List of the Top 25 Real Estate Marketing Software for Small Business in 2025

BoldTrail’s Real Estate Marketing solutions automate your promotional activities with sophisticated behavior-driven technology that responds to client interactions such as views, saves, and clicks, activating pertinent content automatically and enhancing engagement by 5–10 times compared to standard marketing methods. Agents can easily provide hyper-local, real-time listing notifications tailored by specific geographic areas, MLS parameters, and customer behavior, ensuring that clients receive only the most pertinent properties. Captivating market reports highlight property valuations and neighborhood dynamics, bolstering agent credibility and client trust. Select from BoldTrail’s smart pre-designed multi-channel workflows that encompass email, SMS, video messages, and voicemail drops, all equipped with automated scheduling for special occasions like birthdays and anniversaries. The platform features integrated video messaging, an advanced HTML email builder, and comprehensive print marketing capabilities, allowing agents to effortlessly distribute stunning, branded content across various channels.

Lofty, previously known as Chime, offers an innovative platform that merges a robust AI-driven CRM with widely-used functionalities such as our Dynamic CMA, automated social media marketing, and an impressive IDX website, all while being recognized for its user-friendliness. Specifically crafted for real estate professionals eager to enhance their lead generation and closing capabilities, our intuitive system ensures that agents of any experience level can effortlessly achieve impressive outcomes. Regardless of an agent's tenure in the real estate sector or their technical proficiency, Lofty empowers them to deliver results seamlessly. Are you seeking an AI assistant that actively engages with potential clients around the clock and adapts to its conversations? We provide that capability. Interested in a geo-farming tool to uncover elusive seller leads within your locality? It's already integrated into our system. In addition, our award-winning software is designed to align with team dynamics and helps you differentiate yourself from the competition, offering you everything you need and beyond. If your goal is to close MORE deals at a much quicker pace, Lofty is the solution you’ve been waiting for! Explore the possibilities with us today!

Join countless property managers who rely on Buildium to effectively manage every facet of their operations and boost revenue for each unit. This software has earned its reputation as the most highly recommended option for good reason. Buildium serves as a comprehensive property management solution, packed with essential features that foster success—ranging from accounting and communications to leasing and highly-rated mobile applications. You will discover new avenues for revenue through resident services while benefiting from award-winning customer support and a network of trusted integrations available via the Buildium Marketplace. Regardless of your property portfolio size, Buildium is specifically designed to meet your needs. With plans beginning at only $62 per month, and with no hidden charges, it's little surprise that Forbes has recognized Buildium as the “Best Real Estate Accounting Software for Property Managers.” This combination of affordability and functionality makes it a top choice for property management professionals looking to enhance their business.

Comprehensive property management software designed to assist property managers and owners in increasing their profits, staying organized, and expanding their operations. Streamline the management of properties using intuitive, secure, and trustworthy software solutions. Leveraging advanced technology, exceptional customer support, and complimentary educational materials, DoorLoop enables you to achieve growth in all aspects of your life, both personally and professionally. Additionally, it fosters an environment where financial success becomes attainable through effective management strategies.

Ylopo represents an innovative digital marketing solution designed to help you optimize your time, increase your earnings, expand your team, and enhance your visibility across platforms. With its advanced Dynamic Ads technology, Ylopo enables users to seamlessly upload an extensive inventory of homes to both Facebook and Instagram, ensuring that potential buyers are presented with suitable properties precisely when they are searching. This targeted approach leads to a significant influx of high-quality leads for both home sellers and buyers. Additionally, Ylopo's proprietary PPC technology efficiently capitalizes on the most effective keywords, generating substantial revenue for each client by focusing on the most pertinent buyers and sellers in real-time. The platform also employs dynamic remarketing strategies to re-engage past leads through social media, showcasing new listings that align with their previous interests on a daily basis. Furthermore, Ylopo has the potential to transform over 25% of your existing leads into fresh opportunities, significantly boosting your business prospects. By leveraging these advanced technologies, Ylopo positions itself as an essential tool for any modern real estate professional.

