List of the Top 25 Web Analytics Software for Windows in 2025

New Relic offers an all-encompassing suite of web analytics tools designed to evaluate and enhance the performance of your enterprise website and the overall user experience. Our integrated data platform collects telemetry information from web servers, providing robust full-stack analysis capabilities that yield valuable insights into website traffic, user interactions, and performance indicators. Tailored for large-scale organizations, New Relic's real-time tracking, automated notifications, and customizable dashboards empower you to actively monitor and fine-tune your website, boost user engagement, and increase conversions. Streamline your web analytics processes, improve operational effectiveness, and obtain actionable insights with New Relic's sophisticated web analytics solutions, specifically crafted for enterprise requirements.

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Monitor your site visitors and turn them into paying customers effectively. Your data goes beyond mere web analytics; it offers a deeper insight. By tracking visitors from referral sources, you can see their browsing patterns, goal completions, and the steps they take toward becoming customers. With an advanced report that allows for date range searches, you gain access to comprehensive profiles of each visitor. Through Profile Aliasing, you can connect original visitors with their subsequent interactions, enhancing your understanding of user behavior. Knowledge truly is power, enabling you to see precisely what captures their attention. This insight is crucial for optimizing your advertising budget. In addition to traditional heatmaps that highlight popular pages, our Page Analysis tool is essential. It helps you pinpoint underperforming elements and buttons, allowing you to analyze which parts of your page attract the most engagement. By continuously refining these elements, you can elevate your conversion rates significantly and maximize your return on investment. Ultimately, understanding visitor behavior is key to creating a more effective marketing strategy.

Users generally prefer not to be tracked, and many actively block JavaScript-based tracking methods, presenting a challenge for any analytics tool reliant on such technology. Angelfish Software stands apart as a self-hosted log analyzer that generates web analytics reports directly from access logs, circumventing the limitations imposed by blocked JavaScript tracking. Consequently, even if users disable JavaScript tracking on your website, their visits will still be recorded in the access logs, ensuring you don't miss any valuable data. Organizations of various sizes utilize Angelfish to reliably monitor public websites, intranet sites, applications, and any browser-accessed content. For marketers relying on Google Analytics, Angelfish provides insights into traffic from users who block GA tracking, which can account for up to 35% of your total visitors. Angelfish includes a wealth of reporting features such as standard web analytics reports covering browsers, platforms, pages, IP addresses, and organizations; document tracking; inbound and in-site marketing campaigns; impression and click-through rates; email open rates; site search analysis; usage costs; identification of broken links; and much more. Additionally, Angelfish processes logs at an impressive speed of 5 GB per minute, is user-friendly in terms of installation and maintenance, comes with full support, and delivers unique data insights often missed by other analytics solutions. Explore our website to discover the full capabilities of Angelfish and see how it can enhance your web analytics strategy!

Matomo, recognized as the leading open-source web analytics solution, is utilized by over 1.4 million websites spanning 190 countries and is available in more than 50 languages. The platform places a strong emphasis on safeguarding user privacy, ensuring complete data ownership, and eliminating data sampling practices. Users can choose between two hosting alternatives: cloud-based and on-premise solutions. The cloud option streamlines the setup process, while the on-premise choice enables the installation of the PHP/MySQL software directly on personal servers, thereby providing users with maximum control and flexibility over their data. This powerful tool for web analytics and conversion optimization is a premium offering, boasting a diverse array of features such as heatmaps, session recordings, and the ability to set specific goals for tracking success. Additionally, Matomo continuously evolves to meet the needs of its users, ensuring they have access to the latest advancements in analytics technology.

Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.

CANDDi stands out as the premier tool for tracking website visitors, revealing not only the companies that browse your site but also identifying individual visitors. With our service, you receive real-time notifications when a significant individual accesses your website, along with insights into the specific pages they viewed, enabling you to tailor your approach to their specific preferences. This capability allows you to engage directly with key decision-makers, increasing the chances of making a successful pitch. Additionally, CANDDi's platform adheres to all data protection regulations, ensuring that personal data is only shared when collected through our array of GDPR-compliant methods, providing you with peace of mind. By prioritizing compliance and user privacy, we ensure that your marketing efforts are both effective and responsible.

Plerdy is a versatile SaaS platform designed to enhance website conversion rates effectively. The heatmap feature allows users to visualize click activity on their site, capturing all interactions in real-time, which offers valuable insights into user engagement. With the smart pop-up forms, you can effortlessly create and implement pop-ups on your website without requiring technical skills, such as collecting leads when users abandon their shopping carts. Additionally, the SEO alerts tool constantly monitors your site's SEO metrics and sends you timely updates about any modifications. This tool evaluates keywords, titles, and tags, providing comprehensive on-page statistics that are crucial for assessing and optimizing your online presence. By using Plerdy, website owners can significantly enhance user experience and maximize their site's effectiveness.

