List of the Top 25 SaaS Qualitative Data Analysis Software in 2025

Dovetail is an AI-native platform designed to help organizations build better products through continuous, automated customer intelligence. It ingests and analyzes a wide range of qualitative data, including interview transcripts, support tickets, usability test results, survey responses, and document analysis, transforming them into rich, actionable insights at lightning speed. Dovetail’s AI-powered chat interface enables teams to ask questions and get instant, cited answers from customer data, fostering data-driven decision-making. The platform integrates smoothly with collaboration tools like Slack and Microsoft Teams, ensuring that customer feedback is woven into everyday workflows. It also includes a recruitment feature, allowing teams to find and manage research participants from a pool of over 3 million verified consumers and professionals. Trusted by some of the world’s most innovative companies including Amazon, Atlassian, and Okta, Dovetail has proven ROI benefits—delivering over 200% return with payback in under six months. The platform supports a variety of roles such as product managers, UX researchers, designers, marketers, and customer success teams, making it versatile for enterprise-wide adoption. Dovetail continuously organizes feedback from disparate channels, alerts teams to emerging themes, and tracks trends over time, helping businesses stay close to their customers’ needs. Its enterprise-grade security and compliance features ensure data privacy and reliability. By simplifying the process of capturing and analyzing customer intelligence, Dovetail accelerates innovation and drives superior user experiences.

Tableau is a powerful and versatile analytics platform that enables organizations to transform their data into valuable insights, supporting better decision-making at all levels. With the introduction of Tableau Next, businesses can now take advantage of agentic analytics, powered by AI, to uncover deeper insights and make faster, more informed decisions. Whether deployed in the cloud, on-premises, or natively within Salesforce CRM, Tableau integrates seamlessly with various data sources, providing a unified experience that ensures data accuracy, governance, and management. The platform’s AI and machine learning capabilities allow users to predict trends, optimize workflows, and identify key business opportunities in real-time. Tableau’s visual storytelling and intuitive interface make it easy for analysts and business leaders to explore data, share insights, and drive action. Tableau fosters a Data Culture within organizations, helping to accelerate innovation and improve operational efficiency. With solutions tailored to analysts, IT leaders, business executives, and developers, Tableau empowers everyone in an organization to make data-driven decisions that drive business growth and improve customer outcomes.

The Qualtrics XM Platform™ serves as a comprehensive solution for teams, departments, and entire organizations to oversee four essential business experiences: customer, product, employee, and brand, all integrated into a single platform. More than 10,000 organizations globally, including a striking 75% of Fortune 100 companies and 99 of the top 100 U.S. Business Schools, utilize Qualtrics to design products that resonate with consumers, foster customer loyalty, cultivate an outstanding workplace culture, and establish memorable brands. By tuning into customer feedback, you can bridge experience gaps and boost both loyalty and sales. With the advanced capabilities of Qualtrics' Customer XM, you gain access to cutting-edge listening technologies, predictive analytics for business intelligence, and actionable insights to promptly address gaps in customer experience. This holistic approach enables organizations to comprehensively understand their customers, allowing for strategic actions that can lead to impactful results and long-term success. Ultimately, leveraging such robust capabilities can transform how businesses engage with their customers and enhance overall performance.

Discuss.io is an innovative platform designed to help international brands and agencies efficiently plan, conduct, and disseminate qualitative research discussions on a large scale. Our services support enterprise market researchers, UX professionals, product managers, sales teams, and brand managers in enhancing consumer engagement and optimizing their workflows. Notable features encompass live video interviews, mobile screen sharing, interactive whiteboards, and advanced tagging capabilities. Users can swiftly generate highlight reels that capture important moments, saving them valuable time spent on video review. Additionally, we provide an extensive array of market research services, such as moderation, human translation, recruitment, and program management available through our marketplace, ensuring comprehensive support for all research needs. By leveraging our platform, teams can foster deeper insights into consumer behavior and preferences.

Kimola Cognitive stands out as a dependable Machine Learning Platform, enabling users to effortlessly gather reviews from more than 20 various sources while also analyzing and classifying customer feedback and other types of textual information. Key features of Kimola Cognitive include: - Web scraping capabilities to collect reviews - User-friendly text analysis and entity recognition through a drag-and-drop interface - Access to pre-built models in the Kimola Cognitive Gallery for data analysis - The ability to create, train, and save custom machine learning models without any coding required - Integration with GPT to produce executive summaries, SWOT analyses, and other influential marketing documents - Multilingual support available in six languages and continually expanding to reach a wider audience. This platform not only enhances efficiency but also democratizes access to sophisticated analytical tools for users of all backgrounds.

