List of the Top 25 Free Social Media Marketing Software in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

Admiral, recognized as an Inc 5000 company, specializes in enhancing the relationships between online news and media publishers and their visitors while boosting revenue. Their Visitor Relationship Management (VRM) platform seamlessly integrates marketing automation, artificial intelligence, personalized content, and an interactive engagement layer to present optimal offers precisely when needed at each visitor interaction point. With a performance-based model, Admiral guarantees that publishers will see a net revenue increase. The features of Admiral VRM include: - Maximizing revenue through the leading tool for recovering adblock users. - Promoting and expanding paid subscription and donation initiatives. - Authenticating users with a managed registration wall, user accounts, and first-party data integration. - Increasing signups for email newsletters, social media engagement, and app downloads. - Compliance with GDPR and CCPA regulations through its Consent Management Platform (CMP). Admiral's technology provides robust analytics dashboards, journey builders for user experience, and tools for visitor segmentation and targeting. They also provide a free tag that publishers can implement on their website in just five minutes, granting immediate insights into potential revenue. The system's modules can be activated easily without coding, ensuring a streamlined and quick implementation process. Furthermore, Admiral offers dedicated support through Customer Love account managers to assist publishers in achieving their revenue goals. This comprehensive approach ensures that every aspect of visitor engagement is optimized for success.

Triple Whale brings together all your metrics from various tools and conveniently places them in your hands. We streamline processes, keep you informed, and save you valuable time. By integrating eCommerce and marketing data from your preferred applications, we eliminate the need to toggle between different tabs and platforms. Every piece of data can be monitored, tested, and analyzed, providing a solid foundation for your decisions and making it easier to choose wisely. With the development of AI, we aim to minimize errors and enhance your operations across all tools. You'll quickly discern what's effective and what's not, enabling you to strategize, refine, and drive growth. Gain insights into your customers' spending behaviors and forecast your key D2C metrics with ease. You have the option to send daily, weekly, or monthly reports to your entire team, and you can either use a template or design your own metrics. Curious about how a mere 0.5% increase in your conversion rate could impact your profits? Our calculator leverages your data to provide genuine insights. You have the flexibility to customize your dashboard to suit the unique needs of you and your team, ensuring optimal functionality and usability for everyone involved. Additionally, this unified approach fosters collaboration, allowing all stakeholders to access critical data seamlessly.

EngageBay is an easy-to-use, cost-effective platform that integrates marketing, sales, and service automation, complete with a free CRM. Designed specifically for small businesses and startups, it aims to facilitate growth and efficiency. The marketing automation tools empower you to streamline your tasks, engage your audience, and reduce the time spent on mundane activities. Additionally, the sales automation features enable you to manage your contacts effectively, monitor deals, and develop a robust sales pipeline. This platform also fosters enduring customer relationships through its comprehensive features. Furthermore, you can deliver prompt assistance to your clients using the helpdesk and live chat functionalities, which allow you to efficiently track, prioritize, and resolve customer support inquiries in just a few minutes. Ultimately, EngageBay serves as an all-in-one solution for businesses looking to enhance their operational capabilities and customer service.

Become part of the community of over 100,000 businesses that have enhanced their paid advertising strategies by registering for our acclaimed platform. With our solution, you can drastically minimize the time spent managing and refining your Google, Microsoft Advertising, or Facebook Ads campaigns to just a few minutes each day. Adzooma’s PPC platform, powered by artificial intelligence and machine learning, ensures effortless campaign oversight, continuous optimization around the clock, and sophisticated automation, all presented through a user-friendly interface. Discover more than 50 actionable improvement opportunities with just a click, allowing you to easily enhance your campaigns. Additionally, you can monitor PPC performance and identify areas of overspending or underspending, ultimately boosting your quality score, conversions, and return on investment. By utilizing our platform, you pave the way for smarter advertising and sustainable growth for your business.

FireDrum Email Marketing is a flexible, cloud-driven solution designed for businesses to effectively handle their email marketing efforts, offering features like self-service campaign development, professional management services, customizable white label solutions, A/B testing for campaigns, automation capabilities, contact organization, engagement resources, and additional functionalities. This platform empowers companies to enhance their marketing strategies and improve customer interaction through comprehensive tools.

Agorapulse is a comprehensive suite for Social Media Marketing designed to assist agencies, business owners, and marketers in overseeing their accounts across platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn, Google My Business, and YouTube. With our integrated inbox feature, you can be assured that no interaction on social media will slip through the cracks. We provide an array of publishing tools, which include options for drafting, scheduling, bulk posting, and much more. Additionally, our detailed reports allow you to track the most critical metrics for your social media presence. Collaboration is made easy with our team options, enabling profiles with multiple administrators to work together smoothly. Sign up for a free trial today and discover the reasons behind our customers' love for Agorapulse. Experience firsthand the efficiency and effectiveness that our platform brings to social media management.