Open House Wizard provides a seamless solution for Contact-Free Open House Visitor Registration, Lead Conversion, and a range of innovative features. Instant PDF flyers, signed visitor disclosures, disclaimers, and drip email campaigns are also available for your convenience. Our complimentary Open House Flyers come equipped with QRCODE and texting sign-in capabilities, allowing visitors to independently register and sign in using their smartphones. Simply bring your device to the Open House event, where we will display one of our 'Classic Registration pages.' Visitors have the flexibility to register through text, QRCODE, or a traditional form. A wide variety of devices can be utilized for visitor registration, including iPads, MacBooks, Microsoft Surfaces, notebooks, tablets, and Chromebooks, ensuring a versatile and user-friendly experience for everyone involved. This adaptability makes it easy for hosts to manage registrations efficiently.

Utilizing marketing video commercials, professional agent websites, and well-optimized social media pages can significantly enhance your ability to connect with your local audience. Our software effortlessly produces listing advertisements, individual property websites, digital flyers, and listing commercials for all your available properties, requiring only your linked MLS account. Additionally, local market update videos, a lead generation engine, and various other features can amplify engagement from prospective buyers and sellers in your vicinity. By sending local market reports and listings directly to your leads, you can open up numerous business opportunities. You also have the flexibility to create personalized email templates that can be utilized whenever necessary. Furthermore, leveraging analytics to assess your business performance can facilitate growth; understanding which ads were effective and identifying which listings garnered the most interest are crucial insights. These evaluations will empower you to make informed decisions that can significantly enhance your business trajectory. Staying attuned to these metrics will ensure you remain competitive in your market.

SeoSamba's Marketing Operating System (MOS) is a cloud-based marketing solution tailored for both small enterprises and larger, multi-location businesses. This comprehensive system encompasses a variety of effective tools designed to establish a robust and straightforward online presence. Users can take advantage of numerous functionalities, including SEO tools, platforms for Google and Facebook reviews, email marketing capabilities, and social media marketing resources, all complemented by a mobile application, VoIP services, call tracking features, and text messaging tools. Additionally, SeoSamba MOS integrates flawlessly with SeoToaster Ultimate CRM, enhancing user experience. It also provides two mobile companion applications, one for social media and another for managing leads and CRM, allowing for business oversight on the go. Moreover, solution providers have the option to private-label the SeoSamba MOS, offering tailored solutions to their clients.

Property Matrix stands out as a premier solution for managing residential, commercial, and mixed property portfolios. This fully cloud-based system is crafted for mobility, allowing you to access your property management tools in real-time from any device, which means you can oversee your assets from virtually anywhere. The software boasts enterprise-level accounting capabilities, adept at addressing even the most intricate financial requirements, alongside customizable reports, templates, and workflows tailored specifically to your business needs. Among its essential features are tenant and owner portals, automated lease generation, online application processes, check scanning functionality, and integrated marketing tools that effortlessly post vacancies to leading listing sites with a single click. Property Matrix also enhances maintenance management by enabling tenants to submit requests online while allowing vendors to effectively oversee work orders. Its sophisticated CAM management, adjustable settings, and powerful automation capabilities help streamline operations, thereby saving time and lowering costs. Supported by top-tier customer service, Property Matrix is designed to scale smoothly, accommodating property managers whether they oversee 50 or 5,000 units. The platform has garnered the trust of property managers around the globe, who rely on it to boost efficiency, elevate tenant satisfaction, and foster business growth, all while simplifying their management tasks. With its innovative tools and robust support, Property Matrix is not just a software solution; it is a comprehensive partner in property management success.

IXACT Contact is a comprehensive real estate CRM designed to streamline contact management, facilitate communication, and enhance your online presence, all within a user-friendly platform. This innovative software features distinct marketing automation tools and engaging content that empowers you to stand out as a memorable real estate professional, attracting clients and prospects alike. Agents utilizing IXACT Contact experience an average growth of 55% in their gross commission income, highlighting its effectiveness in boosting business performance. With its all-in-one approach, IXACT Contact not only simplifies tasks but also enriches your professional relationships.

Smarter Contact stands out as the top-rated and most effective all-in-one communication platform designed specifically for real estate experts. Our solution enables you to handle multiple forms of communication, from mass texting and voice campaigns to personalized messaging, all from a single convenient location. You can text and call using your business phone number without facing daily limits or sending restrictions. With rapid 10 DLC approval times, you can streamline your communications, and become one of over 10,000 satisfied customers who have transformed their engagement strategies. Start enhancing your conversation management today!