Accelerate your response to customer perceptions by identifying and focusing on your most important brand drivers. Compare your brand equity against your competitors while also recognizing new trends emerging in your sector. It is crucial to ensure that your marketing approaches and brand positioning are in sync with prevailing trends while also gaining a deeper understanding of what your customers believe. Effective communication involves connecting with your audience by using their language and recognizing how changes in customer perceptions affect your brand's image. Our analytics platform harnesses the capabilities of Artificial Intelligence to analyze billions of customer opinions from various sources in real-time, bringing to light the topics that resonate most with consumers. Clootrack proficiently distinguishes between impactful reviews and inconsequential comments, while also capturing the emotional significance behind those opinions to clearly identify urgent customer needs. This holistic understanding equips brands to navigate and succeed in an ever-changing market environment, ensuring they remain relevant and responsive to customer demands. Ultimately, being attuned to customer sentiments allows for more tailored strategies that can lead to greater brand loyalty and improved customer satisfaction.

Employ cutting-edge machine learning methodologies for an in-depth analysis of text that facilitates the extraction, interpretation, and secure storage of textual information. Utilizing AutoML, one can effortlessly build high-performance custom machine learning models without needing to write any code. Enhance your applications by implementing natural language understanding via the Natural Language API, which significantly boosts their capabilities. By employing entity analysis, you can accurately identify and categorize various elements in documents such as emails, chats, and social media exchanges, followed by conducting sentiment analysis to assess customer feedback and generate actionable insights for enhancing products and user experiences. Moreover, the Natural Language API, paired with speech-to-text functionalities, allows you to gather meaningful insights from audio sources as well. The Vision API also adds to your toolkit by providing optical character recognition (OCR) to convert scanned documents into digital formats. Additionally, the Translation API broadens your understanding of sentiment across multiple languages, making it easier to connect with diverse audiences. With the ability to perform custom entity extraction, you can uncover specialized entities within your documents that might be overlooked by conventional models, thereby saving time and resources that would otherwise be spent on manual processing. Furthermore, this robust methodology allows you to train your own high-quality machine learning models, enabling precise classification, extraction, and sentiment assessment, which enhances the efficiency and focus of your analysis. Ultimately, this all-encompassing strategy guarantees a thorough understanding of both textual and audio data, equipping businesses with profound insights to drive better decision-making and strategies.

Medallia provides users with the ability to engage in meaningful and organized methods through both digital and traditional surveys. Our user-friendly survey solutions guarantee the collection of pertinent and actionable data that can lead to significant customer impacts. Utilizing advanced AI technology, Medallia analyzes both structured and unstructured survey data through machine learning, allowing it to reveal sentiment, forecast behaviors, pinpoint trends, and suggest actionable steps to enhance customer experiences. By creating highly effective surveys, you can transform customer journeys for the better. Furthermore, our platform allows for swift management of innovation and change across all facets of your experience management program, including design, email communications, survey questions, and language translations. With Medallia surveys, you are empowered to drive meaningful improvements in customer engagement and satisfaction.

Experience impeccable data capture with an automated system that ensures complete accuracy using only two lines of code. DocDigitizer offers remarkable benefits for partners, including Integrators, RPAs, ERPs, KYC/AML, and a range of Digital Transformation efforts. There are no requirements for upfront setup, infrastructure, licensing fees, or complex implementations, making it accessible for all. Its adaptable payment structure, which is based on the volume of documents processed, allows users to initiate their journey on a smaller scale with no minimum thresholds and to easily modify their usage as needed. Not limited to basic OCR and data extraction, DocDigitizer also validates the data, guaranteeing its dependability. This cutting-edge solution utilizes cognitive data capture for any text-based content, delivering a user-friendly plug-and-play experience with assured precision. By combining our distinctive cognitive data capture capabilities with an expertly designed human-in-the-loop approach, we achieve the speed and scalability of machine automation while ensuring that human oversight enhances quality. Our offering is distinguished by its high accuracy and cost-efficiency, surpassing traditional OCR systems that often fail to match this level of effectiveness. In conclusion, DocDigitizer transforms the landscape of data capture by fusing sophisticated technology with human insight, thereby establishing a new benchmark in the industry that is both innovative and reliable.

All of your research findings can be effectively examined, easily searched, and conveniently shared from a single location. This centralized platform ensures that collaboration and access to information are streamlined.