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

FAISCO serves as an engaging viral marketing platform that captivates its audience through interactive games with enticing prizes. It not only encourages users to participate in fun activities but also allows businesses to connect with their customers more personally. Key Features - Engaging Games: Leverage game templates designed to attract leads and enhance user engagement. - Swift Campaign Creation: Launch marketing campaigns in mere minutes with ease. - Diverse Giveaways: Offer a variety of promotions, including scratch-off cards and spin-the-wheel opportunities. - Social Media Growth: Motivate users to share their experiences, thereby broadening your audience reach. - Data Collection Made Easy: Seamlessly gather user information for better insights. Reasons to consider FAISCO as your marketing partner include: - Streamlined Operations: Minimize manual tasks and reduce operational expenses. - Enhanced Marketing Effectiveness: Utilize a plethora of tools and gain valuable analytics. - Strengthened Customer Engagement: Effectively captivate your audience and foster long-term loyalty, ensuring they keep coming back for more.

SeoSamba's Marketing Operating System (MOS) is a cloud-based marketing solution tailored for both small enterprises and larger, multi-location businesses. This comprehensive system encompasses a variety of effective tools designed to establish a robust and straightforward online presence. Users can take advantage of numerous functionalities, including SEO tools, platforms for Google and Facebook reviews, email marketing capabilities, and social media marketing resources, all complemented by a mobile application, VoIP services, call tracking features, and text messaging tools. Additionally, SeoSamba MOS integrates flawlessly with SeoToaster Ultimate CRM, enhancing user experience. It also provides two mobile companion applications, one for social media and another for managing leads and CRM, allowing for business oversight on the go. Moreover, solution providers have the option to private-label the SeoSamba MOS, offering tailored solutions to their clients.

Leverage the power of social media with SocioBoard, a comprehensive platform tailored for managing social media and enhancing content marketing strategies. This innovative tool enables you to streamline and optimize your content marketing initiatives in conjunction with your social media efforts. You can design, plan, and schedule your posts to coincide with peak audience engagement times, ensuring maximum interaction. SocioBoard also allows you to create a customized publishing schedule effortlessly. You can explore fresh and pertinent content to enrich your feed while conveniently managing various RSS feeds through the RSS Content Manager. Filtering these feeds by specific keywords or organizing them by feed name, date, or category is a simple task. Juggling multiple social media accounts is effortless, as adding new profiles or disabling unused ones can be done quickly. Gain deeper insights into your audience's preferences by examining their behaviors across different platforms. You have the option to utilize ready-made reports or tailor your own, concentrating on the metrics that matter most to your overall strategy. By integrating SocioBoard into your workflow, you can significantly boost your social media influence while improving the efficiency of your content marketing efforts. Overall, SocioBoard not only simplifies management but also empowers you to achieve greater results in your digital marketing endeavors.

Woorise offers a simple solution for crafting viral giveaways and competitions, as well as creating landing pages and interactive forms such as surveys and quizzes. This platform empowers small businesses to engage with their audience, gather leads, finalize sales, and expand their customer base effectively. It's an excellent resource for businesses and ecommerce brands aiming to boost sales and enhance customer attraction towards their offerings. Additionally, Woorise seamlessly integrates with widely used marketing platforms including Mailchimp, Aweber, and Hubspot, enhancing its functionality for users. Overall, it serves as a comprehensive tool for driving business growth and increasing online interaction.

Zoho Social serves as an all-in-one social media management tool designed for businesses and agencies of various sizes, streamlining the social media marketing process by allowing users to schedule and publish their content, manage interactions—such as direct messages, comments, and mentions—across numerous platforms, as well as track competitors, monitor relevant keywords and hashtags, and create detailed performance reports, all from a singular, user-friendly dashboard. It supports a wide array of platforms including Meta (encompassing Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (previously Twitter), Bluesky, TikTok, WhatsApp, and Telegram, making it a versatile choice for diverse marketing needs. Among its key features are scheduling and publishing tools that facilitate effective content planning, a unified inbox for monitoring conversations across different channels, social media analytics that empower users to make informed decisions based on data, a content calendar for organizing and visualizing posts, collaboration tools designed for team efficiency, and Zia AI, which assists with content creation, hashtags, and captions. Additionally, Zoho Social is accessible via both web and mobile platforms, ensuring that users can stay connected and manage their social media strategies on the go. With various editions tailored for businesses and agencies, as well as flexible pricing options, it accommodates a broad range of requirements, including a free edition and a trial version to enable quick onboarding. Ultimately, Zoho Social not only enhances social media management but also fosters improved engagement and collaboration, making it an invaluable resource for modern marketing teams.