An incredibly potent yet astonishingly simple all-in-one solution is readily available for you. Central to our approach is the commitment to deliver "exceptional value for the cost." As we work to create the most extensive toolkit in the marketplace, we stay focused on keeping overhead costs in check. Our pricing model is designed to provide greater advantages at a lower cost, featuring streamlined integration that removes the need for redundant data entry while ensuring data integrity. Acting as The Technology Behind the Deal, our goal is to elevate your efficiency and enhance your profitability. With just a few clicks, you can produce professionally crafted presentations, reports, and marketing materials! Our skilled design team has curated a range of marketing resources that will highlight your brand. Each material is customized to align with your color palette and logo, allowing for the quick generation of various reports and marketing tools. In addition, we offer the flexibility of custom branding to meet your unique needs. Information from RealNex transfers seamlessly, enabling you to create impressive and detailed presentations swiftly and easily, so you can concentrate on what truly counts: your success. With our forward-thinking strategy, your business will not just stand out but flourish amidst fierce competition, positioning you for sustained growth and achievement.

We facilitate connections between local professionals and their communities. Our service is designed for business owners eager to showcase their enterprises through interviews, reaching out to residents and workers in their vicinity. Additionally, we cater to agents who prioritize community engagement and are receptive to referrals, fostering relationships that enrich both their professional network and the community itself. We aim to bridge the gap between consumers and the dynamic individuals behind local businesses, appealing to those who prefer to shop within their neighborhoods. Our innovative platform empowers community-focused real estate agents to establish themselves as trusted local authorities. By partnering with Parkbench.com, these agents can amplify their networks tenfold in just one year, unlocking increased client opportunities and referrals while enjoying the process. Ultimately, our goal is to help real estate professionals distinguish themselves and cultivate expertise in their local markets. This approach not only benefits the agents but also enhances the community's sense of connection and support.

The Top Producer CRM equips agents with essential resources to nurture client relationships throughout every phase of the client lifecycle. This platform offers more than mere contact management; it integrates MLS data, email communication, websites, text messaging, intelligent insights, and automated marketing strategies to ensure you remain memorable. Additionally, Top Producer is packed with a variety of conversion campaigns, transaction workflows, and customizable templates that can significantly enhance your productivity. Stay connected with your contacts by leveraging comprehensive 360 views and X-Factor insights derived from social media, which automatically refresh profiles, photographs, interests, jobs, and locations. With MLS Property Insights, you can effortlessly monitor the properties that captivate your clients, thanks to a complimentary MLS Connection for tracking listings that they have shown interest in or inquired about. Develop adaptive workflows that initiate with a fresh lead and conclude with a successful closing, all while dynamically adjusting as tasks are finished, perspectives shift, or deadlines are missed. This flexibility allows you to manage your client interactions more effectively and efficiently.

ProspectNow stands out as the most extensive commercial real estate prospecting platform available online, boasting a vast database that encompasses over 100 million commercial and residential properties, which can be filtered based on location, size, property type, and unique building features. Subscribers gain instant access to in-depth property details, including mailing addresses and phone numbers of owners, significantly enhancing their outreach capabilities. Beyond real estate data, the platform also offers insights into over 30 million businesses and tenants, adding to its versatility. With state-of-the-art CRM software and mailing functionalities, ProspectNow serves as a vital tool for effective marketing to property owners. Users benefit from complete access to up-to-date and precise property ownership information throughout the United States, which is invaluable across various sectors such as real estate, land development, mortgage services, research, education, and trades. The platform's data is continuously refreshed, with daily updates ensuring that records from numerous trusted public and private sources are current, allowing users to always access the latest information. This unwavering dedication to maintaining data integrity and providing user-friendly resources establishes ProspectNow as an indispensable asset for entrepreneurs and professionals reliant on real estate intelligence for driving their business success, making it a preferred choice for many in the industry.

PropFlo CRM features an intuitive dashboard designed to effectively monitor and manage real estate projects. This system enables users to keep a close eye on marketing and sales developments, offering comprehensive views, status updates, and inventory control. By leveraging AI technology, it can analyze customer behavior and facilitate personalized interactions. The platform enhances the sales workflow, strengthens customer relationship management, and guarantees that information remains accurate and current for informed decision-making. Additionally, it simplifies post-sale processes, manages digital payments, and oversees channel partners, all through an engaging dashboard that allows for seamless tracking of each unit, updating their statuses, assigning them to clients, and monitoring sales and bookings efficiently. This comprehensive tool is essential for real estate professionals looking to optimize their operations and improve client satisfaction.

