List of the Top 25 Sales Force Automation Software for Marketo in 2025

Pipeliner has transformed the landscape of CRM with its distinct visual interface, a no-code workflow automation engine, real-time dynamic insights, and comprehensive reporting features. No other CRM platform provides sales professionals and managers with such a multitude of options for visualizing and interpreting sales data, along with intelligent insights generated by the system itself. The robust automation capabilities of Pipeliner, coupled with its seamless integration with various other systems such as email, ERP, and marketing platforms, significantly reduce the burden of routine manual tasks that often accompany traditional systems used by sales teams. What sets Pipeliner CRM apart from conventional CRM solutions is its unique approach, leading to high adoption rates, a low Total Cost of Ownership, and a swift Return on Investment. Users find the system intuitive and straightforward, requiring minimal training and causing little disruption to business operations during implementation. This combination of features not only enhances productivity but also fosters a more efficient sales process, ultimately benefiting the entire organization.

Pipedrive is an advanced customer relationship management (CRM) and sales pipeline management tool aimed at assisting companies in monitoring and enhancing their sales workflows. It features automation capabilities, AI-driven sales analytics, and up-to-the-minute reporting to enable businesses to finalize deals more quickly and efficiently. Additionally, with its adaptable workflows, compatibility with numerous applications, and user-friendly design, Pipedrive empowers sales teams of various scales to handle leads, streamline repetitive activities, and assess performance for more informed, data-oriented decisions. This comprehensive platform not only simplifies the sales process but also enhances collaboration among team members, ensuring that everyone is aligned towards achieving common goals.

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

Kixie: Intelligent Calling and Texting Solutions for Revenue Teams Kixie serves as an AI-driven sales engagement platform designed to enable teams to connect more swiftly, secure additional deals, and grow seamlessly—all while maintaining a personal touch. 🔥 Outbound Sales: Elevate connection rates by as much as 400% through AI-enhanced Local Presence, Multi-Line PowerDialer, and Spam Risk Prevention. 🚀 Marketing: Streamline calls and texts for immediate follow-ups and impactful outreach—all without the hassle of manual processes. 📞 Inbound Sales & Customer Service: Manage a higher volume of calls with intelligent CRM-based routing, shared SMS inboxes, and instant auto-responses. 📊 Revenue Operations & Leadership: Access AI-generated insights, real-time coaching resources, and sophisticated analytics to enhance your team's performance. 💥 Transform your sales force today! Explore our website to begin your journey for free, with no credit card necessary, and discover the difference Kixie can make.

Close stands out as the premier CRM solution for small businesses and startups eager to secure more deals in a shorter period. Your team can seamlessly engage with potential clients or existing customers through an integrated platform that offers SMS, email, and calling functionalities all in one place. This comprehensive tool operates independently, eliminating the necessity for separate sales email or calling applications. Being cloud-based and budget-friendly, Close is not only user-friendly but also comes with clear pricing structures, making it particularly suitable for small to medium-sized enterprises. Subscription plans begin at just $49 per month. The design of Close prioritizes maximizing sales efficiency for users. With a single click, you can initiate and receive calls, with every interaction automatically recorded—there's no need for manual data entry! As soon as the phone rings, relevant lead activity data appears on your screen, ensuring you always have access to essential information. Furthermore, customer support is readily available through various channels, including email, phone, an extensive FAQ section online, and a self-service knowledge base, providing users with ample resources to assist them. This combination of features makes Close an invaluable asset for any sales team.

Salesforce enables sales teams to maximize their productivity and achieve their goals more effectively. As the premier CRM solution worldwide, Salesforce transcends basic capabilities. It provides teams with vital resources aimed at broadening their client bases, uncovering new opportunities, and closing deals rapidly from virtually anywhere. The platform features an impressive selection of tools, including contact management, opportunity tracking, lead oversight, email integration, report generation, sales forecasting, and file synchronization and sharing, to name just a few. This allows you to invest less time navigating through spreadsheets and more time concentrating on your core business activities. Without the need for any extra hardware or software, our intuitive setup guide empowers you to streamline sales workflows and resolve customer inquiries in just a few minutes. By connecting data across sales, service, and marketing, you can deliver seamless and tailored experiences to your customers. This holistic view of each client encompasses their accounts, interaction history, and connections. Additionally, incorporating social data can significantly enhance your understanding of customer behaviors and preferences, providing you with a competitive edge in the market. Ultimately, Salesforce not only boosts sales efficiency but also fosters stronger customer relationships through insightful data analytics.