ATLAS.ti provides a robust platform for the qualitative analysis of extensive textual, graphic, audio, and video datasets. Featuring sophisticated tools, it enables users to creatively yet systematically organize, rearrange, and manage their materials effectively. This software ensures that you maintain a focus on your data, catering to all qualitative analysis requirements across various fields such as anthropology, economics, and criminology. It supports an extensive array of media formats for coding, including documents, audio files, and images. Various text document formats are compatible, such as .txt, .doc, .docx, .odt, and .pdf. Users can execute fully automated searches across numerous documents simultaneously, enhancing efficiency. Additionally, ATLAS.ti accommodates a wide range of audio formats like .wav, .mp3, and .wma, along with several video types such as .avi and .mp4, thereby ensuring comprehensive analysis capabilities across different media. This versatility makes ATLAS.ti an indispensable tool for researchers seeking to delve deeply into qualitative data.

Visual Layer helps organizations manage and improve large-scale image and video datasets. It offers a centralized platform to search, clean, organize, and prepare visual data—streamlining work across machine learning, compliance, and operational teams. The platform identifies duplicates, errors, and outliers in datasets, enabling faster decisions and better model performance. It integrates easily into existing systems and workflows, with deployment options that support cloud, on-premise, and hybrid environments. Visual Layer is compatible with any ML model or vendor stack. Built by the team behind Fastdup—an open-source industry standard for visual deduplication—it brings trusted foundations to enterprise use cases. Non-technical teams can use the platform with no code, while technical users can plug it into their pipelines directly.

Quirkos offers a user-friendly, affordable, and visual approach to the qualitative analysis of text data. Its distinct bubble interface enhances usability, providing users with immediate and intuitive insights. The platform facilitates live collaboration, enables side-by-side comparisons, and features powerful visualizations that help reveal intriguing discoveries. Additionally, Quirkos is accessible as both cloud-based and offline software, ensuring consistent functionality across Windows, Mac, and Linux operating systems. This versatility makes it a valuable tool for researchers and analysts alike.

TC Analytics acts as an essential tool for retail professionals, providing them with the ability to visualize real-time information collected from our people counting sensors that monitor customer interactions at the sales counter. This platform aids in tracking crucial management KPIs, enabling you to make informed choices that optimize resource distribution and boost your business’s profitability. Utilizing state-of-the-art technology, TC Analytics employs VECTOR 4D sensors that achieve a remarkable 99.5% accuracy in individual counts, a testament to 15 years of industry expertise and high client satisfaction across more than 7,000 retail sites. Moreover, this advanced tool allows for customer segmentation by gender and age, helping businesses identify which areas attract the most interest through the analysis of consumer behavior at the point of sale. As a result, retailers can adjust their strategies more effectively to address the varied needs of their clientele, ultimately leading to improved customer experiences and increased sales. With these comprehensive insights, businesses are better equipped to remain competitive in a rapidly evolving retail landscape.

Discover the advantages of our cutting-edge AI-powered summarization tools that are engineered for optimal efficiency and effectiveness. Our state-of-the-art, research-supported algorithm enables users to easily condense information. By using our service, you obtain succinct summaries along with key terms and phrases that encapsulate the essence of the material. We can summarize various file types, including pdf, mp3, doc, txt, jpg, and others. By leveraging advanced technologies in artificial intelligence, machine learning, natural language processing, and blockchain, we simplify complex processes and automate tasks that previously required human intervention. The SummarizeBot team is currently focused on tackling global scientific issues, especially in areas like abstractive summarization, question-answering systems, and predictive analytics specifically designed for the fintech industry. Our team regularly receives invitations to engage in international data science competitions and challenges, ensuring we stay ahead of the curve in the latest developments in AI and machine learning, which continually enhances our expertise and understanding in this rapidly advancing domain. This dedication not only fuels our innovation but also solidifies our position as leaders in offering outstanding summarization solutions, making us a preferred choice for organizations seeking efficiency in information management.

Daisee creates innovative technology designed to provide profound insights into the behavioral, emotional, and commercial interactions of customers. Utilizing a groundbreaking digital quality scorecard, Daisee automatically evaluates every customer interaction, pinpointing quality assurance challenges that necessitate human attention in critical aspects like compliance, communication, and conduct. This advanced software enables organizations to look beyond mere words and discover the underlying emotions present in their conversations, revealing the true thoughts and feelings of customers. With its ease of deployment across various telephony systems, Daisee empowers businesses to swiftly generate value. Currently, Daisee operates globally, with services available in Australia, New Zealand, and the United States, thereby expanding its reach and enhancing customer experiences worldwide.

