List of the Top 25 Social Media Marketing Software for X (Twitter) in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

Odoo is a highly customizable and open-source software solution that features a wide array of professionally crafted business applications. With its user-friendly database, Odoo addresses various business requirements, encompassing areas such as CRM, Sales, Projects, Manufacturing, Inventory, and Accounting. This versatile software is suitable for businesses of all sizes and budgets, making it an ideal choice for diverse company needs. The cohesive design of Odoo enhances operational efficiency and helps businesses save valuable time. Each module is designed to work harmoniously, providing a fluid experience as users navigate from one application to another. Automation capabilities allow users to streamline numerous tasks that would typically require manual entry across various systems. Odoo fosters collaboration among team members by consolidating all critical business functions onto a single platform, which ultimately enhances productivity and organization within the company. Furthermore, its adaptability ensures that businesses can continually evolve and tailor the system to their changing requirements.

Admiral, recognized as an Inc 5000 company, specializes in enhancing the relationships between online news and media publishers and their visitors while boosting revenue. Their Visitor Relationship Management (VRM) platform seamlessly integrates marketing automation, artificial intelligence, personalized content, and an interactive engagement layer to present optimal offers precisely when needed at each visitor interaction point. With a performance-based model, Admiral guarantees that publishers will see a net revenue increase. The features of Admiral VRM include: - Maximizing revenue through the leading tool for recovering adblock users. - Promoting and expanding paid subscription and donation initiatives. - Authenticating users with a managed registration wall, user accounts, and first-party data integration. - Increasing signups for email newsletters, social media engagement, and app downloads. - Compliance with GDPR and CCPA regulations through its Consent Management Platform (CMP). Admiral's technology provides robust analytics dashboards, journey builders for user experience, and tools for visitor segmentation and targeting. They also provide a free tag that publishers can implement on their website in just five minutes, granting immediate insights into potential revenue. The system's modules can be activated easily without coding, ensuring a streamlined and quick implementation process. Furthermore, Admiral offers dedicated support through Customer Love account managers to assist publishers in achieving their revenue goals. This comprehensive approach ensures that every aspect of visitor engagement is optimized for success.

FireDrum Email Marketing is a flexible, cloud-driven solution designed for businesses to effectively handle their email marketing efforts, offering features like self-service campaign development, professional management services, customizable white label solutions, A/B testing for campaigns, automation capabilities, contact organization, engagement resources, and additional functionalities. This platform empowers companies to enhance their marketing strategies and improve customer interaction through comprehensive tools.

Agorapulse is a comprehensive suite for Social Media Marketing designed to assist agencies, business owners, and marketers in overseeing their accounts across platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn, Google My Business, and YouTube. With our integrated inbox feature, you can be assured that no interaction on social media will slip through the cracks. We provide an array of publishing tools, which include options for drafting, scheduling, bulk posting, and much more. Additionally, our detailed reports allow you to track the most critical metrics for your social media presence. Collaboration is made easy with our team options, enabling profiles with multiple administrators to work together smoothly. Sign up for a free trial today and discover the reasons behind our customers' love for Agorapulse. Experience firsthand the efficiency and effectiveness that our platform brings to social media management.

Loomly serves as a comprehensive Brand Success Platform designed to enable marketing teams to effectively oversee and cultivate their brands across social media channels. This collaborative tool features a Library that allows users to organize all brand assets seamlessly. Additionally, it enhances your content through Post Optimization Tips, ensuring your messaging is refined and impactful. With Native Scheduling and Post Targeting, you can effectively connect with your intended audience. Engaging with your community is made easier through the Interactions feature, fostering meaningful connections. To assess your impact, Loomly provides Advanced Analytics for performance measurement. Subscription options are available on a monthly or annual basis, and new users can explore a 15-day free trial, which offers full functionality without requiring a credit card or any commitments. This makes it an excellent opportunity for brands to discover how Loomly can elevate their social media presence.

Brandwatch stands out as a premier solution for Social Media Management and Consumer Intelligence, assisting more than 5,000 of the globe's most respected companies in swiftly connecting with and understanding their customers in the fast-paced social landscape. The platform is recognized for its cohesive approach to social media management, enabling users to discover, attract, and engage with customers while seamlessly integrating social data with existing knowledge across various departments and channels. Users will appreciate the intuitive interface, supported by a commitment to exceptional customer service. Additionally, its Consumer Intelligence feature utilizes AI-enhanced data sourced from over 100 million social and online platforms, empowering data-driven organizations to gain deeper insights into consumer sentiments regarding their brands, products, and prevailing industry trends. By leveraging these capabilities, businesses can make informed decisions that resonate with their audience.