Zoho CRM presents a user-friendly and organized interface enriched with distinctive features designed to enhance the chances of converting leads into customers. Its intuitive dashboard enables users to execute 'macros' that optimize the process of reaching out to leads, while also facilitating the monitoring of sales progress. Additionally, administrators are equipped to oversee missed opportunities and identify top-performing agents, empowering them to make informed decisions that can significantly influence the business through the use of comprehensive sales reports. With these tools at their disposal, businesses can fine-tune their strategies for greater effectiveness.

Enhance your sales effectiveness with Zendesk Sell, which was previously known as Base, a cutting-edge CRM system specifically designed for today's sales teams. This platform simplifies operations for sales teams of all sizes, ranging from small businesses to large enterprises, boosting their productivity while providing clearer insights into sales pipelines. Thanks to its intuitive interface, teams can efficiently access and evaluate essential data, prioritize leads and opportunities, and take sales actions based on informed insights. Users have the convenience of making calls, sending emails, scheduling meetings, and keeping track of deal histories all from one centralized platform, thus eliminating the hassles of manual data entry. When it comes time to close deals, Zendesk Sell allows you to do so from virtually anywhere, ensuring that the functionality of a desktop tool is available in your pocket, even offline. In contrast to traditional sales management systems, which can often be complex and hard to use, Zendesk Sell prioritizes ease of use, enabling sales professionals to concentrate on their primary goal—selling. This forward-thinking approach not only boosts efficiency but also encourages teamwork among colleagues, making it an essential tool for any sales organization looking to thrive in a competitive market. Moreover, its adaptability to various sales strategies makes it suitable for a wide array of business models.

Introducing the intuitive CRM solution tailored for Office 365 and G Suite users. With Nimble, setup is a thing of the past, as it autonomously configures itself to meet your needs. Already, thousands of teams are leveraging Nimble to enhance their productivity each day. It simplifies the process of organizing your contacts, fostering relationships, identifying opportunities, achieving objectives, and cultivating connections. The Today Page brings together your tasks, social interactions, pipeline, appointments, and schedules into a single, user-friendly dashboard. You can seamlessly integrate contacts and social media interactions, along with communications from over 160 applications and CRMs, to form a cohesive relationship management system. Gain access to a comprehensive view of your contacts, including their information and your team's interaction history. Additionally, you can effortlessly add notes, update deal statuses, and retrieve social media profiles, ensuring you're always well-informed and connected. This streamlined approach not only saves time but also enhances collaboration among team members.

ZoomInfo stands out as a premier business intelligence platform that equips companies with extensive data and insights regarding other businesses, professionals, and prevailing market trends. By offering in-depth profiles, contact details, and firmographics for millions of organizations and key decision-makers, it enables firms to refine their sales, marketing, and recruitment strategies effectively. Utilizing AI-enhanced analytics and data mining techniques, ZoomInfo provides practical insights that empower businesses to discover new opportunities, streamline their outreach efforts, and make well-informed decisions. The platform's features for lead generation, account management, and sales prospecting make it a favored choice among sales and marketing teams seeking to boost growth, enhance targeting, and improve customer engagement. Furthermore, its user-friendly interface and robust data offerings ensure that companies can stay ahead in today's competitive landscape.

DemandScience is a business-to-business demand generation firm that simplifies marketing and sales processes by helping companies identify suitable prospects more quickly and focus on buyers who are ready to purchase. Utilizing advanced technologies, the DemandScience Live Data Factory provides precise data enriched with relevant intent signals, effectively streamlining the buyers' journey from initial interest to final conversion. Established in 2012, DemandScience has successfully supported over 1,500 clients across the globe with its products, data, and lead generation services. With a workforce exceeding 800 employees and offices in seven different countries, the company has earned the distinction of being ranked #5 on Fortune Magazine’s list of top workplaces in the advertising and marketing sector. Among the solutions DemandScience offers are PureSyndication, which supplies high-quality opt-in leads tailored for your marketing campaigns; PureABM, designed to boost your growth through targeted advertising aimed at your ideal accounts; and PurePush, which connects you with mid and bottom funnel prospects who are nearing the decision-making stage. Each of these solutions is crafted to enhance your efforts in capturing and converting potential customers effectively.

