which areas attract the most interest through the analysis of consumer behavior at the point of sale. As a result, retailers can adjust their strategies more effectively to address the varied needs of their clientele, ultimately leading to improved customer experiences and increased sales. With these comprehensive insights, businesses are better equipped to remain competitive in a rapidly evolving retail landscape.

Assessing emotions can yield critical insights for objective evaluations. By integrating cognitive data into your consumer and user research, you can make decisions that are based on genuine emotional reactions. The Affect-tag RX solution provides reliable and insightful emotional metrics through a secure web service and a customized dashboard. These metrics are obtained from physiological information collected via the Affect-tag RX mobile application and its unique smartband. This tool is designed for efficient data collection, fitting effortlessly into a variety of research methodologies. Participants can fully engage in their experiences without any potential biases interfering with the outcomes. Furthermore, our unique algorithms analyze physiological data in just a few minutes, granting researchers quick access to impactful insights. This rapid processing empowers researchers to respond promptly to the emotional data gathered, thereby enriching the overall research process and fostering a deeper understanding of consumer behavior. Ultimately, leveraging such technology not only streamlines research but also enhances the quality of insights derived from emotional analyses.

JADBio is an automated machine learning platform that leverages advanced technology to facilitate machine learning without the need for programming skills. It addresses various challenges in the field of machine learning through its cutting-edge algorithms. Designed for ease of use, it enables users to conduct complex and precise analyses regardless of their background in mathematics, statistics, or coding. Tailored specifically for life science data, especially in the realm of molecular data, it adeptly manages challenges associated with low sample sizes and the presence of high-dimensional measurements that can number in the millions. For life scientists, it is crucial to pinpoint predictive biomarkers and features while gaining insights into their significance and contributions to understanding molecular mechanisms. Furthermore, the process of knowledge discovery often holds greater importance than merely creating a predictive model. JADBio places a strong emphasis on feature selection and interpretation, ensuring that users can extract meaningful insights from their data. This focus enables researchers to make informed decisions based on their findings.

Lexalytics, a prominent player in the fields of enterprise sentiment and text analysis since 2004, offers the Semantria API, which excels in natural language processing. This powerful tool provides a comprehensive suite of features, including multi-layered sentiment analysis, categorization, entity recognition, theme analysis, intention detection, and summarization, all accessible via an easy-to-use RESTful API. Users can customize Semantria through intuitive graphical configuration tools, making it adaptable to various needs. It supports 24 different languages and can seamlessly operate on public, private, and hybrid cloud infrastructures. Additionally, Semantria is designed to scale efficiently, accommodating everything from individual servers to extensive data centers, ensuring flexibility based on processing requirements. By integrating Semantria, businesses can enhance their text analytics and natural language processing capabilities, thus enriching cloud-based data analysis products or enterprise business intelligence systems. For a comprehensive business intelligence solution, organizations can also incorporate Lexalytics' storage or visualization tools, enabling them to effectively store, manage, analyze, and visualize their text documents for deeper insights. Such integration allows for a more informed decision-making process within organizations.

A comprehensive research system is essential for maximizing efficiency and effectiveness. By centralizing your research data, you can enhance collaboration and standardize your research processes seamlessly. Sharing insights becomes a breeze, and maintaining an organized classification system is straightforward, making it simple to manage tags, properties, and labels. Ensure data security and compliance with privacy regulations, which is why organizations, both public and private, place their trust in this system worldwide. Dive deep into your data to generate impactful reports and effortlessly connect various insights. With the ability to locate information in seconds and utilize a plethora of filters, your research capabilities are significantly enhanced. Enjoy the benefits of an AI-powered search that truly delivers. Standardizing your research practices is easy with customizable templates accessible to all team members, empowering more individuals to conduct thorough research. Additionally, integrated features provide unparalleled advantages, allowing for swift access to customer feedback while simplifying workflows that would typically require complicated tools like Zapier. Plus, there are no extra fees for uploading files of any size or format. Convert audio and video files into timestamped transcripts instantly, and gain immediate visibility into who is sharing insights, fostering a more collaborative research environment. As a result, your team can work more efficiently and effectively than ever before.

Phocas delivers a comprehensive business intelligence (BI) and financial planning and analysis (FP&A) platform tailored for mid-market companies engaged in manufacturing, distribution, and sales. With a focus on empowering users to feel confident about their data, Phocas facilitates improved collaboration, understanding, and strategic planning among businesses. By integrating with ERP systems such as Epicor, Sage, and Oracle NetSuite, Phocas enhances their functionalities by merging various data sources—including ERP, CRM, and spreadsheets—into a singular, user-friendly platform that offers diverse tools for analysis, reporting, and planning. Its standout features encompass user-friendly dashboards, customizable reporting, dynamic financial statements, adaptable budgeting, precise forecasting, and automated management of rebates. With real-time data access and robust security measures, Phocas enables teams across different functions to delve into their data and make well-informed decisions with confidence. Designed for ease of use by all business users, Phocas streamlines data-related tasks by automating the consolidation of financial and operational information, which not only saves time but also minimizes the potential for errors. Whether it’s for generating month-end reports, identifying trends, overseeing cash flow, or enhancing rebate strategies, Phocas equips businesses with the insights necessary to maintain a competitive edge in the market. Additionally, this platform fosters an environment where data-driven decision-making becomes central to daily operations, ultimately transforming how organizations approach their strategic goals.