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Offering robust analytics alongside a wide array of data sources, Mentionlytics stands out for its user-friendly interface. This platform serves as a comprehensive Web and Social Media Monitoring tool suitable for businesses of all sizes as well as individuals. Users can track their brand, keep an eye on competitors, and analyze hashtags across various social media channels. Additionally, the Social Intelligence Advisor, known as SIA, delivers distinctive insights to enhance your monitoring experience. With such features, Mentionlytics empowers users to make informed decisions based on real-time data.

Sposter is an innovative social media publishing platform that harnesses the power of artificial intelligence to streamline content creation and enhance collaboration among clients and team members. With an intuitive interface, you can manage all your social media accounts from a single dashboard, allowing you to effortlessly create and distribute posts across multiple platforms with just one click. The system fosters collaboration by bringing together clients and team members in a unified space, enabling you to develop a comprehensive communication strategy and delegate tasks efficiently. You also have the flexibility to set specific dates and times for your posts to go live, with the added option of utilizing AI capabilities to identify the optimal publishing schedule. Furthermore, Sposter facilitates the approval process by alerting customers and ensuring that all content complies with their requirements before it goes public. Finally, you can analyze the performance of your posts through detailed insights based on social media metrics, generating reports that reflect the effectiveness of your content, the engagement levels of your pages, and the contributions of your team members. This comprehensive approach not only simplifies social media management but also maximizes the impact of your online presence.

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Conte.ai’s exclusive content creation platform merges cutting-edge AI technologies with the expertise of seasoned professionals to deliver exceptional content consistently. Our clients can rely on us for superior quality in every piece we produce. This comprehensive approach enables us to handle every detail, from copywriting and graphic design to social media posting. By integrating all your business profiles into a cohesive ecosystem, we ensure a unified voice across all channels, maximizing both reach and return on investment. With Conte.ai, you can eliminate the stress associated with managing your online business profiles. While you retain control over the content produced in-house, it often lacks polish and appeal, which can be a persistent issue. Finding a solution that seamlessly blends effective engagement with specialized knowledge is essential. Additionally, it is important to partner with someone approachable and budget-friendly. Conte.ai offers a practical solution, making these goals achievable for your business. We strive to be the partner you can trust for all your content needs.

We prioritize the protection of your personal information and account details as part of our standard operating procedure. Your account is fortified against potential risks by utilizing our sophisticated Smart Delivery Technologies. Our customer service representatives are accessible 24/7 to address any questions or concerns you may have. Feel free to contact us at any time for support, as we are always here to help. Additionally, we provide a 30-day satisfaction guarantee regarding our services, with full details conveniently located in our Q&A section. Our commitment to enhancing our services is unwavering, and we personally oversee the delivery of each order. You can be assured that your order will be completed promptly and effectively, often in under a minute. With a streamlined ordering and payment process, we ensure that your experience is simple and hassle-free. As a dedicated team of experts, we offer innovative promotional strategies specifically designed for social media. Our extensive range of social media services caters to both individuals and businesses, making collaboration with us easy and convenient. We believe you will be highly satisfied with both your order and the outcomes we provide, and we look forward to exceeding your expectations.

Navigating the world of social media business can be chaotic and unpredictable. This is why numerous brands turn to Hootsuite for their tools and expertise to streamline the process. With Hootsuite, you can create outstanding social campaigns, provide exceptional social commerce experiences, and efficiently handle all customer interactions from a single platform. The platform allows you to schedule posts seamlessly across various social media channels such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube, while enabling you to manage both organic and paid content in conjunction. Additionally, it simplifies the tracking of customer dialogues, enhances collaboration within your organization by breaking down barriers, and offers real-time insights from social media to inform crucial business choices—all from one user-friendly dashboard. Furthermore, Hootsuite equips you with expert certifications, training, and coaching tailored to social marketing, social listening, customer service, and social commerce, ensuring you maximize your social media potential. By leveraging Hootsuite, you can elevate your social media strategy and achieve greater business success.