Unlock the potential of extensive data to enhance every facet of your organization with Clearbit, the premier marketing data solution crafted for refining customer engagement. Obtain deep understanding of your audience, identify prospective clients, and customize each marketing and sales interaction to achieve maximum efficiency. Rely on our real-time lookups to deliver up-to-date and accurate information, allowing for prompt responses based on the most current data, complete with alerts for sales opportunities and notifications about employment changes. Explore comprehensive company data, including metrics such as workforce size, technology applications, and sector classifications, as well as in-depth employee details like their positions, seniority levels, and updates on career shifts—all readily available for your use. By harnessing our vast datasets and cutting-edge machine learning technology, you will be equipped with all the tools needed to effectively convert prospects and grow your business. Effortlessly integrate essential data into your existing systems, as Clearbit is designed to work seamlessly with your current technological infrastructure, ensuring your sales, marketing, and analytics teams have consistent access to cohesive data. This streamlined integration not only enhances decision-making speed but also boosts overall productivity and performance across your organization, setting you on a path toward sustained success.

Gain a deeper understanding of your customers and grow your business with Insightly. This powerful and intuitive customer relationship management (CRM) solution is designed specifically for small and medium-sized enterprises, enabling teams to increase sales, nurture relationships, and deliver projects on time. It offers smooth integrations with widely used applications such as Gmail, Office 365, and MailChimp. Furthermore, Insightly equips organizations with crucial tools to manage contacts throughout the sales journey, oversee customer interactions, and monitor their sales pipeline, along with numerous other features. By utilizing Insightly, companies can streamline their operations and enhance customer satisfaction, ultimately leading to greater success in their endeavors. Embracing this platform opens up new avenues for growth and efficiency, allowing businesses to thrive in a competitive landscape.

To prevent valuable opportunities from slipping away, it’s crucial to align tasks with the right people. Utilizing automated tools—ranging from analyzing buyer signals to creating efficient sales rhythms—can greatly enhance your chances of closing deals. For an improved email experience, it might be wise to invest in essential features for platforms like Gmail or Outlook. Cirrus Insight provides an all-in-one solution that integrates effortlessly with Salesforce, delivering all the critical information you need straight to your inbox. By integrating automation into your sales processes, you can eliminate the monotonous chore of manually recording actions in Salesforce. The repetitive tasks of data entry, copying, pasting, and switching between different applications can significantly hinder your productivity. By streamlining your schedule, you can dedicate more time to high-impact activities rather than getting caught up in administrative duties. With Cirrus Insight, managing your CRM can transform from a burdensome task into a streamlined process, allowing you to enhance your sales strategies and reach a broader audience of potential clients. Constantly updating your Salesforce activities can be a time-consuming endeavor, especially when engaging with leads who may not be ready to buy right away, underscoring the importance of adopting a more effective method. In this way, you can not only improve efficiency but also maintain better relationships with potential customers who may eventually convert.

Stack Moxie has a deep appreciation for marketers, recognizing that we are indeed marketers ourselves. We understand that technology has the potential to empower marketers to achieve remarkable outcomes. However, the reality is that marketing teams often face challenges that can lead to their downfall. In today's landscape, marketing departments must operate efficiently, produce more results, and adhere to stringent regulations. A Chief Marketing Officer (CMO) is aware that leveraging technology is essential for scaling operations and maintaining compliance. Conversely, a Chief Technology Officer (CTO) may hesitate, fully recognizing that marketers lack access to a vital tool that is critical for the IT department's success. A CTO might emphasize the importance of thorough stack testing, ensuring that every aspect runs smoothly and functions as intended. Questions arise: Are the web forms operating correctly? Is customer input generating the necessary responses? Can we successfully navigate an audit? Unfortunately, these tools are often out of reach for marketers, along with the budget and time needed to conduct manual evaluations. This gap is precisely what inspired the creation of Stack Moxie. Our platform empowers marketers by placing essential IT expertise directly at their fingertips. We ensure that marketing technology operates seamlessly, so leads are captured effectively, digital ad expenditures are maximized, and any issues are promptly identified and addressed. By bridging this divide, we help marketers thrive in a complex environment.

FullContact is a cutting-edge Identity Resolution company dedicated to fostering trust between individuals and brands in real-time while ensuring privacy is maintained. Our solutions empower businesses to craft personalized customer experiences, enhance advertising effectiveness, and strengthen identity verification and fraud prevention by aggregating data and leveraging insights at crucial moments. Additionally, FullContact equips your platforms with the necessary data and intelligence to reliably recognize individuals and refine experiences, all while prioritizing privacy and security above all else. By focusing on these critical aspects, we aim to revolutionize how brands connect with their customers.