The Voxco Survey Platform offers a robust and flexible approach to data collection and analysis, accommodating various methods such as online, telephone, and face-to-face surveys. It supports an extensive array of more than 40 question formats and is accessible in over 100 languages, facilitating the development of customized surveys tailored to diverse research needs. Users can benefit from its user-friendly drag-and-drop interface, sophisticated logic features, and the ability to incorporate multimedia elements, which enhances the overall experience for survey participants. The platform also provides powerful analytics tools that include real-time dashboards and comprehensive reporting, allowing organizations to extract valuable insights from their collected data. With a client base exceeding 450 organizations across more than 40 countries, Voxco streamlines the process of gathering essential feedback, making it a preferred choice for businesses and researchers alike. This widespread adoption underscores its effectiveness in supporting data-driven decision-making processes.

Semeon assists in analyzing and prioritizing extensive feedback from customers, employees, and marketplaces sourced from various channels such as social media, reviews, and CRM systems. The platform autonomously identifies and extracts multi-word concepts pertinent to your data, evaluates sentiment, and creates valuable dashboards for better insights. Available in over ten languages, Semeon’s technology is trusted by government bodies, security and defense organizations, brands, and institutions worldwide to enhance customer experiences, improve the quality of life for citizens, lower operational expenses, and foster growth. By leveraging these insights, organizations can make informed decisions that drive strategic improvements and innovation.

NVivo serves as a powerful tool for users to derive enhanced insights from qualitative and mixed methods data. By uncovering profound understandings, it facilitates the creation of well-founded and articulate conclusions that are supported by solid evidence. The software streamlines research workflows, allowing for more thorough analyses across various data sources and empowering users to robustly justify their findings. With state-of-the-art features designed specifically for researchers, NVivo enables you to fully leverage the capabilities of your data. It plays a key role in evaluating and demonstrating the effects of programs, communities, and policies using concrete evidence. Additionally, it provides strategies to assess and improve the effectiveness of non-profit programs and initiatives. Furthermore, NVivo aids in the examination of population health trends, which can significantly influence policy-making, healthcare approaches, and educational systems. This versatile tool ultimately fosters impactful research outcomes and promotes well-informed decision-making, making it an invaluable asset for any researcher. By utilizing NVivo, researchers can ensure their analyses are not only comprehensive but also impactful in their respective fields.

This instrument serves as a highly effective resource for conducting qualitative research. Its capabilities enable researchers to gain deep insights into their subjects.

An intranet and digital workplace solution built on Microsoft SharePoint and Microsoft 365, LiveTiles offers a comprehensive employee communications platform, a people directory, and all essential tools for internal communication. The LiveTiles Everywhere panel facilitates effortless navigation across key business applications while you work within MS Teams or SharePoint simultaneously. Unlike some intranets that may act as black holes for content, resulting in information being lost or overlooked, the LiveTiles Intranet fosters connectivity among all employees, regardless of geographical barriers or time zones. The LiveTiles Quantum platform enhances digital workplace efficiency with analytical tools that support informed decision-making, bots designed to handle monotonous tasks, and an updated directory to maintain current staff information. Additionally, the Reach app ensures that all team members stay informed and engaged, regardless of their location or the device they are using, from traditional office settings to remote and diverse work environments. This holistic approach not only promotes effective communication but also enhances overall employee engagement and productivity.

Examine data thoroughly, share valuable insights, and develop a comprehensive research library. Seize opportunities and become an invaluable asset to your team. Utilize various qualitative research techniques, unstructured data, or video files to uncover patterns. Dovetail is an analysis tool that you will thoroughly enjoy utilizing. This platform is ideal for discovering trends in interviews, usability tests, survey responses, and various other domains. With its drag-and-drop intuitive interface, you can effortlessly organize tags into a structured hierarchy. Additionally, global tags can be incorporated into your project for broader categorization. By emphasizing key points, you can convert qualitative data into quantitative metrics and visualize your findings through diverse chart options. To tag content, just highlight the relevant text and make your selection. Moreover, you can transcribe video recordings to identify trends in interviews, usability tests, survey responses, and more. This process allows for a seamless transformation of qualitative data into quantitative insights. You have the ability to filter, segment, and chart recurring themes across transcripts, interview notes, and survey responses, enabling a deeper understanding of the collected information. Ultimately, leveraging Dovetail enhances your research capabilities and elevates your team's performance.