AI-driven social media scheduling tool. In today's digital landscape, having a robust social media presence is essential for any business aiming for growth and wider recognition. However, managing these platforms can be labor-intensive and demands ongoing commitment. What if there was a way to streamline this process and enhance your marketing strategy significantly? Introducing Postly! Postly is your comprehensive social media management solution that simplifies the complexities of online marketing. With Postly, you can eliminate the hassle of juggling multiple applications and reduce the time spent on social media, all while achieving impressive outcomes for your business. Envision a tool designed to assist you not only in creating content but also in designing visuals, scheduling posts, and fostering lively interactions that convert. That is the promise of Postly. It effortlessly combines a variety of marketing functionalities, including an AI Writer, Blog Writer, Ad Copywriter, AI Art generator, Image and Video Editing tools, Link Shortener, Hashtags Generator, and Bulk Uploader, unlocking endless opportunities for your brand's online engagement and success. Plus, with its user-friendly interface, you can navigate effortlessly through its features, making digital marketing not just effective, but also enjoyable.

HubSpot Marketing Hub is designed to enhance your website traffic, convert prospective leads, and demonstrate your return on investment effectively. This comprehensive marketing platform equips brands and marketers with the tools necessary to initiate and sustain impactful campaigns that elevate their visibility. Its features encompass SEO techniques, blog writing, content management systems, and the utilization of various social media platforms, including Facebook, LinkedIn, and Twitter. By utilizing Marketing Hub, you and your team can not only boost traffic and convert leads but also monitor your entire sales funnel efficiently. You can easily create professional email templates and landing pages using drag-and-drop functionality. The platform allows for the swift publication of blog posts, establishing your credibility in any subject area and enhancing your online presence. Furthermore, your content is designed to be responsive, ensuring that it is accessible across all devices. With real-time SEO suggestions and an adaptable content strategy for contemporary search trends, this tool is indispensable for modern marketing efforts. Additionally, you can explore numerous resources and insights to maximize your marketing impact.

Buffer offers a range of products aimed at enhancing your online brand presence and fostering connections with your audience. As a comprehensive social media suite, Buffer equips contemporary brands with essential tools for visual marketing, audience engagement, and data analysis. Its offerings empower both businesses and individuals to differentiate themselves in the digital landscape, leading to significant interaction and quantifiable outcomes. Over 75,000 brands have successfully developed impressive online identities through Buffer’s suite of tools focused on engagement, publishing, and analytics, showcasing the platform's effectiveness in driving brand success. With its user-friendly interface and robust features, Buffer continues to be a crucial asset for brands striving for online excellence.

All-in-One CRM Platform. Enhance your sales, marketing, and customer service efforts through an integrated solution. Safeguard your data and maintain consistent communication across all platforms. Benefit from Agile's modern capabilities and integrations, paired with easy implementation and exceptional customer support, all at an attractive price point. This cloud-based SaaS tool is designed to be mobile-accessible, effective, and user-friendly. Agile CRM provides a selection of pre-designed email marketing templates that elevate your business's professional image with eye-catching designs. Delve into Agile's various email marketing options, select your preferred template, create engaging content, and schedule automated campaigns seamlessly. Furthermore, you can create customized templates without any coding knowledge, allowing you to incorporate your branding for enhanced impact. By leveraging Agile's innovative features and effortless integrations, you can streamline your business processes while benefiting from straightforward setup and dependable support. With its fast and mobile-compatible interface, Agile CRM guarantees a smooth and efficient user experience, empowering your team to work effectively from anywhere. Embrace the future of customer relationship management with Agile and witness the transformation in your business operations.

Driftrock's lead generation solution empowers you to effectively gather, monitor, and turn leads into customers. 1. Integrate with over 20 lead sources, including Driftrock forms and chatbots, or create new ones. 2. Validate, route, and modify your data to maintain the integrity of the leads in your CRM. 3. Monitor each lead's journey from its origin, whether it be a keyword or advertisement, all the way to conversion. 4. Ensure your CRM remains updated with the latest information from Facebook, Google, and LinkedIn Custom Audiences. 5. This comprehensive approach maximizes your ability to engage potential clients efficiently.

Ayrshare's APIs offer essential tools for social media posting, management, and analytics. Users can oversee various social media accounts at a reduced price, making it an ideal solution for SaaS, CMS, DAM, agencies, and platforms. By leveraging the Ayrshare API, you can streamline your social media operations effortlessly. The API is compatible with major platforms such as Twitter, Facebook, Instagram, TikTok, LinkedIn, Telegram, Reddit, and Google My Business. Users benefit from in-depth analytics on their post links, which include metrics such as likes, retweets, clicks, and device types, along with a weekly summary delivered via email. Hashtags can be automatically generated for posts utilizing the most relevant keywords, all while considering the current trends in hashtag popularity. Additionally, users have the option to promote their tweets as advertisements to enhance visibility and reach a wider audience. The API also allows for the retrieval, posting, and management of comments on posts, ensuring that engagement opportunities are never overlooked while fostering stronger connections with followers.

