List of the Top 13 SMS Marketing Software for Segment in 2025

Close stands out as the premier CRM solution for small businesses and startups eager to secure more deals in a shorter period. Your team can seamlessly engage with potential clients or existing customers through an integrated platform that offers SMS, email, and calling functionalities all in one place. This comprehensive tool operates independently, eliminating the necessity for separate sales email or calling applications. Being cloud-based and budget-friendly, Close is not only user-friendly but also comes with clear pricing structures, making it particularly suitable for small to medium-sized enterprises. Subscription plans begin at just $49 per month. The design of Close prioritizes maximizing sales efficiency for users. With a single click, you can initiate and receive calls, with every interaction automatically recorded—there's no need for manual data entry! As soon as the phone rings, relevant lead activity data appears on your screen, ensuring you always have access to essential information. Furthermore, customer support is readily available through various channels, including email, phone, an extensive FAQ section online, and a self-service knowledge base, providing users with ample resources to assist them. This combination of features makes Close an invaluable asset for any sales team.

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

ActiveCampaign stands out as a premier platform for advanced marketing automation solutions. Serving clients across more than 170 nations, it facilitates tailored marketing efforts, transactional emails, and personalized CRM interactions. With an impressive customer satisfaction score on G2.com, ActiveCampaign leads the way in categories such as Marketing Automation, E-Commerce Personalization, and Landing Page Builders. It is one of the select few software options boasting over 10,000 favorable reviews. Additionally, the platform has earned the title of Top Rated E-Mail Marketing Software from TrustRadius. To allow potential users to explore its features, ActiveCampaign offers a complimentary trial period. This trial enables businesses to experience firsthand the benefits of integrating intelligent marketing automation into their strategies.

Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner. The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Integrate your data effectively, categorize your audience, deliver smooth experiences, and easily monitor your performance. The use of no-code integrations enables you to consolidate data from various sectors like finance, marketing, sales, support, and product into a unified customer profile. This consolidation highlights the actions that hold the greatest significance for your business. Audience segmentation is an invaluable strategy that empowers you to reach targeted groups based on a mix of demographic, firmographic, behavioral, and transactional data. Crafting the right message for the appropriate individual at the ideal moment is crucial. Delivering hyper-personalized omnichannel experiences that resonate with your audience throughout the entire customer journey offers a unique opportunity for engagement. Intelligent automation can create interactions that feel genuinely human, enhancing the overall experience. Data should simplify decision-making rather than complicate it. With the aid of visual analytics and insightful reports, your entire team can engage in data-driven decisions, while tailored dashboards ensure you remain focused on your objectives. Ultimately, embracing a data-centric approach is essential for fostering growth and enhancing customer relationships.

Airship is utilized by numerous leading brands worldwide to foster deeper connections with their customers through tailored and pertinent interactions. The platform prioritizes mobile engagement and leverages data to enable brands to concentrate on the unique needs of each customer instead of merely deciding on marketing channels. By streamlining the process, Airship enhances the ability to boost customer lifetime value in a multi-channel landscape. Furthermore, Airship refines every customer experience throughout various digital interfaces, managing trillions of interactions via mobile applications, push notifications, and mobile wallets, thereby ensuring a seamless engagement across all platforms.

Blueshift enables brands to connect with customers on an individual basis by transforming data and intelligence into simple, actionable insights that span all channels. Our comprehensive platform merges a customer data system, AI-driven decision-making, and a multi-channel marketing center, providing brands with the essential tools to create personalized and immediate experiences at every stage of the customer journey. By leveraging this integrated approach, brands can enhance engagement and foster deeper relationships with their audience.

Enhance your business operations with call tracking software that propels growth. WildJar offers an innovative call tracking solution designed to boost your success by significantly lowering customer acquisition expenses and potentially increasing revenue tenfold. It's essential to take charge of your incoming phone leads by identifying the advertising source that attracted your customers. Are they reaching out after a previous conversation? Is this lead truly valuable? We provide instant clarity on all these inquiries. Additionally, you can evaluate your team's dialogues and refine your approach to ensure every interaction is constructive. WildJar allows for seamless integration of call data into your favorite platforms, enriching the customer experience. Recognized for its excellence, WildJar's call tracking and analytics platform empowers marketers to achieve outstanding outcomes. As the leading call tracking and intelligence solution, WildJar assists businesses in optimizing their strategies and maximizing revenue from incoming phone inquiries. By recording your phone conversations, you can enhance sales performance while also supporting employee training and growth, ultimately fostering a culture of continuous improvement.