Chetu serves as a worldwide software development enterprise, delivering tailored technology solutions and support services to businesses across the globe at competitive prices. Its distinctive software delivery approach is crafted to address client requirements, making Chetu a comprehensive source for a wide array of software technology solutions. Headquartered in Sunrise, Florida, the company operates sixteen offices in the U.S., Europe, and Asia, boasting a team of over 2,200 software professionals skilled in more than 40 industry verticals. Chetu stands out as a reliable backend technology ally, facilitating the rapid development of desktop, mobile, and web applications with on-demand developers dedicated to advancing your business's objectives. This commitment to client success ensures that businesses can adapt rapidly to changing market demands while leveraging cutting-edge technology.

CATMA is a cutting-edge online platform specifically crafted for the purposes of text annotation, analysis, and visualization, designed to mirror the flexible methodologies found in hermeneutic text interpretation. The platform enables users to interact according to their research needs, whether they lean towards qualitative or quantitative techniques, exploratory methods, or structured, taxonomy-based analyses, thereby facilitating both solo and group collaboration. The most recent release, Version 6, brings a wide array of new features, organizing its structure around specific projects that can include various components such as Documents, Annotations, Tagsets, and Members, which significantly improves the organization of collaborative annotation through enhanced roles-and-rights management. Additionally, the analysis capabilities have seen notable upgrades, including improved query options and seamlessly integrated visualizations, along with a repository of standard queries and new visualization tools. The overall user interface has also been thoroughly revamped, resulting in a more efficient and user-friendly experience that optimizes usability. With these enhancements, CATMA continues to meet the diverse requirements of researchers, making text analysis not only more efficient but also more accessible to a wider audience. In this way, CATMA not only aids in academic pursuits but also fosters a collaborative environment for sharing insights.

You can import large volumes of text into Transana from Word documents or RTF files in a straightforward format and then organize and code the data accordingly. Moreover, the platform allows for the simultaneous import, transcription, coding, and analysis of up to four media files, streamlining project management significantly. You can pinpoint media Clips in their relevant contexts and export these Clip videos whenever necessary. Additionally, Transana supports the importation of still images or the capturing of snapshots directly from your video data, providing flexibility in visual integration. You can crop, categorize, and apply coding shapes to your images, embedding them seamlessly into your Documents and Transcripts as required. Furthermore, the software permits the import of survey data formatted as spreadsheets for qualitative analysis, allowing for the selection of specific questions for automatic coding during the importation process. With Transana's powerful analysis tools, you can extract deeper insights from your survey responses, and the platform’s straightforward conversion feature enables easy transformation of your video files into formats conducive to analysis, thereby improving your project’s overall workflow. This extensive array of functionalities positions Transana as an invaluable asset for qualitative researchers aiming to effectively unify various data forms, promoting a more comprehensive understanding of their research outcomes. By integrating these diverse capabilities, users can enhance their analytical processes and achieve richer results in their studies.

Luminoso revolutionizes the way unstructured text data is transformed into essential business insights. By harnessing common-sense artificial intelligence, we enable organizations to comprehend and act upon the information they receive. Our platform is designed to require minimal setup, ongoing maintenance, or training, and it operates without the need for any initial data input. Luminoso merges cutting-edge natural language understanding technology with an extensive knowledgebase to learn and interpret words in context as humans do, allowing for rapid text analysis that takes minutes rather than months. Furthermore, our software supports over a dozen languages natively, empowering leaders to swiftly investigate data relationships, understand feedback, and prioritize queries to maximize value. As a privately held company, Luminoso is based in Boston, MA, and is dedicated to simplifying the complexity of data interpretation for organizations worldwide.

Hypersonix is designed to help businesses enhance their revenue in a profitable manner by providing a framework rooted in actionable intelligence. By harnessing explainable AI, alongside data science, machine learning, and natural language processing, our clients are able to gain an in-depth understanding of their operations, the various influencing factors, and the strategic actions they should consider. Those utilizing Hypersonix AI have experienced increases in profitable revenue ranging from 3-5%. With Hypersonix, users can expect automated insights and swift processing capabilities that handle extensive datasets with ease. You can uncover the information you need within seconds by using voice search. Furthermore, our platform includes proactive alerts and notifications, allowing you to anticipate changes and understand their potential effects on your business. The system stands out in its ability to detect anomalies and patterns, conducting automatic analyses of data to uncover previously unknown insights in real-time. Rely on Hypersonix to discern signals within your data, interpret their significance, and provide actionable predictions that empower your decision-making. This comprehensive method guarantees that you remain ahead in an ever-evolving market environment and strategically positioned for future opportunities. By integrating these advanced features, Hypersonix not only enhances operational efficiency but also fosters a culture of informed decision-making within your organization.