Quickly convert your user research into shareable video insights with our innovative platform. It automatically generates video highlights and clips while offering Live Notes for on-the-spot analysis and tagging. You can easily upload videos and audio from any source, making it a top choice for organizations that prioritize qualitative insights. This solution acts as a centralized hub for all your qualitative data, freeing you from the burden of managing and editing numerous media files. By automating the tedious tasks of transcription and media setup, you can focus on extracting meaningful insights. Instantly create research clips and highlights, thus avoiding the frustrations of traditional video editing. Just tag significant moments in your recordings, and our platform will produce clips in real-time. Furthermore, we systematically organize your research projects; once you submit your research plan, we will categorize your recordings by questions, exercises, and themes, simplifying the synthesis of your findings. This efficient method not only saves you valuable time but also significantly improves the quality of your research results, enabling you to make informed decisions faster. Ultimately, our platform empowers organizations to harness the full potential of their qualitative data with ease.

Assessing emotions can yield critical insights for objective evaluations. By integrating cognitive data into your consumer and user research, you can make decisions that are based on genuine emotional reactions. The Affect-tag RX solution provides reliable and insightful emotional metrics through a secure web service and a customized dashboard. These metrics are obtained from physiological information collected via the Affect-tag RX mobile application and its unique smartband. This tool is designed for efficient data collection, fitting effortlessly into a variety of research methodologies. Participants can fully engage in their experiences without any potential biases interfering with the outcomes. Furthermore, our unique algorithms analyze physiological data in just a few minutes, granting researchers quick access to impactful insights. This rapid processing empowers researchers to respond promptly to the emotional data gathered, thereby enriching the overall research process and fostering a deeper understanding of consumer behavior. Ultimately, leveraging such technology not only streamlines research but also enhances the quality of insights derived from emotional analyses.

The TextRazor API is a powerful tool designed to effectively reveal the Who, What, Why, and How of your news content. With features like Entity Extraction, Disambiguation, and Linking, it also includes Keyphrase Extraction, Automatic Topic Tagging, and Classification, supporting a total of twelve languages. This API conducts a thorough examination of your text, enabling the extraction of Relations, Typed Dependencies among words, and Synonyms, which aids in the creation of sophisticated semantic applications that are aware of context. Additionally, it facilitates the rapid extraction of custom entities such as products and companies, allowing users to set specific tagging rules that fit their content needs. TextRazor presents a flexible text analysis framework that can be accessed either through cloud services or by self-hosting. Its integration of advanced natural language processing technologies with a vast knowledge base helps users quickly generate valuable insights from various types of content, including documents, tweets, or web pages. This makes it a vital resource for both content creators and analysts who seek to enhance their understanding of data. Ultimately, TextRazor’s holistic approach guarantees that users can optimize their data processing and analytical strategies to achieve superior outcomes.

JADBio is an automated machine learning platform that leverages advanced technology to facilitate machine learning without the need for programming skills. It addresses various challenges in the field of machine learning through its cutting-edge algorithms. Designed for ease of use, it enables users to conduct complex and precise analyses regardless of their background in mathematics, statistics, or coding. Tailored specifically for life science data, especially in the realm of molecular data, it adeptly manages challenges associated with low sample sizes and the presence of high-dimensional measurements that can number in the millions. For life scientists, it is crucial to pinpoint predictive biomarkers and features while gaining insights into their significance and contributions to understanding molecular mechanisms. Furthermore, the process of knowledge discovery often holds greater importance than merely creating a predictive model. JADBio places a strong emphasis on feature selection and interpretation, ensuring that users can extract meaningful insights from their data. This focus enables researchers to make informed decisions based on their findings.

Effortlessly manage your text data using a no-code interface designed to understand natural language, leaving the limitations of spreadsheets behind. Unlike conventional spreadsheets that struggle with the subtleties of language, SimpleX harnesses your understanding alongside its sophisticated features. Bid farewell to complicated queries and technical jargon; here, artificial intelligence functions seamlessly within an intuitive interface. Experience a tenfold enhancement in the speed of analyzing free text responses, allowing you to swiftly import, tag, classify, and organize countless quotes in mere seconds, as our AI handles the complex tasks. Instantly create treemaps or word clouds that can be easily incorporated into your presentations, along with structured exports rich in valuable insights. Capable of natively understanding and processing 50 languages, even in various formats, it can efficiently manage up to 10,000 text responses, including quotes, feedback, and reviews. With AI-powered analytical tools, it extracts insights at an accelerated pace, completing real-time tasks that previously required human effort. This advanced AI solution not only offers remarkable power but also prioritizes user-friendliness, fundamentally changing the way you engage with text data. As a result, you can now focus more on strategic decision-making rather than getting bogged down in data management.

