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What is Adobe Audience Manager?

Having an audience is crucial for effectively applying insights. Make use of Adobe Audience Manager, our top-tier data management platform, to build and connect with the most impactful audiences across multiple channels and devices. Learn the essential procedures to successfully implement Adobe Audience Manager. For a thorough understanding, delve into the extensive information provided in our documentation on Audience Manager. By harnessing this robust tool, you can significantly improve your marketing strategies and better connect with your target market. Engaging with the platform's features will allow for more tailored and effective marketing efforts.

What is Adobe Analytics?

Adobe Analytics is a powerful, AI-enhanced customer analytics platform that brings together data, content performance, and customer journey insights into a unified framework. Designed for enterprise marketing, product, and business teams, it enables organizations to collect, process, analyze, and activate data from multiple channels in one centralized environment. Customer Journey Analytics connects cross-channel interactions across devices and time, delivering advanced segmentation, pathing analysis, and flexible attribution modeling. The B2B Edition provides account-level insights, buying-group analytics, and multi-touch attribution to support complex sales cycles. Digital Analytics offers robust reporting tools and governance capabilities for transforming digital engagement data into measurable impact. Content Analytics leverages AI to measure asset performance and understand content influence across the entire journey. Product Analytics delivers event-based insights, user and cohort analysis, and guided workflows to identify friction points and optimize conversion drivers. Seamless integration with Adobe Experience Platform ensures data consistency, compliance, and scalability. High-speed visualization tools and unlimited segmentation allow teams to uncover trends quickly and make informed decisions in real time. By unifying analytics across marketing, sales, product, and content strategies, Adobe Analytics helps enterprises deliver personalized experiences, improve attribution accuracy, and drive measurable revenue growth.

Media

Media

Integrations Supported

Adobe Advertising Cloud
Adobe Experience Platform
Adobe Photoshop Lightroom Classic
Adobe Real-Time CDP
BlueConic
Contentsquare
SiteSpect
Syntasa
Titan
Uptempo
Acquia CDP
Acquigo
Claravine
Convert Experiences
Datajoin
Datameer
Kochava
Mouseflow
Qualtrics Employee Experience
Refold

Integrations Supported

Adobe Advertising Cloud
Adobe Experience Platform
Adobe Photoshop Lightroom Classic
Adobe Real-Time CDP
BlueConic
Contentsquare
SiteSpect
Syntasa
Titan
Uptempo
Acquia CDP
Acquigo
Claravine
Convert Experiences
Datajoin
Datameer
Kochava
Mouseflow
Qualtrics Employee Experience
Refold

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/analytics/audience-manager.html

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/adobe-analytics.html

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

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