Enhance your social media and content marketing approaches with efficiency. This dynamic platform is designed for publishers, brands, agencies, and startups aiming to consistently share top-notch content while growing their audience base. It equips you with vital tools to synchronize your content marketing initiatives across diverse channels, including blogs, social media, and newsletters. Eliminate challenges such as data scarcity, lengthy email exchanges, unwieldy spreadsheets, delays in approvals, and disjointed workflows. Explore, evaluate, and disseminate the most impactful content relevant to any niche or industry. Facilitate teamwork with an intuitive editorial calendar that simplifies planning. You can manage content scheduling for all your networks from a single, centralized hub, making your processes more efficient. Furthermore, keep track of essential performance metrics and assess the success of your campaigns on every platform to guarantee maximum effectiveness. This all-encompassing strategy not only saves valuable time but also boosts collaboration among team members and elevates the standard of content produced, ultimately leading to greater audience engagement.

The future of marketing is being transformed by AI, and the Metigy platform stands out as a unique solution that offers intelligent recommendations designed to enhance the quality of your content, tailor your advertising strategy, and boost your business outcomes. Users of Metigy have reported a remarkable increase in conversions, achieving a growth rate of 2-3 times each quarter. Developed by individuals who understand the challenges faced by marketers, Metigy aims to make marketing an enjoyable endeavor rather than a tedious chore. By automating repetitive tasks, we empower you to concentrate on impactful actions that truly benefit your business. Our approach goes beyond surface-level metrics, utilizing comprehensive data analysis to fuel our insights engine. Instead of relying on traditional vanity metrics, you can grasp the real significance of conversion rates and overall performance. Ditch the static dashboards and leverage the dynamic potential of AI-driven insights to see tangible results through a tailored feed of strategic ideas and opportunities designed specifically for your enterprise. This innovative approach ensures you're not just keeping pace with the market, but leading it.

PosterMyWall revolutionizes the creation of eye-catching marketing materials, sparking enthusiasm and enhancing customer interaction. No more switching between various applications – with PosterMyWall, everything you need for design, social media publishing, and email marketing is conveniently integrated into one platform. Relied upon by small enterprises, solo professionals, and various organizations, PosterMyWall streamlines the development and distribution of emails, social media posts, flyers, graphics, videos, digital displays, newsletters, and much more. By utilizing PosterMyWall, your marketing initiatives become not just efficient and straightforward but also outstandingly effective and complete. The creative opportunities with PosterMyWall are limitless, allowing you to begin at no cost! 💯 Explore millions of expertly crafted templates 🕺 User-friendly design and video editing tools 🔥 Robust social media marketing features 💌 Exceptional management for email campaigns 🌟 Collaborative team options and significant savings Prepare to enhance your marketing strategy with PosterMyWall and watch your business thrive. The platform empowers everyone to unleash their creativity and achieve professional results effortlessly.

Easily attract new customers and boost your sales with our innovative marketing platform designed to scale your business, supported by a dedicated team of professionals who handle the workload for you. Join countless businesses that rely on our marketing solutions every day, utilizing comprehensive tools tailored for developing online campaigns that drive sales and capture leads. In addition, you can assemble your personalized Marketing Team, which includes skilled copywriters, Google Ads specialists, designers, video editors, and SEO experts, all collaboratively focused on achieving your business objectives. Our website builder stands out as the ultimate solution for small businesses, offering robust marketing features that enable you to design a site that not only garners more attention but also effectively converts visitors into customers. With the right tools and support, your business can thrive in the competitive online landscape.

Missinglettr offers an all-in-one solution for social media marketing that turns your existing content into engaging posts while simplifying the distribution process by linking you with leading influencers in your industry. Say farewell to the complexities of managing several applications just to automate and enhance your social media footprint. With Missinglettr, you have access to all the vital tools necessary for achieving remarkable results right at your disposal. The platform features smart drip campaigns that intelligently identify different content types and save them in a library for gradual distribution over time, allowing you to promote large volumes of content effortlessly and automatically. This innovation leads to a notable increase in inbound traffic and user engagement through our automated campaigns, which can save you a significant amount of time typically spent on manual content management. Moreover, our user-friendly content curation tool simplifies your social media strategy, ensuring you can uphold a steady online presence with minimal effort. In essence, Missinglettr empowers you to unleash the full potential of your content while maximizing your outreach in an efficient manner.