Sugar Sell differentiates itself as a unique Customer Relationship Management system, featuring a broad spectrum of capabilities such as sales-force automation, marketing initiatives, customer support, collaboration functionalities, mobile access, social CRM integration, and detailed reporting tools. By implementing Sugar Sell, both individuals and teams can recover valuable time to focus on projects and interact more efficiently with customers, which in turn boosts sales performance. Discover the benefits experienced by top brands by exploring Sugar Sell today. In contrast to other customer management solutions, Sugar Sell promises an outstanding user experience that truly distinguishes it. Honored as a four-time recipient of satisfaction, reliability, and technical support accolades in PCMag’s Business Choice Awards, Sugar has earned the trust of numerous businesses. The platform's real power lies in the story it creates—integrating your customers, your business, and its future direction. When you aim to provide every employee with timely and pertinent information, Sugar Sell stands out as the premier solution for enhancing customer experience, not only meeting needs but anticipating them before they arise. Moreover, adopting this cutting-edge platform can result in significant transformations for your organization, fostering growth and innovation.

Succeeding in today's mortgage market requires a well-organized and sophisticated sales approach. Velocify®, a component of the ICE Mortgage Technology™ Platform, leverages the capabilities of sales automation to improve your team's efficiency and maintain their focus on revenue-generating activities. By optimizing and executing your customized sales process within Salesforce, your sales team, Salesforce admins, and loan officers will be significantly empowered to grow the business and secure more loans. This integration transforms your Salesforce framework into a powerful asset for lead generation, deal closure, and the creation of valuable reports. Are you ready to elevate your lead conversion rates by an astonishing 400%? Gain access to mortgage leads from over 1,400 connected sources, automatically distribute new leads, reassign those that haven’t been acted upon, prioritize communications with potential clients, and craft individualized sales workflows to ensure timely follow-ups for all leads. By swiftly addressing urgent inquiries, you can implement more effective sales strategies, ultimately resulting in a higher volume of closed loans, which fosters enhanced profitability and expanded growth prospects for your enterprise. In the competitive landscape of mortgages, adopting these strategies is essential for staying ahead of the curve.

Identify and remove duplicate entries for contacts, companies, and deals across multiple domains while efficiently consolidating them in bulk. This operation involves generating CSV reports, setting flexible criteria for establishing the primary record, providing a preview function, and incorporating automation features. Improve personalization initiatives by standardizing job titles, addresses, industries, and various text fields. Leverage consistent information to effectively segment your audience and launch targeted marketing initiatives. Import data from CSV files through established templates and adaptable update options to avoid creating duplicates or losing vital information. Focus on cleaning the data before import by pinpointing and correcting incomplete, misformatted, or erroneous entries. Remove redundant data, invalid email addresses, incorrect phone numbers, and other inaccuracies. Execute bulk updates on records and fields using multiple functions, including transforming names into proper case, eliminating unnecessary whitespace, and formatting phone numbers correctly. The straightforward ETL process enables a comparison of CSV files against the existing records in your database, aligning rows with records based on chosen field(s) to reveal both matches and deficiencies in your data. This method negates the necessity to export to CSV and wrestle with intricate VLOOKUP tasks, IDs, and SQL queries, thus greatly enhancing data management efficiency. By utilizing these features, you can ensure that maintaining clean and precise data is not only feasible but also significantly streamlined. Additionally, this systematic approach fosters heightened productivity and accuracy in your organizational processes.

Effortlessly Convert Your Emails into Contacts. Instantly pull every detail from your emails, signatures, and calendars, enabling smooth integration with CRM and marketing platforms to maintain up-to-date contact information. Grasping How SigParser Functions. We make it easier for individuals, teams, and entire organizations to locate and refresh their contacts and other information obtained from emails, signatures, and calendars. Numerous Contacts Uncovered. A team of ten sales professionals can typically reveal around 15,600 new contacts within just two years by analyzing their email and calendar histories. Regular Scan & Sync Pricing. SigParser performs automatic scans of all email and calendar accounts multiple times daily, enhancing and updating contacts in your CRM and marketing systems. Comprehensive History Scan Pricing. Gain access to up to ten years of archived emails and calendar entries to create a premium contact list ready for CRM and marketing tool integration. Extensive Developer API Pricing. SigParser offers a wide variety of APIs that developers can use to extract email content, unlocking a plethora of opportunities for tailored solutions. With these powerful tools, you can optimize your contact management approach, ensuring that your database remains not only comprehensive but also current. By leveraging these capabilities, organizations can significantly improve their outreach and engagement strategies.

