List of the Top 3 Sales Enablement Software for Salesforce Sales Engagement in 2025

Salesforce’s CRM offerings for small businesses come in two comprehensive suites: Starter Suite and Pro Suite, each crafted to fuel growth by connecting key business functions in one seamless platform. Starter Suite is ideal for small businesses beginning their CRM journey, combining marketing, sales, service, and commerce tools with easy setup and AI-driven guidance, supported by a free 30-day trial and 40% off pricing. Pro Suite elevates this experience with greater customization options, powerful automation, real-time chat, sales quoting and forecasting, and access to hundreds of additional apps via AppExchange, making it perfect for businesses with evolving and complex needs. Both suites include features such as campaign templates, smart segmentation, case management, and storefront builder, allowing businesses to build strong customer relationships and grow revenue across multiple channels. Pro Suite customers also benefit from enhanced pipeline visibility, streamlined payment processes, and comprehensive customer service automation to improve operational efficiency. Salesforce’s rich resource ecosystem — including Trailhead courses, live events, and an active community — supports businesses in maximizing their CRM investment. Customer testimonials emphasize the scalability and flexibility of these solutions, showing how Salesforce adapts to changing business demands. Whether launching or expanding, these CRM suites ensure companies have the tools they need to succeed and scale without switching platforms.

Gong is a powerful AI-driven revenue platform designed to help businesses consolidate their revenue processes and refine their engagement strategies. By seamlessly integrating with current CRM systems, it delivers comprehensive customer insights, precise forecasting, and enhanced sales performance. The platform empowers teams by providing analytical intelligence on customer interactions, reducing repetitive tasks, and boosting overall productivity. With innovative features such as Gong AI and the Gong Data Engine, organizations can optimize their operations, elevate sales training, and achieve better business results. Additionally, Gong’s focus on data utilization ensures that teams can make informed decisions to drive growth.

Adopt a modern approach to sales and marketing with Highspot, the foremost platform in sales enablement. With Highspot, sales and marketing teams can uncover and perfect strategies that boost buyer engagement and streamline the sales journey. This platform boasts powerful content management features, supports both email communications and live presentations, offers valuable analytics, and integrates effortlessly with existing marketing and sales tools while leveraging cutting-edge AI technology for superior content search and recommendations. As a result, teams are empowered to reach their objectives more effectively. In today's fast-paced market, Highspot not only provides essential tools for organizations to maintain their competitive edge but also fosters an environment for sustained growth and innovation. Ultimately, embracing Highspot ensures that your teams are well-equipped to navigate the complexities of modern sales and marketing.