For real estate professionals, managing social media platforms such as Facebook, LinkedIn, Google My Business, and Twitter can feel daunting; however, with Artur'​In, our AI streamlines these responsibilities, enabling you to focus on scaling your business effectively. In an age where market dynamics shift rapidly and consumers are increasingly well-informed and unpredictable, it is essential for businesses to proactively connect with their audience across multiple channels, including emails and social networks. We are dedicated to providing our clients with an intuitive and high-quality tool that adapts to the evolving landscape of relationship marketing. By harnessing cutting-edge technology and strategic marketing techniques, Artur'In manages all communications for local businesses on social media and helps generate valuable referrals. Essentially, Artur designs newsletters to enhance customer loyalty, creates customized blog content, invigorates your social media engagement, offers valuable insights into how audiences interact with your brand, and identifies your most promising leads. This all-encompassing strategy not only streamlines your marketing initiatives but significantly contributes to the growth of your business. Moreover, by integrating these elements seamlessly, Artur'In ensures that you stay ahead in the competitive real estate market.

AppFolio Property Management is an online platform designed for property management that caters to private property owners, real estate managers, and tenants. It offers features such as Billing & Invoicing, Credit Checks, and Rent Tracking, ensuring comprehensive management capabilities. Tenants can conveniently access a dedicated portal where they can communicate, request invoices, and make rent payments. Meanwhile, property owners benefit from the Owner Portal, which provides insights into Expenses, Insurance, Vacancy Tracking, and lease Management, alongside updates on Taxes and the Tenant Database. With its user-friendly interface, AppFolio simplifies the process of marketing, managing, and expanding property businesses, making it a valuable tool in the real estate industry. Additionally, the platform streamlines communication and enhances overall efficiency for all parties involved.

Qobrix stands out as a premier software solution for the real estate industry, designed to assist you in capturing, engaging with, and transforming leads into successful sales. With its robust CRM capabilities, cutting-edge client portals, and a tool for creating multiple landing pages, you'll have everything you need at your fingertips. Additionally, Qobrix simplifies the management of property listings and offers partners sophisticated marketing resources, while ensuring that clients have prompt access to vital information. This comprehensive approach not only enhances efficiency but also fosters stronger relationships throughout the sales process.

BatchLeads stands out as a leading platform for property intelligence, catering to a diverse range of professionals in the real estate sector, including agents, lenders, title companies, and service providers, who seek to streamline their lead generation, list organization, deal discovery, and outreach efforts to property owners and real estate experts. What sets BatchLeads apart from conventional property search platforms is its advanced filtering capabilities, which extend beyond mere property features; users can refine their searches by utilizing household demographics, mortgage details, listing information, and significant life events that may signal a willingness to sell, borrow, or seek particular residential services. The platform also offers integrated comp tools, calculators, and easily exportable reports, enabling users to quickly assess risk and formulate offers. Additionally, BatchLeads facilitates efficient communication and brand promotion through its Click-to-dial and Direct Mail campaigns, equipping users with the necessary data to execute highly-targeted and personalized marketing strategies on a large scale. Furthermore, users can effortlessly transfer saved properties and contact details to their CRM or other third-party applications via seamless integrations and APIs. Overall, organizations primarily leverage BatchLeads for its comprehensive capabilities in lead generation, list management, data enhancement, marketing initiatives, and customer relationship management, making it a vital asset in the competitive real estate landscape.

iHomefinder delivers IDX websites, CRM tools, and marketing solutions specifically crafted to elevate your real estate enterprise, enabling you to optimize your time, enhance efficiency, and drive growth more rapidly. Explore how a multitude of agents depend on iHomefinder's innovative resources that assist them throughout their real estate endeavors. For agencies and brokerages, iHomefinder provides an all-encompassing suite of marketing, management, and accountability tools tailored to fit businesses of all sizes, going beyond just an IDX website. Web developers can partner with iHomefinder to leverage the necessary technology, guidance, and collaboration essential for launching a successful real estate platform. Together, we can pave the way for growth! iHomefinder also empowers MLS & Board MLS® Systems in Canada, enabling you to offer enriched services to your members while enhancing your public visibility through the integration of sophisticated IDX search features and an agent directory on your website. By choosing iHomefinder, you unlock a holistic IDX website solution that includes everything required for success, such as property search capabilities, lead capture mechanisms, nurturing functionalities, and robust real estate CRM features. Through these offerings, real estate professionals can streamline their business operations, significantly boosting their visibility in the market and ultimately leading to greater success. The commitment to innovation and support ensures that users can adapt to the ever-evolving landscape of real estate.