Percept Insight (pi) offers a comprehensive no-code SAAS platform that enhances your business intelligence with actionable insights at a fraction of the cost typically associated with traditional methods. For marketers, this means the ability to influence consumer behavior in real-time with unmatched accuracy; for instance, PI enables the deployment of timely WhatsApp reminders for users who have abandoned their shopping carts, ensuring immediate and significant impact without the hassle of cumbersome data imports. Product managers benefit from enhanced visibility into user interactions, uncovering trends such as the time taken to complete an order or preferred navigation paths, which facilitates the development of improved product strategies and the optimization of both top-performing and underachieving features. Simultaneously, engineers can easily configure reports to trigger alerts and incidents, all without writing a single line of code. Ultimately, Percept Insight is more than just a software tool—it's a strategic partner dedicated to revolutionizing business results, and its benefits are being acknowledged across various industries by a diverse array of companies. I am eager to explore how we can seamlessly integrate this groundbreaking solution into your operations, empowering you to harness data like never before and drive your business forward.

Plumb5 is a SaaS solution designed for Real Time Marketing Automation and Lead Generation. It offers capabilities to analyze website traffic, transform visitors into potential customers, and organize more impactful promotional campaigns via email, SMS, and WhatsApp. Additionally, it enables users to oversee and track leads from various channels, evaluate the performance of both organic and social media campaigns, and engage in real-time conversations with online visitors to enhance customer interaction. By integrating these features, Plumb5 aims to streamline marketing efforts and improve overall business outreach.

Countly serves as a powerful product analytics platform that empowers businesses to monitor and analyze product performance, user interactions, and behaviors across various platforms, including mobile, desktop, and web applications. With a strong emphasis on privacy by design, it enables organizations to enhance their offerings and create more tailored customer experiences while achieving essential business objectives. Users can seamlessly track, evaluate, and implement actions all within the Countly ecosystem, making it a comprehensive solution for innovation and growth. This integrated approach helps teams to make data-driven decisions that foster continuous improvement.

AiTrillion serves as a comprehensive automated marketing solution designed to equip eCommerce merchants with essential tools to boost their sales. This innovative platform features distinctive functionalities along with integrated analytics to enhance performance. The primary objective behind AiTrillion's establishment was to create an eCommerce environment for online sellers, enabling them to engage more effectively with customers and shape their brand and customer interactions to drive sales growth. With AiTrillion, all of your subscribers, potential customers, and loyal patrons are gathered in one centralized location. The platform showcases a customer timeline, which tracks individuals from their initial visit up to their first purchase. By employing various strategies such as retargeting, retention efforts, and promotional activities, businesses can effectively influence customer behavior and maximize their revenue potential. This holistic approach not only fosters customer loyalty but also encourages repeat purchases, ultimately contributing to long-term success.

Seamlessly integrate analytics into any application or workflow to enhance decision-making processes with confidence. By embedding analytic capabilities into everyday operations, businesses can significantly improve their decision-making efficiency, resulting in faster and more precise choices for both the organization and its clients. Customize analytics to align with your applications and products, ensuring they are user-friendly and intuitive for all users. By leveraging a predictive analytics platform driven by AI, organizations can boost user engagement, elevate adoption rates, and enhance customer retention, all aimed at achieving business excellence. Employ Sisense, a leading Business Intelligence (BI) reporting tool, to effectively prepare and analyze data from diverse sources. Esteemed companies like NASDAQ, Phillips, and Airbus trust Sisense, which offers a comprehensive and agile BI platform that supports quick, insightful, and data-driven decision-making. Its open and unified architecture, combined with an advanced analytics engine and machine learning capabilities, allows for insights that go beyond conventional dashboards, positioning Sisense as a frontrunner in the BI industry. This robust tool not only simplifies data analysis but also promotes a culture of informed decision-making within organizations, enabling them to adapt and thrive in an increasingly data-focused environment. Furthermore, as organizations harness the power of Sisense, they can unlock new opportunities for growth and innovation, solidifying their place in a competitive market.

Chartbeat is a content intelligence platform designed for publishers, providing media organizations with both real-time and historical editorial insights across various platforms including desktop, mobile, and social media. This digital publishing tool enables companies to grasp what captivates their audience's attention and keeps them engaged. Currently, Chartbeat collaborates with over 60 media brands spanning more than 60 countries. With features like real-time dashboards, comprehensive headline testing, in-page optimization tools, and extensive reporting capabilities, Chartbeat assists leading media organizations in measuring and enhancing the business value derived from the engagement generated by their written and video content. By leveraging these insights, companies can refine their strategies to better connect with their audiences.