Our tailor-made modals and limitless keyword campaign choices are designed to assist you in expanding or developing your current SMS list. As a result, you can expect a significant increase in both engagement levels and conversion rates. By sending personalized messages at optimal times, you can effectively connect with your customers. To further engage and encourage subscribers to make purchases, consider designing a tailored post-subscriber flow. You'll receive immediate insights into your campaign's performance, including return on ad spend (ROAS) and revenue that can be attributed to your efforts. Additionally, automated A/B testing enables you to refine your campaigns and automations for better results. This ensures that you are using the most effective and high-converting marketing messages available. With the capability to create unlimited keyword campaigns featuring distinct sign-up message flows, you can target various needs. Common applications include keywords for product launches, dedicated codes for each retail location, special identifiers for events, and even keywords printed on product packaging. Each keyword allows for segmentation, facilitating a more focused targeting approach to engage your audience effectively. Ultimately, this strategy can lead to a more personalized customer experience and drive higher sales conversions.

EchoApp dramatically enhances the success of your outbound marketing initiatives, potentially increasing effectiveness by a factor of ten. This platform provides an all-encompassing multi-channel outreach solution that not only identifies the preferred communication methods of your audience but also includes a real-time cost savings calculator while amplifying the emotional resonance of your marketing messages. With its smart push notifications, EchoApp allows for the precise execution of brand awareness campaigns with remarkable efficiency and accuracy. The sophisticated AI technology integrated into the platform is vital for shaping positive customer perceptions and building brand loyalty. It also delivers valuable dashboards and crucial feedback on your marketing efforts, distinguishing it as an exceptional multi-channel broadcasting tool that can forecast user preferences effectively. Users frequently highlight the distinctive and profitable features of EchoApp, which employs refined targeting strategies to achieve open rates that are significantly higher—ranging from 400% to 600%—than typical industry benchmarks. Furthermore, its streamlined access to various communication channels through a single API simplifies implementation and enhances user experience. In conclusion, EchoApp emerges as an indispensable resource for marketers aiming to refine and elevate their outreach strategies while maximizing return on investment.

Our innovative outbound phone and SMS sales platform is crafted to foster more dynamic interactions, allowing you to significantly boost your growth targets. The key to enhancing conversion rates is rooted in nurturing these interactions, which develop relationships that not only enrich customer experiences but also stimulate sales and bolster retention. It's crucial to prioritize your customers, as neglecting their needs could drive them towards competitors. Through the utilization of branded, event-driven phone sales, our clients can achieve a distinct advantage that accelerates their success. With remarkable engagement rates, you can start generating higher revenue almost immediately. Our platform features three times the response rates compared to typical calls and delivers better engagement than various other marketing methods. Take advantage of our user-friendly drag-and-drop journey builder to effortlessly create event-driven outreach via calls and texts, compatible with any CRM, CDP, or customer service tool you utilize. By being present at the right moment with the right message, your customers will recognize your commitment to their needs. You can oversee both calls and texts through a single interface, which includes a unified conversation history and detailed customer profiles, significantly improving your connection capabilities. This efficient strategy not only streamlines your outreach efforts but also guarantees that your communication approaches are consistently in tune with your customers' expectations, ultimately leading to a more satisfying interaction. As a result, your ability to adapt and respond to customer feedback will create a cycle of continuous improvement in your sales process.

Cordial provides a versatile messaging and data platform tailored for agile marketing teams and technology professionals, empowering them to send messages that are not merely personalized but truly resonate on a personal level. This innovative platform enables the creation of relevant and insightful communications across multiple channels seamlessly. By transforming customer data into meaningful interactions between brands and individuals, businesses can significantly improve the customer journey, encompassing everything from initial acquisition through to retention and loyalty development. Teams can work together efficiently to develop scalable messaging workflows that are reusable, promoting a coherent process for crafting customized messages within one unified system. Additionally, the platform supports the collection and activation of customer and business data from diverse sources within the technology landscape, allowing for immediate utilization in messaging efforts. This holistic strategy guarantees that each message strikes a chord with its target audience, thereby optimizing engagement and overall effectiveness. Ultimately, Cordial's platform not only enhances communication but also reinforces the strategic alignment of marketing efforts with customer needs.