Postamo simplifies the process for real estate professionals to effectively share content across various social media platforms such as Facebook, Twitter, and LinkedIn, aiding in business growth. With Postamo, agents can effortlessly disseminate their insights through multiple networks, which can include news articles, home renovation suggestions, and details about upcoming open houses. The platform also enables agents to consistently brand each page they share, ensuring they remain memorable within their real estate circles. By enhancing visibility through targeted campaigns for active listings, future open houses, and potential sellers, agents can effectively reach the right audience, capture valuable leads, and analyze the outcomes. Maintaining an active presence on LinkedIn, Twitter, and Facebook is made easy with Postamo, allowing users to schedule posts in advance and publish to several pages simultaneously. This functionality not only streamlines social media management but also lets agents concentrate on what truly matters: nurturing relationships with their clients and prospects. Ultimately, Postamo provides a comprehensive solution that empowers real estate professionals to elevate their social media strategy and maximize their outreach.

Discover the advantages of utilizing Real Estate CRM and Marketing Software, where costs are based solely on your usage. This innovative solution is designed for both solo realtors and large firms, enhancing the efficiency and effectiveness of delivering real estate services like never before. Convert your smartphone into a formidable lead capture device, automatically collecting leads from various digital channels, including Facebook, Twitter, and your website, and allocating them to the right sales agents. With geolocation tracking, you can manage your team more adeptly, and by the end of each day, you can assess the comprehensive activity logs of your team members to boost their productivity. You can not only evaluate their daily tasks and provide suggestions for improved efficiency but also seamlessly promote your real estate brand online. The fully responsive website design ensures that clients can connect with you anytime and from any mobile device, provided your site is optimized for desktops, tablets, and smartphones. This strategy guarantees that your real estate business stays competitive and accessible in the rapidly evolving market landscape, allowing you to adapt and thrive in the face of changing consumer demands. Ultimately, embracing such technologies positions your business for sustained growth and success.

BoomTown provides a comprehensive range of services such as expert lead generation, IDX websites, an intelligent CRM, and effective lead management, all available in flexible options that evolve with your success. Experience the reasons behind BoomTown's repeated recognition as the highest-rated CRM in real estate! With a well-defined vision of your objectives, our team is equipped with the knowledge to assist you in achieving them. Acting as an integrated extension of your workforce, we connect with prospective clients 24/7, ensuring responses in as few as 90 seconds and nurturing leads for up to a year, so agents can focus on clients ready to transact. You can be confident that each prospect is given the proper attention, allowing agents to dedicate their efforts to active buyers and sellers while enhancing conversion rates. The top professionals in the industry distinguish themselves through innovative strategies, which is why they choose BoomTown over other CRM solutions to facilitate their success. It is the leading real estate platform specifically created to simplify the processes of generating, qualifying, managing, and converting leads, streamlining your path to success more than ever before. By opting for BoomTown, you are gaining not only a tool but also a committed partner focused on elevating your real estate business to new heights. Together, we can transform how you engage with clients and drive your business forward.

WPCasa presents a flexible WordPress framework specifically designed for the creation of professional real estate websites while streamlining the management of property listings. This all-encompassing WordPress solution empowers users to effortlessly develop high-quality real estate platforms and adeptly manage their listings. For those desiring an out-of-the-box option, our exclusive WordPress themes tailored for WPCasa fully leverage the framework’s capabilities. Users can further enhance their sites with specialized add-ons, allowing for customized features that align with their individual needs. WPCasa integrates smoothly with the intuitive WordPress interface, making it accessible for anyone to master. By utilizing our customized themes and add-ons, you can build a robust and dynamic real estate tool that fulfills your unique requirements. Constructed on well-documented and easily understandable code, WPCasa offers a variety of actions, filters, and templates, enabling developers to extend functionality as needed. Moreover, a significant aspect of any successful real estate website is a powerful search feature, which WPCasa places at the forefront of its design. With these exceptional functionalities, users can significantly enhance their online visibility within the real estate sector. This ensures that every website built with WPCasa can stand out in a competitive market.