Leverage the power of social media with SocioBoard, a comprehensive platform tailored for managing social media and enhancing content marketing strategies. This innovative tool enables you to streamline and optimize your content marketing initiatives in conjunction with your social media efforts. You can design, plan, and schedule your posts to coincide with peak audience engagement times, ensuring maximum interaction. SocioBoard also allows you to create a customized publishing schedule effortlessly. You can explore fresh and pertinent content to enrich your feed while conveniently managing various RSS feeds through the RSS Content Manager. Filtering these feeds by specific keywords or organizing them by feed name, date, or category is a simple task. Juggling multiple social media accounts is effortless, as adding new profiles or disabling unused ones can be done quickly. Gain deeper insights into your audience's preferences by examining their behaviors across different platforms. You have the option to utilize ready-made reports or tailor your own, concentrating on the metrics that matter most to your overall strategy. By integrating SocioBoard into your workflow, you can significantly boost your social media influence while improving the efficiency of your content marketing efforts. Overall, SocioBoard not only simplifies management but also empowers you to achieve greater results in your digital marketing endeavors.

Zoho Social serves as an all-in-one social media management tool designed for businesses and agencies of various sizes, streamlining the social media marketing process by allowing users to schedule and publish their content, manage interactions—such as direct messages, comments, and mentions—across numerous platforms, as well as track competitors, monitor relevant keywords and hashtags, and create detailed performance reports, all from a singular, user-friendly dashboard. It supports a wide array of platforms including Meta (encompassing Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (previously Twitter), Bluesky, TikTok, WhatsApp, and Telegram, making it a versatile choice for diverse marketing needs. Among its key features are scheduling and publishing tools that facilitate effective content planning, a unified inbox for monitoring conversations across different channels, social media analytics that empower users to make informed decisions based on data, a content calendar for organizing and visualizing posts, collaboration tools designed for team efficiency, and Zia AI, which assists with content creation, hashtags, and captions. Additionally, Zoho Social is accessible via both web and mobile platforms, ensuring that users can stay connected and manage their social media strategies on the go. With various editions tailored for businesses and agencies, as well as flexible pricing options, it accommodates a broad range of requirements, including a free edition and a trial version to enable quick onboarding. Ultimately, Zoho Social not only enhances social media management but also fosters improved engagement and collaboration, making it an invaluable resource for modern marketing teams.

ActiveCampaign stands out as a premier platform for advanced marketing automation solutions. Serving clients across more than 170 nations, it facilitates tailored marketing efforts, transactional emails, and personalized CRM interactions. With an impressive customer satisfaction score on G2.com, ActiveCampaign leads the way in categories such as Marketing Automation, E-Commerce Personalization, and Landing Page Builders. It is one of the select few software options boasting over 10,000 favorable reviews. Additionally, the platform has earned the title of Top Rated E-Mail Marketing Software from TrustRadius. To allow potential users to explore its features, ActiveCampaign offers a complimentary trial period. This trial enables businesses to experience firsthand the benefits of integrating intelligent marketing automation into their strategies.

AI-driven social media scheduling tool. In today's digital landscape, having a robust social media presence is essential for any business aiming for growth and wider recognition. However, managing these platforms can be labor-intensive and demands ongoing commitment. What if there was a way to streamline this process and enhance your marketing strategy significantly? Introducing Postly! Postly is your comprehensive social media management solution that simplifies the complexities of online marketing. With Postly, you can eliminate the hassle of juggling multiple applications and reduce the time spent on social media, all while achieving impressive outcomes for your business. Envision a tool designed to assist you not only in creating content but also in designing visuals, scheduling posts, and fostering lively interactions that convert. That is the promise of Postly. It effortlessly combines a variety of marketing functionalities, including an AI Writer, Blog Writer, Ad Copywriter, AI Art generator, Image and Video Editing tools, Link Shortener, Hashtags Generator, and Bulk Uploader, unlocking endless opportunities for your brand's online engagement and success. Plus, with its user-friendly interface, you can navigate effortlessly through its features, making digital marketing not just effective, but also enjoyable.

Buffer offers a range of products aimed at enhancing your online brand presence and fostering connections with your audience. As a comprehensive social media suite, Buffer equips contemporary brands with essential tools for visual marketing, audience engagement, and data analysis. Its offerings empower both businesses and individuals to differentiate themselves in the digital landscape, leading to significant interaction and quantifiable outcomes. Over 75,000 brands have successfully developed impressive online identities through Buffer’s suite of tools focused on engagement, publishing, and analytics, showcasing the platform's effectiveness in driving brand success. With its user-friendly interface and robust features, Buffer continues to be a crucial asset for brands striving for online excellence.