Start enjoying the ease of tracking Google Analytics in real-time right from your taskbar today! This innovative tool stands out for its user-friendly interface, enabling you to monitor both real-time and today's total analytics data directly from your taskbar. It also supports the simultaneous viewing of multiple site metrics for streamlined oversight. Your account credentials remain safe and secure, as there’s no need to input usernames or passwords; authentication is handled through the Google Analytics service. With an impressive refresh rate of just 15 seconds, you can stay updated on the latest information with little effort. Furthermore, you can display your website’s logo next to your stats in the taskbar, adding a personal touch. Customize your display preferences by choosing which metrics to show or hide, and adjust the labels to match your needs. This application is ideal for anyone who tracks user interactions on websites or apps that utilize Google Analytics. Importantly, it ensures that your data remains confidential, as it operates solely within your local environment without sharing any information externally. Communication between your application and Google is encrypted, guaranteeing that the statistics you view are always up to date. Experience the reassurance that comes with complete data privacy while accessing vital analytics information with ease and efficiency. Additionally, the tool's design promotes an intuitive experience, making it suitable for both novices and experts alike in the field of web analytics.

riyo.ai is a cutting-edge platform crafted to assist businesses in optimizing user interactions, driving expansion, and enhancing their digital customer journey. By utilizing riyo.ai, companies can tap into their website’s capabilities through features like anonymous lead identification, visitor analytics, behavioral assessments, live chat, and an AI-driven chatbot, among others, to nurture leads, improve user experiences, and secure a competitive advantage in the digital landscape. ▶︎ Analyze: Gain Valuable Insights to Refine Your Strategy • Heatmaps: Visualize user engagement to fine-tune interactions. • Recordings: Analyze session recordings to identify behavioral patterns and areas for enhancement. • Dashboard & Reports: Utilize a comprehensive dashboard that offers reports for metric tracking and informed decision-making. ▶︎ Connect: Harness the Power of Immediate Engagement • Forms: Capture information from visitors with adjustable forms, paving the way for lead generation. • Live Chat: Engage with your audience seamlessly, providing prompt support and fostering relationships. • AI-Powered: Deliver tailored customer service and automate communication for efficiency. ▶︎ Convert: Optimize Your Sales Workflow • Website Visitor Tracking: Keep tabs on visitor activities to inform your strategic choices. • Identify Anonymous Visitors: Reveal company details for targeted marketing efforts, ensuring effective outreach. With these tools, businesses can transform their online presence into a powerful engine for growth and connection.

AT Internet stands out as a leading force in digital analytics on a global scale and is recognized as the top player in the European market, overseeing more than 20,000 websites and applications for numerous international brands across various sectors. Their innovative Analytics Suite Delta empowers businesses to refine their decision-making processes, foster long-term engagement with audiences, and substantially enhance their growth trajectories. This hybrid platform seamlessly integrates data from marketing and product teams, leveraging a robust technical foundation that ensures unparalleled flexibility, diverse integrations, and advanced predictive capabilities. Moreover, the solution equips employees with valuable, ROI-focused insights that are both reliable and accurate, leading to improved performance and substantial business growth. By facilitating informed decision-making, unifying different departments, and eliminating data silos, Delta significantly transforms how organizations operate and thrive in competitive environments. In essence, it not only enhances operational efficiency but also drives a culture of data-driven decision-making throughout the organization.

Discover the businesses that are browsing your site with Visitor Queue, an effective B2B lead generation tool that provides the names and contact information of the companies visiting your website. This innovative software can greatly enhance your marketing strategies by revealing valuable insights about potential clients.

Open Web Analytics (OWA) is an open-source web analytics framework that is both free and designed to give you full control over how you collect and analyze data related to your websites and applications. Whether you choose to run OWA on your own domain or seamlessly integrate it into your web application, it offers a level of customization that allows for adjustments based on your unique requirements. The framework supports tracking for various platforms, including WordPress and MediaWiki, and is capable of monitoring administrative events as well. OWA is equipped with numerous standard metrics, dimensions, and reports that enhance your understanding of the collected data. With a comprehensive data access API, it allows for integration with raw data, enabling detailed analyses. Additionally, OWA adheres to GDPR and other privacy standards, ensuring the protection of user information. In addition to its standard analytics capabilities, OWA includes various advanced features that are frequently absent in other open-source options. Its intuitive dashboard provides a clear overview of your analytics, allowing you to delve into individual web page performance, including the pages users visit before and after. You can also assess the clickstream of anonymized user sessions, offering valuable insights into user behavior and navigation trends. Overall, this extensive array of features positions OWA as a formidable tool for anyone aiming to enhance their online presence and make data-driven decisions. By leveraging OWA, users can significantly improve their understanding of site interactions and optimize their content strategies effectively.