s360 stands as the quintessential life underwriting platform that you could ever need. It acts as an all-encompassing underwriting environment that is seamlessly integrated with automated underwriting workflows, predictive analytics, and options for telephonic and video interviews, expediting the underwriting process while gathering paramedical exam reports through API connections. This allows you to have complete control over your case management while operating efficiently and autonomously. The platform is designed to provide deep insights into underwriting, emphasizing the importance of data by transforming unstructured medical information into structured, actionable insights. With a broad range of risk assessment instruments—including predictive modeling, interviews, automated underwriting, accelerated UDW, lab tests, and comprehensive underwriting manuals—this platform boasts an extensive array of features that significantly enhance the underwriting experience. Furthermore, its capability to integrate multiple data sources positions it as an indispensable asset for making well-informed decisions in the realm of life underwriting. Ultimately, s360 empowers users to navigate the complexities of underwriting with ease and precision.

Lexalytics, a prominent player in the fields of enterprise sentiment and text analysis since 2004, offers the Semantria API, which excels in natural language processing. This powerful tool provides a comprehensive suite of features, including multi-layered sentiment analysis, categorization, entity recognition, theme analysis, intention detection, and summarization, all accessible via an easy-to-use RESTful API. Users can customize Semantria through intuitive graphical configuration tools, making it adaptable to various needs. It supports 24 different languages and can seamlessly operate on public, private, and hybrid cloud infrastructures. Additionally, Semantria is designed to scale efficiently, accommodating everything from individual servers to extensive data centers, ensuring flexibility based on processing requirements. By integrating Semantria, businesses can enhance their text analytics and natural language processing capabilities, thus enriching cloud-based data analysis products or enterprise business intelligence systems. For a comprehensive business intelligence solution, organizations can also incorporate Lexalytics' storage or visualization tools, enabling them to effectively store, manage, analyze, and visualize their text documents for deeper insights. Such integration allows for a more informed decision-making process within organizations.

A comprehensive research system is essential for maximizing efficiency and effectiveness. By centralizing your research data, you can enhance collaboration and standardize your research processes seamlessly. Sharing insights becomes a breeze, and maintaining an organized classification system is straightforward, making it simple to manage tags, properties, and labels. Ensure data security and compliance with privacy regulations, which is why organizations, both public and private, place their trust in this system worldwide. Dive deep into your data to generate impactful reports and effortlessly connect various insights. With the ability to locate information in seconds and utilize a plethora of filters, your research capabilities are significantly enhanced. Enjoy the benefits of an AI-powered search that truly delivers. Standardizing your research practices is easy with customizable templates accessible to all team members, empowering more individuals to conduct thorough research. Additionally, integrated features provide unparalleled advantages, allowing for swift access to customer feedback while simplifying workflows that would typically require complicated tools like Zapier. Plus, there are no extra fees for uploading files of any size or format. Convert audio and video files into timestamped transcripts instantly, and gain immediate visibility into who is sharing insights, fostering a more collaborative research environment. As a result, your team can work more efficiently and effectively than ever before.

Phocas delivers a comprehensive business intelligence (BI) and financial planning and analysis (FP&A) platform tailored for mid-market companies engaged in manufacturing, distribution, and sales. With a focus on empowering users to feel confident about their data, Phocas facilitates improved collaboration, understanding, and strategic planning among businesses. By integrating with ERP systems such as Epicor, Sage, and Oracle NetSuite, Phocas enhances their functionalities by merging various data sources—including ERP, CRM, and spreadsheets—into a singular, user-friendly platform that offers diverse tools for analysis, reporting, and planning. Its standout features encompass user-friendly dashboards, customizable reporting, dynamic financial statements, adaptable budgeting, precise forecasting, and automated management of rebates. With real-time data access and robust security measures, Phocas enables teams across different functions to delve into their data and make well-informed decisions with confidence. Designed for ease of use by all business users, Phocas streamlines data-related tasks by automating the consolidation of financial and operational information, which not only saves time but also minimizes the potential for errors. Whether it’s for generating month-end reports, identifying trends, overseeing cash flow, or enhancing rebate strategies, Phocas equips businesses with the insights necessary to maintain a competitive edge in the market. Additionally, this platform fosters an environment where data-driven decision-making becomes central to daily operations, ultimately transforming how organizations approach their strategic goals.