Cultivate and strengthen meaningful relationships on social media by effectively engaging with your audience and measuring results through a comprehensive platform tailored for connection-building. Sprout Social excels in crucial areas such as user experience, customer support, satisfaction ratings, return on investment, and ease of adoption. Discover the most thorough and integrated approach to social media management designed for growth and scalability. Analyze trends and actionable insights derived from social interactions to refine your marketing and branding efforts. Work collaboratively as a team to plan, organize, schedule, and distribute content effortlessly across multiple social platforms. Improve your social monitoring capabilities and enhance responsiveness with a centralized inbox that keeps all interactions in one place. Utilize detailed social analytics and dashboards to support informed strategic planning throughout your organization. Authentic connections between real people and genuine brands foster relationships that truly matter. Users consistently highlight their motivations for choosing Sprout's cutting-edge social media management tools and services, and the platform's dedication to excellence is evident through the success stories shared by its diverse clientele. Furthermore, this commitment to client success positions Sprout Social as a leader in the industry, making it an invaluable asset for businesses looking to thrive online.

All-in-One CRM Platform. Enhance your sales, marketing, and customer service efforts through an integrated solution. Safeguard your data and maintain consistent communication across all platforms. Benefit from Agile's modern capabilities and integrations, paired with easy implementation and exceptional customer support, all at an attractive price point. This cloud-based SaaS tool is designed to be mobile-accessible, effective, and user-friendly. Agile CRM provides a selection of pre-designed email marketing templates that elevate your business's professional image with eye-catching designs. Delve into Agile's various email marketing options, select your preferred template, create engaging content, and schedule automated campaigns seamlessly. Furthermore, you can create customized templates without any coding knowledge, allowing you to incorporate your branding for enhanced impact. By leveraging Agile's innovative features and effortless integrations, you can streamline your business processes while benefiting from straightforward setup and dependable support. With its fast and mobile-compatible interface, Agile CRM guarantees a smooth and efficient user experience, empowering your team to work effectively from anywhere. Embrace the future of customer relationship management with Agile and witness the transformation in your business operations.

A social media scheduling and analytics platform tailored for small businesses, social media experts, and digital agencies, SocialPilot empowers users to automate their marketing strategies. With an extensive array of features categorized in each plan, SocialPilot aims to simplify the management of social media marketing efforts. Additionally, SocialPilot Reviews is a robust tool designed to help businesses enhance their online reputation management. It enables users to consolidate customer feedback from various platforms, making review management more efficient. The tool supports bulk email and SMS capabilities for streamlined review requests, enhancing engagement. Teams can track, analyze, and respond to reviews in real-time, which fosters better communication with customers. Furthermore, SocialPilot Reviews integrates smoothly with CRM systems, facilitating improved customer interaction, elevating brand perception, and ultimately driving business growth. By leveraging these functionalities, businesses can cultivate a more positive online presence.

Broaden your reach, attract new customers, and fulfill your social media goals with an all-encompassing platform. Customize and preview your content for various social networks without any hassle. Utilize our built-in editing features to ensure your images are perfect, or design original graphics using Canva. Improve teamwork and client interaction by setting up approval processes, which help maintain brand uniformity across all posts. Easily create one-click reports to showcase your most captivating content, or choose to generate and automatically send tailored reports. Schedule photos, videos, and image carousels for your Instagram business accounts effortlessly, removing the necessity for push notifications. Furthermore, add geotag locations and initial comments complete with hashtags to enhance your content's discoverability and expand your audience reach. This comprehensive solution streamlines your social media management, freeing you to concentrate on what truly matters: engaging with your community and building meaningful relationships. By integrating these features, you empower your brand to flourish in the competitive social media landscape.

Enhance your social media and content marketing approaches with efficiency. This dynamic platform is designed for publishers, brands, agencies, and startups aiming to consistently share top-notch content while growing their audience base. It equips you with vital tools to synchronize your content marketing initiatives across diverse channels, including blogs, social media, and newsletters. Eliminate challenges such as data scarcity, lengthy email exchanges, unwieldy spreadsheets, delays in approvals, and disjointed workflows. Explore, evaluate, and disseminate the most impactful content relevant to any niche or industry. Facilitate teamwork with an intuitive editorial calendar that simplifies planning. You can manage content scheduling for all your networks from a single, centralized hub, making your processes more efficient. Furthermore, keep track of essential performance metrics and assess the success of your campaigns on every platform to guarantee maximum effectiveness. This all-encompassing strategy not only saves valuable time but also boosts collaboration among team members and elevates the standard of content produced, ultimately leading to greater audience engagement.