Uncover a sophisticated yet cost-effective web analytics tool crafted for small to medium-sized websites. By following a few straightforward steps, you can delve into the behavior of your website's visitors and obtain detailed usage statistics! Deep Log Analyzer empowers you with valuable insights into where your visitors come from and how they navigate your site. This dynamic software is instrumental in attracting more visitors, boosting your website's performance, and turning casual visitors into dedicated customers. It supports log analysis from various web servers like Microsoft IIS, Apache, and Nginx, making it versatile for any hosting provider, and it produces in-depth web analytics reports. You can run it effortlessly on your Windows computer or server. The reports encompass vital metrics such as the most visited web pages, referral sources, search engines and keywords, bots and spiders, browsers and operating systems, server errors, and much more with Deep Log Analyzer. Additionally, exporting your data to HTML or Excel formats is a breeze. Importantly, Deep Log Analyzer offers extensive customization options, allowing you to create personalized reports or adjust any of the 50+ pre-existing reports using SQL, thereby ensuring you receive the specific insights tailored to your website's needs. With its intuitive interface and powerful features, Deep Log Analyzer stands out as an essential resource for any website owner aiming to enhance their online visibility and engagement. Utilizing this tool can significantly contribute to understanding and improving user experience on your site.

SmarterStats delivers authentic web log analytics, offering an in-depth insight into the popularity and performance of your online presence. Unlike Google Analytics and script-based website analytics tools, which only capture data from pages with JavaScript and visitors who enable it, log analytics ensures a more dependable measurement by recording every visitor to every page on your website. This makes it a superior choice over traditional script-based solutions. SmarterStats provides a variety of reports that assist webmasters, marketers, and business owners in analyzing traffic trends and optimizing site performance. Users can generate custom reports tailored to their specific needs, allowing for a focused approach to data analysis. Additionally, site tuning is essential for enhancing a website's performance and ensuring it is compatible with search engine requirements. By identifying common and sometimes obscure issues that could deter visitors or hinder search engine optimization, website owners can take proactive measures to enhance user experience and improve their site's visibility. Ultimately, leveraging the insights from SmarterStats can lead to a more successful online strategy.

Consolidate data from log files, JavaScript, Facebook, YouTube, and various other sources into a unified reporting system. You have the option to either host this platform on your own servers or utilize cloud hosting, ensuring you have complete oversight of your data! Logaholic is tailored for the needs of both small businesses and larger corporations. It boasts over 100 pre-configured web analytics reports, offering features such as segmentation, customizable dashboards, and surveys that enhance its functionality. The interface is designed to be intuitive, making it accessible for both novices and experienced users. With a plug-and-play reporting framework, Logaholic can be easily scaled to include diverse data from a multitude of sources. In addition to the built-in integrations, our dedicated team is available to help you personalize and improve Logaholic to gather essential data tailored to your organization’s requirements. The self-hosted versions of Logaholic can be set up on-site or in a private cloud environment, providing you with ultimate control over your data, including its storage, access, and management. This flexibility ensures that your reporting tools can be customized to align perfectly with the unique demands of your enterprise. Ultimately, Logaholic empowers you to harness your data effectively, driving informed decision-making within your organization.

Your log files contain a wealth of information not only about your website but also regarding your entire business operations. Understanding the traffic trends on your site from the viewpoint of potential customers is crucial for improving your business outcomes. By analyzing web server log files, you can gain insights into customer behavior, which allows you to refine your website to better attract new customers. FastStats Log Analyzer provides a powerful and affordable method for processing large volumes of log data, producing clear summaries about your website's traffic patterns. If you find yourself spending $0.75 per click on Google ads while only generating $0.56 per click in revenue, FastStats can help you evaluate your revenue per click, which is vital for determining your advertising costs. Moreover, the Hyperlink Tree View feature of FastStats enables you to visually trace the journey that visitors take through your site. Impressively, FastStats can analyze logs at a rate that is 40 times faster than WebTrends, a software commonly recognized as a leader in the market. This remarkable speed and efficiency render it an essential resource for any organization aiming to enhance their online visibility and profitability, ensuring you remain competitive in the digital landscape. By leveraging these insights, you can make informed decisions that drive growth and improve your overall business strategy.

Log-to-Stats presents a modern solution for extracting website metrics from server log files. The software systematically arranges all web log data, converting it into an extensive database of statistics. Users can view their website metrics through engaging, detailed reports or export them in multiple formats, including HTML. By utilizing Log-to-Stats, tracking the progression of statistics over time is simple, enabling users to compare web traffic reports across different date ranges or specific criteria. This intuitive tool significantly improves the ease with which you can analyze and comprehend your website’s performance, providing valuable insights for optimization. In essence, Log-to-Stats is designed to streamline the process of data analysis for website administrators.