Create tactical approaches and encourage teamwork that can easily adjust to constant changes. Dive into detailed scenario planning while also keeping an eye on major trends, allowing teams to make decisions more efficiently. Leverage immediate data and insights from various areas of your organization, ensuring that collaboration relies on accurate and current information. It is essential for everyone to adhere to the same operational standards, fostering consistency and working from a unified source of truth. Develop a wide array of scenarios to improve your ongoing forecasts, which should be automatically updated with relevant and timely data, guaranteeing that your future strategies are guided by the latest information available. Implement all these processes in real-time, achieving results not over days or weeks, but within mere minutes. Be ready to launch multiple initiatives at the same time. Ensure seamless alignment of planning and performance throughout your organization, from top executives to the farthest branches. Revamp workflows, eliminate delays, and quickly convert challenges into opportunities, all while prioritizing efficiency and effectiveness. This proactive strategy will not only improve decision-making but also cultivate a culture of agility and innovation that empowers all team members. Embracing these principles will ultimately lead to enhanced organizational resilience and success in a rapidly evolving environment.

FreeAgent CRM offers a modern work experience that enhances team collaboration and efficiency. Our cloud-based solution empowers teams to effortlessly boost their productivity and sales performance. With AI-driven sales assistance, you can maintain focus on your goals. The platform features a flow-based feed that expertly organizes and emphasizes tasks, ensuring you only view what’s essential when it's necessary. You can seamlessly navigate between comprehensive overviews and detailed activity monitoring, with this process being fully automated. Additionally, you can monitor and celebrate the efforts that contribute to successful sales and satisfied customers, fostering a positive work environment.

Chili Piper Meetings serves as an automated scheduling solution designed to assist revenue teams in quickly converting more leads into qualified meetings. Once a prospect submits a form on the website, our advanced Concierge feature simplifies the process of booking meetings or initiating calls. By employing intelligent rules instead of the conventional inbound lead management approach, Chili Piper efficiently qualifies and assigns leads to the appropriate representatives. The software enables businesses to seamlessly automate the transition of leads from SDRs to AEs while facilitating meeting bookings through marketing initiatives or live events. Prominent companies like Forrester, Square, DiscoverOrg, and Spotify leverage Chili Piper to enhance the experiences of their leads, ultimately resulting in a twofold increase in the number of leads converted into meetings. As a result, organizations that implement this tool not only streamline their processes but also see significant improvements in their overall conversion rates.

Exceed.ai empowers marketers to enhance their SQL conversion rates by collaborating directly with their teams. Our AI-powered assistant interacts with every lead, responds to inquiries, and qualifies prospects on a large scale in real-time, providing personalized, human-like conversations via Email, Website Chat, and SMS. Once leads are deemed qualified, the AI assistant promptly connects them with sales representatives, scheduling meetings directly on their calendars. The integration of Exceed with your CRM is seamless, ensuring that your marketing automation platform is always updated with the latest lead statuses, including those who have been qualified, changed jobs, or departed from the company. Companies like Monday.com, SugarCRM, and LTSE are leveraging Exceed.ai to not only meet but exceed their business objectives, showcasing the effectiveness of this innovative solution. By implementing Exceed.ai, businesses can significantly streamline their lead engagement process, ultimately driving more successful outcomes in their marketing efforts.

Fullcast enhances the capabilities of Go-to-Market teams to achieve exceptional results through its innovative AI-driven solutions. Our platform and strategic offerings assist numerous go-to-market professionals in streamlining their operations, engaging with customers proactively, and making informed decisions about their market strategies. Alignment and execution of plans can be a significant challenge for go-to-market teams. We simplify this process considerably. Navigating the complexities of go-to-market data can be daunting; however, Fullcast unlocks a wealth of possibilities for marketing, sales, strategy, operations, and customer success teams by establishing a solid foundation of precise data and immediate insights. Leveraging our specialized knowledge in go-to-market planning and execution, we empower B2B companies globally to unlock their full potential and thrive in a competitive landscape. Ultimately, our mission is to transform the way these teams operate and make strategic decisions.