List of the Top 7 Supply-Side Platforms (SSP) for The Moneytizer in 2025

Adtelligent empowers publishers by fostering technology independence, enabling them to connect with demand seamlessly while avoiding hidden fees and preserving their revenue. Our platform is equipped with strong ad serving features, innovative header bidding options, and a variety of tools that facilitate alternative routes for buyers. With a focus on maximizing revenue and streamlining integration, we have developed an open platform specifically aimed at managing Header Bidding efficiently. Although the advancements in programmatic advertising and data utilization have significantly enhanced efficiency for advertisers, they have also imposed substantial costs on media owners. In their quest for revenue growth, many publishers have sacrificed their independence, forming intricate partnerships with demand partners and intermediaries. This transition has caused publishers to lose oversight over the sale of their audience to prospective buyers, threatening the core principles of their business model. Additionally, by prioritizing immediate profits through these partnerships, publishers may jeopardize their long-term viability and financial health in an ever-changing digital environment. Ultimately, it is crucial for publishers to reclaim control and navigate this landscape with strategies that ensure lasting success.

Sharethrough delivers innovative programmatic display and video advertisements that seamlessly integrate while still standing out. We enable both publishers and marketers to effectively update their advertising methods to engage and maintain their target audiences. Our selection process for ad placements is meticulous, ensuring we find the most suitable locations for each advertisement. Once these optimal spots are identified, our technology springs into action, utilizing a Dynamic Ad Template that adapts the advertising message to harmonize with its environment, thereby maximizing performance. Our native advertising™ solutions are expertly crafted to scale and connect with all demographic groups. For buyers looking to harness the advantages of native advertising™ using their existing creative assets, Enhanced Ads provide an excellent alternative. When Sharethrough is chosen as a standard display or outstream source, your advertisements will automatically conform and optimize for peak performance. This ensures that every campaign achieves its full potential, engaging audiences in a meaningful way.

Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.

Sovrn offers a diverse array of advertising solutions, technologies, and services tailored for a wide variety of content creators, which helps them generate revenue, grow their businesses, and access a vast pool of data that provides insightful analytics. We understand the importance of unique storytellers, a belief that resonates with the advertisers who choose to partner with us. Our dedication is towards fostering fair and transparent advertising practices, supporting net neutrality, and cultivating strong connections between publishers and advertisers. Regardless of whether you are a seasoned publishing professional or just starting out, we are committed to helping you effectively monetize your content. Our services feature header bidding, server-to-server bidding, and waterfall advertising methodologies. By partnering with top-quality, independent publishers, you can significantly enhance your campaign reach and engage with a responsive audience. We support display, mobile, and video campaigns through our esteemed, certified exchange. Additionally, some of the most respected websites and leading brands around the world depend on Sovrn for exceptional value and measurable results, ensuring mutual benefits from each partnership. Through our innovative tools, content creators can unlock their potential and achieve heightened success in the ever-evolving digital landscape, ultimately leading to a more sustainable business model.

The All-Inclusive Advertising Solution is a software suite tailor-made for both advertisers and agencies. This comprehensive array of interconnected tools allows you to identify, track, and engage with your desired audience across multiple platforms. Our advertising technology platform is distinguished by its unparalleled transparency and accessibility in the current market. Each individual component is not only equipped with powerful features but also collaborates seamlessly with other elements in our advertising network to deliver exceptional results. Moreover, our flexible model allows for integration with other leading technologies and services, ensuring you achieve the best possible performance. With a strong international footprint, we offer customized support while being acknowledged as one of the largest privately-owned independent firms in the global advertising technology landscape. This rare blend of local insight and worldwide connectivity truly differentiates us within the competitive industry. With our commitment to innovation and client satisfaction, we continue to evolve to meet the ever-changing needs of our clients.

Magnite is recognized as the leading independent platform for sell-side advertising in the world. We are dedicated to supporting your success across diverse channels and formats, customized to fit your unique requirements. Our strategy is distinctly collaborative; instead of competing with you, we partner with you, granting you full access to our advanced technology and knowledgeable teams who help you stay ahead in the market. With our extensive experience, we provide invaluable insights, while our independence guarantees that you receive impartial guidance without any hidden fees or obstacles, allowing your investments to yield greater returns. By collaborating with us, you benefit from our expansive global presence, strong brand protection, and sophisticated tools designed to connect you with your target audiences, regardless of their location. Magnite (NASDAQ: MGNI) combines the programmatic strengths of Rubicon Project with the streaming capabilities of Telaria, allowing publishers to effectively monetize their content across various platforms, such as desktop, mobile, audio, and connected TV. This all-encompassing approach ensures that content creators can fully realize their revenue potential while crafting engaging experiences for their audiences, ultimately fostering a thriving ecosystem for both advertisers and publishers alike.

Attain success in your business endeavors by forming genuine connections with people in an efficient manner during ideal moments. Engage with more than one billion specific users via leading publishers on the premier native discovery platform. Develop unique and relevant advertising experiences by utilizing insights into user behavior alongside a variety of creative possibilities offered by Taboola. Achieve your marketing objectives by improving visibility, securing valuable leads, and encouraging meaningful online interactions with customers. This approach not only boosts your market presence but also enhances your overall impact within your industry. Building strong relationships is key to long-term success in any business landscape.