List of the Top 6 Real Estate CRM Software for realtor.com in 2025

Lofty, previously known as Chime, offers an innovative platform that merges a robust AI-driven CRM with widely-used functionalities such as our Dynamic CMA, automated social media marketing, and an impressive IDX website, all while being recognized for its user-friendliness. Specifically crafted for real estate professionals eager to enhance their lead generation and closing capabilities, our intuitive system ensures that agents of any experience level can effortlessly achieve impressive outcomes. Regardless of an agent's tenure in the real estate sector or their technical proficiency, Lofty empowers them to deliver results seamlessly. Are you seeking an AI assistant that actively engages with potential clients around the clock and adapts to its conversations? We provide that capability. Interested in a geo-farming tool to uncover elusive seller leads within your locality? It's already integrated into our system. In addition, our award-winning software is designed to align with team dynamics and helps you differentiate yourself from the competition, offering you everything you need and beyond. If your goal is to close MORE deals at a much quicker pace, Lofty is the solution you’ve been waiting for! Explore the possibilities with us today!

The Top Producer CRM equips agents with essential resources to nurture client relationships throughout every phase of the client lifecycle. This platform offers more than mere contact management; it integrates MLS data, email communication, websites, text messaging, intelligent insights, and automated marketing strategies to ensure you remain memorable. Additionally, Top Producer is packed with a variety of conversion campaigns, transaction workflows, and customizable templates that can significantly enhance your productivity. Stay connected with your contacts by leveraging comprehensive 360 views and X-Factor insights derived from social media, which automatically refresh profiles, photographs, interests, jobs, and locations. With MLS Property Insights, you can effortlessly monitor the properties that captivate your clients, thanks to a complimentary MLS Connection for tracking listings that they have shown interest in or inquired about. Develop adaptive workflows that initiate with a fresh lead and conclude with a successful closing, all while dynamically adjusting as tasks are finished, perspectives shift, or deadlines are missed. This flexibility allows you to manage your client interactions more effectively and efficiently.

Fieldnotes stands out because it employs AI to assist in nurturing leads and converting them into viable opportunities. This advanced AI solution is ideal for anyone aiming to engage with their existing networks or seeking to create new leads in their endeavors. Its capabilities ensure you can maximize your outreach efforts effectively.

The PureAgent Real Estate Platform serves as a comprehensive system designed around advanced SEO techniques and a content management system that is mobile-friendly, specifically tailored for real estate websites. Additionally, it features our top-tier IDX property searches that utilize map-based functionality, finely tuned to enhance traffic and cultivate leads. Complementing this solution is our robust PureAgent CRM, which facilitates effective customer communication and follow-up, tracks leads, enables automation, and provides extensive reporting and analytics, along with options for blogging and social media interaction. While our platform is a formidable resource for real estate professionals, we pride ourselves on delivering exceptional customer support based in the U.S. Our commitment is to empower our clients with the finest solutions and unparalleled service in the industry.

Rechat enables its users to design a wide range of captivating marketing materials, such as property websites, email alerts, social media updates, open house registration pages, and more. The platform provides full customization options, allowing users to personalize their marketing strategies effectively. In addition to a wealth of DIY resources for real estate professionals, Rechat automates many mundane tasks that agents encounter on a regular basis. Brokerage managers also have access to specialized tools aimed at supporting agents in their daily functions. A key feature of Rechat is its smooth integration with Instagram, which empowers users to create, customize, and share their social media content effortlessly. Members can augment their posts with engaging captions and appropriate hashtags while scheduling them for direct publication on Instagram. By simplifying the email creation and distribution process, Rechat not only saves valuable time but also cuts costs for its users, facilitating the delivery of customized emails to diverse audiences, including personal contacts, brokerage members, or partner brokers via its advanced AI-powered agent network. Collectively, these features ensure that Rechat plays a crucial role in boosting marketing efficiency across the real estate sector, making it an indispensable tool for modern agents.

TotalBrokerage offers a seamless integration with any front-end website, allowing for the acquisition of online leads from diverse channels such as third-party platforms, lead generation websites, Facebook, and custom-designed sites, all of which can be managed and overseen from a unified platform. Its Marketing feature enables users to effortlessly distribute hundreds or even thousands of emails daily to both existing and prospective clients, streamlining the outreach process significantly. By utilizing drip campaigns alongside an intuitive HTML editor, maintaining regular communication with clients has never been easier. The transaction management system provides a centralized location for creating, editing, and storing all necessary documents and forms. Users can also effortlessly track and report on their contacts and vendors while leveraging the activity log for quick access to vital information such as inspections. In addition, commission calculations for agents are automated and customizable to accommodate various structures, whether they are flat, tiered, or based on fees, simplifying complex commission scenarios. The platform also features native integration with Quickbooks Online or Quickbooks Desktop, ensuring that accountants can work without hassle. Users have the capability to meticulously monitor expenses, drilling down to individual transactions or specific vendors, which offers a detailed perspective of financial activities. This comprehensive level of integration and functionality guarantees that all facets of your business are not only organized but also operate efficiently and effectively, promoting a well-structured workflow. As a result, TotalBrokerage stands out as a vital tool for enhancing business operations in the real estate industry.